This document provides an overview of social media and guidelines for non-profits to effectively utilize various social media platforms. It discusses:
- The large user bases of top social media sites like Facebook, Twitter, YouTube
- Common social media goals for non-profits like increasing engagement, attracting volunteers, and changing perspectives
- The different levels of user engagement on social networks from passive viewers to active content creators
- Best practices like starting with a clear strategy, measuring results, and maintaining a consistent posting schedule
- Potential barriers to success such as limited staff resources and the need to identify skills gaps
- The importance of setting expectations and recognizing social media is not a quick fix and can take months to see results.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
The document outlines a 6 step process for creating an effective social media strategy for nonprofits: 1) Lay the groundwork by assessing goals and audiences, 2) Use metrics to measure objectives, 3) Engage proactively through events and content, 4) Launch initiatives and tell compelling stories, 5) Involve community members, and 6) Integrate social media into the overall marketing effort. It emphasizes building community over growing audiences, using personal storytelling and guest posts, and engaging with influencers to spread messages.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
The document outlines a 6 step process for creating an effective social media strategy for nonprofits: 1) Lay the groundwork by assessing goals and audiences, 2) Use metrics to measure objectives, 3) Engage proactively through events and content, 4) Launch initiatives and tell compelling stories, 5) Involve community members, and 6) Integrate social media into the overall marketing effort. It emphasizes building community over growing audiences, using personal storytelling and guest posts, and engaging with influencers to spread messages.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
The document introduces Facebook and provides an overview of common terms used on the platform. It explains what Facebook is, how to create an account, and how to engage with others through posting status updates, liking and commenting on posts, adding friends, and more. The document also provides suggestions for how organizations can make use of Facebook by listening to others, engaging in conversations, sharing their own content and inviting others to share, and letting go of control to allow people to spread their messages.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
How to Start, Grow, and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips and experiences on how to start, grow, and manage a learning community of practice in order to promote continual learning outside of the traditional and online classroom. This is the "book" format of the presentation Dan gave at the Association for Talent Development's Middle East North Africa conference on March 8, 2015.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
The document discusses using social media for fundraising and provides a case study of Tweetsgiving 2009. It recommends having a clear strategy that leverages existing assets like mailing lists and influencers. The case study highlights how Tweetsgiving 2009 had goals, identified influencers to help recruit donors, and utilized multiple social media channels over a 3-day period to successfully fundraise for a project.
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
This document discusses strategies for mixing social media with fundraising. It provides an overview of various social media tools like blogs, RSS, tagging, social bookmarking, Flickr, video sharing, wikis, and social networking sites. It also discusses how non-profits can use these tools to reach new audiences, engage supporters in conversations, share stories and content, and funnel people to their websites for fundraising goals like donations. The document emphasizes experimenting with tools at a personal level first before implementing anything organization-wide and getting others involved through strategies like group blogs.
The document provides guidance on socializing a nonprofit through establishing goals, choosing social media platforms, creating policies, identifying target audiences, developing engaging content, monitoring discussions, and measuring results. It emphasizes determining goals and strategy, prioritizing efforts, and allocating staff. Specific tips are offered for creating effective posts and monitoring social networks to better understand audiences and discussions. Measurement of social media is also highlighted as important for tracking performance.
Understanding the concept of Anti-drug & Peer to Peer EducationAndeel Ali
The document discusses the concepts of anti-drug and peer-to-peer education. It defines anti-drugs as activities that help people avoid drugs, listing examples like music, sports, and hobbies. Peer education is described as the use of same-age educators to convey healthy norms and behaviors and challenge unhealthy ones. The document provides tips for running a peer-to-peer project, including establishing goals and responsibilities. It emphasizes the role of youth in raising awareness about drugs, clearing misconceptions, and fostering rehabilitation and recovery support.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
The document introduces Facebook and provides an overview of common terms used on the platform. It explains what Facebook is, how to create an account, and how to engage with others through posting status updates, liking and commenting on posts, adding friends, and more. The document also provides suggestions for how organizations can make use of Facebook by listening to others, engaging in conversations, sharing their own content and inviting others to share, and letting go of control to allow people to spread their messages.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
How to Start, Grow, and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips and experiences on how to start, grow, and manage a learning community of practice in order to promote continual learning outside of the traditional and online classroom. This is the "book" format of the presentation Dan gave at the Association for Talent Development's Middle East North Africa conference on March 8, 2015.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
The document discusses using social media for fundraising and provides a case study of Tweetsgiving 2009. It recommends having a clear strategy that leverages existing assets like mailing lists and influencers. The case study highlights how Tweetsgiving 2009 had goals, identified influencers to help recruit donors, and utilized multiple social media channels over a 3-day period to successfully fundraise for a project.
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
This document discusses strategies for mixing social media with fundraising. It provides an overview of various social media tools like blogs, RSS, tagging, social bookmarking, Flickr, video sharing, wikis, and social networking sites. It also discusses how non-profits can use these tools to reach new audiences, engage supporters in conversations, share stories and content, and funnel people to their websites for fundraising goals like donations. The document emphasizes experimenting with tools at a personal level first before implementing anything organization-wide and getting others involved through strategies like group blogs.
The document provides guidance on socializing a nonprofit through establishing goals, choosing social media platforms, creating policies, identifying target audiences, developing engaging content, monitoring discussions, and measuring results. It emphasizes determining goals and strategy, prioritizing efforts, and allocating staff. Specific tips are offered for creating effective posts and monitoring social networks to better understand audiences and discussions. Measurement of social media is also highlighted as important for tracking performance.
Understanding the concept of Anti-drug & Peer to Peer EducationAndeel Ali
The document discusses the concepts of anti-drug and peer-to-peer education. It defines anti-drugs as activities that help people avoid drugs, listing examples like music, sports, and hobbies. Peer education is described as the use of same-age educators to convey healthy norms and behaviors and challenge unhealthy ones. The document provides tips for running a peer-to-peer project, including establishing goals and responsibilities. It emphasizes the role of youth in raising awareness about drugs, clearing misconceptions, and fostering rehabilitation and recovery support.
Given the current economic conditions, many businesses are struggling and may need to take action to not only remain profitable but to remain sustainable. Some organizations may be considering a reduction in force. When exploring the option of a reduction in force, it is important that corporate counsel is involved. Corporate counsel will be able to advise on the legal implications of the reduction, to protect the interests of both the employer and the employees. The following ten points are designed to facilitate the discussion with your legal department when having a reduction in force conversation.
The document discusses how countries have responded to economic crises throughout history. It provides examples of both embracing modern liberalism as well as temporarily rejecting some liberal principles. The Great Depression is used as an example of how Franklin D. Roosevelt successfully fought the crisis by implementing New Deal programs and Keynesian economic policies, embracing modern liberalism. In contrast, Germany after WWI desperately rejected liberalism under Hitler, which ultimately failed and led to catastrophe. The document argues that rejecting liberalism can work temporarily in a crisis but should not become permanent, and modern liberalism is generally the best approach for long-term stability and growth.
The document discusses several key concepts in immunology:
1) Antigens are molecules that bind to antibodies or are presented by MHC molecules to T cells. Self antigens are tolerated while non-self antigens trigger an immune response.
2) Exogenous antigens enter the body from outside and are taken up by antigen presenting cells and presented to T cells to activate the immune response.
3) Endogenous antigens are generated inside cells from infection or metabolism and are presented on MHC class I to activate cytotoxic CD8 T cells to destroy infected cells.
1. In April 2011, Sony's PlayStation Network was hacked and personal information of 77 million user accounts was exposed, including names, addresses, emails, birthdates, passwords, and possibly credit card details.
2. A survey found that the top cybersecurity concern of Latin American professionals is loss of data or information leakage. However, only 40% of companies reported having tools to detect security incidents.
3. During April, Skype users also reported unidentified calls claiming their device was infected by malware and needed to visit a website for cleaning. This was actually a form of "vishing", using voice calls to social engineer users into providing sensitive details like credit card numbers.
The Gender Pay Gap: A Closer Look at the Underlying CausesThomas Econometrics
The movement of women into the labor force has been referred to by some as the greatest social
transformation of our time. In November 2010, approximately 47% of the labor force was female.1
More opportunities for women exist now than ever before, and the presence of women in a wide
range of workplaces is common. Yet one issue that’s still being discussed is the gender pay gap.
Hilwersum Media Campus is a unique cooperation between government, media organisations and schools & universities.
Focus is on reconnecting the media industry with the educational field to facilitate talented youth and existing employees in imporoving their learning and working skills in the media and ict.
Installing Oracle Endeca Information Discovery 3.0Ravi Kumar Lanke
This document provides instructions for installing Oracle Endeca Information Discovery 3.0, including the required software components, order of installation, and basic configuration steps. The key components to be installed are the Oracle Endeca Server, Endeca Information Discovery Studio, Endeca Information Discovery Integrator, JDK, WebLogic Server, and ADF Runtime. The instructions cover creating WebLogic domains for the Endeca Server and Studio, deploying the Studio application, and installing the Integrator component.
This document summarizes three email marketing campaigns by Jon Spenceley of Vidyard. The first campaign used humor by featuring an "Angry Matt" video to promote a Forrester report, which increased click-through rates and conversions compared to a normal email. The second campaign tested custom versus template content and found template content saved time with similar results. The third campaign personalized videos with names and saw huge increases in open and click-through rates. The key lessons were that humor, testing, personalization and automation can improve email marketing results.
The document is a 33 page report prepared by Ravi Kumar Lanke documenting the installation of Hyperion 11.1.2.1.0 financial software on a Linux 32-bit operating system. Each page contains the heading "PREPARED BY RAVI KUMAR LANKE" along with the page number, but no other text or details.
- A 62-year-old male presented with severe headache, chest pain, and nausea. Endoscopy revealed a 3cm submucosal gastric mass which was biopsy and found to be a gastrointestinal stromal tumor (GIST) positive for CD117 and CD34.
- GISTs are typically treated with the tyrosine kinase inhibitor imatinib, which has increased survival rates. For this patient, the mass was removed surgically and he was prescribed adjuvant imatinib therapy given the tumor size. Long term follow-up is needed after complete resection of GISTs.
This document provides tips and strategies for maximizing the effectiveness of social media for hospice organizations. It discusses opportunities for using social media to reach local and regional audiences, synergize with websites, interconnect with others in social networks, and creatively reuse content. Specific tips are provided for using Twitter, Facebook, YouTube, and integrating social media across platforms. Resources for planning, evaluation, guidelines and contacting the author are also included.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
A short overview of social media for the non-specialist health care communications person. Includes practical steps to implement social media and to help your organization adapt to and support social media.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
PRSI Int PR Conf 2011 - Day 2 - Stakeholder engagement with social media by P...PR Society of Indonesia
This document discusses stakeholder engagement through social media networks. It provides an overview of major social media platforms and their users. Some key points made include: engaging stakeholders across social media requires identifying the right platforms to reach each group, developing content of value to stakeholders, and training employees to manage social media as ambassadors. If done successfully, stakeholder engagement through social media can provide economic and behavioral benefits to organizations by increasing loyalty and influencing actions.
This document provides guidance for nonprofits and causes on using Facebook Pages to engage supporters and share their stories. It recommends that organizations first set a strategy by understanding their unique voice, audience, and goals. It then guides them to create a Page, develop a posting plan with an authentic voice and conversational tone, and create discussions by asking questions and responding to comments in order to build connections. The goal is for organizations to effectively use Facebook to foster meaningful dialogue and inspire advocacy among their supporters.
The document discusses using social media tools to educate. It recommends establishing clear objectives for social media use, such as increasing program attendance or raising awareness of topics. The document also suggests starting by naming your program and key objectives. Additionally, it discusses building a social media team, setting rules for posts, and sharing content like events, photos and videos to engage audiences on platforms like Facebook, Twitter, blogs and Pinterest. The overall goal is to work smarter using social media to educate target audiences.
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
The document discusses how social media can be used to motivate action in the organ donation community. It provides examples of how social media platforms like Facebook, Twitter, YouTube and blogs can be leveraged for brand awareness, community building, fundraising, and increasing donor registrations. The document outlines best practices for social media use, including listening, identifying objectives, developing a strategy and content plan, engagement, and measurement of results.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Stakeholder engagement with social media Poonam Sagar
Leverage on social media to engage with your stakeholders. A presentation at the PR Society of Indonesia 2011 conference in dec, 2011.
Additional slides with video content have been removed.
This document provides guidance on using social media for Jewish professionals and organizations. It discusses how social media can help connect people, support outreach and fundraising, and engage younger audiences. It provides examples of effective social media strategies and interactions from Facebook, Twitter, and other platforms. The document emphasizes building relationships, adding value to conversations, and promoting an authentic voice online.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document provides an overview of a workshop on using social media for public health professionals. It begins with the presenter's background in using social networking to connect people to community information. Examples are given of the presenter's social media presence and successes using these platforms. The rest of the document focuses on explaining why social media is important for reaching people, giving statistics on usage, and outlining best practices for using platforms like Facebook and Twitter. Tips are provided for setting goals, engaging constituents, positioning as an expert, and leveraging features of each platform like photos on Facebook and mentions on Twitter.
This document discusses how digital communities of practice and social media can improve community engagement and sustainability. It defines sustainability and communities of practice, and explains how social media platforms like Facebook and Twitter can be used to create a digital community and increase participation. Specific tips are provided for boosting engagement on social media, such as posting at certain times, using images and questions, and keeping posts concise. Online resources and tools for sharing videos, surveys, petitions, fundraising and recycling are also listed.
This document provides a social media how-to guide for members and locals. It discusses setting up accounts on major platforms like Facebook, Twitter, Instagram and Pinterest. It provides tips on creating engaging content like photos, videos, memes and infographics. The guide also discusses developing a communications strategy and smart goals, as well as measuring engagement through analytics. Key recommendations include scheduling posts, monitoring comments, and reviewing and revising strategies based on data.
The document provides guidance on setting up and using Facebook and Twitter accounts. It includes steps for creating accounts, setting up profiles and privacy settings, understanding key terms, and beginning to post on each platform. For Facebook, it outlines steps for importing contacts, setting a profile picture and cover photo, confirming email addresses, adding friends, liking pages, and adjusting privacy settings for posts, tags, apps and more. For Twitter, it describes creating accounts, choosing interests, following others, setting notifications and design preferences, and defines common terms. The document aims to help new users understand the basics of setting up and starting to use their Facebook and Twitter accounts.
Dos and donts of social media for educators 04052015dinica
This document provides guidance for teachers on appropriate and legal use of social media. It outlines both benefits of social media for professional collaboration and engagement, as well as privacy, ethical and legal issues teachers should consider. Teachers are advised to carefully check privacy settings, understand limits of online privacy and free speech rights, follow codes of professional conduct, separate personal and professional social media use, avoid inappropriate or identifying posts about students or schools, and generally monitor their online presence. [/SUMMARY]
The document provides guidance on using social media, particularly Facebook, to promote an organization's initiatives and build community support. It recommends posting engaging content like photos, videos and infographics to increase interactions and reach more people. Posts should be concise, positive and reinforce the organization's message. Images perform particularly well. The document also cautions that Facebook is not the place for nuanced arguments and instead issues the public cares about should be discussed.
The document provides guidance on using social media platforms like Facebook, Twitter, YouTube, Pinterest and blogs to build community support and engagement for an organization. It outlines strategies for each platform, such as posting rich content like photos and videos on Facebook to increase reach, and using hashtags to connect with like-minded groups on Twitter. The document emphasizes posting regularly, using informal language, and focusing on positive messaging to engage followers and drive them to take action in support of the organization's goals.
This document provides information about Facebook privacy settings, pages, and groups. It discusses how to manage privacy settings, choose audiences for posts, use lists to share with specific groups, change past posts, view activity logs, manage tagging, understand sharing and comments, adjust app settings, and modify visibility and notifications. It also outlines how to create a page or group on Facebook and includes helpful Facebook resources.
The document provides tips and strategies for using social media, particularly Facebook, to build community support and engagement for an organization. It recommends posting rich content like photos, videos, and links to reach more people. It also suggests getting people to interact with posts through likes, comments, and shares as this will cause Facebook to show the content to more people. Specific content ideas include graphics, memes, infographics, and sharing events, tools, tips, and calls to action. It advises posting on weekends and later in the day to get more engagement.
This document provides guidance and best practices for using social media platforms like Facebook, Twitter, YouTube, and Pinterest to engage members and build support for the Ohio Education Association (OEA). It discusses using images, videos, infographics and other visual content to maximize engagement on Facebook posts. Other tips include posting on weekends when reach is higher, using calls to action, being informal but maintaining your organizational message, and responding carefully to negative comments. The goal is to increase awareness of OEA's work, build its reputation, and mobilize members to take action.
This document provides guidance on using social media for the Ohio Education Association (OEA). It discusses priorities and strategies for using platforms like Facebook, Twitter, YouTube, and blogs to increase awareness of OEA initiatives, build its reputation, and engage members. Key recommendations include posting rich content like photos and videos on Facebook, using hashtags and asking for retweets on Twitter, hosting videos on YouTube, and telling stories on blogs. Metrics for success on each channel are also outlined.
The document discusses strategies for the Ohio Education Association (OEA) to improve their social media presence and engagement on Facebook. It provides statistics on OEA's current Facebook following and benchmarks to compare against. It then analyzes the types of posts and times that perform best, focusing on content like photos and videos. The document also discusses Facebook's EdgeRank algorithm and how to increase reach by posting engaging content regularly. Finally, it lists additional resources on social media best practices.
In this Session:
Using social media effectively
OEA’S goals for social media
Which channels OEA uses
How to measure your success on Facebook
Tips for using Facebook and Twitter for your members
This workbook will help organizations define their social media goals and audiences, and decide which social media channels make the most sense for them. It provides worksheets to help assess goals, audiences, potential channels, and develop a social media strategy including campaigns and ongoing maintenance of channels. The worksheets guide the user through each step in a logical order to end up with a tailored social media plan.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Make a Field Mandatory in Odoo 17Celine George
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
3. OEA SOCIAL MEDIA PRIORITIES
2nd
most visited
site in the
country behind
8th
Google
3rd 44th 17th
4. SOME NUMBERS
Facebook is not only the commonly used social media network, it is also the second
most visited site in the country behind Google and number one globally.
Facebook has 1 Billion users
Twitter: 100 Million
YouTube: 800 Million
12% of online adults say they use Pinterest
66% of online adults use Facebook (52% percent use it daily)
20% use LinkedIn
16% use Twitter (8% Daily)
71% of online adults watch videos on a video-sharing site such as YouTube or Vimeo
On Facebook on an average day:
15% of Facebook users update their own status.
22% comment on another’s post or status.
20% comment on another user’s photos.
26% ―Like‖ another user’s content.
10% send another user a private message
5. THE BIG THREE
Expect to spend at least two-to-four hours a week to manage your
Facebook account.
Expect to spend at least two hours a week to manage your Twitter account.
Expect to invest significant time in creating a video.
6. TIME COMMITMENT
• 5 hours/week to start listening
• 10 hours/week to participate
• 10-15 hours/week to generate buzz
• 20+ hours/week to build community
• (At least) 3-6 months until you see results
7. FACEBOOK
www.facebook.com/OhioEducationAssociation
43% of daily users said they
would definitely or probably
look for a Facebook page of an
organization when they were
thinking about volunteering for
it
12% said they’d definitely be
more likely to volunteer with a
nonprofit that has a Facebook
page and they’d ―be concerned‖
if it did not have one
43% said a Facebook page might
have an impact on their
decision.
Increasing feedback and discussion
Driving traffic to your website, blog, etc.
Spreading information
Attracting event attendees
Getting people to take action
Changing hearts and minds
8. TWITTER
www.twitter.com/OhioEA
TWITTER BASICS
―Followers‖ subscribe to your feed & you can
―follow‖ other people’s feeds
If followers retweet your post, you can reach a
huge amount of people very quickly.
―Hashtags‖ (the # symbol) precede a keyword to
flag your post as relating to a specific topic
Connecting with like-minded organizations
Connecting with the media
Engaging people with frequent updates
Providing near-real-time updates
Coordinating a group in real time
9. YOUTUBE
www.youtube.com/OhioEdAssoc
Building & displaying community
around your videos
Using the power of video to spread
information, ideas, etc.
Asking members engage with your
videos
Crowdsourcing: asking supporters
to provide videos
Interacting as an organization with
other organizations and their
videos
10. BLOGS
www.blog.ohea.org
Publicizing your expertise
Promoting your cause or educating
people
Telling stories about your day-to-day
work
Engaging people in your decisions, or
your work
Promoting your website and online
information
Blogs can be helpful if you have staff
members or volunteers who can
eloquently—and frequently—advocate
for your cause and engage people.
11. FLICKR
www.flickr.oea
Getting (and displaying) photos
from a distributed group
Participating in group photo pools
Finding people posting pictures of
you
Posting photos is relatively quick, but consistently maintaining
a stream of photos to catch attention and build a particular
group could take an hour a week or more.
With video sharing sites the primary time consideration is the
time it takes to create the video itself. Making polished (or
even unpolished) videos takes time and energy.
12. PINTEREST
Pinterest is informal
Pinterest is visual
97% of Pinterest’s Facebook fans
are women
Pinterest can create phenomenal
traffic for your site.
TIPS
Use easy to understand images.
Categorize your boards thoughtfully.
Don’t start following people until you’ve filled out
a few boards of your own. Give them something
good to follow back!
Follow related boards.
Log on to the network every day for a few
minutes to see what’s fresh, respond to
comments, and continue expanding your own
inspiring boards.
13. START WITH RIGHT EXPECTATIONS
SOCIAL MEDIA IS NOT A MAGIC BULLET
It will NOT help if you…
have no clear goals
have no strategy & tactics for achieving those goals
have weak, ―one-way‖ messaging
have no staff or volunteers to lead the effort or
willing to become community evangelists
not consistent and persistent, and willing to
learn on the fly
are not willing to give up some control
IT TAKES TIME
20+ hours/week to build community
(At least) 3-6 months until you see results
14. WHY AND WHEN TO USE SOCIAL MEDIA
SOCIAL MEDIA CAN HELP
Gain volunteers and activists
Increase event participation
Raise money
Improve perception of the association
by members and general public
Cultivate leaders
Move members up an engagement curve, from simple actions
(and increased awareness) to continually increasing asks with the
possibility of a community of involved members primed for
mobilization
15. SOME SOCIAL MEDIA GOALS
DON’T FEEL RESTRICTED TO THESE GOALS. THESE ARE JUST EXAMPLES.
Increased feedback and discussion
Driving traffic to website and spreading information
Getting people to take action
Attracting event attendees
Recruiting volunteers
Changing hearts and minds on a particular issue
Getting members to talk to each other
Branding OEA as an expert
Understand what people are saying about you
Gathering photos or videos from supporters
State the top three goals so they are SMART:
specific, measurable, attainable, realistic, and time-based
16. TYPES OF AUDIENCE MEMBERS
• Content creators
• Active participants;
editing, commenting
• Use some interactive
features of social media
• Visit more & maker
minimal profiles
• Passive voyeurs
• Don’t use social media
Social Technographics Ladder
Josh Bernoff, Forrester Research
19. BARRIERS TO SUCCESS — IGNORE CAPACITY
You don’t have sufficient staff
resources
The challenge here is that if your
organization only has one or two
employees dedicated to online, this
diverse set of skills may not exist entirely
in-house.
Solution: Be honest with yourself as
to the diversity and quality of skills
you currently possess and identify
key gaps that you will need to fill
either internally or with a partner.
20. BARRIER TO SUCCESS — IGNORE ORGANIZATIONAL
STRUCTURE: MOST COMMON STRUCTURES:
Centralized — have an easier time setting
goals and making decisions/plan – clear
hierarchy & system for approval
Decentralized—more likely to represent
more of the organizational’s priorities —
no hierarchy or system for approval
Hybrid— more structure than
Decentralized, but not as clear as
Centralized
* Charts and data from “The Secret of Online Success: Why Structure
Matters,” published 2007 by Convio
22. EFFECTIVE SOCIAL MEDIA EXPERIMENTS
EXCELLENT PRACTICES FOR SETTING UP SOCIAL MEDIA EXPERIMENTS
BY JOHN KENYON
1. Start with a plan that includes:
• WHAT you plan to do - YouTube Channel? Facebook Cause? - Tool(s)
• WHO you are trying to reach – Audience
• WHAT you want them to know/learn/do – Message
• HOW you will measure progress/success – Results
2. Investigate before you leap - Research excellent practices and advice
• Review resources online and learn from others experiences. Get to know the tool(s) you
will use and review examples of what other nonprofits are doing.
3. Leap!
• Gather your content and put it up. Spread the word through all of your current available
channels about the experiment and ask others to comment.
23. EFFECTIVE SOCIAL MEDIA EXPERIMENTS
~ continued ~
4. Review
• Regularly review the progress you are having. The plan you made before you began
should include benchmarks, i.e., "2,000 Fans on Facebook within 6 months". Monitor your
progress, including comments and others behavior around your experiment.
5. Modify
• Based on the results you see, modify your experiment based on data. If you are getting
lots of fans on Facebook but few enewsletter subscriptions, how can you better highlight
your enewsletter and encourage signups on your Facebook page?
6. Start small and grow
• Begin with a small experiment, like a page on Facebook or channel on YouTube. Once
you are happy with the content and results, consider adding on more - including inks to
your page or videos on your website, in emails, even in print publications.
7. Evaluate
• Based on your original plan and results, evaluate your progress. This needn't be a
pass/fail kind of evaluation, more of one that assesses progress. If you got 500 fans on
Facebook and 100 you already knew, that's 400 new potential supporters that know of
your organization, there is a real value to that.
Editor's Notes
Facebook (1Billion users) and Twitter (100 Million) YouTube (800 Million) Facebook is not only the commonly used social media network, it is also the second most visited site in the country behind Google. As of August 2012:12% of online adults say they use Pinterest66% of online adults use Facebook Fifty-two percent visit Facebook daily, 20% use LinkedIn 16% use Twitter 8% DailyAs of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or VimeoFacebook Users Are More Politically Savvy43% of daily users said they would definitely or probably look for a Facebook page of an organization when they were thinking about volunteering for it12% said they’d definitely be more likely to volunteer with a nonprofit that has a Facebook page and they’d “be concerned” if it did not have one43% said a Facebook page might have an impact on their decision.
Facebook (1Billion users) and Twitter (100 Million) YouTube (800 Million) Facebook is not only the commonly used social media network, it is also the second most visited site in the country behind Google. As of August 2012:12% of online adults say they use Pinterest66% of online adults use Facebook Fifty-two percent visit Facebook daily, 20% use LinkedIn 16% use Twitter 8% DailyAs of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeoin November 2010, we found that Facebook dominated the SNS: 92% of SNS users were on Facebook; 29% used MySpace; 18% used LinkedIn; and 13% used Twitter.On Facebook on an average day:15% of Facebook users update their own status. 22% comment on another’s post or status. 20% comment on another user’s photos. 26% “Like” another user’s content. 10% send another user a private messageFacebook Users Are More Politically Savvy43% of daily users said they would definitely or probably look for a Facebookpage of an organization when they were thinking about volunteering for it12% said they’d definitely be more likely to volunteer with a nonprofit that has a Facebook page and they’d “be concerned” if it did not have one43% said a Facebook page might have an impact on their decision.
Facebook (1Billion users) and Twitter (100 Million) YouTube (800 Million) Facebook is not only the commonly used social media network, it is also the second most visited site in the country behind Google. As of August 2012:12% of online adults say they use Pinterest66% of online adults use Facebook Fifty-two percent visit Facebook daily, 20% use LinkedIn 16% use Twitter 8% DailyAs of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeoin November 2010, we found that Facebook dominated the SNS: 92% of SNS users were on Facebook; 29% used MySpace; 18% used LinkedIn; and 13% used Twitter.On Facebook on an average day:15% of Facebook users update their own status. 22% comment on another’s post or status. 20% comment on another user’s photos. 26% “Like” another user’s content. 10% send another user a private messageFacebook Users Are More Politically Savvy43% of daily users said they would definitely or probably look for a Facebookpage of an organization when they were thinking about volunteering for it12% said they’d definitely be more likely to volunteer with a nonprofit that has a Facebook page and they’d “be concerned” if it did not have one43% said a Facebook page might have an impact on their decision.
Beth Kanter, nonprofit social media guru5 hours/week to start listening10 hours/week to participate10-15 hours/week to generate buzz20+ hours/week to build community(At least) 3-6 months until you see resultsEstablish a daily routine
These are some of the more prominent examples of social media.Different social media channels have different strengths, so you need to think about what you want to do and how much time each will take. Some of the key differences between the channels: Facebook is particularly good at increasing the level of feedback and discussion you have with supporters, driving traffic to your website, and attracting people to specific events. It’s likely to take two-to-four hours a week to manage your Facebook account. Twitter is particularly good for connecting with like-minded organizations and the media, asking questions, and providing very frequent updates. Expect to devote about two hours a week to manage a Twitter feed. Blogs are a Simple Web publishing systems that enablenontechnical people to create Web site in theform of a personal diary.Blogs can be particularly useful to showcase your organization’s expertise, educating people on a particular topic, engaging people with stories of your work, or promoting resources on your website. Expect a relatively skilled writer (or writers) to spend three to eight hours per week updating a blog, which means it’s not a given that you’ll get a good return on your time—especially if you don’t have a good writer with that much time. Video Sharing Websites and Photo Sharing Websites like YouTube and Flickrallow you to display and build community around your videos and photos. Posting photos is relatively quick, but consistently maintaining a stream of photos to catch attention and build a particular group could take an hour a week or more. And with video sharing sites the primary time consideration is the time it takes to create the video itself. If you have one already, you can set up an account and upload it in less than an hour, but making polished videos take a serious investment of time and energy.
These are some of the more prominent examples of social media.Different social media channels have different strengths, so you need to think about what you want to do and how much time each will take. Some of the key differences between the channels: Facebook is particularly good at increasing the level of feedback and discussion you have with supporters, driving traffic to your website, and attracting people to specific events. It’s likely to take two-to-four hours a week to manage your Facebook account. Twitter is particularly good for connecting with like-minded organizations and the media, asking questions, and providing very frequent updates. Expect to devote about two hours a week to manage a Twitter feed. Blogs are a Simple Web publishing systems that enablenontechnical people to create Web site in theform of a personal diary.Blogs can be particularly useful to showcase your organization’s expertise, educating people on a particular topic, engaging people with stories of your work, or promoting resources on your website. Expect a relatively skilled writer (or writers) to spend three to eight hours per week updating a blog, which means it’s not a given that you’ll get a good return on your time—especially if you don’t have a good writer with that much time. Video Sharing Websites and Photo Sharing Websites like YouTube and Flickrallow you to display and build community around your videos and photos. Posting photos is relatively quick, but consistently maintaining a stream of photos to catch attention and build a particular group could take an hour a week or more. And with video sharing sites the primary time consideration is the time it takes to create the video itself. If you have one already, you can set up an account and upload it in less than an hour, but making polished videos take a serious investment of time and energy.
These are some of the more prominent examples of social media.Different social media channels have different strengths, so you need to think about what you want to do and how much time each will take. Some of the key differences between the channels: Facebook is particularly good at increasing the level of feedback and discussion you have with supporters, driving traffic to your website, and attracting people to specific events. It’s likely to take two-to-four hours a week to manage your Facebook account. Twitter is particularly good for connecting with like-minded organizations and the media, asking questions, and providing very frequent updates. Expect to devote about two hours a week to manage a Twitter feed. Blogs are a Simple Web publishing systems that enablenontechnical people to create Web site in theform of a personal diary.Blogs can be particularly useful to showcase your organization’s expertise, educating people on a particular topic, engaging people with stories of your work, or promoting resources on your website. Expect a relatively skilled writer (or writers) to spend three to eight hours per week updating a blog, which means it’s not a given that you’ll get a good return on your time—especially if you don’t have a good writer with that much time. Video Sharing Websites and Photo Sharing Websites like YouTube and Flickrallow you to display and build community around your videos and photos. Posting photos is relatively quick, but consistently maintaining a stream of photos to catch attention and build a particular group could take an hour a week or more. And with video sharing sites the primary time consideration is the time it takes to create the video itself. If you have one already, you can set up an account and upload it in less than an hour, but making polished videos take a serious investment of time and energy.
Social media is ubiquitous83% of adults under 30 are online.&0 % of all adults are online.84% of Internet users have at one time or another contacted an online group. The percentage of adult internet users who have a profile on an online social network site more than quadrupled in the four years between 2005 and 2008 — from 8% to 35% according to the Pew Internet & American Life Project's December 2008 tracking survey.Many people are using the Internet to join groups that they already participate in offline such as professional and trade associations. Millions of Americans have joined communities after discovering them online. Many people are using the Internet to intensify their connection to their local community.Today we can easily get together huge numbers of people, quickly respond to crisis and opportunity, be both geographically unbound and hyper local
"Spectators" read blogs, watch videos and are passive voyeurs."Joiners" sign up for things, create profiles and visit sites regularly. "Collectors" are one notch up; using RSS feeds, recommending and voting for content and adding tags to photos or web pages. "Critics" are active participants posting their own content, commenting on blogs, or adding to and editing wikis. "Creators" sit atop the social media food chain publishing blogs, writing articles, posting images, making videos, creating mash-ups, etc.
Rating scale for the next question: 1 = Very Dissatisfied; 4 = Satisfied; 7 = Very Satisfied 1. On a scale from 1 to 7 Overall, how satisfied are you with the OEA web site? How satisfied are you with the web site’s organization? How satisfied are you with the search engine? 2. How do you think the new design and organization affects your overall satisfaction with the OEA web site? Better Worse Same Most Recent Visit Questions 3. What was the purpose of your most recent visit? 4. On a scale of 1 to 7 How satisfied were you with your most recent visit? 5. If you were looking for specific information during your most recent visit, did you find it? Yes Partially No Just browsing 6. What was the address(es) or page(s) you were viewing? Please list below: 7. If you found all or some of the information you were looking for, was it helpful? Yes No I don't know Please explain your answer to let us know why this information was/was not helpful: 8. Additional comments: 9. E-mail address (if response is needed):
Rating scale for the next question: 1 = Very Dissatisfied; 4 = Satisfied; 7 = Very Satisfied 1. On a scale from 1 to 7 Overall, how satisfied are you with the OEA web site? How satisfied are you with the web site’s organization? How satisfied are you with the search engine? 2. How do you think the new design and organization affects your overall satisfaction with the OEA web site? Better Worse Same Most Recent Visit Questions 3. What was the purpose of your most recent visit? 4. On a scale of 1 to 7 How satisfied were you with your most recent visit? 5. If you were looking for specific information during your most recent visit, did you find it? Yes Partially No Just browsing 6. What was the address(es) or page(s) you were viewing? Please list below: 7. If you found all or some of the information you were looking for, was it helpful? Yes No I don't know Please explain your answer to let us know why this information was/was not helpful: 8. Additional comments: 9. E-mail address (if response is needed):
Your role is to provide structure and guidance and to encourage communication among supporters.The first part of this task is to create ways for members take action and meet each other. Then listen and respond. And use leaders to encourage involvement.Social networking requires constant attention. You need to make time for actively participating in your community, or enlist a volunteer who is already engaged in the network to monitor and upadateIf you don't have the time, consider another alternative than social media.