Downloaded 77 times
Uploaded bybe.group
Promoting Your Mission Through Social Media: An Introduction
The document provides an introduction to promoting a mission through social media, defining social media as a conversation supported by online tools. It discusses common resistance to social media, the importance of relationships over marketing, and how to leverage social media to tap into personal networks. Additionally, it outlines steps to get started in social media, such as defining goals, understanding the audience, and measuring success.
More Related Content
Similar to Promoting Your Mission Through Social Media: An Introduction
Promoting Your Mission Through Social Media: An Introduction
- 1. Promoting Your MissionThrough Social Media: An Introduction
- 2. Social Media aremedia designed to be disseminated through social interaction created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using internet- and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.—Wikipedia First Things First: A Definition
- 3. Social Media isa conversation supported by online tools. In Other Words …
- 4. “It’s new anduntested.” Resistance to Social Media
- 5. “It’s too complicated.” Resistance to Social Media
- 6. “We’ll lose controlof our message.” Resistance to Social Media
- 7. Relationships are more powerfulthan marketing. Why You Should Care
- 8. We all haveour circle of trust. Why You Should Care
- 9. Marketing can’t breakthat bond. Why You Should Care
- 10. Social media canenable you to tap into the circle of trust. Why You Should Care
- 11. How We’re UsingSocial Media
- 12. Competition How We’re Using Social Media
- 13. Competition Communication How We’re Using Social Media
- 14. Competition Communication Content Creation How We’re Using Social Media
- 15. Competition Communication Content Creation Community How We’re Using Social Media
- 16. Competition Communication Content Creation Community Collaboration How We’re Using Social Media
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25. Getting Started inSocial Media
- 26. What are yourgoals & objectives? Getting Started in Social Media
- 27. What are yourgoals & objectives? Who’s your audience? Getting Started in Social Media
- 28. What are yourgoals & objectives? Who’s your audience? Where are they online? Getting Started in Social Media
- 29. What are yourgoals & objectives? Who’s your audience? Where are they online? What are your resources? Getting Started in Social Media
- 30. What are yourgoals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? Getting Started in Social Media
- 31. What are yourgoals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? What tools make sense? Getting Started in Social Media
- 32. What are yourgoals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? What tools make sense? How will you measure success? Getting Started in Social Media
- 33. Getting Started: aWord of Advice
- 34.
- 35. Blog http://www.pokethebeehive.com Email dan@pokethebeehive.com Twitter @dhutson LinkedIn http://www.linkedin.com/in/danhutson Where You Can Find Me