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Coordinating a social media presence for the library

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Sarah Houghton
Sarah Houghton

The document provides guidance on developing a social media presence for a library. It recommends researching community social media use, determining goals for individual sites, creating guidelines that address policies and best practices, launching sites in a phased approach with staff training, and evaluating services over time. Key elements include community research, developing social media guidelines, planning a soft launch with staff, and ongoing assessment of services.

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Coordinating a Social Media Presence for the Library Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of LibrarianInBlack.net
Why do you want to be present in social media?
Before you even start...ask yourself: why? who? what? when? where?
Only then move onto the how .
[object Object],[object Object]
Community Research ,[object Object],[object Object],[object Object]
What to post? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you pushing information out? Or having a discussion?
Institutional & Policy Limits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Guidelines
Creating Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object]
Elements of Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object]
Site Set-Up ,[object Object],[object Object],[object Object],[object Object]
Profile Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Posting ,[object Object],[object Object]
General Best Practices ,[object Object],[object Object],[object Object]
Notifications & Comments ,[object Object],[object Object],[object Object]
Handling New Technologies ,[object Object],[object Object],[object Object]
Twitter-Specific Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook-Specific Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Use for Twitter ,[object Object],[object Object]
Tools to Use for Facebook ,[object Object],[object Object]
General Tips for Social Media ,[object Object],[object Object],[object Object],[object Object]
General Social Media Tools ,[object Object],[object Object],[object Object],[object Object]
Successful Launches
Planning a Launch ,[object Object],[object Object],[object Object],[object Object]
Getting Staff Buy-In ,[object Object],[object Object],[object Object],[object Object]
Staff Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soft Launches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assess projects thoughtfully
Evaluating New Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Evaluation Plan
Results of Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discontinuing a service is not failing. Persisting in a failed effort is failing.
[object Object]
F2F World Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rejoice in failures... for failing indicates that you have encountered a boundary that needs testing.
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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