Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media

1. Tips to Build Your Business
with Social Media
Presented by
Melonie Boone MBA, MJ, PHR
Founder & CEO
Boone Management Group Inc

2. Social Media Strategy
Define the goals you want to
achieve by using social media
• Decide which social media
outlets will help you meet
those goals
– Blogs, Twitter, LinkedIn,
Facebook, Pinterest,
YouTube
• Define the target audience
that you are looking to
connect with.
– Could be: industry or
sector, type of business
(big or small), who in the
target is on social media
(decision maker or not)

3. Social Media Strategy
• Create your message and
deliver consistent
content
– Know what keywords
are associated with
your product or
service and use them
in your content.
– The message you
create defines who
your business is, what
it does, who it helps
and how it helps

4. Build Your Brand & Followers Will Follow
• What is your Brand?
– A big part of building a social media
presence is having a marketable
brand that followers can identify with
• How to use social media to market your brand
– Once you have your brand, now it is time to
introduce (or re-introduce) the brand to your
social media outlets.
– Share your content and also market content that
pertains to your target audience.

5. Build Your Brand & Followers Will Follow
• Be personable and
engaging
– Personality and
engagement gets
followers. Thanking
people for following
or sharing your
information goes a
long way. It also
exposes your brand to
their followers in
addition to yours.
Recognize your
followers ad show
your appreciation

6. Converting Followers to Clients
• Selling without OVER Selling
– Good social media etiquette is to use it for more
than just the sell. Be more subtle than BUY NOW,
BUY NOW!!! Intertwine information about your
product or service with the content that you
share. Share stories of the value you add to your
clients or how you have helped a client. Answer
what’s in it for me?

7. Converting Followers to Clients
• Call to Action! If you
want people to buy,
they have to know
that you are selling
something. Use social
media as a tool to
send traffic to more
information about
you like your website.

8. Converting Followers to Clients
• Measure your results
and tweak your
strategy
– Converting followers
to clients will not
happen overnight.
Building a social
media strategy that is
successful is like
building relationships
with people but the
only thing they know
is your web presence.
– Keep track of what
you do, who engages,
who is converting to
clients.

9. Takeaway
Social Media can be a
very useful and
affordable tool to
market your
company.
It gives you the ability
to reach many people
across the globe for a
pretty low cost.
Putting together an
effective strategy
takes time, but once
you have your
strategy executed you
will see results.

10. About our Speaker
As CEO and founder, Melonie Boone provides
innovative strategic solutions that allow
clients to thrive and gain momentum in
today's economy. She has combined business
management, human resources, and client
services experience bringing clients affordable
personalized solutions that add value and get
results.
Visit: BooneManagementGroup.com
Contact:
mboone@boonemanagementgroup.com