Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics and advanced uses of Twitter and commonly used applications. We will cover @Replies, DM's, hashtags, crowdsourcing, brocast vs. conversational profiles, and more.
Head hunters' secrets (that all job seekers should know)Adrian Tan
The job market will continue to be viciously competitive and it is being played with new rules. LinkedIn, social media, infographics and multimedia résumés have changed the way jobseekers much approach the job market. Learn the behind-the-scene secrets of headhunters and you can leapfrog and move ahead of the competition.
For more headhunters' secrets, go to http://bit.ly/1JDG2Em
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Originally presented as part of UCLA Extension’s Summer 2020 Custom Programs & Corporate Education Webinar to help job seekers establish their authority and influence online.
The slides have been updated to reflect the conversation and queries that came up during the online presentation.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
VARI - Job Hunting 101 for Postdoctoral Fellows Eric Miller
This presentation provides an introduction for Postdoctoral Fellows/Researchers on the art of a job search. It provides an overview from using social media, appropriate CV/Resume, to actually applying to jobs.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
5 Social Media Tips for Job Seekers & 5 Tips for RecruitersClearedJobs.Net
At the March Project (Staffing Alliance of Virginia Employers) SAVE meeting, this presentations highlighted tips for job seekers and recruiters using social media.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
This presentation was part of a session called "Social Media in Government" at manor.govfresh.
manor.govfresh was a 2-day conference in Manor, TX on September 20-21, 2010. The conference was developed through the GovFresh movement to "bring together state and local public servants to better understand the costs and benefits of technology and open government." http://govfresh.com/
Social Media + Community Planning is a presentation originally given to the Midwest Section of the American Planning Association meeting on June 11, 2010
As social media tools reach greater levels of ubiquity, technology and conversations are meshing in new and interesting ways.
Planning professionals can leverage the tools of the social web to better engage communities in meaningful conversations, strategically listen, and help make informed decisions for programs and procedures.
From social networking, photo and video sharing, blogging, and more, planners have new tools to understand.
Presentation slides from the TASB CommLINK Webinar: Social Networking for Texas School Districts.
The idea of a school district social networking can seem like a scary proposition. But used correctly, social media outlets like Facebook can foster community growth and strengthen relationships.
In Social Networking for Texas School Districts, Richie Escovedo, Mansfield ISD’s director of media and communications, will show you how to manage your district's Facebook presence and campus fan pages. You’ll also learn how other Texas districts are using Facebook and hear their social networking success stories.
From the 2010 Texas School Public Relations Association (TSPRA) Conference in Austin, TX
"The rapidly changing communication landscape presents numerous challenges for PR professionals. Organizations depending on traditional media outlets to be the main and preferred communication channel to reach and influence audiences are often finding it harder to have their stories expand their reach with shrinking newsrooms.
PR pros must be adept at effectively integrating and managing the communication channels at their disposal. These new challenges provide us with new and exciting ways to leverage traditional PR techniques along with social media skills to help our organizations and clients remain visible and connected with key audiences."
Nonprofit organizations are benefiting from the community-building and cultivation possibilities of having a presence on Facebook. This presentation offers some introductory lessons on setting-up your Facebook Page or Group as well as communication guidance for use.
This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.
Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. Learn about these tools and some applicable strategies for your school district.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
8. Twitter = microblogging
● 140 character micro-blog to
share/find information
● Ginormous chat where you
determine who you follow
and follows you
● Messaging that is public,
archived, and searchable
http://www.flickr.
com/photos/handles/2748048479/
9. Twitter lingo
● Tweet = Twitter updates are called “tweets”
● Follow = signing up to receive updates makes you a follower
--> follow and interact with people who can help in your job
search or career advancement
● Reply or @reply = to respond to others, use @username, a
good way to build community
● Direct Message or DM = A private (direct) tweet. Do not
reappear in the public tweetstream. Can only be shared
between people following each other.
● Retweet or RT = retweet is to share someone else's Twitter
update with your followers (good etiquette)
10. How Twitter works
Follow people you are interested in such as people who...
● list jobs on Twitter
● work for or own companies you are interested in
● are experts/thought-leaders in your field/industry
● can help you get a job
People tend to follow back when you engage them in
conversation or have interesting things to share.
You can “engage” with both your followers and the people
you follow by:
● Sharing their work with a retweet (RT @username...)
● Asking questions with an @reply
11.
12. "Listorious has the best Twitter people search on
the web so you can find anyone by topic, region or
profession -- powered by data from the tens of
thousands of list curators."
14. Twitter & Professional Growth
● referrals
● community
● networking
● knowledge
● serendipity
15. #Hashtags
This is a way to group or label tweets by
keyword. Very useful for events and groups.
Good way to search on Twitter.
● #Jobs
● #Texas
● #Industry
Grow your network by participating in “Tweetchats”
using a common hashtag.
18. Some tips...
1. Connect - Twitter is a place to learn, listen and then connect
with people who can offer you work or advice.
2. Influencers - Find out who the influences are in your industry
and see if they are on Twitter. If they are, follow them.
3. Common Sense - Don’t Tweet anything that you would not
want to see on the front page of a newspaper or wildly famous
website or read to your mom.
19. Statistics suggest nearly all of you have a
socialnetworking profile.
Consider...
● Reviewing your profile
● Removing questionable material
● How others view your posts
● Updating your privacy settings
● Yourself warned
20.
21. Engagement
● Ask for Help and Advice
● OK to ask “who do you know
at..”
● Provide valuable, useful,
helpful posts
● Have a blog?
● Conversations – It’s a two-way
street
● Video and Photos
● Optimize bio with industry
keywords
● Focus, Goals, Services,
Expertise
http://www.flickr.com/photos/petergerdes/2905280530/
24. Blogging
web-authoring tool that
allows you to share
information about
yourself, your expertise,
interests and passions, and
even examples of your
work in the form of written
word, video, photos, audio,
etc.
32. LinkedIn
● Remarkable search engine forming a network you can leverage.
● Optimize your professional headline describing yourself as the
job you want or how you can help
● Profile summary in 1st person - tell your story
● Groups - the company you keep says something about you
● Give/Get Recommendations - heavily ranked and weighted
33. Bypass the HR department and Temp Agencies by finding
THE person who can get you the job!
34. Kay Luo, Director of Corporate Communications at LinkedIn
"The main reason that companies are using LinkedIn is to find
passive job candidates. Another reason why companies are
using LinkedIn, is because referrals from their employees are
highly valued because they typically have a higher success rate
(hence the popular "employee referral bonuses"). LinkedIn helps
companies leverage the networks of their employees."
http://jobsearch.about.com/od/networking/a/linkedin.htm
35. Advice from HR professionals
● LinkedIn is a professional forum to network with not only recruiters
but others in your field. Keep it professional.
● Recommendations – make sure to have at least 3-5
● Photo – A must have. It makes you more marketable and gives
people a sense of who they are dealing with. A professional picture
is preferred.
● Groups – Target groups that interest you and are in your field.
Signup for the updates so you can learn more about what is going
on around you and stay up to date with industry trends.
● Give details – Do not just list the title of your company and the years
you worked there. Give details on what you did in the role. Results
make you stand out, and apart from the crowd
36. LinkedIn job search advice
● Connect with former employers, employees, fellow co-
workers and other people who know your work
● Get recommendations from former employers
● Find every company you would like to work for, who are
1st and 2nd degree connections?
● Search your industry for 1st and 2nd degree
connections
● In addition to applying for a job listed on LinkedIn,
request a referral to the poster. Research for
personalization.
● Search for people like you and see where they are
working. This may give you an idea of who is hiring
people like you.
37.
38.
39. Connect and Interact, Online and
Offline - Business cards and
handshakes are much needed but
tweets and LinkedIn connections can’
t be ignored. The job search
landscape has changed with
emerging social media platforms.
Utilize them. Interaction offline is
critical, but in this day and age it’s not
sufficient.
40. Online and Offline Resume - When
it comes to employment, there is only
one thing that can give a peak into
the potential candidate’s skills and
experience. Create a resume, dust it
off every once in a while. Make sure
your resume doesn’t just stay in
paper and ink form. Use networking
sites such as LinkedIn where you can
use your profile as an online
resume...Get on the web and build
one out as soon as possible if you
haven’t already.
41. Social media platforms like blogs,
Facebook, LinkedIn, Twitter, etc.are
great mediums where you can share
your expertise, ideas and help
others; thereby building your
personal brand, expanding your
digital footprint and letting more
people know about your skills and
talents.