This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.

1. Social Media & Life Style…!www.themedialifestyle.comBy: Vikram MehtaCreated for:

2. Meaning & Definition : Social MediaSocial Media is online content created by people using highly accessible and scalable publishing technologies

3. Social media is a shift in how people discover, read and share news, information and content.

4. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.

5. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

6. Meaning & Definition : LifestyleLifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.

7. In sociology, a lifestyle is the way a person lives.

8. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress.

9. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Five Pillars of Social MediaAny & All forms of Social Media Marketing tactics fall under at least one of these five forms of action.1. Declaration of Identity2. Identity through Association3. User-Initiated Conversation4. Provider-Initiated Conversation5. In-Person Interaction

10. Declaration of IdentityIdentity-based Interaction is your declaration of your value, who you are, and where you can be found.

11. Your customer happens upon your online identity that you, as a provider, define and declare.

12. This is anything from your About UsFacebook – http://www.facebook.comLinkedIn - http://www.linkedin.com/

13. Identity through AssociationAssociation-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers.

14. Most obviously, this is accomplished through things like becoming “Friends” on MySpace, you and your customers’ through their social bookmarking.

15. This is your customer wearing your company’s logo proudly – Like “Page wears his Google T-shirts”.StumbleUpon - http://www.stumbleupon.com/Delicious - http://delicious.com/

16. User-Initiated ConversationUser-initiated Conversation is your users’ opportunity to create their own declarations or questions, and your opportunity to respond.

17. This is your opportunity to be there and cater to them.

18. Here, you serve your customers.LiveGroups - http://groups.live.com/YahooGroups - http://groups.yahoo.com/GoogleGroups - http://groups.google.com/?pli=1

19. Provider-Initiated ConversationProvider-initiated Conversation is your chance to find out what your customers think, feel, love and hate about your product.

20. Ask them. Challenge them. Present yourself to them, but do so respectfully.

21. As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not.

22. Be kind. Be respectful. Appreciate their time.Friendster - http://www.friendster.com/Bebo - http://www.bebo.com/

23. In-Person InteractionIn-Person Interaction is the pinnacle form of interaction with your customers.

24. You’re interacting with them online, why not in person? Does it get better than that?

25. This is where relationships are built and authentic conversation is had with so much more input, feedback, collaboration and communication.EventfuL - http://eventful.com/Meetup - http://www.meetup.com/

26. ‘Social Media’ – A Commercial CategorizationsAn Individual / Business – Marketing’

27. Communication

28. Collaboration