The document outlines the goals and strategy of a blog called "The Daily Jewels" that will provide summaries of 10 important daily news items. It aims to be an engaging and easy to understand source of current events using social media to promote the blog and connect with readers. The creator has communications degrees and is learning online publishing skills to establish the blog as a credible news source.

1. A list of 10 things you should know about on the daily.

2. About me

3. lived in Toronto my whole life. love life. an intense individual. I read a lot. opinionated. learning to only indulge in things that matter. talkative. real. life is too short. live it up. make a difference. talk about important things. say what you feel. wear your emotions on your sleeve. don't worry be happy. love Michael Jackson to the band metric. Public Relations.

4. Mission statement:

5. TO CONTINUE TO CONNECT MYSELF WITH YOU TO CONTINUE TO ESTABLISH ONLINE RELATIOPNSHIPS TO GIVE YOU NECESSARY INFORMATION ABOUT VARIOUS TOPICS FROM EACH DAY TO KEEP YOU UP TO DATE WITH CURRENT EVENTS TO BRING OUT MY PERSONALITY AND MY BRIAND BY THE WAY IN WHICH I WRITE ABOUT EVENTS TO USE MY BLOG SITE TO BEGIN THE DAILY JEWELS TO USE OTHER SOCIAL MEDIA TOOLS TO PROMOTE THE DAILY JEWELS

6. KEY MESSAGES: CURRENT EVENTS DAILY JEWELS INTERESTING FUN , CREATIVE , ENGAGING , REAL , AUTHENTIC , CREDIBLE , RECOGNIZED NEWS FAMILIAR ESTABLISHED ACKNOWLEDGED flair opinionated savvy

7. STRENGTHS Degrees in Communications and French Enrolled in a post graduate certificated program in public relations Taking a writing lab course on how to be an effective writer Wrote for the York University Excalibur Newspaper Constantly reading the newspaper, listening to the radio and watching tv Up to date with pop culture Multitasker, pays attention to detail, creative Positive, not afraid to try new things Authentic WEAKNESSES Perfectionist Do not have a strong presence online Still learning how to use all the social media platforms Must always be on top of current events- even on a personal bad day

8. OPPORTUNITY Social media outlets, if used properly, and smartly will help me achieve my goals New trend: people using unconventional ways to read about the news So much bias and convergence in the news, I could be a new outlet THREATS There are a plethora of blogs to compete with A lot of people still use the newspapers and watch television for the news People may disregard me, because I do not have an established or credible name yet My opinions may cause readers to not use my blog site as a source of information

9. RATIONAL To create a one stop place where you can learn about 10 important occurrences from today The topics are from all over the world and vary from political scandal, celeb break ups and the newest fashion trends. A source of information to keep you in the know, AND worldly To know about important things from today To be able to join in any discussion at work, school, on the bus, with friends, or family AUDIENCE Everyone Young individuals, executives, parents, teachers etc... This is an attempt to get people to up to date- daily Instead of searching through a huge newspaper and read through a lot of jargon, you could read a list of 10 narrowed down important things

10. TWITTER- connect with PR professionals & constantly update IT with my fresh new daily LISTS FACEBOOK- get my brand and Daily Jewels promoted to my existing friend list NING- promote my lists to my fellow colleagues and teachers BLOGGER- use blogger as my temporary place to beGIN Daily Jewels and eventually venture INto a personalized website DIGG- use digg to see what kind of reactions I get OF my idea, the Daily Jewels FLAVORS.ME- a one stop place to see where I can be found online, you can see all my online presences, which could add to my online credibility GOOGLE- to be searchable and found easily, which will add to my recognition, credibility and authenticity TO ALWAYS USE THE SAME COLOUR SCHEMES IN EVERY ONLINE RESENCE TO BECOME FAMILIAR AND RECOGNIZABLE Here is a list of 10 places I want to be found: TWITTER FACEBOOK NING LINKEDIN BLOGGER DIGG FLAVORS.ME A PERSONALIZED WEBSITE GOOGLE

11. DATE TASK March 15 th Post first blog on Daily Jewels and everyday after March 15 st To have promoted this post on Twitter, Facebook and DIGG March 31 st To have at least 100 Twitter followers April 15 th To find a domain, Domain name and start working on my personalized website THE DAILY JEWELS

12. Find me on twitter @JulesIBES Or http://julesibes.blogspot.com/