The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Will you believe me if I say that air can be mystical? That it can capture your imagination, evoking centuries past while awakening your senses to the present? When you come you will be pleasantly surprised!!! Have you ever meet legends? Here, you have chance to meet legends such as the landing of Noah’s Ark on Mount Ararat and Marco Polo’s voyages along the Silk Roads! If you are ready to see unseen, lose the sence of time and become a part of eternity, come, do not doubt!!!
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Will you believe me if I say that air can be mystical? That it can capture your imagination, evoking centuries past while awakening your senses to the present? When you come you will be pleasantly surprised!!! Have you ever meet legends? Here, you have chance to meet legends such as the landing of Noah’s Ark on Mount Ararat and Marco Polo’s voyages along the Silk Roads! If you are ready to see unseen, lose the sence of time and become a part of eternity, come, do not doubt!!!
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Facebook Live Video Tips for 2018 by Karen KefauverKaren Kefauver
Facebook Live Video is essential to your small business marketing social media toolkit! Find out how to shoot and post your very best Facebook Live Video, step-by-step!
Why should you use Facebook Live?
• One-third of online activity is spent watching video.
• Over 500 million people are watching video on Facebook every day (via Forbes).
• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
• 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
• Social video generates 1200% more shares than text and images combined.
Review these slides to understand the importance of Facebook Live Video and get inspired to create your own live video!
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
5 Social Media 2015 Trends for Your Small Business Karen Kefauver
Social Media marketing is always changing, evolving. I summarize the top 5 trends for 2015 for social strategy. Here's what you need to pay attention to for your business. The top priority is your website and what it looks like on mobile devices!
Social Media and Mobile Marketing for BeginnersKaren Kefauver
Mobile Marketing is not coming soon - It's here NOW! Yet many small businesses have not started mobile marketing because it seems confusing and time-consuming. These slides, from a social media marketing talk I presented, are designed for beginners to learn the basics of social media marketing on mobile.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Social Media for Beginners and 4 Holiday Facebook TipsKaren Kefauver
Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
1. Schedule Oct. 4
• Introductions
• Presentation
• Questions and Answers, Evaluations
• Join us on FACEBOOK:
• www.facebook.com/karen.kefauver.business
• www.facebook.com/pages/Aptos-Chamber-of-Commerce
2. Agenda
• Social Media Overview and Trends
• 5 Ways to Transform Your Website Into a Social
Media Hub
• Promote Events on Social Media
• Time-Saving Tools and Resources
3. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest
4. Facebook Stats
• Facebook: 900 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users
5. Twitter Stats
• Twitter - 500 million users/140 million active users
• Apple integrated Twitter into iOS 5 last Fall
• 2012: 340 million tweets per day
6. LinkedIn Stats
• LinkedIn 161+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
7. Google+ Stats
• Google+ 100+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.
8. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old
9. Pinterest
• Fastest growing: 10+million plus
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
10. 3 Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video! You Tube, Vimeo, Animoto
12. 2. Trend: QR Codes
• QR codes are two-dimensional bar codes that can be scanned by
smartphones with cameras. Once scanned, they can redirect people to
a website (among other tricks).
13. 2. Trend: QR Codes
• QR Code Generator: QR Stuff Free Online QR Code Creator
• www.qrstuff.com
• Free QR code generator and QR code online creator. Create QR codes
ready to print or to add to a t-shirt.
• 10 Creative Ways to Use QR Codes for Marketing
• http://mashable.com/2012/01/14/qr-code-marketing
14. 3. Trend: Video
• Having video on your website, Facebook or other social networks help boost the SEO of your
15. Media Empire
• Website
• Mobile Website
• Newsletter (monthly, quarterly)
• Blog (daily, weekly)
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
(Flickr, Yelp, Trip Advisor, Real Estate)
19. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/
29. 1. Web Makeover
• 1. Add social media buttons to your home page
• By getting someone to follow you on Twitter, LinkedIn or YouTube,
you have the opportunity to keep the lines of communication open
long after they’ve left your website.
• Make sure you have a social media profile that will engage your
audience
30. 2. Web Makeover
• 2. Connect your blog with your website
• Improve the interactivity of your website by teasing your blog posts
from your home page
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts
31. 3. Web Makeover
• 3. Embed videos on your website
• Engaging, well put-together video is enticing
• Consider adding how-to or explanatory video to your product or
services pages
• Show examples of other customers finding success by using your
products
32. 4. Web Makeover
• 4. Make your website shareable
• Retweet buttons and Facebook Like buttons aren’t just for blogs.
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.
34. 5. Web Makeover
• 5. Add your presentations to your website
• If you market your business through public speaking, you can
maximize your results by putting your presentations on your site.
• The best way to do this is to set up a free account at SlideShare (think
YouTube for PowerPoint).
• Once you’ve uploaded your slides, SlideShare will allow you to
embed that presentation back into your website or blog. This creates
an interactive experience for visitors who can now click through your
slides.
35. 6. Web Makeover
• 6. Use Analytics
• Pay attention to the way in which individuals are using your social
media buttons by tapping into Google Analytics.
• How many people are actually clicking on your outbound social
media links?
37. Google Event
• #7: Use Analytics
• Pay attention to the way in which individuals are using your social
media buttonsby tapping into Google Analytics. How many people
are actually clicking on your outbound social media links?
40. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
42. Favorite Social Sites
• Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com
43. Resources - After the Talk
• Karen’s Website: www.karenkefauver.com
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business