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Presentation phase 1 new

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CMiD presentation phase 1

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Presentation phase 1 new

  1. 1. PresentationPhase 1IO3010 - CMID<br />
  2. 2. AnalysisexistingCMiDsolutions<br />
  3. 3. 1. Digital book<br />ATTRACT: internet, word-to-mouth, and advertising on TV<br />INTEREST: “Learning should be fun”<br />DESIRE: show model<br />ACT: sale<br />
  4. 4. 2. Pownews<br />ATTRACT: internet, twitter, TV<br />INTEREST: controversial topics, provocative interviews<br />DESIRE: sharp interviews, twitter, announcements on site<br />ACT: follow topics on twitter, curiosity by open ending<br />
  5. 5. 3. Geocaching<br />ATTRACT: online advertising<br />INTEREST: site<br />DESIRE: adventure<br />ACT: participate<br />
  6. 6. Analysis Spoorzone Area<br />
  7. 7. Spoorzonearea – past, present & future<br />Past<br /><ul><li>Railway Amsterdam – Rotterdam build in 19th century
  8. 8. Viaduct in Delft was built
  9. 9. Viaduct became a problem, because of growingtraffic
  10. 10. 1988-1992: search foralternative
  11. 11. 1993: plan forrailway tunnel was made
  12. 12. 1999: Joan Busquets comes withhisproposalfor the </li></ul>area<br /><ul><li>Severaldelays
  13. 13. 2004: minister is prepared to finance the project, after</li></ul>protest group ‘Spoortunnel Delft NU’<br /><ul><li>Activitiesstarted in 2009</li></li></ul><li>Present<br /><ul><li>Delay of oneyearalready</li></ul>Spoorzone area – past, present & future<br />
  14. 14. Future<br /><ul><li>Railway tunnel with 2x2 tracks, 2300 meters long
  15. 15. New building for station and town office
  16. 16. Parking place beneathcanal, whichseperatesPhoenixstraatfrom Spoorsingel
  17. 17. Safe, green environment with water
  18. 18. 1500 newhousesaround the Spoorzone</li></ul>Spoorzone area – past, present & future<br />
  19. 19. Currentatmosphere<br />
  20. 20. opportunitiesfor the future<br />Someinteresting areas:<br /><ul><li>Entertainment & culture
  21. 21. Supply of information
  22. 22. Interaction</li></li></ul><li>Entertainment & culture aroundrailway stations:<br /><ul><li>To makewaiting at the station less boring and maybe even funny
  23. 23. Examples:
  24. 24. Piano stairswith sound at Stockholm </li></ul>subway station<br /><ul><li>Christmas tree, at Utrecht Central, withLED’s</li></ul>thatchange color aftersending a textmessage <br /><ul><li>Flashmobs at a station</li></ul>opportunitiesfor the future<br />
  25. 25. Supply of informationaroundrailway stations:<br /><ul><li>Peopleneed to knowwhere to go, at what time and howtheygetthere
  26. 26. Certainthingscouldbedonebetter, likeinformationwithdelays, same info more spreaded and maybe info aboutwhat is goingon in Delft
  27. 27. Examples:
  28. 28. Information in a waypeoplecan’t miss it and is easy to understand
  29. 29. Personal travel information (somethinglike 9292ov.nl)
  30. 30. Short movies, text and/or images about the Spoorzone project, withregular updates </li></ul>opportunitiesfor the future<br />
  31. 31. Interactionaroundrailway stations:<br /><ul><li>For entertainment and information as well
  32. 32. Examples:
  33. 33. Human- human: objectsthat invite </li></ul>people to relax and talk to eachother<br /><ul><li>Human-machine: somethinglike</li></ul> the christmas tree in Utrecht<br /><ul><li>Machine-human-machine: screens</li></ul>that display messages, musicor images <br />thatpeoplecansendwiththeir mobile phones<br />opportunitiesfor the future<br />
  34. 34. Target Group<br /><ul><li>Particular interest in
  35. 35. Travelers
  36. 36. Tourists
  37. 37. Employees (NS, HTM, participating building companies)
  38. 38. Residents
  39. 39. Our mission is to contribute to the involvement of the residents of Delft with the progression of the Spoorzone project.</li></li></ul><li>Persona’s<br /><ul><li>For betterunderstanding of the target group</li></li></ul><li>Questions?<br />

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