Twenty minutes per day. Or if you prefer … 140 minutes across the week. You may ask. “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?” To which I would answer: "I have two words for you."

1. How to improve your
PROFESSIONAL FUTURE
in just 20 minutes per day
by @trevoryoung
Social Media and Content Marketing
DIY Thought Leadership and Personal Branding
AUTHOR | SPEAKER | CONSULTANT & ADVISOR

2. Twenty minutes per day.
Or if you prefer … 140 minutes across
the week.
TY

3. C’MON,
YOU CAN
DO IT!
TY

4. “What the heck can I do
in 20 MINUTES a day
that will improve my
professional lot in life?”
TY

5. I have two words for you.
TY

6. TY

7. RECOMMENDATION:
Spend 15 minutes per
day on
TY

8. #1
SPEND 5 MINUTES SHARING
LINKS TO INTERESTING ARTICLES
TY

9. • Sign up to the social media scheduling tool
BUFFER APP and install its plugin on your
(Chrome) browser.
TY

10. • Whenever you read an article or watch a
video you think others will be interested in,
‘buffer it’ to be distributed via Twitter
either in real time or at a later date/time.
TY

11. • N.B. time taken to read said article (or
watch said video) doesn’t count – you
should be doing this anyway :)
TY

12. • Sharing links via Buffer should only
take you seconds but let’s allow 30
seconds so you can make a comment
or craft a more interesting headline
than what pops up with the article
when you ‘buffer’ it.
TY

13. • Okay that’s 10 tweets you should be
able to send in five minutes per day, or
at least 70 valuable tweets over the
course of a week!
TY

14. The key of course is to
ensure that what you
tweet out has value
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15. • What do you want to be known for?
• What conversations do you want to
drive or be part of?
READ AND SHARE LINKS WITHIN THAT
‘CONFINED INTELECTUAL SPACE’
TY

16. #2
SPEND 5 MINUTES IDENTIFYING
& FOLLOWING THE RIGHT PEOPLE
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17. • Who are the people in your profession
or industry – the movers and shakers, or
more importantly, the emerging
influencers?
• Who are the people who follow them?
• Who are the people they influence?
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18. BE PURPOSEFUL!
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19. If you follow 10 people within a fiveminute period per day – or 70 people per
week – that’s 3640 people per year …
TY

20. … if 50% of the people you follow on
Twitter decide to follow you back, you will
finish the year with potentially an extra
1820 followers …
TY

21. … if you build a relationship ON and
OFFLINE with just THREE PER CENT of
these followers, there’s a solid (and
valuable!) 54 people ensconced in your
personal and professional networks right
there – and this is being conservative!
TY

22. #3
SPEND 5 MINUTES RETWEETING
OTHERS, RESPONDING TO
PEOPLE, GETTING INVOLVED IN
CONVERSATIONS
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23. This is the ‘unsexy’ part
of Twitter people don’t
think about or respect.
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24. Indeed, it is the BIG
failing of companies
that jump on Twitter
and bang on about
their products!
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25. Becoming a valuable part of the Twittersphere
can sound jokey and loose and flaky – but
you’d be surprised how ‘jokey and loose and
flaky’ can lead to serendipitous meetings and
business opportunities!
TY

26. BOTTOM LINE:
On Twitter, the more you put in, in terms
of genuinely engaging with others, the
more you will get out of the medium!
TY

27. RECOMMENDATION:
Spend 5 minutes per
day on
TY

28. • Visit the site every day – keeping an eye
on those people you’re connected with
and who are moving jobs or getting
promotions, and (selectively) drop them
a line to say “congratulations!”
TY

29. • Update your feed with news and links
to relevant videos and articles you
think others in your network might be
interested in (you can do this via
BufferApp if need be, thus saving tons
of time!)
TY

30. • Share or comment upon other people’s
content if you feel it is interesting and
relevant for your audience.
TY

31. • Always be on the look-out to
connect with people who you either
already know and have had dealings
with, or have come across as a result
of your activity on Twitter, or as a
result of meeting them at events and
conferences etc.
TY

32. Just 20 minutes per day is all it takes.
Your time starts NOW J

33. How to improve your
PROFESSIONAL FUTURE
in just 20 minutes per day
www.trevoryoung.me
Social Media and Content Marketing
DIY Thought Leadership and Personal Branding
AUTHOR | SPEAKER | CONSULTANT & ADVISOR