This presentation was given to journalism fellows at the Kiplinger Program in April 2012 at Ohio State University.

1. Social Media Management
Cutting through the clutter
Robin J. Phillips
@RobinJP
Reynolds Center for
Business Journalism
Twitter:
@BizJournalism
facebook.com/BizJournalism

2. + It’s ok, we’re all
overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
You will never see it all .. and that’s OK
Set goals, schedule time for your social media
Several (free) tools can be useful for filtering social media
What you want and get out of social media is very personal

3. +
Who says journalists don’t like clutter?

4. + Social Media clutter

5. +

6. + Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.

7. +
Let go of feeling overwhelmed

8. + Is your media managing you?
Problem Possible solution
 Email overload • Mailbox zero
 No time to Tweet • Schedule it
 Too much to read • Readers, RSS
 Is this worthwhile? • Goals, analytics
 Cut into personal time • Schedule ahead
 Too much clutter • Curate, thin the herd
 Twitter, FB, etc. • Find your style
 Feels like a chore • It’s a relationship

9. +
Lists,
hashtags,
advanced
search

10. +
BizJournalists list

11. +
Never go to a conference again

12. + Twitter advanced search

13. +
Let go of some things

14. +
Be stingy with your attention

15. + Right tool for the job

16. +

17. +

18. + Mobile tools
Hootsuite

19. +
Tweetdeck mobile

20. +
Seesmic mobile

21. +
Find your own balance