How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Originally designed for a workshop - adapted for use here. Include lots for links to resources appropriate for youth and adults who are just stepping into the online space.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Originally designed for a workshop - adapted for use here. Include lots for links to resources appropriate for youth and adults who are just stepping into the online space.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Social Justice. Social Good. Social Media. Social Change.Paul Brown
Originally presented to faculty and staff as part of a collaboration between Vernon Wall and myself. This presentation explores how concepts of diversity and social justice intersect with current phenomena in social media.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Social Justice. Social Good. Social Media. Social Change.Paul Brown
Originally presented to faculty and staff as part of a collaboration between Vernon Wall and myself. This presentation explores how concepts of diversity and social justice intersect with current phenomena in social media.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Social Media 101 May 2013
1. Social Media 101
Creating a communication strategy and
social media plan in one hour
Jamie Billingham
May 2013
2. What is Social Media?
Social
• Interactions between
individual and groups
• Tending to form
Cooperative and
interdependent
Relationships with
others
Media
• Communication
Channels
• Mass Communication
• Various means of
Communication
3. What is Social Media?
Refers to the means of interactions
among people in which they create,
share, and exchange information and
ideas in virtual communities and
networks
4. Start with Why
Why are you here today?
What do you want to be able to do by
the end of this session?
Why do you want to use social media?
7. Strategy
Goals
Values
Vision
Mission
Tactics Values, Vision and Mission
usually stay the same over
time. They are the
foundation of your
organization.
Strategy is a plan to achieve
your mission and vision
while maintaining your
values.
Goals are measurable steps
that are used in your
strategy, to move you
toward your vision.
Tactics are the things you do
or use to reach your goals.
8. Values
Vision
Mission
Strategy
Goals
Tactics
Vision is BIG! It’s about how you want
your world to be and how you see your
organization in the world.
Mission is HOW you are doing to make
the BIG vision a reality.
Strategy is your plan to achieve your
mission and vision while maintaining
your values.
Goals are measurable steps that are
used in your strategy to move you
toward your vision. Use SMART goals.
Tactics are the things you do or use to
reach your goals.
Social Media is a Tactic
10. Vision
The answer to WHY is in your VISION
And
Your VISION is based on you VALUES
11. Vision - Business vs. Nonprofit
Business
• Vision is linked to business
goals – Why does business
exist?
• Marketing strategy
• Marketing goal is to
increase sales
• Communication strategy
supports marketing
• Social media is a tactic used
in marketing strategy
Nonprofit organization
• Vision is linked to
organizational goals – Why
does the organization exist?
• Marketing strategy
• Marketing goal is to increase
social capital (relationship with
community and clients)
• Communication strategy
supports marketing
• Social media is a tactic used in
marketing strategy
12. Vision
Goals
Strategy
On the ground. Things you DO that support your goals.
A plan that helps you achieve your
goals. Its how you move towards
your vision.
Measurable steps within your strategy that
move you toward your VISION.
Your VISION is like a signal fire.
It gives you something to aim towards.
Mission
What you do in general to achieve
your vision.
13. What is your VISION?
What is your VISION for your organization?
What will you SEE, HEAR and FEEL when you
achieve your vision?
14. What is your VISION?
What is your VISION?
Our vision is to produce and market products that do no harm to the
environment. We believe clean and safe can co-exist.
What is your mission?
Our mission is to put our product in the homes of everyone.
SEE - Our market share rises, very few returns, more
customers, more staff, we make more money.
HEAR - People say nice things about us. We get lots of
earned media in environmental magazines.
FEEL - Successful, proud, happy, relaxed, like we are
making a difference.
15. What is your VISION?
What is your VISION?
Our community is connected and healthy, people feel
cared for.
What is your MISSION?
We ensure families have safe housing and remain
connected to their community.
SEE - Our whole community comes to events, staff are
busy.
HEAR - People say nice things about us. Funders praise
us.
FEEL - Like we make a difference, successful, proud,
happy, relaxed.
16. Hold that VISION for the rest of the session.
Everything you do should move you
towards that VISION.
That is your destination!
17. Communication Strategy
Values
Vision
Mission
Communication Vision
Communication Goals
Know WHO your customers/clients are
Know WHERE they are
Clearly understand what value you can offer
them - What problem are you going to solve?
18. Who
WHO are your customers or clients?
Think demographics. Sex, age, income, needs, family make-
up.
Model some typical clients or customers. Give them names,
personalities, and most importantly needs.
What problems do they have, that you can solve?
Is solving their problems part of your VISION or MISSION?
19. Where
WHERE are your customers or clients?
Where do they hang out online?
How often do they use technology?
What kind of technology do they use - mobile
technology or computers?
20. How
HOW can you help solve their problems?
HOW can you reach your community/customers/clients?
HOW can you get their attention? Can you excite them,
scare (careful with this one) them, or make them laugh
through the use of social media?
This should line up with your organizations MISSION and
GOALS.
21. When and What
Now we are into the TACTICS
WHAT are you going to to DO to reach your customers, clients?
WHEN are you going to do that? How often?
WHO is going to do the work?
22. Why use Social Media?
Search Engine Optimization - SEO - Increases likelihood of more people
finding you.
Increases your Reach - How many people see your blog, website, etc.
Relationship Marketing - Improving your reputation and reach by developing a
relationship with people.
Content Marketing - Improving you reputation by creating and sharing content
that is of value to your current and potential customer/clients (aka target
audience)
To Listen and Communicate with customers, clients.
Social media is not good for direct sales.
23. Does Social Media fit with your
Marketing Strategy?
Push Strategy
• Is taking the product or
service directly to the
customer/client
• Direst sales
• Trade shows
• Point of sale & store
stocking
• In NPO - outreach
Pull Strategy
• Getting the customer/client
to come to you
• Advertising, mass media
• Word of mouth (online &
f2f)
• Customer Relationship
Management (CRM)
• Promo’s, discounts
• In NPO - clients seek you
out
24. Why use Social Media as a
Pull Marketing Strategy?
86% of Canadians overall have internet access
37% have mobile access
95% of Canadians under the age of 55 have
internet access
That’s a lot of Canadians!
28. To decide where to focus your
marketing, communication and
social media energy - ask yourself
one question.
29. Are our current or potential
customers, clients or community
members there?
30. Websites and Blogs
You may not think of your website and/or blog as
“social media” and that may be a mistake.
Some organizations have only a website
Some have a website with an integrated blog
Some have a website and a separate blog or blogs
Your website and/or blog are yours.
You lease your domain (URL) but in effect you own it as
long as you continue to pay for it..
SOCIAL MEDIA WILL NEVER BE YOURS!
39. This is a great example of a well branded
and clear online campaign. There is
absolutely no mistaking what this group is
about - their vision, values, mission and
what they want you to do are very, very
clear even when not explicitly stated.
40. This site was
built with
Nation Builder -
an out of the
box, social
media
optimized
website
creation system.
Wordpress is
also a excellent
option.
41. The Water Wealth Project also carries it’s
branding across multiple platforms and
makes it easy to figure out who they are,
what they are focused on and what they
want you to do.
42. Your
Organization
V V M G
LinkedIn
YouTubeTwitter
Facebook
Page
Blog and/or
Website Pinterest
Google
Plus
43. To maintain sanity you will eventually need to use Hootsuite (or Buffer) to
manage all your social media accounts from one dashboard!
My Hootsuite dashboard lets me see and post to my own Twitter, Facebook
and LinkedIn accounts plus Thoughtstream’s , Twitter, G+ Page, Facebook
Page and lets me create streams for hashtags # I follow i.e. Education
Hashtags. I can also schedule posts in advance.
44. Set up your computer browser
(Chrome is good) to post easily and to
multiple accounts.
45.
46. Work through the following to help you strategize about your audience, and
the potential social media tools and channels you may want to use for your
marketing campaign or communication activity.
1. Who are you trying to reach? This is your Target Audience
Describe the person(s) you want to reach with your communication; be as
specific as possible. More than one “audience” may be listed. Include a
primary and secondary (influencers) audience if appropriate.
Non Profit Example: Care givers of children under 5 (COHI promotion), Other
local health providers (secondary)
Business Example: School superintendents (primary), Teachers (secondary)
47. 2. What problem(s) are you solving for your Target Audience?
What is the VALUE you bring to the conversation?
Examples: Problems with kids teeth - Access to health care - Getting buy-in
from parents/stakeholders - Understanding diabetes risk factors
48. 3. What is your GOAL?
What do you want to achieve through your social media activities?
Do you want your target audience to DO something, THINK
something, FEEL something?
Examples: Help people be more informed - Motivate people to care
about an issue - Highlight a campaign - Encourage a healthy
behaviour - Reinforce health messages - Encourage interaction -
Get feedback/exchange ideas - Collaborate with partners - Get
people to subscribe or download something - Build trust
Write out each goal using the SMART acronym.
Specific Measurable Acceptable Realistic Time framed
49. 4. How does your goal fit?
a) Describe how your social media goals support your organization’s
Values, Vision, Mission and/or overall Communications Strategy.
b) How does it support other online or offline components – Events,
newsletters, press releases, promotions, etc.
5. Message Development
Develop the key messages based on the target audience and goals.
Example: For moms of young children to encourage late season flu
vaccination, “It’s not too late to vaccinate.”
50. 6. Resources and Capacity
Who is going to do this, when and for how long (per day, week, month, year).
7. Identify Social Media Tools
Decide and explain what tools will effectively reach your target audience.
Match the needs of the target audience with the tools that best support your
objectives and resources.
Example: Because Facebook has a large population of young women who
have children, is free, and requires minimal technical expertise, it may be a
good tool for a mom-centered program while only requiring a small amount
of funding for social media activities.
51. 8. Define Activities
Based on all of the elements above, list the specific activities you
will undertake to reach your communication goals and objectives.
Example: Develop and promote Facebook fan page for diabetes
prevention for youth.
9. Partnerships, cooperators, collaborators
Identify any key partners and their roles and responsibilities.
Examples: FNHA, Local Chamber of Commerce, regional Health
Authority
52. 10. Define Success for Evaluation
What are your measures of success?
Your measures of success may be different depending on your
goals and objectives.
11. Evaluate
Create an evaluation plan - see page 50 of the CDC social media
toolkit lined below for a simple to use evaluation plan template.
Adapted from the http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
54. Social Media Calendar
Aka Editorial Calendar
http://communityorganizer20.com/2013/01/14/taking-my-own-medicine/
55. Some of my Favorite Resources
Good advice on getting staff involved in Social Media @jeffbullas on Twitter - Great resources
http://www.jeffbullas.com/2013/04/30/how-to-supercharge-your-social-media-marketing-strategy-with-employee-sharing/
Great Social Media Toolkit
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
Great guide on writing for Social Media
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/guidetowritingforsocialmedia.pdf
How and When to Use Social Media Channels to Strategically Support Government Goals
http://www.delib.net/delib_shared_assets/shared_documents/Delib_Social_Media_for_Government_2012.pdf
Beth’s Blog aka @KANTER about spreadsheets to use to measure and track social media along with other awesome stuff
http://www.bethkanter.org/spreadsheet-sm_re/
Twitter: A Quick Start Guide for People In and Around Government
http://www.learningpool.com/docs/marketing/general/twitter_guide.pdf
Understanding Facebook Edgerank by Pam Dyer @pamdyer on Twitter - Great resources
http://www.pamorama.net/2013/05/05/understanding-facebook-edgerank-algorithm/#axzz2SSvqZWdq
For great web hosting check out http://www.billyhost.com/
Download the Social Media 101 workbook here
Tweet me @jamiebillingham - My website jamiebillingham.com