Coordinating a social media presence for the librarySarah Houghton
The document provides guidance on developing a social media presence for a library. It recommends researching community social media use, determining goals for individual sites, creating guidelines that address policies and best practices, launching sites in a phased approach with staff training, and evaluating services over time. Key elements include community research, developing social media guidelines, planning a soft launch with staff, and ongoing assessment of services.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
The document discusses a panel on social media risks and rewards. The panelists included professionals from legal organizations like Mayo Clinic and Alcatel-Lucent. They discussed findings from a 2009 study that three-quarters of lawyers were using social networks and saw benefits in networking and knowledge sharing, but had concerns about strategic use. The panelists provided examples of how social media could be used professionally for networking, staying informed on topics, and monitoring discussions and brand mentions.
Creating your personal brand and communicating work csp studentsKara Gavin
This document provides advice on building a personal brand as an early-career healthcare researcher. It discusses presenting yourself consistently online through updated profiles, monitoring how others find your work, and strategically engaging on social media and other platforms. By sharing research, acknowledging others' work, and contributing timely discussions, researchers can raise the visibility of their expertise, connect with colleagues, and amplify their career impact over time. Resources are provided to help navigate communicating science responsibly and effectively to different audiences.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
This document summarizes a presentation about using social media for law firms. It discusses how social media can help build a firm's public reputation and support business development efforts. It explores common social media platforms like LinkedIn, blogs, and Twitter and how they are growing significantly in use. The presentation aims to dispel myths that social media is just a fad, only for younger users, or that clients and competitors are not using it. It provides data showing social media use is widespread across age groups and that clients and law firms widely use platforms like LinkedIn, blogs and Twitter.
Coordinating a social media presence for the librarySarah Houghton
The document provides guidance on developing a social media presence for a library. It recommends researching community social media use, determining goals for individual sites, creating guidelines that address policies and best practices, launching sites in a phased approach with staff training, and evaluating services over time. Key elements include community research, developing social media guidelines, planning a soft launch with staff, and ongoing assessment of services.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
The document discusses a panel on social media risks and rewards. The panelists included professionals from legal organizations like Mayo Clinic and Alcatel-Lucent. They discussed findings from a 2009 study that three-quarters of lawyers were using social networks and saw benefits in networking and knowledge sharing, but had concerns about strategic use. The panelists provided examples of how social media could be used professionally for networking, staying informed on topics, and monitoring discussions and brand mentions.
Creating your personal brand and communicating work csp studentsKara Gavin
This document provides advice on building a personal brand as an early-career healthcare researcher. It discusses presenting yourself consistently online through updated profiles, monitoring how others find your work, and strategically engaging on social media and other platforms. By sharing research, acknowledging others' work, and contributing timely discussions, researchers can raise the visibility of their expertise, connect with colleagues, and amplify their career impact over time. Resources are provided to help navigate communicating science responsibly and effectively to different audiences.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
This document summarizes a presentation about using social media for law firms. It discusses how social media can help build a firm's public reputation and support business development efforts. It explores common social media platforms like LinkedIn, blogs, and Twitter and how they are growing significantly in use. The presentation aims to dispel myths that social media is just a fad, only for younger users, or that clients and competitors are not using it. It provides data showing social media use is widespread across age groups and that clients and law firms widely use platforms like LinkedIn, blogs and Twitter.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
The document provides an introduction and primer on Web 2.0, social media, and how non-profits and organizations can utilize social tools and platforms. It defines key concepts like Web 2.0, social media, and differences between the two. Examples of popular social media sites and tools are given. Statistics on usage demographics are presented. The document outlines reasons for non-profits to use social media for outreach, engagement, feedback, and other benefits. Steps for developing a social media strategy and beginning to engage are described.
Originally designed for a workshop - adapted for use here. Include lots for links to resources appropriate for youth and adults who are just stepping into the online space.
This document provides guidance for lawyers on using social media. It discusses the main social media platforms like blogs, Facebook, Twitter, LinkedIn and Google+. It emphasizes adding value for readers, having a clear strategy and focus, and regularly posting quality content. The document also covers benefits like attracting clients and attention, dangers to avoid, and tools for metrics and platform management.
This document discusses social networks and their impact. It begins by defining social networks as social structures made up of nodes like individuals or organizations connected by relationships. It then provides examples of different types of social networks like Facebook, LinkedIn, and alumni networks. The document outlines key features of social networks like messaging, sharing media, and discusses how they are used for socializing, business opportunities, and matchmaking. It also discusses popular networks like Facebook and Twitter, noting their founding years, user numbers, revenue models, and basic features. The document covers advantages and disadvantages of social networks for individuals and businesses. It concludes that social networks are now a major part of life but have both positive and negative aspects depending on how they are used.
This document provides an overview of social media policies for nonprofits. It begins with statistics on social media usage in the US and discusses why a social media policy is important for nonprofits given the time people spend on social media platforms. It recommends getting employees and volunteers involved by training them on available social media tools and platforms. The document outlines key components of an effective social media policy, including separating organizational and individual voices, engagement guidelines, and addressing legal aspects. It provides examples of policies from organizations like the Red Cross, YMCA, Bread for the World, and others that range from brief to extensive in length. The document emphasizes the importance of a social media policy for nonprofits to guide appropriate use of these platforms.
The document discusses the rise of social media and its importance for organizations and leaders. It defines social media and examines how it allows for relationships, engagement and community building. The document also provides examples of how different social media platforms can be used and guidance on developing a social media strategy and presence.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
How to use social media for activism and social good, including engagement, awareness, and more. Tips and basics on the major social media sites, content strategy, and tools.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social networking sites have become popular ways for people to communicate. They allow users to create profiles, connect with friends, share photos and videos. Social networking can be effective for businesses to promote products, monitor popularity and get customer feedback. It also benefits government agencies by helping them monitor social media for investigations and stay engaged with constituents. In education, social networking helps students connect and schools promote their programs to prospective students.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
The document discusses how social media has changed communication and led to an "Attention Age" where people crave concise information. It recommends law firms use blogs, podcasts, LinkedIn, Facebook and Twitter to engage clients, position themselves as experts, and strengthen relationships. The key is to focus on relevant content, not sales, and measure social media efforts to determine return on investment.
This document summarizes key points from a presentation on social media policies for museums. It discusses defining social media, why institutions adopt social media strategies, and popular social media platforms. It emphasizes getting staff onboard with social media use and considering what to include in a policy like expectations, monitoring, and crisis response. The presentation cautions that policies should not restrict protected labor activities and provides examples of effective and problematic social media use from other organizations.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
The document provides an introduction and primer on Web 2.0, social media, and how non-profits and organizations can utilize social tools and platforms. It defines key concepts like Web 2.0, social media, and differences between the two. Examples of popular social media sites and tools are given. Statistics on usage demographics are presented. The document outlines reasons for non-profits to use social media for outreach, engagement, feedback, and other benefits. Steps for developing a social media strategy and beginning to engage are described.
Originally designed for a workshop - adapted for use here. Include lots for links to resources appropriate for youth and adults who are just stepping into the online space.
This document provides guidance for lawyers on using social media. It discusses the main social media platforms like blogs, Facebook, Twitter, LinkedIn and Google+. It emphasizes adding value for readers, having a clear strategy and focus, and regularly posting quality content. The document also covers benefits like attracting clients and attention, dangers to avoid, and tools for metrics and platform management.
This document discusses social networks and their impact. It begins by defining social networks as social structures made up of nodes like individuals or organizations connected by relationships. It then provides examples of different types of social networks like Facebook, LinkedIn, and alumni networks. The document outlines key features of social networks like messaging, sharing media, and discusses how they are used for socializing, business opportunities, and matchmaking. It also discusses popular networks like Facebook and Twitter, noting their founding years, user numbers, revenue models, and basic features. The document covers advantages and disadvantages of social networks for individuals and businesses. It concludes that social networks are now a major part of life but have both positive and negative aspects depending on how they are used.
This document provides an overview of social media policies for nonprofits. It begins with statistics on social media usage in the US and discusses why a social media policy is important for nonprofits given the time people spend on social media platforms. It recommends getting employees and volunteers involved by training them on available social media tools and platforms. The document outlines key components of an effective social media policy, including separating organizational and individual voices, engagement guidelines, and addressing legal aspects. It provides examples of policies from organizations like the Red Cross, YMCA, Bread for the World, and others that range from brief to extensive in length. The document emphasizes the importance of a social media policy for nonprofits to guide appropriate use of these platforms.
The document discusses the rise of social media and its importance for organizations and leaders. It defines social media and examines how it allows for relationships, engagement and community building. The document also provides examples of how different social media platforms can be used and guidance on developing a social media strategy and presence.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
How to use social media for activism and social good, including engagement, awareness, and more. Tips and basics on the major social media sites, content strategy, and tools.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social networking sites have become popular ways for people to communicate. They allow users to create profiles, connect with friends, share photos and videos. Social networking can be effective for businesses to promote products, monitor popularity and get customer feedback. It also benefits government agencies by helping them monitor social media for investigations and stay engaged with constituents. In education, social networking helps students connect and schools promote their programs to prospective students.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
The document discusses how social media has changed communication and led to an "Attention Age" where people crave concise information. It recommends law firms use blogs, podcasts, LinkedIn, Facebook and Twitter to engage clients, position themselves as experts, and strengthen relationships. The key is to focus on relevant content, not sales, and measure social media efforts to determine return on investment.
This document summarizes key points from a presentation on social media policies for museums. It discusses defining social media, why institutions adopt social media strategies, and popular social media platforms. It emphasizes getting staff onboard with social media use and considering what to include in a policy like expectations, monitoring, and crisis response. The presentation cautions that policies should not restrict protected labor activities and provides examples of effective and problematic social media use from other organizations.
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
2nd Annual SHRM Jacksonville Conference
Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
This document summarizes a presentation about why organizations need social media policies. It defines social media and networking, discusses how social media impacts organizations, what a social media policy is and its key components. It provides examples of policies from universities and non-profits. The presentation stresses that policies help avoid issues, protect brands, and provide guidelines for employee social media use. It also provides online resources to help organizations create their own social media policies.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
VCCI social media guidelines and policiescatkenyon65
The document provides guidelines for volunteer coordinators on using social media, including defining social media, explaining its benefits for cultural institutions, and recommending developing social media policies or guidelines to clarify what volunteers can post online regarding the institution. It also gives examples of effective social media rules from other organizations and resources for creating social media policies.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Avoiding the Top Mistakes in Social Media Marketing including your website.Musial Marketing
The document provides tips to avoid common mistakes in social media. It discusses having a strong website strategy that uses social media to direct people to an attractive, well-organized website that collects visitor information and has a blog updated at least weekly. It emphasizes the importance of consistent presence on major social media platforms like Facebook for at least 10 minutes daily and warns against using too many platforms. The document also stresses using video, studying analytics to identify high-performing content, and creating great content to drive people to opt-in to a website rather than just broadcasting messages.
Building a professional digital profileLisa Harris
This document discusses building a professional digital profile and presence online. It notes that employers are increasingly using social media to evaluate candidates and that having an online presence can help one stand out. It recommends that students and job seekers create profiles on platforms like LinkedIn, maintain active social media accounts, develop blogs pulling in their online activities, and focus on developing digital literacy skills that are in high demand by employers. Maintaining an appropriate online presence requires long-term strategy and giving value to others through sharing and collaboration.
This document provides an overview of the first session of a social media course. The instructor, Yadira Galindo, introduces herself and outlines the course agenda. Over the next four weeks, students will learn about popular social media sites, how to effectively engage an audience, and create a quality personal profile. The first assignment is due at the end of the week and involves participating on the course Facebook page and reviewing one's own Facebook profile. The goals of the course are to understand how to use social media as a professional tool to engage audiences and promote brands across multiple platforms.
This is a presentation on social media marketing based around answering these key questions:
1) How is social media different from traditional media?
2) What tactics make sense for businesses?
3) Where to start to build a strategy?
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
State of Social Media for Civic Leaders 2013Kemp Edmonds
This document summarizes a presentation about using social media for civic engagement. It discusses the state of social media, with key findings that social media usage is growing rapidly and surpassing email usage, citizens are more politically engaged on social platforms, and video is very popular. It outlines best practices for governments using social media, including aligning social media objectives with organizational goals, being transparent, engaging citizens, ensuring privacy and security, and analyzing metrics. The presentation provides examples of how governments can get started with social media and engage citizens through disseminating information, customer service, and two-way discussions.
The document discusses the shift from traditional websites to social media platforms. It outlines how social media allows for more interactive and user-generated content compared to the older top-down model of websites. Examples are given of how libraries and information professionals are now using social tools like blogs, Twitter, Facebook, Pinterest and curation tools to connect with users and stay up-to-date. The importance of individuals and real-time conversations on social networks is highlighted as search rankings and information gathering become increasingly based on social signals and interactions.
Leveraging Social & Digital Media for Business DevelopmentAdam Stock
This document summarizes a presentation about leveraging social and digital media for business development. It includes the following:
1) An agenda that covers defining social media and what it is/isn't, how law firms can use it for business development, the importance of an overarching digital media strategy, and a Q&A.
2) Several speakers discuss topics like how social media is a long-term strategic tool, not something firms should just give to junior staff, and how it must be used to develop business and foster relationships with potential clients.
3) Statistics are presented on AmLaw firms' use of blogs, LinkedIn, Facebook, and Twitter, noting most are listening and responding but few
One of the questions we hear most often is, “Where do you see web technology going in the coming years?” While localization, mobile, and apps are certainly key components of the emerging web, we feel that the biggest game changer will be personalization. With emerging government regulations and major privacy changes from Google, visitor intelligence will become harder to obtain; therefore, it will become increasingly important to learn as much about your visitors and apply that knowledge immediately. Websites That Think technology is “Organic Design” aimed at not only adjusting the layout of sites to device types, but more importantly, adjusting the very experience based on what we learn about the visitor´s needs. The old ways of reviewing heat maps and analytics to make changes based on behavior is like driving using only your rear-view mirror. “Organic design” principles found in our Websites That Think philosophy allow you to customize visitor experience immediately, leveraging up-to-the-minute visitor intelligence.
This presentation discusses building a mobile app for a university. It recommends deciding if an app is worthwhile, allowing photo and video uploads from students, and including campus tour features. The presentation concludes by thanking the audience and asking if there are any questions.
Now is the time to integrate your social media and search marketing efforts. A presentation I delivered to Social Media Club Columbus on July 19, 2011.
The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.
The document outlines an agenda for a search engine marketing presentation occurring from 10:00am to 12:00pm, with various rounds and individual consultations. It then discusses organic search optimization, paid search advertising, social media optimization, and key metrics for evaluating success. Technical aspects, content, and paid advertising strategies are covered.
Schools are now creating vital online homes for their communities, including parents, students, staff, community leaders, donors and administration. Knowing how to harness the power of your community is key to drive marketing, search engine results and rankings and develop online engagement through social media for your school. Here's a peek at how Oxiem helps marketers and communicators in education tell their stories.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses both on-page optimization techniques like keyword optimization of titles, headings, and content, as well as off-page techniques like link building. Paid search strategies like Google AdWords are also covered. The goal of all these approaches is to generate targeted traffic and conversions for websites.
Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
ARENA - Young adults in the workplace (Knight Moves).pdf
Social Media Policy for School Districts
1. O X I E M | C O L U M B U S & S P R I N G F I E L D | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M
oxiem.com
2. Sites
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Search
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Social
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
oxiem.com
4. Social Media is Here to Stay
• Your staff and students are using social media more and more everyday
• Over 85% of Americans use social media monthly
• Twitter grew over 500% in the last year
• More video is uploaded to YouTube in 60 days than all 3 major US networks
created in 60 years
• Facebook dominates social media
• Over 400 million users, 3 million of those live in Ohio
• Over 50% of these users log-in everyday!
• Mobile use of Facebook is growing like crazy. Over 100 million users are
accessing Facebook from a mobile device. Probably from work!
• Teens use social media differently
• 73% of online American teens ages 12 to 17 used an online social network
website
• 86% of teen social network users post comments to a friend’s page or wall
•75% of American teens ages 12-17 have a cell phone
oxiem.com
5. Why a Social Media Policy?
• Facebook’s largest group of users are ages 35-54
• One-third of employees surveyed never consider what their boss or
customers might think before posting material online (Deloitte Ethics &
Workplace Survey)
• 15% of companies have disciplined an employee for violating multimedia
sharing/posting policies (Proofpoint)
• 8% have fired an employee because of these violations (Proofpoint)
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14. The immediate Response
• Lock everything down!
• 172 million Smartphone’s were sold last year. They will find a way.
• What about what happens after 5 p.m.
• Remember when email was scary
• Write a policy that is focused on what people CAN’T do
• Social media can’t work in public education like it does in the corporate world
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15. Step 1 – Risk Assessment
• Personal voice
• High engagement
• Integration on multiple levels
• Open minded administration
High Risk
• Neutral voice with little personality (broadcast method)
• Lower engagement
• Limited integration
Neutral • Administration nervous but willing to try
• Limited use of tools – 100% broadcast
• Zero engagement
• High monitoring/enforcement plan
Low Risk • Administration scared to death
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16. Step 2 – Listening Audit
• Determine how your staff, students and the community are using social media today:
• Survey students & staff
• Utilize the search engines:
• Search.twitter.com
• Socialmention.com
• Tweetbeep.com (Google Alerts for Twitter)
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17. Step 3 – Develop an overall philosophy to social media
• Requires development of a social media strategy – an important step you should take!
• This will be different for every organization
For Example:
• Social media will be used to improve communications with the community
• Social media will be used to integrate new learning technologies in the classroom
• Social media will be used to improve communication and collaboration between
staff and buildings
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18. Step 4 – Ask yourself the tough questions
• Can our staff utilize social media professionally and identify themselves as an
employee on their profile?
• If so, what perimeters do we need to define
• How will we respond to negative comments online?
• What is the line between professional and personal?
• How will we monitor and enforce the policy?
• Do we need a different policy for students, staff and administration?
• How will we evaluate new social media tools as they come up?
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19. Step 5 – Use what’s already out there
• Review existing social media policies that are available on the web
• http://socialmediagovernance.com/policies.php
• http://thinkingmachine.pbworks.com/Think-Social-Media-Guidelines
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21. Key items for every policy
• What is social media and how will we use it
• Reminders on confidential information
• Define who is responsible and identify a main point of contact
• Responsibility for what is written online
• Identifying oneself as an employee of the company
• What happens if the policy is violated
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22. Questions?
Billy Fischer | bfischer@oxiem.com| 614.448.1809
@billyfischer
John Fimiani | jfimiani@oxiem.com | 937.901.6219
@johnfimiani
@oxiem facebook.com/oxiemmarketing blog.oxiem.com
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