This training session from LinkedIn covers how journalists can optimize their LinkedIn profile, find sources and experts to interview, and share content and stories. The agenda includes optimizing the profile, conducting advanced searches, managing privacy settings, finding alumni and company pages, and ways to share insight through groups, SlideShare, publishing from a news site, and LinkedIn's blogging platform. The goal is to provide journalists tools and strategies for using LinkedIn's professional network.
How to build a great profile and professional brandMichael Cirrito
This document provides tips and information for building a strong professional profile and brand on LinkedIn. It emphasizes connecting with others, staying informed with relevant news and knowledge through LinkedIn features like Groups and Pulse, and publishing content to strengthen your reputation and expertise in your industry. Specific recommendations include adding a professional photo, writing an attention-grabbing headline, including details about work experience, skills, causes, and examples of work in presentations/videos. The goal is to maximize profile views and engagement by showcasing your accomplishments, interests, and value through a complete LinkedIn profile.
Actionable Strategies for Using LinkedIn for BusinessHannah Richards
Most people have a profile on LinkedIn, but if you aren't updating and optimizing it regularly you are missing out on potential prospects and leads and career opportunities. In this presentation I present actionable steps that you can do RIGHT NOW to optimize your LinkedIn profile, build a company page or brand, and find standout talent.
This document discusses how to manage your professional identity and growth on LinkedIn. It outlines three classifications of social networks based on their purpose (identity, relationships, activities). It then focuses on LinkedIn, describing it as a professional network for colleagues and business contacts to develop their professional identity, connections, and insights. The document provides tips on how to optimize a LinkedIn profile, including claiming your professional identity, connecting with others, and gaining endorsements and recommendations. It also discusses using LinkedIn groups, publishing content, and premium subscriptions to enhance your professional identity and network.
Business Connections of Greater Madison - LinkedIn Tips and Techniquesguesta71b3d6
This document provides tips and techniques for using LinkedIn for social media networking. It discusses defining goals for connections, profile setup including personal and company profiles, getting recommendations, participating in groups and answering questions, and developing a plan to engage customers and build a network. The overall message is that social media can help expand a business's reach through networking on LinkedIn.
The document discusses how using LinkedIn can maximize a user's experience with ProVisors, a professional networking community. It recommends connecting with ProVisors members on LinkedIn, offering to introduce connections to each other, and providing recommendations which increase the chances of receiving recommendations in return. Users are also encouraged to join the ProVisors LinkedIn group to engage with other members, build online relationships, and expand their networks through the group.
This training session from LinkedIn covers how journalists can optimize their LinkedIn profile, find sources and experts to interview, and share content and stories. The agenda includes optimizing the profile, conducting advanced searches, managing privacy settings, finding alumni and company pages, and ways to share insight through groups, SlideShare, publishing from a news site, and LinkedIn's blogging platform. The goal is to provide journalists tools and strategies for using LinkedIn's professional network.
How to build a great profile and professional brandMichael Cirrito
This document provides tips and information for building a strong professional profile and brand on LinkedIn. It emphasizes connecting with others, staying informed with relevant news and knowledge through LinkedIn features like Groups and Pulse, and publishing content to strengthen your reputation and expertise in your industry. Specific recommendations include adding a professional photo, writing an attention-grabbing headline, including details about work experience, skills, causes, and examples of work in presentations/videos. The goal is to maximize profile views and engagement by showcasing your accomplishments, interests, and value through a complete LinkedIn profile.
Actionable Strategies for Using LinkedIn for BusinessHannah Richards
Most people have a profile on LinkedIn, but if you aren't updating and optimizing it regularly you are missing out on potential prospects and leads and career opportunities. In this presentation I present actionable steps that you can do RIGHT NOW to optimize your LinkedIn profile, build a company page or brand, and find standout talent.
This document discusses how to manage your professional identity and growth on LinkedIn. It outlines three classifications of social networks based on their purpose (identity, relationships, activities). It then focuses on LinkedIn, describing it as a professional network for colleagues and business contacts to develop their professional identity, connections, and insights. The document provides tips on how to optimize a LinkedIn profile, including claiming your professional identity, connecting with others, and gaining endorsements and recommendations. It also discusses using LinkedIn groups, publishing content, and premium subscriptions to enhance your professional identity and network.
Business Connections of Greater Madison - LinkedIn Tips and Techniquesguesta71b3d6
This document provides tips and techniques for using LinkedIn for social media networking. It discusses defining goals for connections, profile setup including personal and company profiles, getting recommendations, participating in groups and answering questions, and developing a plan to engage customers and build a network. The overall message is that social media can help expand a business's reach through networking on LinkedIn.
The document discusses how using LinkedIn can maximize a user's experience with ProVisors, a professional networking community. It recommends connecting with ProVisors members on LinkedIn, offering to introduce connections to each other, and providing recommendations which increase the chances of receiving recommendations in return. Users are also encouraged to join the ProVisors LinkedIn group to engage with other members, build online relationships, and expand their networks through the group.
How to build a great profile and professional brandJoseph Gonzalez
This document provides tips for building a strong professional profile on LinkedIn. It recommends including a professional photo, attention-grabbing headline, compelling summary detailing career accomplishments and aspirations. It also suggests including details of past work experience, examples of work in multimedia, relevant skills and endorsements for those skills, volunteer experiences, and using LinkedIn publishing to share knowledge and expertise to build your professional brand. The goal is to optimize your profile to connect to opportunities, stay informed of industry news and knowledge, and find and engage with relevant groups.
This document provides low-cost and free resources for prospecting on a shoestring budget, including public library databases, websites, and local business directories. It recommends utilizing reference librarians and searching properties, charities, and LinkedIn to find potential donors and clients. The author, Maria Semple, owns a prospect research consulting firm and has authored prospecting tools to assist non-profits and businesses.
The document provides guidance on using LinkedIn as a professional networking and job searching tool. It outlines how to set up a public profile, network by connecting with others and engaging in groups, search for people and companies, target specific companies, prepare for interviews by researching companies and contacts, and get interviews by finding job posts and leveraging one's network. The key aspects of LinkedIn highlighted are networking, searching, targeting opportunities, and preparing thoroughly to improve one's chances of getting interviews and jobs.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
The document provides tips for effectively using LinkedIn for professional networking. It recommends establishing a full profile with a photo, skills, and work experience. It also suggests connecting with people from past jobs and groups, commenting on updates, and providing value to connections through recommendations and content sharing. The goal is to develop relationships and a "Return on Engagement" through an active online presence on LinkedIn.
Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users.
How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool?
Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).
• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.
• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.
• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.
Robin J. Phillips presents "Getting LinkedIn -- Sourcing through Social Networking," a free, one-hour webinar sponsored by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit businessjournalism.org.
111104 Social Media Nonprofits Linked Inv4megarling
The document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your nonprofit's brand by sharing causes on your profile and encouraging others to add volunteering to theirs, 2) Grow your community by creating a company page to send updates, 3) Find free talent like volunteers and board members through advanced searching, 4) Gain knowledge and insights by participating in groups and reading the nonprofit section of LinkedIn Today, 5) Be a connector by introducing people in your network. It highlights how over 3.6 million nonprofit professionals are on LinkedIn representing over 117,000 organizations globally.
Effectively Managing Your LinkedIn PresenceDavid Kearney
This document provides an overview of effectively managing your LinkedIn presence. It discusses LinkedIn as the largest professional network and outlines best practices for using the platform, including: having a complete professional profile with recommendations; engaging your network by following others, participating in discussions, and sharing content; and maximizing your presence through regular status updates and engagement. The presentation also highlights how companies can leverage their LinkedIn page to promote their brand and build relationships.
This document provides an overview of LinkedIn and how small businesses can use it for social media marketing. It discusses what LinkedIn is, how to create a profile and company page, and how to engage on LinkedIn through answering questions, joining groups, and connecting with prospects. The homework outlined is to fill out profile details, add connections and recommendations, join groups, and include the LinkedIn URL on other business materials.
This document discusses how LinkedIn can help governments at every step of the recruiting process. It outlines the four main steps - plan, attract, post, and recruit. LinkedIn provides tools like analytics, career pages, ads, and job posting to help with workforce planning, promoting open jobs, and sourcing qualified candidates. Using LinkedIn's data and recruiting tools can help agencies attract better quality applicants compared to job boards alone.
Jeff Weiner, LinkedIn CEO, decided to sell the company to Microsoft for $26.2 billion because he felt Microsoft had evolved into a more innovative and purpose-driven company under CEO Satya Nadella. Weiner was excited by Nadella's vision for how LinkedIn could work with Microsoft. The acquisition was announced in June 2016.
Social Impact: Rise of Social Networking; October 14; Levis Commons; Linkedin...LeasaMaxx
Leasa Maxx, Maxx Marketing & Design, joined Allen Mireles, Allen Mireles Consulting, and Christine Senack, Senack & Associates, for a panel discussion on Social Impact: The Rise of Social Networking (October 14, 2009; Levis Commons). The event was cohosted by Levis Commons and the Toledo Free Press and benefited the Toledo area Make A Wish.
7 Tips: Using LinkedIn to Grow Your BusinessKim Eberhardt
This document provides 7 tips for using LinkedIn to grow your business: 1) Complete your profile with keywords, credentials, experiences, and websites to establish an online brand and increase searchability. 2) Add connections by importing contacts or searching for people you know to expand your network. 3) Request and provide recommendations to establish credibility. 4) Use status updates to engage connections and stay top of mind. 5) Join relevant groups to participate in industry discussions and increase your profile visibility. 6) Use advanced search and second/third-level connections to prospect for new opportunities. 7) Enhance your profile with applications and spend 15 minutes daily on LinkedIn activities like updating your status and profile.
The document discusses a 3-pronged approach to using LinkedIn for business development: 1) Getting messages out virally through groups, 2) Identifying connections who can introduce them to others, and 3) Leveraging networking groups, referrals, and alliances. It provides tips for optimizing a LinkedIn profile, conducting searches, asking for introductions, and exporting connections. The overall goal is to get referrals which are the "best compliment" and introduce others to the benefits of collaboration.
This document discusses social networking and the LinkedIn platform. It defines social networking as online communities that connect people with shared interests and activities. It notes that social networking allows for promotion, marketing, education, and connection opportunities. The document then outlines the basic features of LinkedIn, including creating a profile, adding contacts, searching for people, joining groups, posting jobs, sending messages, and getting recommendations.
LinkedIn is the largest professional network with over 154 million members worldwide. It allows users to create a professional online profile to showcase their work experience and skills. Users can interact with their connections through sharing status updates, asking and answering questions, and joining groups. Companies can also create pages to engage with followers and promote their brand. Advertising options on LinkedIn allow companies to target recruitment and marketing campaigns.
Linked In Live! – Developing Your Professional NetworkingDavid Doughty
The document summarizes David Doughty's presentation on developing professional networking skills using LinkedIn. It provides tips on using LinkedIn effectively, including building your profile beyond just a CV, getting recommendations, using status updates, joining groups, and taking advantage of applications like events and books. It also discusses LinkedIn etiquette and using LinkedIn CRM tools to integrate with Outlook and organize your connections.
This document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your nonprofit's brand on your profile page. 2) Grow your community using your Company page. 3) Find free talent like volunteers and board members using advanced search. 4) Share knowledge and insights through LinkedIn Today and Groups. 5) Fill structural holes in your network by connecting people using InMap. It also discusses how LinkedIn can help nonprofits connect talent to opportunities to make a positive impact.
The document provides 10 tips for improving one's LinkedIn brand and profile. It recommends setting clear LinkedIn objectives, using relevant keywords, optimizing one's profile for search engines, engaging with groups and connections, building an targeted list of companies, and growing one's professional network. Regularly posting quality content and customizing outreach are also emphasized for professional branding and visibility on LinkedIn.
The document provides tips for using LinkedIn effectively for job searching. It outlines two main goals of LinkedIn: "Catching" which is building a profile to be found by recruiters, and "Pitching" which is finding and connecting with people who can help with opportunities. It provides guidance on completing profiles with pictures, headlines, and summaries using the SAR (Situation, Action, Result) model. It also discusses using status updates, connecting with others, participating in groups, and answering questions to fully utilize LinkedIn's networking and exposure capabilities.
How to build a great profile and professional brandJoseph Gonzalez
This document provides tips for building a strong professional profile on LinkedIn. It recommends including a professional photo, attention-grabbing headline, compelling summary detailing career accomplishments and aspirations. It also suggests including details of past work experience, examples of work in multimedia, relevant skills and endorsements for those skills, volunteer experiences, and using LinkedIn publishing to share knowledge and expertise to build your professional brand. The goal is to optimize your profile to connect to opportunities, stay informed of industry news and knowledge, and find and engage with relevant groups.
This document provides low-cost and free resources for prospecting on a shoestring budget, including public library databases, websites, and local business directories. It recommends utilizing reference librarians and searching properties, charities, and LinkedIn to find potential donors and clients. The author, Maria Semple, owns a prospect research consulting firm and has authored prospecting tools to assist non-profits and businesses.
The document provides guidance on using LinkedIn as a professional networking and job searching tool. It outlines how to set up a public profile, network by connecting with others and engaging in groups, search for people and companies, target specific companies, prepare for interviews by researching companies and contacts, and get interviews by finding job posts and leveraging one's network. The key aspects of LinkedIn highlighted are networking, searching, targeting opportunities, and preparing thoroughly to improve one's chances of getting interviews and jobs.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
The document provides tips for effectively using LinkedIn for professional networking. It recommends establishing a full profile with a photo, skills, and work experience. It also suggests connecting with people from past jobs and groups, commenting on updates, and providing value to connections through recommendations and content sharing. The goal is to develop relationships and a "Return on Engagement" through an active online presence on LinkedIn.
Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users.
How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool?
Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).
• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.
• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.
• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.
Robin J. Phillips presents "Getting LinkedIn -- Sourcing through Social Networking," a free, one-hour webinar sponsored by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit businessjournalism.org.
111104 Social Media Nonprofits Linked Inv4megarling
The document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your nonprofit's brand by sharing causes on your profile and encouraging others to add volunteering to theirs, 2) Grow your community by creating a company page to send updates, 3) Find free talent like volunteers and board members through advanced searching, 4) Gain knowledge and insights by participating in groups and reading the nonprofit section of LinkedIn Today, 5) Be a connector by introducing people in your network. It highlights how over 3.6 million nonprofit professionals are on LinkedIn representing over 117,000 organizations globally.
Effectively Managing Your LinkedIn PresenceDavid Kearney
This document provides an overview of effectively managing your LinkedIn presence. It discusses LinkedIn as the largest professional network and outlines best practices for using the platform, including: having a complete professional profile with recommendations; engaging your network by following others, participating in discussions, and sharing content; and maximizing your presence through regular status updates and engagement. The presentation also highlights how companies can leverage their LinkedIn page to promote their brand and build relationships.
This document provides an overview of LinkedIn and how small businesses can use it for social media marketing. It discusses what LinkedIn is, how to create a profile and company page, and how to engage on LinkedIn through answering questions, joining groups, and connecting with prospects. The homework outlined is to fill out profile details, add connections and recommendations, join groups, and include the LinkedIn URL on other business materials.
This document discusses how LinkedIn can help governments at every step of the recruiting process. It outlines the four main steps - plan, attract, post, and recruit. LinkedIn provides tools like analytics, career pages, ads, and job posting to help with workforce planning, promoting open jobs, and sourcing qualified candidates. Using LinkedIn's data and recruiting tools can help agencies attract better quality applicants compared to job boards alone.
Jeff Weiner, LinkedIn CEO, decided to sell the company to Microsoft for $26.2 billion because he felt Microsoft had evolved into a more innovative and purpose-driven company under CEO Satya Nadella. Weiner was excited by Nadella's vision for how LinkedIn could work with Microsoft. The acquisition was announced in June 2016.
Social Impact: Rise of Social Networking; October 14; Levis Commons; Linkedin...LeasaMaxx
Leasa Maxx, Maxx Marketing & Design, joined Allen Mireles, Allen Mireles Consulting, and Christine Senack, Senack & Associates, for a panel discussion on Social Impact: The Rise of Social Networking (October 14, 2009; Levis Commons). The event was cohosted by Levis Commons and the Toledo Free Press and benefited the Toledo area Make A Wish.
7 Tips: Using LinkedIn to Grow Your BusinessKim Eberhardt
This document provides 7 tips for using LinkedIn to grow your business: 1) Complete your profile with keywords, credentials, experiences, and websites to establish an online brand and increase searchability. 2) Add connections by importing contacts or searching for people you know to expand your network. 3) Request and provide recommendations to establish credibility. 4) Use status updates to engage connections and stay top of mind. 5) Join relevant groups to participate in industry discussions and increase your profile visibility. 6) Use advanced search and second/third-level connections to prospect for new opportunities. 7) Enhance your profile with applications and spend 15 minutes daily on LinkedIn activities like updating your status and profile.
The document discusses a 3-pronged approach to using LinkedIn for business development: 1) Getting messages out virally through groups, 2) Identifying connections who can introduce them to others, and 3) Leveraging networking groups, referrals, and alliances. It provides tips for optimizing a LinkedIn profile, conducting searches, asking for introductions, and exporting connections. The overall goal is to get referrals which are the "best compliment" and introduce others to the benefits of collaboration.
This document discusses social networking and the LinkedIn platform. It defines social networking as online communities that connect people with shared interests and activities. It notes that social networking allows for promotion, marketing, education, and connection opportunities. The document then outlines the basic features of LinkedIn, including creating a profile, adding contacts, searching for people, joining groups, posting jobs, sending messages, and getting recommendations.
LinkedIn is the largest professional network with over 154 million members worldwide. It allows users to create a professional online profile to showcase their work experience and skills. Users can interact with their connections through sharing status updates, asking and answering questions, and joining groups. Companies can also create pages to engage with followers and promote their brand. Advertising options on LinkedIn allow companies to target recruitment and marketing campaigns.
Linked In Live! – Developing Your Professional NetworkingDavid Doughty
The document summarizes David Doughty's presentation on developing professional networking skills using LinkedIn. It provides tips on using LinkedIn effectively, including building your profile beyond just a CV, getting recommendations, using status updates, joining groups, and taking advantage of applications like events and books. It also discusses LinkedIn etiquette and using LinkedIn CRM tools to integrate with Outlook and organize your connections.
This document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your nonprofit's brand on your profile page. 2) Grow your community using your Company page. 3) Find free talent like volunteers and board members using advanced search. 4) Share knowledge and insights through LinkedIn Today and Groups. 5) Fill structural holes in your network by connecting people using InMap. It also discusses how LinkedIn can help nonprofits connect talent to opportunities to make a positive impact.
The document provides 10 tips for improving one's LinkedIn brand and profile. It recommends setting clear LinkedIn objectives, using relevant keywords, optimizing one's profile for search engines, engaging with groups and connections, building an targeted list of companies, and growing one's professional network. Regularly posting quality content and customizing outreach are also emphasized for professional branding and visibility on LinkedIn.
The document provides tips for using LinkedIn effectively for job searching. It outlines two main goals of LinkedIn: "Catching" which is building a profile to be found by recruiters, and "Pitching" which is finding and connecting with people who can help with opportunities. It provides guidance on completing profiles with pictures, headlines, and summaries using the SAR (Situation, Action, Result) model. It also discusses using status updates, connecting with others, participating in groups, and answering questions to fully utilize LinkedIn's networking and exposure capabilities.
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...Philip Calvert
Slide deck from presentation to Meeting Professionals International. How to master LinkedIn as a strategic business asset, to improve brand awareness and increase sales
How to Use LinkedIn (Dorking Business Show 2012)Philip Calvert
The document discusses how to use LinkedIn effectively for business purposes. It recommends investing time in completing your profile with keywords relevant to your industry or specialties. This will help other users find you when searching. The document also recommends engaging with other users by answering questions, following companies, joining groups, and sharing content and status updates on your profile. Tracking metrics can help determine what types of engagement and content perform best. LinkedIn offers various tools beyond profiles for connecting with others and demonstrating your expertise.
LinkedIn is a professional social media platform with 175 million members. It connects professionals to find business opportunities, including partners, professional services, goods/services, investors, information and knowledge sharing. Members can develop expertise, enhance visibility, promote their career, find new positions and access recruitment opportunities. The platform allows users to build their professional credibility, be featured as an industry expert, and gain awareness/visibility for their business.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact people at target companies, and gather background on prospects. Tips included completing a full profile, using keywords, and regularly connecting with others.
- A question and answer section to help attendees with utilizing LinkedIn
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Paul DeBettignies presents a job search toolkit for being your own headhunter. As an experienced IT recruiter and digital influencer, he provides tips over 13 years of experience on using social media like LinkedIn effectively for networking and job searching, researching companies and contacts, crafting emails and phone calls, and maintaining persistence and positivity throughout the process. The $30 toolkit offers templates, resources, and advice for taking a proactive, marketing-focused approach to finding employment opportunities.
This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.
The document provides tips on effectively using LinkedIn for professional networking. It notes that LinkedIn has over 150,000 recruiters and 37+ million users, mostly professionals in North America, Europe, and Asia. The document outlines top ways to use LinkedIn such as finding clients, partners, jobs, and making connections. It emphasizes growing one's network through groups, recommendations, answering questions, and customizing communications and profiles.
LinkedIn is the largest professional network with over 154 million members worldwide. It allows users to create a professional online profile to connect with colleagues and find new opportunities. Users can enhance their profiles by adding skills, publications, recommendations and joining groups in their industry. Companies can also create pages to engage followers with relevant content and advertise recruitment and marketing solutions. LinkedIn is the number one recruitment tool in the US and provides many ways for both individuals and companies to interact, share information and grow their professional networks.
3 Job Hunting Super powers with LinkedInsuzetteconway
Looking for a job these days means being a super hero. In this presentation you'll learn about 3 super powers that can help you use the strength of LinkedIn to find success in your job search efforts!
The document provides tips for maximizing your LinkedIn presence and effectively using LinkedIn for business purposes. It explains that LinkedIn is a professional networking platform that can help users create and maintain business relationships, demonstrate expertise, and find targeted contacts. Some key recommendations include completing your profile with details about work history and education, having an impactful headline, regularly updating your status, joining relevant groups, asking for recommendations, and using LinkedIn answers to both ask and answer questions as a way to showcase knowledge. The overall document provides best practices for optimizing your LinkedIn profile and fully utilizing the professional networking functions.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
This document discusses leveraging social media and networking on LinkedIn for business development. It provides tips on optimizing your LinkedIn profile, building your professional network, and sharing relevant content. The key points are to create an appealing profile, define your target audience, connect with your network and engage in groups, and regularly share quality content to stay top of mind.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
The document provides tips on how to use LinkedIn for job searching. It outlines 5 simple steps to create and optimize a LinkedIn profile, including creating a compelling summary section, listing specialties, and adding relevant profile sections. It also provides 4 tips for making meaningful connections on LinkedIn such as leveraging events, asking for advice, and being a resource for others. The document notes LinkedIn has over 161 million members globally and discusses how to use LinkedIn to research companies, find job openings, and connect with groups.
These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.
To change the trending topic on the BusinessJournalism.org homepage, log in as an admin and go to the Settings section. In the Trending Topic dropdown, name the new trending topic and switch to the HTML editor version. Copy and paste the HTML code into a text editor to work on it. Then paste the updated code back into the trending topic editor and click update to publish the changes live on the homepage immediately. If errors occur, the trending topic archives can be accessed to replace the code with a previous version.
Personal Branding | Excellence in Journalism 2014 Robin J Phillips
Personal Branding | Excellence in Journalism 2014
These slides are part of my presentation at EIJ14, an annual convention in Nashville for two journalism organizations - SPJ and RTDNA. I focus on the benefits of being mindful in your approach to your own personal branding and in how you present yourself online.
- The city of Glendale, Arizona's official website (Glendaleaz.com) receives around 150,000 monthly visits and ranks highly in global and US traffic rankings.
- Most of the site's traffic over the last 3 months came from direct visits (26.72%) and organic search (60.35%), primarily from search terms related to Glendale government services.
- The top referring sites were other local Arizona government and community sites, and users who visited Glendaleaz.com also frequently visited other law and government sites as well as local tourism sites.
This document outlines goals for redesigning the BusinessJournalism.org website to provide training resources and news to help business journalists improve their work. Specifically, the redesigned site aims to 1) deliver business journalism news, 2) share training from the Reynolds Center, and 3) expand the business journalism community and encourage engagement between journalists and the Reynolds Center.
This presentation is one of many created for two one-day boot camps on working with social media in a professional setting and how to establish professional and personal brands using social tools. For more on the boot camps: http://gettingstartedsocialmedia.blogspot.com
This document provides resources and tools for analyzing social media platforms like Twitter and Facebook, including internal analytics pages as well as third-party tools. It also lists best practices for journalists on Facebook and contact information for people who can provide more information on social media analytics and ROI.
Jodi Gersh, director of social media and engagement for Gannett, spoke at AZIMA's February event.
Take-aways from the night's event:
- What emotions drive people to spread your posts
- What types of information people share with their connections
- How to position your content to maximize its reach on social networks
- Real life case studies on successful social media campaigns
- Competitive strategies for maximizing the effectiveness of your social media campaigns
More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave the audience a sobering glimpse into the reality that when it comes to website design and functionality, “most best practices don’t work because they have not been tested.”
http://joinazima.org/events/past-events
For more about AZIMA: http://joinazima.org/about/missionwhat%20is
Meditation and the challenges of living with a pacemakerRobin J Phillips
MEDITATING YOUR WAY TO A HEART-HEALTHY LIFE.
This slideshow was created by Kathleen Todd and Susan Green who teach about the benefits of meditation, particularly as a way of coping with heart health issues.
Most of the patients who attend their sessions have had some type of heart rhythm problem that can be possibly be controlled by medication, implantable pacemaker/defibrillators and now a new tool, meditation.
For more information about meditation and heart health, you can contact Kathleen Todd through her website: http://kathleentodd.com/
Multimedia | Association of Women in Sports MediaRobin J Phillips
Robin J. Phillips is a digital director and journalism professor who gave a presentation on opportunities in multimedia storytelling and building a personal brand. The presentation covered using smartphones for photos, video, and social media to engage wider audiences and learn new skills. Phillips emphasized getting to know the tools already in your phone, following best practices for photos and video, sharing content regularly across platforms, and developing a consistent personal brand to showcase talents over time.
The document discusses building a personal brand as a journalist. It covers identifying your current brand, examining how other journalists manage their online images, and getting started by understanding your strengths and goals. The document provides tips on defining your brand promise, taking control of your online image, and using basic tools like blogs, social media, and websites to start developing your personal brand.
As university students move from college to professional life, they need a little help understanding the power of social media and discussing ways to use (and not to use) social media tools.
These slides are part of a session offered by Robin J. Phillips to Arizona State University students.
This document summarizes Robin J. Phillips' presentation on personal branding for journalists. Some key points include:
- Personal branding is important for journalists to take control of their online image and differentiate themselves from competitors. Your brand is defined by the perceptions others have from interacting with you.
- Your personal brand should be based on truly knowing yourself - your talents, goals, and what you stand for. It's about building relationships with others through consistency in promoting these qualities.
- An important part of personal branding is establishing an online presence through a website, blog, and social media to regularly share your work and voice in a way that delivers on your brand promise to followers.
- Successful personal branding requires being diligent,
This presentation was part of a session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012.
More resources: Robin J Phillips -
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1. +
Robin J Phillips
Digital Director,
The Reynolds Center for Business Journalism
2. +
Biggest Rolodex EVER!
150 million users
200 countries
Professional focus
Updated by users
Very portable
Carry past colleagues with you
Sorted by company, industry,
geography
Updated by users
4. +
LinkedIn highlights
Founded in 2003
Alexa ranks LinkedIn.com No. 12 site in world, No. 9 in U.S.
Becoming more social - FB and Twitter connections
Supports groups – more than 1 million of them
May 2011 IPO, opening price jump from $45 to $122.70 ($93.05 a
week ago)
Rolled out an “Apply with LinkedIn” feature in November
BBC traffic from LinkedIn increased tenfold January to June 2011
Huge database for journalists to dig into
5. +
Simple tips
Maintain a current profile (even if you’re not looking for a job)
Complete your profile & have at least 50 connections
Don’t use a cut-and-paste of your resume
Make your profile public & give it a custom URL
Recommend people (anyone you’d write a reference for IRL)
But avoid recommendation “swapping”
Join groups, discussion boards, eavesdrop and get involved
Keep non-professional SM accounts separate from LinkedIn
7. +
Using LinkedIn as a
(well-organized)
database
intuitive
8. +
What we’ll talk about today
LinkedIn as a database Searching people at
companies
Personal use
Finding current employees
Groups
Finding former employees
Jobs
Digging into company data
Skills
How to search in stealth mode
Searching for people
47. +
Search in stealth mode
As a journalist, you may not want people to know that you're
following a company (or look for a job). If you want to follow
companies in stealth mode, here's what you do:
1. Hover over your name in the top right hand corner of LinkedIn
2. Click "Settings" when it appears in the drop down menu.
3. On the next page, under, "Privacy Controls," you should see a
link that says, "Turn on/off your activity broadcasts." Click that
link.
4. Uncheck the box next to, "Let people know when you change
your profile, make recommendations, or follow companies.”
48. +
Your LinkedIn guru
Follow Krista Canfield and Former reporter who thinks
attend one of her sessions. like a journalist
49. +
What you learned today
LinkedIn as a database Searching people at
companies
Personal use
Finding current employees
Groups
Finding former employees
Jobs
Digging into company data
Skills
How to search in stealth mode
Searching for people
Slides are in handouts or send Robin.Phillips@businessjournalism.org
me a note