The document discusses the complexities of managing a digital identity in an online environment, emphasizing the importance of understanding persistence, replicability, searchability, and scalability of online content. It outlines strategies for protecting oneself online, such as safe mobile practices, recognizing hacker tactics, and managing online presence through platforms like LinkedIn and Vizify. Additionally, it encourages reflection on personal digital footprints and the potential impact of online interactions on professional reputations.

1. Think Before You Ink
Marga Heras
Katie Kalk

2. Outline
 Complexity of the Online Environment
 What is a “Digital Identity”
 How to protect yourself online
 Strategies for building a career after
graduation.

3. Discussion Activity
 Think about your digital footprint.
 Which online communities do you belong?
 What do you enjoy doing online?
 Who do you interact with?
 If someone was to look you up online what
would they learn about you?

4. Complexity of Online Environment
 Dynamics that influence what we do online
– Persistence
– Replicability
– Searchability
– Scalability
From: boyd, danah. 2009. "Social Media is Here to Stay... Now What?"

5. The audience can be invisible
and anonymous

6. Online Environment | Persistence
what you (or others) put on the internet stays there
The good
The bad
The ugly

7. Online Environment |Replicability
Content can be taken out of context

8. Online Environment |Scalability
Scalability: what’s intended for one reaches many

9. Online Environment | Searchability

10. Online Environment | Searchability

11. Blurred Boundaries
 How do you balance your personal and
professional identities, particularly while
participating online?

12. Protect
 Mobile
Safety
 Online
Banking
 Geotagging

13. Wi-Fi Networks
 Free ≠ safe
 Hacker tactics:
– Man In the Middle Attack
– Evil Twin Attack
 Strategies:
– Know your networks/use password protected
networks
– Use HTTPS when available
– Run Firewall/antivirus program
– Do not use public Wi-Fi for sensitive material

14. Wi-Fi Networks
 Free ≠ safe
 Hacker tactics:
– Man In the Middle Attack
– Evil Twin Attack
 Strategies:
– Know your networks/use password protected
networks
– Use HTTPS when available
– Run Firewall/antivirus program
– Do not use public Wi-Fi for sensitive material

15. Geotagging
 What is it?
– GPS coordinates linked onto pictures, social
media, messages, etc
 So what?
– Who can see my location? How can they see my
location?

17. Protecting your Digital Identity
 Discussion
 Why is protecting you Digital Identity
important?
– What could be the consequences?
– Benefits?

18. Activity
 Break into small groups of between three and
five.
 Discuss the scenarios with your group.
– Would this impact your online identity positively?
Negatively?
– Would you do anything differently?
– Is it anyone else's business?

19. Why Bother?

20. Strategies
 LinkedIn
– Professional networking
– Invest time creating your profile
• Career aspirations, links to examples with your work, links to
employers, summary of qualifications
– Endorsements and references
– Be a follower!
 Vizify
– Platform that helps you easily create a graphical
biography that represents your resume, education,
interests, social media accounts, etc.

21. Strategies
 Restricting sharing settings
– Remove or restrict access to any pictures, messages or
videos you would not want the public to see from your
online profile.
 Asking friends not to tag photos of you
 Quality > Quantity
 Search your name frequently & delete unwanted
content
– Google (or Google images)
– Google Alert

22. Final thoughts
 What is one new thing that you learned about your
digital identity?
 Did this presentation create any concerns about
your online privacy?
 How can your professional enhance your online
presence?

23. TR
Design your digital tattoo...