The document provides tips and strategies for using social media, particularly Facebook, to build community support and engagement for an organization. It recommends posting rich content like photos, videos, and links to reach more people. It also suggests getting people to interact with posts through likes, comments, and shares as this will cause Facebook to show the content to more people. Specific content ideas include graphics, memes, infographics, and sharing events, tools, tips, and calls to action. It advises posting on weekends and later in the day to get more engagement.