The document discusses a seminar presented by Pragmatic Learning on leveraging LinkedIn to establish a strong professional online presence. It covers understanding LinkedIn's role in business, creating a quality LinkedIn profile, highlighting the professional power of LinkedIn, and using it for job hunting. The seminar agenda includes understanding LinkedIn in corporate environments, profile creation best practices, status updates, connections, and accessing jobs on LinkedIn pages and groups.

1. TM
www.pragmaticlearning.in
presents

2. JK B-School
Gurgaon
Leveraging LinkedIn to establish a Strong
Professional Online Presence
March 2012

3. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

4. TM
Web 2.0
Enthus

5. Pragmatic Learning Pvt. Ltd.
Education, Research and Training
company with a focus on Web 2.0
and Social Media

6. Products and Services
• Socially Sales - Education Program that helps B2B and
TM
B2C Relationship Business Teams leverage Web 2.0 and Social
Media, the right way, to Generate Leads, Engage Customers
and Grow Sales
• Classle – Social Learning Network + PlacementNet
• LinkedIn Class
• LinkedIn Company Page Services

7. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

8. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

9. LinkedIn – The Community
Members ( in Million )
India Rest of World 77% members above age of 25
Average household income > $ 100K USD
15, 10%
135, 90%
Source : LAB42

10. LinkedIn – The INDIA Community
14,234,701 as on 27th February, 2012
2.3%
4.4%
4.8%
5.2%
5.5%

11. LinkedIn in Business
After receiving candidate
80% of US social recruiting applications, 50% hiring
companies have hired professionals used LinkedIn to
screen candidates
Why?
Raised Funding, Event
Lead Generation and Sales
Sponsorships
http://press.linkedin.com/success-stories

12. Strong Professional Online Presence

13. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

14. LinkedIn Profile

15. YouTube Tutorial – Pragmatic Learning Channel
www.youtube.com/pragmaticlearning

16. LinkedIn Profile
2
1

17. LinkedIn Profile
4
3

18. LinkedIn Profile
5

19. LinkedIn Profile
6
7

20. LinkedIn Profile
8

21. LinkedIn Profile
9

22. LinkedIn Profile
10

23. LinkedIn Profile
11

24. LinkedIn Profile
12

25. YouTube Tutorial – Pragmatic Learning Channel
www.youtube.com/pragmaticlearning

26. LinkedIn Profile - Revise
• Photo
• Headline
• Summary
• Recommendations
• Vanity URL

27. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

28. Professional Power of LinkedIn
• Making Connections
Request Thank You

29. The Request – Personalize it

30. Professional Power of LinkedIn
• Status Update
Daily Attendance

31. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

32. Jobs
1

33. Jobs on Groups Page
2

34. Jobs on Company Pages
3

35. Campus Interviews - Company Pages

36. Campus Interviews - Company Pages

37. Campus Interviews - Company Pages

38. Assignment and Guide
• Applications – Publish, Publish and Publish
• LinkedIn Learning Center
(http://learn.linkedin.com/)
• Follow on twitter
@LinkedInIndia, @PragmaticLearn @hubspot
• Access this Presentation on SlideShare (
www.slideshare.net/pragmaticlearning )

39. www.pinterest.com/pragmaticlearn
google+
BLOG - www.pragmaticlearning.in/blog
www.linkedin.com/companies/pragmatic-learning Newsletter
www.pragmaticlearning.in
facebook
www.facebook.com/pragmaticlearning
YouTube
www.youtube.com/pragmaticlearning
www.twitter.com/pragmaticlearn
www.slideshare.net/pragmaticlearning

40. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

41. www.pragmaticlearning.in
raj@pragmaticlearning.in
(+91) – 971 724 0021
TM
© 2012 Pragmatic Learning Pvt. Ltd.