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INTERNET SAFETY, SOCIAL MEDIA
AND BLOGGING
Introduction to
Best advise!
Internet
and
computer
use
Internet
safety
and
security
Social
media
Blogging
What do you already know?
What do you want to
know?
THE INTERNET
Section 1
The difference between the Internet and the Web
What is the Internet?
The Internet is a worldwide system of interconnected computer
networks.
What is the Web aka World Wide Web or WWW or W3?
The Web is the user part of the Internet.
The Internet and the Web work together but are not the same thing.
The Internet provides the structure that the Web uses to offer content
like websites, documents, media, email, etc.
The internet is like a super
highway with lots of (web)
traffic moving really
quickly.
Technologies are the practical
application of scientific knowledge.
These are all examples of technologies. Some
are transportation technologies, some are
communication technology. They are all
thinks people have invented that can be used
to do do “stuff”.
Technology
Roadways Internet
http://blog.slideshare.net/wp-content/uploads/2013/05/internet-100016261-large.jpg
BEING SAFE ONLINE
Section 1
Buckle up, wear a
helmet, stay in
your own
lane, shoulder
check, know the
rules, watch out
for the other guy!
Basic Online Safety and Security
• Use a strong password on all your online
accounts.
• Keep you passwords safe and don’t reuse them
on multiple accounts.
• Be aware of how much personal information you
include in the profile section of your online
accounts. Less is better for children and youth.
• Treat the online world as if it was a big mall.
• Don’t do anything online that you wouldn’t do in
public or that your mom wouldn't approve of.
Everything you do on the
Internet leaves a digital
footprint that becomes part of
your digital identity.
No idea?!
I have a digital
identity that I have
chosen and that I
control.
Google
yourself, your
friends or family
members and see
what shows up.
Balancing Identity and Safety
Digital Identity
 Employers are checking
online
 Professionals are
expected to have an
online presence
Online Safety
 It’s easier than ever to
find people online
 If people know where
you are online it’s easier
to find you offline
Age and Digital Identity
• If you are an adult it’s up to you to manage and control your digital
identity.
• You should own your name if you can.
• Register your name as a domain even if you don’t want a website.
• Google yourself and see what shows up.
• Bing yourself and see what shows up there.
• If you find pictures or posts that don’t represent who you are now -
you have some work to do.
• Great how to article on how to bury embarrassing search results -
http://lifehacker.com/5850288/how-to-fix-internet-embarrassments-and-improve-your-online-reputation
Age and Digital Identity
• If you are a teenager you can also manage and control you
online identity.
• Use the privacy setting that are available for most social
networks so that only trusted people can access and re-share
your posts and pictures.
• Consider having two identities - 1 for your life as a teen and 1
to prepare you for being an adult.
• Keep your real name sacred because some day - soon - it will
matter.
• Try to own your real name where ever you can, even if you
don’t use it. Ex: Get your real name in Gmail if it’s available.
Age and Digital Identity
• If you are a child your caregivers should be helping you
manage your digital identity in ways that keep you safe.
• The Internet is like a busy highway and you shouldn’t be
playing there alone.
• Parent can set up safe areas for children to use the internet.
• On home computers each person can have their own desktop
and user account and in each of those safety settings
including parental controls can and should be managed by an
adult.
• On public and school computers children should be monitored
and safe practices taught and reinforced.
How to set up safe places for kids
• http://lifehacker.com/5946947/how-can-i-kid+proof-my-pc-and-gadgets
• http://idiotsguides.com/static/quickguides/computertechnology/how-to-
set-up-accounts-and-passwords-on-windows-8.html
• http://www.dummies.com/how-to/content/how-to-set-up-a-separate-
mac-account-for-each-chil.html
• http://www.pcadvisor.co.uk/how-to/apple/3422580/how-set-up-ipad-or-
ipod-touch-for-kids/
http://www.safesearchkids.com/
Privacy settings
https://www.facebook.com/help/
http://pinterest.com/pin/67342956901239395/
http://www.educatorstechnology.com/2012/11/a-must-have-classroom-poster-about.html
http://healthycanadians.gc.ca/kids-enfants/safety-internet-securite/privacy-confidentialite-eng.php
Safety and Security
Internet Safety
Internet safety is about keeping yourself and your family safe online. Issues like
online privacy, bullying, vicarious trauma and cyber stalking are topics that
relate to Internet Safety.
Internet Security
Internet security is about keeping your computer (or computer network) safe
from viruses, phishing, spyware and malware as well as keeping your personal
data like your login or banking passwords safe.
The next slide has some great websites with information about all of these.
Resources:
http://kidshealth.org/parent/positive/family/net_safety.html
http://www.getcybersafe.gc.ca/index-eng.aspx
http://www.protectyourdata.ca/
Internet safety games for children:
http://pbskids.org/webonauts/
http://www.att.com/Common/images/safety/game.html
http://www.kidscomjr.com/games/safety/safety.html Has audio so is better for younger children who struggle with
lots of reading.
http://www.netsmartzkids.org/AdventureGames/TheInternetSafetyGame
Internet safety and security videos, games and resources for all ages:
http://www.onguardonline.gov/media
https://sites.google.com/site/cybersafetygames/
http://kids.usa.gov/teens-home/play-games/online-safety/index.shtml
SOCIAL NETWORKS
About
Neural Networks in
your brain.
Social Network on
LinkedIn.
We are all Connected
The following 18 slides are from
Connected - The Surprising Power of How Our
Social Networks Shape our Lives
http://connectedthebook.com/
You don’t have to know this but it helps!
Dyads agglomerate to form
large interconnected webs
The simplest network is a dyad or pair
Node = a person
Line = a relationship between two people
“embedded”: the degree to which a person is connected within a network
more embedded = central
less embedded = periphery
Linear
Mutual ties (flow in both directions)
Photo from FEMA
Information is directional (inbound and outbound ties)
Creates cascade effect
Reduces number of steps
Squad is more intra-connected
than inter-connected with other squads
Tightly interconnected groups
Two-way tie between all members of squad
A Social Network: consists of all the connections and ties
within a group or collection of groups
A group is a collection of individuals defined by a common
attribute (it need not contain information about connections)
The Shape of a network = its “structure” or “topology”
• Contagion:
what flows across ties
(germs, money, violence, fashions,
organs, happiness, obesity, etc.)
• Connection:
who is connected to whom
(ties to family, friends, co-workers, etc.)
• Homophily:
the tendency to associate
with people who resemble
ourselves
(“love of being alike”)
1. We determine structure of our network:
how many people we are connected to
The average American has 4 close social contacts known as their
“core discussion network”
The same number of people can be arranged and connected in different
ways, and have different topologies
2. We influence the density of
interconnections between friends and family
we introduce friends from separate groups to one another
3. We control how “central” we are within the
social network
Are you the life of the party?
Or the wall flower?
Transitivity: a relationship is transitive when all those involved
know each other (form a triangle)
Those with high transitivity (e.g. person A) are
deeply embedded within a single group
Those with low transitivity (e.g., person B) act as a bridge
between different groups, connected with people who do not
know one another
Contagion: what flows across ties
(germs, money, violence, fashions, organs, happiness, obesity)
Dyadic Spread: the tendency of effects to spread from one
person to their direct social ties
Hyperdyadic spread: the tendency of effects to spread from
person to person to person (outside a person’s direct social ties)
Stanley Milgram’s sidewalk experiment exploring the
importance of reinforcement from multiple people
• Planted actors or “stimulus crowds” of different size
to stare up at a window across the street
• Passersby are filmed to record reactions--stop and
stare/glance up
• Crowd of 1: 4% of pedestrians stopped
• Crowd of 15: 40% stopped, 86% glanced up
• Crowd of 5 induced almost the same effect as 15+!
Passersby were influenced in deciding to copy a behavior by
the size of the crowd exhibiting it Photo by David Sim
Photo by Dan Coulter
• A citizen in Nebraska was instructed to mail a
letter to someone who they thought would
know a particular business man in Boston
•The goal was to measure the number of steps
for the letter to reach the business man
• On average, required six steps
• Replicated on global scale with same results!
It’s a small world after all
Stanley Milgram experiment showing that people are all
connected by an average of six steps
The influence of actions ripples through networks 3 degrees
(to and from your friends’ friends’ friends)
You are affected by people you don’t even know!
Influence dissipates after 3 degrees
because:
-Intrinsic decay: corruption of information
(like the game telephone)
-Network Instability: social ties become
unstable at 4+ degrees of separation
-Evolutionary Purpose: we evolved in
small groups where everyone was
connected by 3 degrees or less
Photo by Taro Taylor
If we are connected to
everyone by 6 degrees and
influence those up to 3
degrees, then we can reach
halfway to the whole world!
Photo by Wonderworks, Flikr
1 2 3
SOCIAL MEDIA
About
Photo Credit Mazier Media - http://maziermedia.com/
What is Social Media
We can use Social Media to
Connect with and Grow our
Social Networks.
Social Media in Canada
In 2011, Canada had the
most social media users in
the world on a per capita
basis, according to
research firm eMarketer.
About 47.4 per cent of
Canadians were using
social media at least once
a month in
2011, compared to 47.2
per cent of
Americans, 42.4 per cent
of South Koreans and 40.2
per cent of Australians.
http://www.huffingtonpost.ca/2012/02/29/socia
l-media-rankings-canada_n_1311093.html
http://www.thecord.ca/social-media-use-climbs-in-canada/
Warning!
• If you are new to all this what you are about
to see may shock you.
• Following is a very small sampling of the
many, many, many, social media options
available.
• You do not have to involve yourself in all of
them.
• Pick one or two to start and work up from
there.
Facebook
• Yes, Facebook is huge.
• Just over half of the Canadian population over 13
has a Facebook account.
• That means almost half don’t.
• Check your privacy settings and be aware that the
setting rules can change. Check often.
• You can have an account and/or Pages.
• Pages are a great way for for businesses and
organizations to connect with customers and
supporters.
Your data on Facebook
1
2
3
4
This can take a while. You will immediately get
an email confirming your request and the
actual email with the download will come later.
Your pages
display here.
http://www.ctvnews.ca/sci-tech/5-things-about-facebook-you-probably-didn-t-know-1.1380271
Mine took all of 5
minutes to arrive.
When I selected
“download archive” I got
a 8.3 MB zip file and I am
not a heavy Facebook
user.
Don’t do this on your
phone!
After I unzipped
it, this is what I found.
Not too scary, and
good to know that -
every poke,
every message,
every
photo, everything
was being so
thoroughly
kept by Facebook.
Facebook, and all social media, are
tools that you can use to
share, connect and learn.
Like all tools you ought to now how
they work so that you can can keep
yourself and your loved ones safe.
http://www.gcflearnfree.org/facebook101
Great tutorial on how to use Facebook
Twitter
• Twitter is a social networking and
microblogging platform.
• It’s not as popular as Facebook but hose who
use it seem to prefer it.
• Because Tweets - what updates are called on
Twitter - are limited to 140 characters you can
read through lots of updates in a very short
time.
http://socialmediatoday.com/daniel-zeevi/1371811/twitter-101-what-twitter-really-about
Great tutorial on how to set up and use Twitter
Google Plus
• Google + is a social networking and microblogging platform.
• I think of it as a Facebook for adults.
• Google Plus works seamlessly with almost all of Google’s
other services.
• Google Hang Outs work really well. I use it a lot, for team
meetings and video chatting.
• You can control who see’s your posts and Google
Communities offer a great private social networking space.
• Google Plus also has Pages, like Facebook’s, but different.
https://support.google.com/plus/?hl=en#topic=3049661
Great tutorial on how to use Google Plus
LinkedIn
• LinkedIn is a social networking service for
professionals.
• People go to LinkedIn to connect with other
professionals in their field, connect with
prospective customers, to look for employees.
• It’s like an online business club.
• LinkedIn Groups are a great source of information
and a way to connect with people outside of your
own network.
Excellent set of video tutorials for LinkedIn
http://byzblog.com/linkedin-tutorial/
Tumblr
• Tumblr is a super easy to use microblogging
platform. https://www.tumblr.com/
• Privacy is easier to control in Tumblr than in
Facebook.
• Photos, videos, music and gifs are very popular
posts types.
• Gifs are short looping videos that load really
quickly of mobile devices.
Great Tumblr tutorial
http://www.digitaltrends.com/social-media/how-to-use-tumblr/
YouTube
• YouTube is part of Google’s suite of products.
• It’s a social media platform or service and a
search engine.
• It’s the second most popular search engine in
the world.
• If you have a Gmail address you already have a
YouTube Channel, you just have to set it up.
Easy to follow video tutorial on how to set up a YouTube Channel
http://youtu.be/bDKSKCSWjIY
Pinterest
• Pinterest is a social media platform that lets
you collect and share pictures and graphics of
things you love.
• It’s like an online corkboard where you can
collect pictures of things you find online.
• It’s a great media space for food, fashion and
other things that look good.
Tutorial on how to get started with Pinterest
http://about.pinterest.com/basics/
More
• Vine - https://vine.co/ - Twitter for video. Mobile app to
capture and share short videos for sharing.
• Flickr - http://www.flickr.com/ - Online photo management
and sharing
• Instagram - http://instagram.com/ - Mobile app to capture
and share pictures and videos with cool editing features.
• Foursquare - https://foursquare.com/ - Mobile social check-in
app to share where you are and what’s cool about that place.
• Yelp - http://www.yelp.com/ - Social recommendation app to
find and share information about businesses.
• Diigo - https://www.diigo.com/ - Social bookmarking and
research application.
Other Tools
Tools to collect and
share content
• Paper.i - http://paper.li/
• Scoop.it -
http://www.scoop.it/
• Learnist -
http://learni.st/category/fea
tured
• Storify - https://storify.com/
• Hundreds of others
Tools to help organize your
social media
• Hootsuite -
https://hootsuite.com/
• Buffer -
http://bufferapp.com/
• Tweetdeck -
http://tweetdeck.com/
• IFTTT - https://ifttt.com/
• Hundreds of others
How to use allllll these tools
• Each social media platform has it’s own tutorials
and how to sections.
• GCF LearnFree has great video tutorials
http://www.gcflearnfree.org/
• YouTube is filled with more than just cute cats -
search for videos that demonstrate how to use
specific social media sites.
• Cheat sheet for header sizes -
http://louisem.com/2852/social-media-cheat-
sheet-sizes
Most important!
• You do not own your profile or page on any
social media platform.
• You are a guest on Facebook, Twitter and all
other social media.
• Your profile can be shut down at any time.
• That is the price of free.
• That is why we will talk about blogging next.
BLOGS AND BLOGGING
About
The section following will focus on
Wordpress. Other options are available but
not covered in this presentation.
This is a beginners guide to setting up a
hosted blog on Wordpress.com but will
include some other basic information about
blogging in general and using hosted options.
What is a blog?
• Blog is short for Web log - a way to log or
document something online.
• Early blogs were like online journals.
• Blogs have grown in popularity and in recent
years many businesses have discovered the
power of blogging as a way to inform, connect
and to build an online community or following.
• A blog is a type of website although the
distinction between is blurring quickly.
Blog options
1. Build it (code it) yourself from scratch.
1. Pay for hosting but use a free Theme.
2. Pay for hosting and buy a Theme.
1. Use a hosted option like Blogger or
Wordpress.com
Building it from scratch
Building any kind of website, including
a blog, is kind of like building a house.
You need to know what you are doing
and it will take a long time.
The upside is that you can build it the
way you want it.
Building it from scratch
• I’m not doing to say too much about this other
than - If you want to learn to code check out:
http://www.codecademy.com/
and
http://www.w3schools.com/html/
You can also hire someone to build you site - like a contractor to build
a house. There are lots of great website designers that charge under
1000.00 to design a custom site. Get several references if you are
going to go this route!!!
Self hosted blogs
Self hosting means that you register
your domain or URL - the address your
site will “live” at, and then purchase
hosting from the same provider or a
different one.
Hosting is want gets your site online.
A self hosted Wordpress blog is
like buying a house in a
subdivision. You have a lot of
freedom and control but still
have to conform to the basic
design and building plans.
4 Steps to a self hosted blog
1. Register a domain - your name or business name(s).
2. Sign up for a hosting plan with a reputable company - often you can
purchase your domain and get hosting through the same company. I
suggest splitting them up.
3. Install Wordpress on your new domain.
4. Choose a free theme (or purchase one) and start decorating your
site with your own style and content.
You can do this all for under 30 bucks to get started
but it takes some time and know how.
Registering a domain
• Registering a domain is like leasing an address.
• As long as you keep payments up the address -
URL - is yours.
• I have several domains that I have paid for
over the years just because they are my
business names I don’t want anyone else to
use them.
• I use my http://jamiebillingham.com domain
mostly.
What is a domain?
Really simple explanation of the Anatomy of a Domain Name and URL
http://www.slideshare.net/andymatic/anatomy-of-a-domain-name-and-url
http://www.yourdomain.com/blogpost1
There are parts to a URL that include the domain name. It’s kind of confusing
until you break it down.
http:// - Stand for hyper text transfer protocol - it just mean this is the computer
language being used. You may also see https:// which means it’s a secure site.
YoMake sure that you see the “s” on any site where you are entering private
information - like your banking info!
www. - is the subdomain. Other subdomains include mail. and even blog. Not all
URLs use the www… I know, it’s confusing!
yourdomain - is what you register along with the top level domain like the .com
or .ca or .org.
Where to register a domain
There are many places to register your domain. In no particular order here
are places I have used and what I like about them at this writing. This could all
change tomorrow 
Canspace Solutions - https://www.canspace.ca/ Cheapest place to register a
.ca aka at Canada domain and get Canadian hosting.
NameCheap - http://www.namecheap.com/ They are cheap and have been
around for a long time.
GoDaddy - http://ca.godaddy.com/ Possible the largest domain registration
and hosting service.
BillyHost - https://billyhost.com/ Small, local to me and personalized service
for domain registration and hosting and may be cheaper than name cheap.
Not Canadian hosting however.
Canadian registration and hosting
• Canada has different laws around privacy.
• .ca domains are protected by CIRA
http://www.cira.ca/whois/faq/what-is-cira-2/
and CIRA has a list of places to register.
• If you are a nonprofit organization you may
want your data stored in Canada so that the
American Patriot Act does not apply to you.
• .ca domain registration and Canadian hosting
used to be really expensive, not so any more.
How to register a domain and set up
hosting
• There are hundreds of great videos on how to do this.
• Most recommend their own favorite registration and hosting
company.
• Despite that the tutorials linked below are very detailed and a great
way to learn about domain registration, hosting and adding a
theme and content to you blog for self hosted and Wordpress.com
hosted sites.
• Grab a cup of tea and a notepad before you start though - both are
long with lots of details. Really, these are movies.
http://www.youtube.com/watch?v=OKDZoIaVg60
http://www.youtube.com/watch?v=G-zexszNgbE
Hosted blogs
A hosted blog is kind of like buying
into a townhouse complex. You can
change the inside but design outside
is limited to what options the host
provides.
The upside is that you can
move right in, the free
versions still offer lots of
choices, is safer from hackers
and there is a social network
built in.
Step 1
Go to http://en.wordpress.com/ and click Get Started
Step 2
Fill out the form.
Step 2 con’t
You can change the username and blog address.
Pick a strong password that you can remember or that you can store safely
somewhere.
Step 2 con’t
Read through the Term of Service and then click Create Blog
Step 3
Check your email
and click
Activate Blog
Step 4
Change the default blog title to
something more descriptive.
Spaces and Capitalization will
display for both the Blog Title and
the Tagline.
You can change your Blog
Title and Tagline later so
don’t sweat over it at this
point 
Click Next Step
Step 5
There are lots of free themes to choose from and you can
change your theme as often as you like. For now just pick
Twenty Thirteen to follow along with this demo.
Step 6
Click Customize It!
Step 7
Click in the right corner to open a menu
Step 8
This is where you
can change your
Site Title and
Tagline
Step 9
This is where
you can
chose either
a static page
or your blog
page as as
your Home
Page.
Step 10
You can also
change the
colour of your
Site Title and
Tagline.
You can do a bit
more here but
it’s easier to do
it in the
dashboard.
For now click
save and then
Get started
here.
Step 11
Your Dashboard is
where you can get
creative and add
posts, pages, medi
a and other
awesome stuff.
The section from
Posts to Settings
is really
important. Spend
some time
looking through
these.
Next steps
http://learn.wordpress.com/
We are now at slide 100! To move forward go to the link above
and work through the tutorials.
http://jamiebillingham.com
@jamiebillingham

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Introduction to Internet Safety, Social Media and Blogging

  • 1. INTERNET SAFETY, SOCIAL MEDIA AND BLOGGING Introduction to
  • 5. The difference between the Internet and the Web What is the Internet? The Internet is a worldwide system of interconnected computer networks. What is the Web aka World Wide Web or WWW or W3? The Web is the user part of the Internet. The Internet and the Web work together but are not the same thing. The Internet provides the structure that the Web uses to offer content like websites, documents, media, email, etc.
  • 6. The internet is like a super highway with lots of (web) traffic moving really quickly.
  • 7. Technologies are the practical application of scientific knowledge. These are all examples of technologies. Some are transportation technologies, some are communication technology. They are all thinks people have invented that can be used to do do “stuff”.
  • 10. Buckle up, wear a helmet, stay in your own lane, shoulder check, know the rules, watch out for the other guy!
  • 11. Basic Online Safety and Security • Use a strong password on all your online accounts. • Keep you passwords safe and don’t reuse them on multiple accounts. • Be aware of how much personal information you include in the profile section of your online accounts. Less is better for children and youth. • Treat the online world as if it was a big mall. • Don’t do anything online that you wouldn’t do in public or that your mom wouldn't approve of.
  • 12.
  • 13. Everything you do on the Internet leaves a digital footprint that becomes part of your digital identity.
  • 14. No idea?! I have a digital identity that I have chosen and that I control. Google yourself, your friends or family members and see what shows up.
  • 15. Balancing Identity and Safety Digital Identity  Employers are checking online  Professionals are expected to have an online presence Online Safety  It’s easier than ever to find people online  If people know where you are online it’s easier to find you offline
  • 16. Age and Digital Identity • If you are an adult it’s up to you to manage and control your digital identity. • You should own your name if you can. • Register your name as a domain even if you don’t want a website. • Google yourself and see what shows up. • Bing yourself and see what shows up there. • If you find pictures or posts that don’t represent who you are now - you have some work to do. • Great how to article on how to bury embarrassing search results - http://lifehacker.com/5850288/how-to-fix-internet-embarrassments-and-improve-your-online-reputation
  • 17. Age and Digital Identity • If you are a teenager you can also manage and control you online identity. • Use the privacy setting that are available for most social networks so that only trusted people can access and re-share your posts and pictures. • Consider having two identities - 1 for your life as a teen and 1 to prepare you for being an adult. • Keep your real name sacred because some day - soon - it will matter. • Try to own your real name where ever you can, even if you don’t use it. Ex: Get your real name in Gmail if it’s available.
  • 18. Age and Digital Identity • If you are a child your caregivers should be helping you manage your digital identity in ways that keep you safe. • The Internet is like a busy highway and you shouldn’t be playing there alone. • Parent can set up safe areas for children to use the internet. • On home computers each person can have their own desktop and user account and in each of those safety settings including parental controls can and should be managed by an adult. • On public and school computers children should be monitored and safe practices taught and reinforced.
  • 19. How to set up safe places for kids • http://lifehacker.com/5946947/how-can-i-kid+proof-my-pc-and-gadgets • http://idiotsguides.com/static/quickguides/computertechnology/how-to- set-up-accounts-and-passwords-on-windows-8.html • http://www.dummies.com/how-to/content/how-to-set-up-a-separate- mac-account-for-each-chil.html • http://www.pcadvisor.co.uk/how-to/apple/3422580/how-set-up-ipad-or- ipod-touch-for-kids/
  • 23.
  • 25.
  • 27.
  • 28. Safety and Security Internet Safety Internet safety is about keeping yourself and your family safe online. Issues like online privacy, bullying, vicarious trauma and cyber stalking are topics that relate to Internet Safety. Internet Security Internet security is about keeping your computer (or computer network) safe from viruses, phishing, spyware and malware as well as keeping your personal data like your login or banking passwords safe. The next slide has some great websites with information about all of these.
  • 29. Resources: http://kidshealth.org/parent/positive/family/net_safety.html http://www.getcybersafe.gc.ca/index-eng.aspx http://www.protectyourdata.ca/ Internet safety games for children: http://pbskids.org/webonauts/ http://www.att.com/Common/images/safety/game.html http://www.kidscomjr.com/games/safety/safety.html Has audio so is better for younger children who struggle with lots of reading. http://www.netsmartzkids.org/AdventureGames/TheInternetSafetyGame Internet safety and security videos, games and resources for all ages: http://www.onguardonline.gov/media https://sites.google.com/site/cybersafetygames/ http://kids.usa.gov/teens-home/play-games/online-safety/index.shtml
  • 33.
  • 34. We are all Connected The following 18 slides are from Connected - The Surprising Power of How Our Social Networks Shape our Lives http://connectedthebook.com/ You don’t have to know this but it helps!
  • 35.
  • 36. Dyads agglomerate to form large interconnected webs The simplest network is a dyad or pair
  • 37. Node = a person Line = a relationship between two people “embedded”: the degree to which a person is connected within a network more embedded = central less embedded = periphery
  • 38. Linear Mutual ties (flow in both directions) Photo from FEMA
  • 39. Information is directional (inbound and outbound ties) Creates cascade effect Reduces number of steps
  • 40. Squad is more intra-connected than inter-connected with other squads Tightly interconnected groups Two-way tie between all members of squad
  • 41. A Social Network: consists of all the connections and ties within a group or collection of groups A group is a collection of individuals defined by a common attribute (it need not contain information about connections)
  • 42. The Shape of a network = its “structure” or “topology”
  • 43. • Contagion: what flows across ties (germs, money, violence, fashions, organs, happiness, obesity, etc.) • Connection: who is connected to whom (ties to family, friends, co-workers, etc.) • Homophily: the tendency to associate with people who resemble ourselves (“love of being alike”)
  • 44. 1. We determine structure of our network: how many people we are connected to The average American has 4 close social contacts known as their “core discussion network” The same number of people can be arranged and connected in different ways, and have different topologies
  • 45. 2. We influence the density of interconnections between friends and family we introduce friends from separate groups to one another
  • 46. 3. We control how “central” we are within the social network Are you the life of the party? Or the wall flower?
  • 47. Transitivity: a relationship is transitive when all those involved know each other (form a triangle) Those with high transitivity (e.g. person A) are deeply embedded within a single group Those with low transitivity (e.g., person B) act as a bridge between different groups, connected with people who do not know one another
  • 48. Contagion: what flows across ties (germs, money, violence, fashions, organs, happiness, obesity) Dyadic Spread: the tendency of effects to spread from one person to their direct social ties Hyperdyadic spread: the tendency of effects to spread from person to person to person (outside a person’s direct social ties)
  • 49. Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people • Planted actors or “stimulus crowds” of different size to stare up at a window across the street • Passersby are filmed to record reactions--stop and stare/glance up • Crowd of 1: 4% of pedestrians stopped • Crowd of 15: 40% stopped, 86% glanced up • Crowd of 5 induced almost the same effect as 15+! Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim
  • 50. Photo by Dan Coulter • A citizen in Nebraska was instructed to mail a letter to someone who they thought would know a particular business man in Boston •The goal was to measure the number of steps for the letter to reach the business man • On average, required six steps • Replicated on global scale with same results! It’s a small world after all Stanley Milgram experiment showing that people are all connected by an average of six steps
  • 51. The influence of actions ripples through networks 3 degrees (to and from your friends’ friends’ friends) You are affected by people you don’t even know! Influence dissipates after 3 degrees because: -Intrinsic decay: corruption of information (like the game telephone) -Network Instability: social ties become unstable at 4+ degrees of separation -Evolutionary Purpose: we evolved in small groups where everyone was connected by 3 degrees or less Photo by Taro Taylor
  • 52. If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! Photo by Wonderworks, Flikr 1 2 3
  • 54. Photo Credit Mazier Media - http://maziermedia.com/
  • 55. What is Social Media We can use Social Media to Connect with and Grow our Social Networks.
  • 56. Social Media in Canada In 2011, Canada had the most social media users in the world on a per capita basis, according to research firm eMarketer. About 47.4 per cent of Canadians were using social media at least once a month in 2011, compared to 47.2 per cent of Americans, 42.4 per cent of South Koreans and 40.2 per cent of Australians. http://www.huffingtonpost.ca/2012/02/29/socia l-media-rankings-canada_n_1311093.html http://www.thecord.ca/social-media-use-climbs-in-canada/
  • 57. Warning! • If you are new to all this what you are about to see may shock you. • Following is a very small sampling of the many, many, many, social media options available. • You do not have to involve yourself in all of them. • Pick one or two to start and work up from there.
  • 58. Facebook • Yes, Facebook is huge. • Just over half of the Canadian population over 13 has a Facebook account. • That means almost half don’t. • Check your privacy settings and be aware that the setting rules can change. Check often. • You can have an account and/or Pages. • Pages are a great way for for businesses and organizations to connect with customers and supporters.
  • 59. Your data on Facebook 1 2 3 4 This can take a while. You will immediately get an email confirming your request and the actual email with the download will come later. Your pages display here. http://www.ctvnews.ca/sci-tech/5-things-about-facebook-you-probably-didn-t-know-1.1380271
  • 60. Mine took all of 5 minutes to arrive. When I selected “download archive” I got a 8.3 MB zip file and I am not a heavy Facebook user. Don’t do this on your phone!
  • 61. After I unzipped it, this is what I found. Not too scary, and good to know that - every poke, every message, every photo, everything was being so thoroughly kept by Facebook.
  • 62. Facebook, and all social media, are tools that you can use to share, connect and learn. Like all tools you ought to now how they work so that you can can keep yourself and your loved ones safe. http://www.gcflearnfree.org/facebook101 Great tutorial on how to use Facebook
  • 63. Twitter • Twitter is a social networking and microblogging platform. • It’s not as popular as Facebook but hose who use it seem to prefer it. • Because Tweets - what updates are called on Twitter - are limited to 140 characters you can read through lots of updates in a very short time. http://socialmediatoday.com/daniel-zeevi/1371811/twitter-101-what-twitter-really-about Great tutorial on how to set up and use Twitter
  • 64. Google Plus • Google + is a social networking and microblogging platform. • I think of it as a Facebook for adults. • Google Plus works seamlessly with almost all of Google’s other services. • Google Hang Outs work really well. I use it a lot, for team meetings and video chatting. • You can control who see’s your posts and Google Communities offer a great private social networking space. • Google Plus also has Pages, like Facebook’s, but different. https://support.google.com/plus/?hl=en#topic=3049661 Great tutorial on how to use Google Plus
  • 65. LinkedIn • LinkedIn is a social networking service for professionals. • People go to LinkedIn to connect with other professionals in their field, connect with prospective customers, to look for employees. • It’s like an online business club. • LinkedIn Groups are a great source of information and a way to connect with people outside of your own network. Excellent set of video tutorials for LinkedIn http://byzblog.com/linkedin-tutorial/
  • 66. Tumblr • Tumblr is a super easy to use microblogging platform. https://www.tumblr.com/ • Privacy is easier to control in Tumblr than in Facebook. • Photos, videos, music and gifs are very popular posts types. • Gifs are short looping videos that load really quickly of mobile devices. Great Tumblr tutorial http://www.digitaltrends.com/social-media/how-to-use-tumblr/
  • 67. YouTube • YouTube is part of Google’s suite of products. • It’s a social media platform or service and a search engine. • It’s the second most popular search engine in the world. • If you have a Gmail address you already have a YouTube Channel, you just have to set it up. Easy to follow video tutorial on how to set up a YouTube Channel http://youtu.be/bDKSKCSWjIY
  • 68. Pinterest • Pinterest is a social media platform that lets you collect and share pictures and graphics of things you love. • It’s like an online corkboard where you can collect pictures of things you find online. • It’s a great media space for food, fashion and other things that look good. Tutorial on how to get started with Pinterest http://about.pinterest.com/basics/
  • 69. More • Vine - https://vine.co/ - Twitter for video. Mobile app to capture and share short videos for sharing. • Flickr - http://www.flickr.com/ - Online photo management and sharing • Instagram - http://instagram.com/ - Mobile app to capture and share pictures and videos with cool editing features. • Foursquare - https://foursquare.com/ - Mobile social check-in app to share where you are and what’s cool about that place. • Yelp - http://www.yelp.com/ - Social recommendation app to find and share information about businesses. • Diigo - https://www.diigo.com/ - Social bookmarking and research application.
  • 70. Other Tools Tools to collect and share content • Paper.i - http://paper.li/ • Scoop.it - http://www.scoop.it/ • Learnist - http://learni.st/category/fea tured • Storify - https://storify.com/ • Hundreds of others Tools to help organize your social media • Hootsuite - https://hootsuite.com/ • Buffer - http://bufferapp.com/ • Tweetdeck - http://tweetdeck.com/ • IFTTT - https://ifttt.com/ • Hundreds of others
  • 71. How to use allllll these tools • Each social media platform has it’s own tutorials and how to sections. • GCF LearnFree has great video tutorials http://www.gcflearnfree.org/ • YouTube is filled with more than just cute cats - search for videos that demonstrate how to use specific social media sites. • Cheat sheet for header sizes - http://louisem.com/2852/social-media-cheat- sheet-sizes
  • 72. Most important! • You do not own your profile or page on any social media platform. • You are a guest on Facebook, Twitter and all other social media. • Your profile can be shut down at any time. • That is the price of free. • That is why we will talk about blogging next.
  • 74. The section following will focus on Wordpress. Other options are available but not covered in this presentation. This is a beginners guide to setting up a hosted blog on Wordpress.com but will include some other basic information about blogging in general and using hosted options.
  • 75. What is a blog? • Blog is short for Web log - a way to log or document something online. • Early blogs were like online journals. • Blogs have grown in popularity and in recent years many businesses have discovered the power of blogging as a way to inform, connect and to build an online community or following. • A blog is a type of website although the distinction between is blurring quickly.
  • 76. Blog options 1. Build it (code it) yourself from scratch. 1. Pay for hosting but use a free Theme. 2. Pay for hosting and buy a Theme. 1. Use a hosted option like Blogger or Wordpress.com
  • 77. Building it from scratch Building any kind of website, including a blog, is kind of like building a house. You need to know what you are doing and it will take a long time. The upside is that you can build it the way you want it.
  • 78. Building it from scratch • I’m not doing to say too much about this other than - If you want to learn to code check out: http://www.codecademy.com/ and http://www.w3schools.com/html/ You can also hire someone to build you site - like a contractor to build a house. There are lots of great website designers that charge under 1000.00 to design a custom site. Get several references if you are going to go this route!!!
  • 79. Self hosted blogs Self hosting means that you register your domain or URL - the address your site will “live” at, and then purchase hosting from the same provider or a different one. Hosting is want gets your site online. A self hosted Wordpress blog is like buying a house in a subdivision. You have a lot of freedom and control but still have to conform to the basic design and building plans.
  • 80. 4 Steps to a self hosted blog 1. Register a domain - your name or business name(s). 2. Sign up for a hosting plan with a reputable company - often you can purchase your domain and get hosting through the same company. I suggest splitting them up. 3. Install Wordpress on your new domain. 4. Choose a free theme (or purchase one) and start decorating your site with your own style and content. You can do this all for under 30 bucks to get started but it takes some time and know how.
  • 81. Registering a domain • Registering a domain is like leasing an address. • As long as you keep payments up the address - URL - is yours. • I have several domains that I have paid for over the years just because they are my business names I don’t want anyone else to use them. • I use my http://jamiebillingham.com domain mostly.
  • 82. What is a domain? Really simple explanation of the Anatomy of a Domain Name and URL http://www.slideshare.net/andymatic/anatomy-of-a-domain-name-and-url http://www.yourdomain.com/blogpost1 There are parts to a URL that include the domain name. It’s kind of confusing until you break it down. http:// - Stand for hyper text transfer protocol - it just mean this is the computer language being used. You may also see https:// which means it’s a secure site. YoMake sure that you see the “s” on any site where you are entering private information - like your banking info! www. - is the subdomain. Other subdomains include mail. and even blog. Not all URLs use the www… I know, it’s confusing! yourdomain - is what you register along with the top level domain like the .com or .ca or .org.
  • 83. Where to register a domain There are many places to register your domain. In no particular order here are places I have used and what I like about them at this writing. This could all change tomorrow  Canspace Solutions - https://www.canspace.ca/ Cheapest place to register a .ca aka at Canada domain and get Canadian hosting. NameCheap - http://www.namecheap.com/ They are cheap and have been around for a long time. GoDaddy - http://ca.godaddy.com/ Possible the largest domain registration and hosting service. BillyHost - https://billyhost.com/ Small, local to me and personalized service for domain registration and hosting and may be cheaper than name cheap. Not Canadian hosting however.
  • 84. Canadian registration and hosting • Canada has different laws around privacy. • .ca domains are protected by CIRA http://www.cira.ca/whois/faq/what-is-cira-2/ and CIRA has a list of places to register. • If you are a nonprofit organization you may want your data stored in Canada so that the American Patriot Act does not apply to you. • .ca domain registration and Canadian hosting used to be really expensive, not so any more.
  • 85. How to register a domain and set up hosting • There are hundreds of great videos on how to do this. • Most recommend their own favorite registration and hosting company. • Despite that the tutorials linked below are very detailed and a great way to learn about domain registration, hosting and adding a theme and content to you blog for self hosted and Wordpress.com hosted sites. • Grab a cup of tea and a notepad before you start though - both are long with lots of details. Really, these are movies. http://www.youtube.com/watch?v=OKDZoIaVg60 http://www.youtube.com/watch?v=G-zexszNgbE
  • 86. Hosted blogs A hosted blog is kind of like buying into a townhouse complex. You can change the inside but design outside is limited to what options the host provides. The upside is that you can move right in, the free versions still offer lots of choices, is safer from hackers and there is a social network built in.
  • 87. Step 1 Go to http://en.wordpress.com/ and click Get Started
  • 88. Step 2 Fill out the form.
  • 89. Step 2 con’t You can change the username and blog address. Pick a strong password that you can remember or that you can store safely somewhere.
  • 90. Step 2 con’t Read through the Term of Service and then click Create Blog
  • 91. Step 3 Check your email and click Activate Blog
  • 92. Step 4 Change the default blog title to something more descriptive. Spaces and Capitalization will display for both the Blog Title and the Tagline. You can change your Blog Title and Tagline later so don’t sweat over it at this point  Click Next Step
  • 93. Step 5 There are lots of free themes to choose from and you can change your theme as often as you like. For now just pick Twenty Thirteen to follow along with this demo.
  • 95. Step 7 Click in the right corner to open a menu
  • 96. Step 8 This is where you can change your Site Title and Tagline
  • 97. Step 9 This is where you can chose either a static page or your blog page as as your Home Page.
  • 98. Step 10 You can also change the colour of your Site Title and Tagline. You can do a bit more here but it’s easier to do it in the dashboard. For now click save and then Get started here.
  • 99. Step 11 Your Dashboard is where you can get creative and add posts, pages, medi a and other awesome stuff. The section from Posts to Settings is really important. Spend some time looking through these.
  • 100. Next steps http://learn.wordpress.com/ We are now at slide 100! To move forward go to the link above and work through the tutorials. http://jamiebillingham.com @jamiebillingham