The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.

1. Prompt
•“Teaching in the university classroom is rapidly evolving as
faculty and students experiment with pairing innovations in
technology and emerging trends in higher education.
Please discuss one aspect of media literacy the average
college student should master and demonstrate or discuss
how you would support students’ development and
learning in a way that embraces their own experiences
inside and outside of the classroom.”

2. Presentation Overview
•Proposal
•Definition
•Justification
• Trends in higher education
• Technology
• Strategic plan
•Collaborations
•Resources
•Questions

3. Towards More
Comprehensive Literacies:
Embedding Media Literacy into the New College Curriculum
Kimberley R. Barker, MLIS

6. That same statement, with one addition:
• “In this component, students develop their capacity to understand
and engage the world even more deeply. You will equip yourselves
with modern languages, learning how to communicate in speech and
writing, with numbers, and across barriers, as well as how to critically
evaluate information in all its forms.”
http://gened.as.virginia.edu/new-college-curriculum

8. DEFINITION
•Media Literacy is the ability to
access, analyze, evaluate, and
create media in a variety of forms.

9. Its importance, and why I chose it
• Misinformation is a threat not only to scholarship, but also to democracy
• Disinformation and ‘fake news’: Interim Report, Committee on Culture, Media, and
Sport; UK Parliament (August 2018)
• Written question to the European Parliament, November 2018
• “Misinformation is a Threat to Democracy in the Developing World”, Council on
Foreign Relations, January 2019.
• “Online misinformation is a problem for democracies worldwide, but we should worry
about how misinformation will change democracies in the developing world.”;
UNESCO

11. Its importance, and why I chose it
• UVA: “A GREAT AND GOOD UNIVERSITY: THE 2030 PLAN”; DRAFT JUNE 2019
• Strategic Goal III
• Shed new light on enduring and profound questions.
• “… A commitment to discovering the truth, regardless of its material
value, will remain at the core of the University. In addition, preparing
students to be ethical citizen-leaders requires exposure to questions
of value, beauty, history, ethics, and the nature of the physical
world—and experience debating those questions in a civil and
respectful way.”
https://www.virginia.edu/sites/default/files/draftstrategicplan-
1906.pdf

12. Media Literacy and Trends in Higher Education
•Student-centered learning
•Deep learning
•Cross-disciplinary studies
•Collaborative teaching and learning

13. Media Literacy and Technology
•Video and photo editing
•Bots
•ArtificiaI Intelligence/Machine Learning

14. ASSIGNMENTS
Photo by JESHOOTS.COM on Unsplash

15. Assignment 1
• Students will choose a current events topic (e.g., climate
change, detention camps, healthcare in the United States), and
follow that topic for the duration of the class.
• Create a sources list
• Make note of the titles and URLs of three resources PER
WEEK on your chosen topic
• Using the Center for Media Literacy’s Five Key Questions
rubric, evaluate each resource and decide whether or not it
is a credible resource.
• Near the end of the semester, run the numbers on the data
that you’ve collected and determine the percentage of
resources which are credible. Compare these with your
classmates’ resources.

16. The Center for Media Literacy’s Five Key Questions
Keyword Five Core Concepts Five Key Questions
#1 Authorship All media messages are "constructed." Who created this message?
#2 Format
Media messages are constructed using a creative
language with its own rules.
What creative techniques are
used to attract my attention?
#3 Audience
Different people experience the same media
message differently.
How might different people
understand this message
differently from me?
#4 Content Media have embedded values and points of view.
What lifestyles, values and
points of view are
represented in; or omitted
from, this message?
#5 Purpose
Most media are organized to gain profit and/or
power.
Why is this message being
sent?
https://www.medialit.org/reading-room/five-key-questions-form-foundation-media-inquiry

17. Assignment 2: LAMPlatoon
•Sign up for an account at LAMPlatoon
•Once you’ve confirmed your account, access the
video library and decide which commercials you’d
like to “break”.
•After learning and applying the basics of video
editing, send your video back to LAMPlatoon, and it
will be placed in their YouTube portal.

20. *NB
•This could also be completed in-house, at Robertson Media
Center. This would provide the opportunity for more
customization, tying it more tightly to the specific demands
of the New College Curriculum Literacies learning objectives.

21. Assignment 3: What’s Going on in this Picture?
https://www.nytimes.com/column/learning-whats-going-on-in-this-picture

22. What’s Going on
in this Picture?

23. Assignment 4
• Utilizing all that you’ve learned about how to recognize bias in media, and
using the resources available to you in the Robertson Media Center, create a
biased advertisement in the most subtle way possible. Be sure to include the
following elements:
• Music
• Persuasive language
• Appeal to emotions
• Statistics

24. About the assignments…
• They share common purposes:
• To challenge students to look beyond their immediate reactions
and question how the piece of media achieved that reaction
• Through a combination of meta-analysis and new understanding
of editing software, to understand how the creators crafted the
feeling that the media elicited
• Mix of:
• Individual readings
• Group discussions (in-person or online)
• Hands-on assignments

25. Collaboration

26. The Deliberative Media Initiative Lab (the
Democracy Initiative)
• “While our current media ecosystem helps motivate like-minded people to find
each other and act, it undermines the ability of diverse groups of people to
deliberate informatively and dispassionately about issues using a shared body
of accepted facts… The lab would address the problem by assessing and
analyzing the current state of media and prescribing technologies, practices
and ethics that might foster and promote deliberation.”
- Siva Vaidhyanathan, Director
https://news.virginia.edu/content/democracy-initiative-launch-two-new-labs

27. Collaboration: The Darden School of Business-
Richard A. Mayo Center for Asset Management

28. Collaboration: UVA community group

29. In summary:
•Media literacy (and fluency) are vital to not only
scholarship, civil discourse,and informed
decision-making, but also to democracy. Media
literacy, particularly the ability to evaluate
information (no matter its form), is vital.

30. Resources

31. Resources
What is media literacy and why is it important?
https://www.commonsensemedia.org/news-and-media-
literacy/what-is-media-literacy-and-why-is-it-important
Media Literacy Fundamentals
http://mediasmarts.ca/digital-media-literacy/general-
information/digital-media-literacy-fundamentals/media-literacy-
fundamentals
Media Literacy is Crucial
https://www.literacyworldwide.org/blog/literacy-
daily/2016/12/16/media-literacy-is-critical

32. Resources
Overview of overlaps in literacies
http://mediasmarts.ca/digital-media-literacy/general-
information/digital-media-literacy-fundamentals/intersection-digital-
media-literacy
Understand Media
https://understandmedia.com/
The National Media Council
https://www.nationaltelemediacouncil.org/

33. Resources
• Media Literacy Concepts
https://themediaspot.org/2018/06/16/media-literacy-scope-
sequence-template/
•
• NAMLE Core Principles
https://namle.net/publications/core-principles/
•
• Center for Media Literacy
https://www.medialit.org/about-cml

34. Resources
Common Sense Education: Misinformation
https://d1e2bohyu2u2w9.cloudfront.net/education/sites/default/files/background
er_misinformation.pdf
Project Information Literacy | How Students Engage with News
https://www.projectinfolit.org/uploads/2/7/5/4/27541717/newsexecutivesummar
y.pdf
Wiley Media Lit
https://www.wiley.com/network/instructors-students/education-trends/media-
literacy-what-does-it-mean-for-the-classroom-and-beyond
Creative Methods to teach Med Lit
https://www.canva.com/learn/10-creative-methods-to-teach-media-literacy/
ACRL info literacy framework
http://www.ala.org/acrl/standards/ilframework

35. Resources
The Critical Media Project
http://criticalmediaproject.org/media-literacies/
KQED Teach
https://teach.kqed.org/
What’s Going on in this Picture?
https://www.nytimes.com/column/learning-whats-going-on-in-this-picture
MediaSmarts
http://mediasmarts.ca/digital-media-literacy/general-information/digital-
media-literacy-fundamentals/media-literacy-fundamentals

36. Resources
Spread of true and false news on Twitter- MIT study
https://science.sciencemag.org/content/359/6380/1146
Why media lit?
https://www.commonsensemedia.org/news-and-media-literacy/what-is-
media-literacy-and-why-is-it-important
Valley of the Shadows- UVA project -à foundation of IATH
http://valley.lib.virginia.edu/VoS/usingvalley/valleyguide.html
Making sense of the 24-hour news cycle
https://cdn.civicsrenewalnetwork.org/wp-
content/uploads/2018/09/MakingSenseOfThe24-7NewsCycle..pdf

37. Resources
• How to tell if you’re talking to a bot
https://www.technologyreview.com/s/611655/how-to-tell-if-youre-talking-to-a-
bot/
•
• Teaching “The Hate U Give” at UVA
https://news.virginia.edu/content/qa-hate-u-give-offers-valuable-lessons-
media-stereotypes
• Students Have 'Dismaying' Inability To Tell Fake News From Real, Study Finds
https://www.npr.org/sections/thetwo-way/2016/11/23/503129818/study-
finds-students-have-dismaying-inability-to-tell-fake-news-from-real
•

38. Resources
Study Examines How College Students Get Their News in the Digital Age
October 17, 2018 https://www.wellesley.edu/news/2018/stories/node/159546
College Student News Study
https://www.projectinfolit.org/news_study.html
Teaching Adolescents how to evaluate online info
https://www.edutopia.org/blog/evaluating-quality-of-online-info-julie-coiro
Media Literacy for Students
https://themediaspot.org/2018/06/16/media-literacy-scope-sequence-template/
Assessing and evaluating Students’ work
http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/media-literacy-fundamentals

39. Resources
• How to tell if you’re talking to a bot
https://www.technologyreview.com/s/611655/how-to-tell-if-youre-talking-to-a-bot/
•
• Teaching “The Hate U Give” at UVA
https://news.virginia.edu/content/qa-hate-u-give-offers-valuable-lessons-media-
stereotypes
• Students Have 'Dismaying' Inability To Tell Fake News From Real, Study Finds
https://www.npr.org/sections/thetwo-way/2016/11/23/503129818/study-finds-
students-have-dismaying-inability-to-tell-fake-news-from-real
•
Study Examines How College Students Get Their News in the Digital Age
• October 17, 2018 https://www.wellesley.edu/news/2018/stories/node/159546

40. Resources
• College Student News Study
https://www.projectinfolit.org/news_study.html
•
Teaching Adolescents how to evaluate online info
https://www.edutopia.org/blog/evaluating-quality-of-online-info-julie-coiro
•
•
• Media Literacy for Students
https://themediaspot.org/2018/06/16/media-literacy-scope-sequence-template/
•
• Assessing and evaluating Students’ work
http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-
literacy-fundamentals/media-literacy-fundamentals

41. Resources
Critical Media Project
https://themediaspot.org/2018/06/16/media-literacy-scope-sequence-template/
Checking the Fact-Checkers
https://www.consortiumformedialiteracy.org/index.php?option=com_content&view
=category&layout=blog&id=12&Itemid=24
Threat to democracy UK
https://publications.parliament.uk/pa/cm201719/cmselect/cmcumeds/363/36302.htm
Misinformation is a Threat to Democracy in the Developing World
https://www.cfr.org/blog/misinformation-threat-democracy-developing-world
Democracy Initiative to Announce Two New Labs
https://news.virginia.edu/content/democracy-initiative-launch-two-new-labs

42. Resources
News in Social Media
https://www.tandfonline.com/doi/full/10.1080/21670811.2018.1423625
ACRL media literacy
https://acrl.libguides.com/ebss/lrcs/media_literacy
Media Lit Education 2018
https://edsurgeindependent.com/media-literacy-education-in-2018-holistic-curriculum-
or-fake-news-spotting-9511e71e2a40
Media Education Lab- ways to teach med lit
https://mediaeducationlab.com/curriculum/materials
Create to Learn
https://createtolearn.online/

43. Resources
Core concepts (people interpret things differently)
http://www.medialit.net/reading-room/key-question-3-how-might-different-
people-understand-message-differently-me
Project InfoLit
https://www.projectinfolit.org/news_study.html
International Center for Media and Communication Research
https://iamcr.org/
Media Lit Kit
https://www.medialit.org/cml-medialit-kit
Chromebook app for media literacy
https://www.blog.google/outreach-initiatives/education/developing-critical-
reading-skills-media-literacy-apps-chromebooks/

44. Questions?
If you prefer not to verbalize
your questions, go to slido.com,
use code #R671, type your
question, and it will appear on
the screen.
Kimberley@virginia.edu