SlideShare a Scribd company logo
Building a Social Media Plan See this presentation at:  www.slideshare.net/ebadrina
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
Social Media Top Sites for Business = people you already know; social/personal = video sharing, podcasting = business networking = micro-blog, business + personal networking = blog platform
3 Key Principals  ,[object Object],[object Object],[object Object]
What is Sales 2.0? ,[object Object],[object Object],[object Object]
Social Media Planning ,[object Object]
Social Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience for Social Media ,[object Object]
Audience for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to Use Social Media (cont.) ,[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media ,[object Object],[object Object],It ain’t free, folks .
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Olivier Blanchard
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media
[object Object]
[object Object]
Social Media Do’s and Don’ts ,[object Object],[object Object]
Social Media Do’s and Don’ts ,[object Object],[object Object],[object Object]
Measurements for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurements for Social Media Source: Ogilvy Public Relations
Results for Social Media Social Media Measurements are NOT the end goal.  ROI means return on $$$ .
Results for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results for Social Media ,[object Object],[object Object],[object Object],[object Object],Source: Olivier Blanchard
A Social Media Model Copyright J.R. Atkins
A  Social  Media Model Website...
A Social Media Model Blog...
A Social Media Model Twitter...
A Social Media Model Facebook...
A Social Media Model Fan Page...
A Social Media Model LinkedIn...
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions or Comments? See this presentation at:  www.slideshare.net/ebadrina

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