As university students move from college to professional life, they need a little help understanding the power of social media and discussing ways to use (and not to use) social media tools. These slides are part of a session offered by Robin J. Phillips to Arizona State University students.

1. +
ASU Downtown Phoenix campus
Social Media
By Robin J Phillips, Digital Director,
The Reynolds Center for Business Journalism
Cronkite School of Journalism & Mass Communications

2. +
Robin J Phillips | About Me
 25 years in the news business
 Digital Director, The Reynolds Center for Business Journalism
 Experience in print, magazines, wire services, online
 Deputy business editor, Newsday, The Arizona Republic
 Community news manager, azcentral.com
 Small Business Editor, BusinessWeek Online
 Business Editor, The Record of Hackensack (N.J.)
 Co-founder, #wjchat, weekly online web journalism discussion
 NLGJA, Arizona chapter president
 Co-founder of Perfect Moment Project

3. + Why Social Media matters …
1. It’s where things happen first Twitter … and
2. It’s huge. And getting bigger.
Facebook…
and LinkedIn…
3. A way to distribute content, information
and Flickr….
4. Self-promotion, branding that stays with you
and Tumblr…
5. Building audience for new blog, new service
and Blogger…
6. Cultivating sources, new fans, new customers
and Google+…
7. Real-time news .. right here, right now
and YouTube…
8. Creating community .. power in the network
and WordPress…
9. Diversity .. opens up your world and Foursquare…
and Google
Reader…

4. +
How you use social media
 Social media
hanging out
 Social / personal
marketing
 Sharing, listening
and engaging on
social media tools

5. +

6. +
Miss Seattle complains about…
Seattle
Yes, there are bad ways to use
social media.

7. +
It’s huge
1.06 billion
people use
actively every
day

8. +
500 million
users on
send one
billion tweets
every 2-3 And
days
growing

9. +

10. +

11. +
So what do you use?
 ASU social media tip/guidelines for students.
https://students.asu.edu/srr/online

12. +
How much time do you spend?
Social networks & blogs account for
one-quarter of the time Americans
spend online

13. +
What are the concerns?
Social media can be both good and bad

14. +
What are the concerns?
1in 10 admissions officers from the top
500 colleges check out applicants’
online profiles.
.
.
.
.
.
Survey: Kaplan

15. +
What are the concerns?
1in 10 admissions officers from the top
500 colleges check out applicants’
online profiles.
 Ofthose colleges, 38% said what they
saw negatively impacted what they
thought of the candidate.
.
.
.
.
Survey: Kaplan

16. +
What are the concerns?
 1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
 Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
 69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
 .
 .
 .
Survey: Kaplan

17. +
What are the concerns?
 1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
 Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
 69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
 Bullying.
 .
 .
Survey: Kaplan

18. +
What are the concerns?
 1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
 Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
 69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
 Bullying.
 Hard to monitor – 35% of teens admit to
cheating with phones.
 .
Survey: Kaplan

19. +
What are the concerns?
 1 in 10 admissions officers from the top
500 colleges check out applicants’ online
profiles.
 Of those colleges, 38% said what they saw
negatively impacted what they thought of
the candidate.
 69% of U.S. high schools banned use or
possession of mobile devices on school
grounds.
 Bullying.
 Hard to monitor – 35% of teens admit to
cheating with phones.
 86% of potential employers will check out
social profiles.
Survey: Kaplan

20. +
Let’s not be that guy!
Cartoon by Nitrozac and Snaggy JoyofTech.com

21. +
Or that guy!

22. +
Now for my commercial

23. +
ASU
on Twitter

24. + ASU on Facebook

25. +
ASU
community
on Facebook

26. +
So, has texting and social taken
over your life?

27. +
Don’t lose your mind

28. +
John Mayer on why he quit Twitter
"I realized about a year ago that I
couldn’t have a complete thought
anymore, and I was a tweetaholic. I had
four million Twitter followers, and I was
always writing on it. And I stopped using
Twitter as an outlet and I started using
Twitter as the
instrument to riff on, and it
started to make my mind
smaller and smaller and
smaller. And I couldn’t
write a song.”

29. + We can’t turn back the clocks

30. + We can’t turn back the clocks
But doing nothing is not an answer

31. +
How do I do this?
 Choose your platforms
 What type of content do you want to share?
 Who should you follow?
 How much is personal? Professional?
 Follow people to get the word out that you’re there
 Create lists, categories of people to make things
manageable
 Set some goals – followers, interaction, links to a blog or
website
 Try out Tweetdeck, Hootsuite apps to manage things.
 Have fun!

32. +
And buy back your time once in a
while…