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How to use the Facebook                 T o p i c   Group vs Page                 D a t e      2011. 05. 23               ...
Contents                           Introduction           Facebook ?                      Social Commerce                 ...
Social Media                    sharing    collaboration                            participation      interaction        ...
Top 5• Global top2, Local top3                                                    Top 5※ Source : http://www.alexa.com/top...
List of Virtual community• Facebook - founded : 2004.02 - Users : 640,000,000 over                                        ...
Understand of Facebook• Facebook is a Social Networking Service site, Ecosystem - Social utility for connecting people wit...
Understand of Facebook• Facebook menu and key glossary - Common, Group, Page                                              ...
How to use the Facebook• Business : Create marketing tool (using the Groups, Pages, Ads and Places)• School : Create group...
[Backup] Social Commerce• Facebook commerce Model - F-Commerce, custom apps, facebook Shopping tabs, facebook deals       ...
IntroductionFacebook ?                      Social Commerce               Group vs PageCreate Page                      Cr...
Compare of page and group• Overview of group & page - How to use the group & page?                                        ...
Example of use the page• http://www.facebook.com                                     Sign up & login                      ...
Example of use the page                          Browse pages                                         • list of the pages ...
Example of use the page                                               Sample of page - Starbucks                          ...
Example of use the page                          Sample of Search                                             • Sample pag...
IntroductionFacebook ?                      Social Commerce               Group vs PageCreate Page                      Cr...
Example of create the page                        Create the page                                          • Create a page...
Example of create the page                       Select the category                                             • Create ...
Example of create the page                      Intro page – Get Started                                                 •...
Example of create the page                        Intro page – Wall                                            • Create a ...
Example of create the page                       Intro page – Events                                             • Create ...
Example of create the page                 Mange Administrator tools - Permissions                                        ...
Example of create the page                Mange Administrator tools – Basic Information                                   ...
Example of create the page                 Mange Administrator tools – Profile Picture                                    ...
Example of create the page                   Mange Administrator tools - Apps                                             ...
Example of create the page                  Mange Administrator tools - Insignts                                          ...
Example of create the page                Mange Administrator tools – Change account                                      ...
Example of create the page                Mange Administrator tools – Change account                                      ...
IntroductionFacebook ?                      Social Commerce               Group vs PageCreate Page                      Cr...
Example of create the Group                        Create the group                                           • Create Gro...
Example of create the Group                 Create the group – Digital Media Alumni                                       ...
Example of create the Group                     Mange the group – setting                                                 ...
Example of create the Group                  Mange the group – Create the event                                           ...
Example of create the Group                  Mange the group – Basic information                                          ...
Example of create the Group                   Mange the group – Profile Picture                                           ...
Example of create the Group                    Mange the group – Members                                                • ...
Example of create the Group                    Mange the group – Members                                                • ...
Example of create the Group                    Mange the group – Members                                                • ...
Example of create the Group                    Mange the group – Members                                                • ...
Example of create the Group                      Mange the group – Intro                                                • ...
IntroductionFacebook ?                      Social Commerce               Group vs PageCreate Page                      Cr...
Example of manage the page                                              Mange the facebook Tool - hootsuite               ...
Example of manage the page                      Hootsuite - Home                                         • Manage Social m...
Example of manage the page                Hootsuite – Facebook feeds & page feed                                          ...
Example of manage the page                      Hootsuite – setting                                            • Manage So...
Example of manage the page                    Hootsuite – Create analytics                                                ...
Example of manage the page                    Hootsuite – Create analytics                                                ...
Example of manage the page                    Hootsuite – Create analytics                                                ...
Example of manage the page                    Hootsuite – Create analytics                                                ...
Example of manage the page                   Hootsuite – see the analytics                                                ...
IntroductionFacebook ?                      Social Commerce               Group vs PageCreate Page                      Cr...
Operate the page• Use the tools for increase efficiency - hootsuite.com : Can schedule posts, can post to both facebook an...
Question & AnswerKyung-Rog, Kim : it4all@korea.com               -53-
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How to make the page in facebook

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How to make the page in facebook and how to use it.

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How to make the page in facebook

  1. 1. How to use the Facebook T o p i c Group vs Page D a t e 2011. 05. 23 P o s t Kim Kyung-Rog
  2. 2. Contents Introduction Facebook ? Social Commerce Group vs Page Create Page Create Group How to Manage? How to operate? -2-
  3. 3. Social Media sharing collaboration participation interaction communication -3-
  4. 4. Top 5• Global top2, Local top3 Top 5※ Source : http://www.alexa.com/topsites, 2011.05 -4-
  5. 5. List of Virtual community• Facebook - founded : 2004.02 - Users : 640,000,000 over List Top 10 Name Active user accounts Date Skype 663 million[1] March 2010 Tencent QQ 636 million[2][3] November 2010 Facebook 600+ million[4] January 2011 Qzone 480 million[5] March 2011 Windows Live Messenger 330+ million[6] June 2009 Habbo 203 million[7] February 2011 Twitter 200 million[8][9] January 2011 Gmail 176.5 million[10] December 2009 Vkontakte 135+ million [11] February 2011 Orkut 120+ million [12][13][14] August 2010 Bebo 117 million[15] July 2010 Badoo 113+ million[16] April 2011 Sina Weibo 100+ million[17] February 2011※ Source : http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users -5-
  6. 6. Understand of Facebook• Facebook is a Social Networking Service site, Ecosystem - Social utility for connecting people with those around them(friends, family, coworkers, or simply others with similar interests.) - Framework for information, Based on Networks Facebook’s features • Users have a “profile” with a picture and other personal details as they wish (including “limited profile”) Service • Users create newsfeeds based on what users and there friends are doing • Making Friends and keeping in touch • News feed, page wall, Messages INBOX, friend, friend list • Uploading & Sharing amount of Photos & Videos (with tagging) Activity • joining and activities in Pages(fan), Groups, Events • Apps, Social plug-ins, Posted items(text and URLs), Shared items • User-created applications Platform • More than 550,000 active applications (every day increasing) & Apps • More than one million developers • More than one million websites have integrated with Facebook Platform (2010)※ Source : http://www.facebook.com -6-
  7. 7. Understand of Facebook• Facebook menu and key glossary - Common, Group, Page key glossary in Facebook • Wall : the core/main of a profile or page Basic - aggregates new content, including posted items(status updates) & recent actions(becoming a fan of a page) - News feed/Post : feed of content posted to one’s Wall, aggregation of one’s friends’ newsfeeds published - Messages : message box (include other people message) • Profile : presence for individuals to share information and interact with friends and organizations on Facebook • People : personal connection on Facebook, • Friend : to add a Facebook user as a friend (List, request, find, invite) • Friend List : organized groupings of friends • Events : Birthdays(friends birthday list), friends’ event(create, participate, …) • Application : a program that allows users to share content and interact with other users - photo/friends photo, ads, notes, pages, links, apps(games, and so on...) • Page : official presence for public figures or businesses to share information, interact with fans on FacebookHomepage/Page • Get started : administrator tool(invite friends, tell to fans, and so on) - settings, manage permissions, basic information, profile picture, features, marketing, mange admins, insights • Wall • Info : basic information about the page • Fan – Facebook users who choose to become a “fan” and follow an organization’s page • Application : Photos, video, links, events, etc add on Group • Group : a collection of Facebook users with a common interest, any Facebook user can create and join a group • Network : an association of Facebook users based on a region, school, or workplace • Add friends to group, chat, create doc, create event, view photos, edit group(information, picture, member)※ Source : www.HubSpot.com, http://en.wikipedia.org/wiki/Facebook -7-
  8. 8. How to use the Facebook• Business : Create marketing tool (using the Groups, Pages, Ads and Places)• School : Create groups to help each other with homework by posting on a group wall• Home : Find friends, connect with people, share information, share pictures, etc... Business for using Facebook • Create the Pages, Gropus, Ads, for your business(products, services and so on) Service • Connect and engage with current and potential customers • Community of users and around your business. • Create a fan page for your purpose(business) • Create a personal profile or Create a company/artist/product profile Activity • Create top keywords • Do upload an images and videos • Post interesting content(feed), Search blogs using your keywords Strategy • Allways, respond to feedback and thank to new fans • Work regularly and use apps※ Source : Reconstruction from Presented by Nigel Swaby, Swaby Online Media, Facebook forBusiness -8-
  9. 9. [Backup] Social Commerce• Facebook commerce Model - F-Commerce, custom apps, facebook Shopping tabs, facebook deals Social Commerce Model Mobile Commerce on Your Website Group Deals (M-Commerce) Social Networks Twitter Reviews & Groupon Shopping Apps (Giveaways, Tweeted Promo Codes) Recommendations Living social Youtube Social sharing Location-based deals QR Codes (Frenchconnection’s Youtique) (Like button, share/add) (foursquare, facebook places) •Social sharing tools to encourage pass along Facebook Shopping Facebook shopping Facebook Deals F-Commerce Custom Apps (tabs) •Reward customer •Share transactions with •Drive fans to •Develop Apps to suit loyalty facebook friends e-commerce website marketing needs※ Source : http://www.shoutlet.com -9-
  10. 10. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -10-
  11. 11. Compare of page and group• Overview of group & page - How to use the group & page? Groups vs Pages Division Gropus Pages Ads •Small group Communication • similar to a Profile -share their common interests & express • Pages are visible to everyone on the Overview their opinion internet by default -express objectives, discuss issues, post • everyone can connect with Pages by photos and share related content becoming a fan • More control as you can keep private and •Non-members, only join to the fan Members members •Can be found in search results • Max 1,000 members Use •School community •Business community News feed •represent a brand or products •Only given the URL •Make the URL (if page have 25 fans) Administrator •Simple events •Related events(event creation & invitation) tool •Non-statistics •Statistics(using page insights) •Use of applications •CPC(click your website) Applications - •Social ads •CPM(seeing your ad ) • publicly or private available -public available for anyone to join •creating a Page is simple & free -administrator approval for members join •require a time to build and maintain Create • http://www.facebook.com/groups.php •http://www.facebook.com/pages/create.php -Fill out the basic information(name, -Fill out the basic information(name), create network), create events, invite friends and events, Link apps and so on so on※ Source : www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761 -11-
  12. 12. Example of use the page• http://www.facebook.com Sign up & login • Top - sign up & login • Bottom - list of the people - list of the pages - create a page※ Source : http://www.facebook.com -12-
  13. 13. Example of use the page Browse pages • list of the pages • Click the starbucks -13-
  14. 14. Example of use the page Sample of page - Starbucks • Sample page - Starbucks - Ranking of top 3 • How to use※ Source : http://www.facebook.com/Starbucks -14-
  15. 15. Example of use the page Sample of Search • Sample page - Starbucks - Ranking of top 3 • How to use - search -15-
  16. 16. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -16-
  17. 17. Example of create the page Create the page • Create a page • Select the category - company -17-
  18. 18. Example of create the page Select the category • Create a page • Select the category - company • Select the sub-category • Make the title -18-
  19. 19. Example of create the page Intro page – Get Started • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page -19-
  20. 20. Example of create the page Intro page – Wall • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall -20-
  21. 21. Example of create the page Intro page – Events • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events -21-
  22. 22. Example of create the page Mange Administrator tools - Permissions • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission -22-
  23. 23. Example of create the page Mange Administrator tools – Basic Information • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information -23-
  24. 24. Example of create the page Mange Administrator tools – Profile Picture • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture -24-
  25. 25. Example of create the page Mange Administrator tools - Apps • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps -25-
  26. 26. Example of create the page Mange Administrator tools - Insignts • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights -26-
  27. 27. Example of create the page Mange Administrator tools – Change account • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights •Change the account -27-
  28. 28. Example of create the page Mange Administrator tools – Change account • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights •Change the account -28-
  29. 29. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -29-
  30. 30. Example of create the Group Create the group • Create Group - group name - members -30-
  31. 31. Example of create the Group Create the group – Digital Media Alumni • Create Group - group name - members • Group Home - group menu -31-
  32. 32. Example of create the Group Mange the group – setting • Create Group - group name - members • Group Home - group menu - setting -32-
  33. 33. Example of create the Group Mange the group – Create the event • Create Group - group name - members • Group Home - group menu - setting - create event -33-
  34. 34. Example of create the Group Mange the group – Basic information • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information -34-
  35. 35. Example of create the Group Mange the group – Profile Picture • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture -35-
  36. 36. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members -36-
  37. 37. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find) -37-
  38. 38. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) -38-
  39. 39. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) -39-
  40. 40. Example of create the Group Mange the group – Intro • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) • wall -40-
  41. 41. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -41-
  42. 42. Example of manage the page Mange the facebook Tool - hootsuite • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login※ Source : http://hootsuite.com/dashboard#/ -42-
  43. 43. Example of manage the page Hootsuite - Home • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network -43-
  44. 44. Example of manage the page Hootsuite – Facebook feeds & page feed • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed -44-
  45. 45. Example of manage the page Hootsuite – setting • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting -45-
  46. 46. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics -46-
  47. 47. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template -47-
  48. 48. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules -48-
  49. 49. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules -49-
  50. 50. Example of manage the page Hootsuite – see the analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules - see the analytics -50-
  51. 51. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -51-
  52. 52. Operate the page• Use the tools for increase efficiency - hootsuite.com : Can schedule posts, can post to both facebook and twitter simoultaneously, easily share content - socialbakers : use the statistics How to community in the page? No. Basic rule 1 • design a nice page 2 • tell your story, post interesting & original comments 3 • use the page as a “viral” corporate blog and link the page to your “suggest ideas” blog 4 • pull your news-feed into facebook and connect the page to your corporate newsroom 5 • show links to web articles about your brand 6 • offer your fans something special 7 • ask fans to invite their friends to become fans • ask fans to create your next product and ask fans to take a picture “with” your product 8 • ask customers what they would like and what they don’t like 9 • link and push to your twitter and youtube channels 10 • show your pictures and let fans publish their pictures and show your videos and let fans upload their own (short) videos 11 • use an events page (promote charity events) 12 • use applications & tie them into your e-shop, and let fans click & buy “that” product(inside facebook) 13 • engage your fans with a poll page or with a poll application 14 • create fun applications on facebook 15 • use the social content(Blog posts, Articles, Podcasts, Video, Photos, Interviews, Testimonials, User experiences) 16 • use the other people’s content(Blog subscriptions(alltop.com), Facebook friend lists, Twitter lists • content guidelines 17 - Keep updates short and to the point, Think in terms of headlines, Encourage comments with yes/no questions - Ask fans to “like” your update, Ask fans to “share” your update • consider of privacy and ownership 18 - People worry about revealing their personal lives to the world / - Copyright Policy is strict -52-
  53. 53. Question & AnswerKyung-Rog, Kim : it4all@korea.com -53-

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