The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Beth Kanter conducted a workshop for non-profit organizations on using social media more effectively. The workshop covered assessing an organization's current maturity with social media and networks, developing strategies and SMART objectives, creating content plans, and optimizing engagement. Participants worked on mapping their networks and developing social media plans. The workshop emphasized taking a networked approach, aligning social media with communications goals, and using data to improve strategies over time.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Beth Kanter conducted a workshop for non-profit organizations on using social media more effectively. The workshop covered assessing an organization's current maturity with social media and networks, developing strategies and SMART objectives, creating content plans, and optimizing engagement. Participants worked on mapping their networks and developing social media plans. The workshop emphasized taking a networked approach, aligning social media with communications goals, and using data to improve strategies over time.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The document is a presentation from LaDonna Coy at the 2012 CADCA Mid-Year Training Institute in July in Nashville, TN. The presentation focuses on developing a coalition's social media presence. It provides guidance on clarifying the coalition's purpose, identifying key stakeholders, establishing an online listening post, developing a social media plan and process, and tracking metrics. The goal is to strengthen the coalition's online and offline presence through thoughtful social media engagement.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
This document discusses how social media can be used by community foundations to engage with key audiences and achieve communication goals. It provides an overview of social media best practices, including involving leadership, integrating social media into the communications strategy, developing guidelines and policies, and measuring success. The document emphasizes that social media is a fundamental change in how people access information and that community foundations should embrace new trends to be proactive leaders in their communities.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
Socialmediastrategy ead iworkshopjun2012Tony Roberts
This document provides an overview of developing a social media strategy. It discusses determining organizational goals and messaging, identifying target audiences, best practices for platforms like blogs, Twitter, Facebook and YouTube, and measuring success. Key recommendations include developing an integrated communications strategy, assessing current audiences, establishing consistent messaging, implementing appropriate social media tools, and setting metrics to evaluate performance. The document provides guidance on audience research, content creation, and community engagement across various social channels.
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
The document outlines a 6 step process for creating an effective social media strategy for nonprofits: 1) Lay the groundwork by assessing goals and audiences, 2) Use metrics to measure objectives, 3) Engage proactively through events and content, 4) Launch initiatives and tell compelling stories, 5) Involve community members, and 6) Integrate social media into the overall marketing effort. It emphasizes building community over growing audiences, using personal storytelling and guest posts, and engaging with influencers to spread messages.
Using Social Media At B-to-B Events: Oh Yes You CanKenny Lauer
The document discusses strategies for social media engagement at Cisco Live events, including listening to attendees on social media channels, engaging with them by responding and participating in conversations, and taking proactive steps like posting unique content and leveraging influencers to amplify messages and engage more people. It also outlines goals of maximizing the attendee experience, elevating the Cisco brand, and protecting Cisco's reputation at the events.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
The document is a presentation from LaDonna Coy at the 2012 CADCA Mid-Year Training Institute in July in Nashville, TN. The presentation focuses on developing a coalition's social media presence. It provides guidance on clarifying the coalition's purpose, identifying key stakeholders, establishing an online listening post, developing a social media plan and process, and tracking metrics. The goal is to strengthen the coalition's online and offline presence through thoughtful social media engagement.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
This document discusses how social media can be used by community foundations to engage with key audiences and achieve communication goals. It provides an overview of social media best practices, including involving leadership, integrating social media into the communications strategy, developing guidelines and policies, and measuring success. The document emphasizes that social media is a fundamental change in how people access information and that community foundations should embrace new trends to be proactive leaders in their communities.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
Socialmediastrategy ead iworkshopjun2012Tony Roberts
This document provides an overview of developing a social media strategy. It discusses determining organizational goals and messaging, identifying target audiences, best practices for platforms like blogs, Twitter, Facebook and YouTube, and measuring success. Key recommendations include developing an integrated communications strategy, assessing current audiences, establishing consistent messaging, implementing appropriate social media tools, and setting metrics to evaluate performance. The document provides guidance on audience research, content creation, and community engagement across various social channels.
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
The document outlines a 6 step process for creating an effective social media strategy for nonprofits: 1) Lay the groundwork by assessing goals and audiences, 2) Use metrics to measure objectives, 3) Engage proactively through events and content, 4) Launch initiatives and tell compelling stories, 5) Involve community members, and 6) Integrate social media into the overall marketing effort. It emphasizes building community over growing audiences, using personal storytelling and guest posts, and engaging with influencers to spread messages.
Using Social Media At B-to-B Events: Oh Yes You CanKenny Lauer
The document discusses strategies for social media engagement at Cisco Live events, including listening to attendees on social media channels, engaging with them by responding and participating in conversations, and taking proactive steps like posting unique content and leveraging influencers to amplify messages and engage more people. It also outlines goals of maximizing the attendee experience, elevating the Cisco brand, and protecting Cisco's reputation at the events.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
The document discusses using social media to improve service delivery for citizens. It outlines a 3 pillar social media strategy including researching the audience, engaging with relevant content, and integrating and measuring activities. Key aspects are engaging the citizen, monitoring conversations, responding to feedback, and measuring the depth of relationships rather than just numbers. The goal is to put the citizen at the center and use social media as a continuous cycle of communication to improve services.
Create impact with a powerhouse social strategyJD Lasica
JD Lasica presented on creating impact with a powerful social media strategy. Some of the key points discussed were:
1. Lay the groundwork by defining goals, values, audiences and gaining management support before implementing tactics.
2. Use meaningful metrics to measure success and evaluate efforts.
3. Develop production processes like an editorial calendar to maintain momentum.
4. Engage supporters by telling stories through various media and involving the community.
5. Integrate social media into other channels and measure effectiveness of the overall strategy.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document summarizes key points about content development for social media marketing. It discusses developing a framework that balances stock (durable) content and flow (daily updates). Stock content includes blog posts, presentations, and long-term assets. Flow content includes tweets, images, and short videos. The document also covers syndication and distribution across paid, owned, and earned channels, as well as optimizing performance by tracking metrics and repeating top-performing content. The goal is to build a feedback loop and leverage social success through paid promotion.
This document discusses the evolution of social media from isolated online interactions to networked communities. It defines key social media concepts like memes, networks, and different types of online media tools. The rest of the document outlines a 5-step process for developing an effective social media strategy: 1) set goals, 2) identify audiences, 3) select appropriate tools, 4) implement a strategic plan, and 5) evaluate impact. Key aspects of each step are described such as making goals S.M.A.R.T., engaging different user groups, developing content and engagement strategies, and metrics for assessment.
This document discusses the evolution of social media from isolated online interactions to networked communities. It defines key social media concepts like memes, networks, and different types of online media tools. The rest of the document provides guidance on developing a social media strategy, including setting goals, identifying audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. The overall message is that social media has transformed how people connect and share information online through various platforms and must be approached strategically to achieve desired outcomes.
This document outlines an agenda for a two-day workshop on integrated content strategy for networked NGOs. Day one focuses on learning objectives around networking, creating and organizing engaging content across social media channels, and specific tips for Facebook and blogging. It then covers what content is, a three-step content strategy process, organizing content by audience, channel and frequency using an editorial calendar. Day two covers creating great content, measurement for Facebook, and a closing reflection. Attendees are guided to brainstorm content ideas and calendar their content for April.
This document discusses strategies for engaging audiences through social media and digital media. It begins by defining key terms like memes and different social networking platforms. It then discusses lifestyle media, media curation tools, and ways to measure influence, sentiment and content volume online. The document outlines a 5 step process for developing an effective social media strategy, including setting goals, identifying target audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. It emphasizes the importance of setting SMART goals, identifying internal champions, defining activities and responsibilities, and engaging in conversations across different mediums.
This document summarizes the third session of the Peer Learning Group on measuring the networked nonprofit. The session focused on defining goals, audiences, and key performance indicators for measurement projects. Participants then shared details of their action learning projects which involve designing and implementing measurement strategies. Next steps include uploading project descriptions to the wiki by March 1st and the next session will focus on measuring engagement and influence on March 18th.
This document provides guidance on developing an effective social media planning strategy. It outlines key components to address, including defining targeted audiences and engagement objectives, developing strategies to achieve goals, selecting appropriate technologies and tactics, and establishing outcomes and metrics to analyze success. The strategies highlighted emphasize nurturing an engaged community through conversation, empowering supporters, and ongoing listening to gather insights.
The document summarizes a session on benchmarking and key performance indicators (KPIs) for measuring social media efforts at nonprofits. Three organizations - the American Leadership Forum Silicon Valley, the National Wildlife Federation, and the Monterey Bay Aquarium - shared their experiences developing SMART objectives, identifying relevant peer organizations for benchmarking, and establishing KPIs to track performance. The session provided an overview of benchmarking and KPIs, and highlighted examples and challenges the organizations have faced in designing and implementing social media measurement pilots.
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
Digital Influence Group (DIG) is a full-service interactive agency focused on helping clients take advantage of the social shift in marketing to build deeper relationships with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Using social media to cultivate rich online experiences that drive stronger emotional connection and deeper engagement, we constantly measure and optimize all that we do.
Digital Influence Group is a part of W2 Group, Inc., a next-generation marketing services company founded by Larry Weber in 2004.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Recognising the importance of having a solid social media strategy, the organizers of the Pivot Conference recruited the help of HootSuite. This partnership resulted in a case study outlining how the Pivot Conference used social media and more specifically HootSuite to
to productively inform and engage with their conference attendees.
Find out how the Pivot Conference Increased followers, built brand attention, enhanced their Social Media relationships with partners and increased their blog following.
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
This document discusses the rise of automation through artificial intelligence and bots. It describes different types of AI like machine learning, natural language processing, and super AI. Examples are given of how nonprofits are using bots and AI for tasks like fundraising, volunteer coordination, public health outreach, and activism. Ethical concerns around data privacy and algorithmic bias are raised. The document encourages nonprofits to experiment with bots through small pilots while evaluating impacts and stakeholder feedback.
Beth Kanter discusses burnout in the nonprofit sector and provides strategies for self-care and creating a culture of wellbeing in the workplace. Burnout is common due to high demands, few resources, and lack of recovery time. Self-care includes consistent habits to enhance wellbeing, such as protecting sleep, going on a news diet, meditative art, scheduling quiet time, and taking real vacations. To create wellbeing in the workplace requires leadership and culture change through staff feedback, wellness programs, and small policy changes rather than quick fixes. The benefits include improved recruitment, retention, health, and performance.
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
This document discusses how technology use can lead to stress and burnout if not managed properly. It provides tips for personal technology wellness, such as limiting device use before bed, taking breaks from screens, and assessing one's technology habits. For organizations, it recommends establishing norms around email, meetings, collaboration platforms, and device-free spaces to avoid "collaborative overload" and promote focus. The overall message is that being intentional with technology can help individuals and nonprofits be more productive while also healthier and happier.
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
Beth Kanter discusses strategies for preventing burnout in nonprofit professionals and organizations. She explains that burnout is caused by feeling overwhelmed with too many demands and too little recovery time. Kanter advocates for implementing self-care plans that incorporate habits across five spheres of living: protecting sleep, standing more at work, walking, scheduling quiet time, and taking real vacations. She argues that moving from individual self-care to a culture of "WE-Care" through leadership, employee engagement, and intentional focus on culture change can help nonprofits thrive without burnout.
The document discusses creating an ideal workplace culture through establishing effective meeting norms and practices. It provides tips for planning meetings, giving and receiving feedback, setting cultural norms, and avoiding "collaborative overload". The agenda includes icebreakers, exercises on social styles, listening techniques, feedback models, creating meeting norms, and reflecting on productivity. The goal is to promote mutual support, learning, and effective collaboration through establishing shared expectations and communication best practices.
This document provides strategies for enhancing a nonprofit's online presence through social media. It discusses how to become a "networked nonprofit" by listening and engaging with networks to achieve outcomes. It emphasizes using social media and online tools to further an organization's mission. The document then provides tips on developing an effective social media strategy, including assessing audiences, setting objectives, creating engaging content, activating champions, and selecting appropriate channels. It stresses using storytelling and developing a consistent content creation process.
This document discusses how technology use can lead to stress, burnout, and decreased productivity among nonprofit professionals and organizations. It provides tips for personal technology wellness, such as using an alarm clock instead of phone to wake up, taking walking meetings, and regularly unplugging from technology. It also recommends bringing technology wellness into the workplace through practices like dedicating time for quiet work without distractions, scheduling meetings around energy levels, and creating device-free zones. The goal is to use technology and structure workdays intentionally to improve focus, health, and happiness for nonprofit employees and organizations.
This document discusses strategies for preventing burnout in the nonprofit sector. It begins by explaining that burnout is common due to high demands, few resources, and lack of recovery time. The speaker then outlines the symptoms and stages of burnout. The rest of the document focuses on the importance of self-care and creating a culture of well-being in nonprofit organizations. It emphasizes that self-care requires intentional habit change, not just quick fixes. Nonprofits should focus on culture change through leadership, employee engagement, and programs that support staff well-being. Small, sustainable changes can make a difference in preventing burnout without large expenses.
The document discusses how nonprofits can promote employee well-being and self-care to prevent burnout. It notes that burnout is a problem for the nonprofit sector due to demanding work and limited resources. The presentation provides a model for self-care that addresses different life domains like sleep, nutrition, movement, and mindfulness. It advocates for organizations to develop well-being strategies, encourage a supportive culture, and help employees establish self-care routines in order to engage staff and maximize impact. Case studies show how nonprofits have successfully implemented various wellness programs and activities.
This document discusses fundraiser burnout and self-care. It begins with an introduction from Beth Kanter and Corine Aartman. The document then discusses the causes and symptoms of burnout. It notes that burnout is common in the nonprofit sector due to feelings of being overwhelmed by demands and lacking resources or recovery time. The symptoms of burnout include emotional exhaustion, cynicism, fatigue, and reduced performance. The document then provides tips for self-care, including protecting sleep, walking more, limiting phone and news consumption, meditating, scheduling quiet time, and taking real vacations. It emphasizes creating a self-care plan tailored to the individual.
The document discusses bringing self-care and well-being into nonprofit workplaces. It notes that burnout is a problem for nonprofit professionals due to high demands and lack of resources. The presentation provides tips for individual self-care practices and creating an organizational culture of well-being. Some key benefits of prioritizing well-being include lower health costs, higher employee satisfaction, better ability to handle stress, and increased productivity. The presentation emphasizes that well-being must be an embedded part of the organizational culture, not just occasional activities, and requires leadership commitment and employee engagement to be successful.
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
This document provides tools and techniques for running effective virtual meetings. It begins with an agenda for a virtual training session on engagement in virtual meetings. The document then discusses survey results on common types and activities in virtual meetings. It provides tips for the before, during, and after stages of virtual meetings, including design, scheduling, opening and closing exercises, facilitation techniques, and follow up. Interactive exercises and templates are demonstrated for creating meeting norms, introductions, and evaluating meetings. Recipes are given for webinar formats involving presentations and panel discussions. The overall document aims to improve engagement and effectiveness in virtual meetings.
The document discusses bringing self-care and well-being into the nonprofit workplace. It begins with an overview of burnout and its symptoms. It then provides various self-care tips that individuals and nonprofits can implement such as getting sufficient sleep, going for walks, practicing mindfulness, and taking real vacations. The document emphasizes that well-being must be embedded in an organization's culture through leadership, employee engagement, and intentional focus. It argues the benefits of prioritizing well-being include cost savings, higher productivity, and attracting and retaining top talent. Overall, the document promotes the idea that self-care is a key part of doing impactful nonprofit work.
Beth Kanter discusses effective technology habits for nonprofit professionals and organizations. She notes that constant technology use can lead to stress and burnout. Her presentation covers personal technology wellness tips like using an alarm clock instead of phone to wake up, taking regular breaks from technology, and organizing phones to avoid overuse. She also provides suggestions for nonprofit workplaces, such as implementing "creativity time" for employees and reducing unnecessary meetings to prevent technology overload. The goal is to bring better technology wellness practices to nonprofit professionals and their organizations.
This document summarizes a presentation by Beth Kanter on creating a healthy and sustainable approach to fundraising. The presentation discusses the risks of burnout for nonprofit professionals and provides strategies for implementing self-care practices and building a culture of well-being at nonprofit organizations. Key points include identifying symptoms of burnout, developing a personalized self-care plan, establishing small, sustainable habits using a "tiny habits" approach, and engaging employees to shift organizational culture to prioritize wellness. The presentation argues this approach can improve outcomes like retention, productivity and stress management.
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
The document provides an agenda and materials for a staff training workshop on developing resilience from the inside out. The workshop covers topics like self-awareness, social styles, listening skills, empowering questions, and peer coaching. Participants learn about their own communication styles, practice reflective listening techniques, and do role plays asking empowering questions and coaching peers. The goal is for staff to gain insights into how to better communicate, support each other, and build resilience both individually and collectively.
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
This document summarizes a presentation about becoming a networked nonprofit and leveraging social media. The presentation covered:
- The benefits of networked nonprofits that are simple, agile, and transparent and listen and engage with networks to achieve outcomes.
- How staff and boards can leverage their professional networks on social media to further the nonprofit's mission.
- Tips for nonprofits on where they fall on a spectrum from just starting to use social media ("crawling") to fully leveraging it ("flying") and how to improve.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
This document discusses best practices for non-profits to use social media for networking and relationship marketing. It recommends that non-profits become "networked non-profits" that actively engage and listen to networks of people and organizations to reach outcomes. It provides tips for non-profits to start by engaging insiders like staff and boards in social media and to develop socially-engaged staff. It also discusses challenges like boundaries between personal and professional identities on social media and provides strategies for establishing an effective leadership presence on social platforms.
Here are some tips to improve being present:
- Schedule focused work for when you have the most energy
- Limit meetings to 30 minutes as the default
- Ban electronics/multitasking from important meetings
- Protect distraction-free time on individual calendars
- Speak up if a meeting seems unfocused or you notice distractions creeping in
Assessing where your team is at with planning, people skills, priorities and being present can help identify areas to improve collaboration habits. Small changes like these tips can help your team optimize efforts and avoid burnout from too much connectivity.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. Welcome!
Let’s Celebrate Our Small Victories!
Each table has a collection of
examples of social media
successes FFL participants during
the last six months. Take a few
minutes to read through them
before we get started ….
3. Welcome!
Let’s Celebrate Our Small Victories!
Share Pairs
Learn more about a success
story that intrigued from a
peer.
4. Agenda
2:15–2:30 Welcome and Activity
2:30-2:45 Review Goals for Phase 2 of the
program
2:45-3:30 Integrated Content Strategy
3:30-4:15 Working SMARTer on Social
Channels
4:15-4:45 Speed Geeking
4:45-5:00 Closing
5. Looking Back,
Looking Ahead
Crawl Walk Run Fly
Time Investment Link Social to Integrated Content Integrated Multiple
Communications Strategy Channels
Objective
Culture Change Social Media Policy Engage Influencers Network Building
and Partners
Basics Small Pilots for Best Practices in Reflection,
Insights and Practice Tactics, Tangible Continually Improve
Results Results
11. Integrated
Content
Strategy
SKILL BUILDING SESSION
Using An Editorial Calendar and
Content Optimization Techniques to
Integrate Social Channels
12. Integrated
Content
Strategy
Integrated Content Strategy: The coordinated process of distributing
created and curated content through different channels to reach your
audience, and move them to action to reach your SMART objective.
Creation
Channels
Audience
Coordination
SMART objective
Curation
13. Shift From
Campaign to
Media Site
Mindset
How To Think About Content
Ideas Features News How To
Idea Pieces Highlights Breaking News Tips
Interviews Reviews Policy News Tutorials
Opinion Stories Data Lists
Analysis Case Studies Reports Resources
14. Balance
Spontaneous
with Strategic
Real Time Original
Planned Curated
15. You can learn a lot
from doing “real
time” content as
part of your strategy
that you can apply
to your editorial
calendar planning.
16.
17. Editorial
Tool: The Editorial Calendar
Calendar
• Identify Audience
• Channel
• Frequency
• Content
• Optimization
What will you say?
What will engage your audience?
Organize
19. Editorial
Calendar
Example
Date Hook Web Email Facebook Twitter Blog
June 27 Pre-Story Badge on site Invitation to Facebook Event Links to Rally
Rally for Rally credible Invitation
sources
following the
hearing
June 28 Supreme Court FAQ: What it Action alert Post new cover Live Tweet
Decision Due means for our immediately image hearing
people in our after Links to analysis of Links to
state decision with what it means in Analysis
News Release no matter our state Live Tweets
what Share visuals from from Rally
messaging other FB Pages
June 29 After Story Follow Up Post photos from RT partners
Healthcare Bill Rally tweets
20. Editorial Calendar
September
Fish Bowl Exercise
Date Hook Web Email Facebook Twitter Blog
1
2
1. Brainstorm an editorial
3
calendar for September.
2. Focus on how to apply the
4
Facebook and Twitter
optimization tips
5 3. Use template, sticky notes, and
poster paper
6
7 Labor Day
21. Research: Content
Optimization Tips
for Facebook
Source: Dan Zarella, Hubspot
22. Getting Into
Newsfeeds:
Edgerank Score
• Consistent posting, but not too much per day (Test 1x every
other day)
• Post engaging, relevant content, not constant self-
promotion
• Exclusive content
• Calls to action – ask your audience to share, like, or
comment
• Understand the right time to post – test Zarella findings with
your audience using Insights data
23. Research: Content
Optimization Tips
for Facebook
Source Buddy Media
Optimizing Facebook Wall Posts
24. Don’t Forget To Plan
for Facebook
Timeline Features
#1: Pin a Post
A status update that you manually select to
stay at the top of your Timeline that does not
slip down as you add other posts to your
page.
#2: Highlight a Post
A post selected to expand across your
Timeline, taking up the space of both
columns. Highlighting a post will help
you draw more attention to the most
important content on your page.
#3: Create Milestones
Special dates that you can tell the story of
your organization through words and images.
25. Write Great
Tweets
Omit Needless
Words
Describe, Simplify,
Avoid
One thought per
Tweet
Be Human
Make it sticky with
curated links
Don’t just RT,
Personalize
Say thanks
Ask Questions
27. Debrief
• How can you use an editorial
calendar in your organization
for your social content?
• How can you improve your
content strategy using an
editorial calendar?
• What is one or two optimization
tips that you can try and apply
next week?
28. Working
SMARTer:
Twitter and
Facebook
• Share Tips
• Share Examples
• Hands-on Time
29. Working
SMARTer:
Twitter
Reply 5 Minutes
Reply
Thank Scan Share
Plus 15 minutes
Scan your stream, lists
Twitter in 20 Curate links to RT, Add To
Retweet Minutes a Day Curate Scheduler
Search for new people to
follow
Connect with followers,
influencers
Connect Share Retweet
Thank for Retweets
Search
30. Working
SMARTer:
Tools
A Scheduler: bufferapp, timely, Tweeting on the Go: Twitpic,
hootsuite, etc Instagram, etc
31. Working
SMARTer:
Twitter
SHARE PAIR:
• What is your Twitter work flow?
• How much time do you spend each day?
• What tips or tools make you efficient?
32. Twitter Lists
Audience
Targets
• Filters tweets to make
good content easy to
find and curate
• Subscribe to other
people’s lists, don’t
necessarily have to
create your own
• Keep organized and
productive
36. Twitter Lists
From
Hashtags
1. Create a list
2. Log into
Tweetbe.at
3. Search Hashtag
and add users to
list
4. Also can use to
clean up mess
37. Working
SMARTer:
Facebook
Share
Content
Measure Curate
Facebook in
20 minutes a Day
Engage Respond
38. Working
SMARTer:
Facebook
Share Pair:
• What is your Facebook work flow?
• How much time do you spend each day?
• What tips or tools make you efficient?
39. Curating
SMARTer:
Facebook
1. Find pages that
share relevant
content to like as
your page admin
2. Log in, scan
newsfeed
3. Share relevant and
high shared items
40. Hands-On
Laptops Up
• Decide whether you want to do Facebook or
Twitter exercise
• Find a partner
• Use: http://bit.ly/FFL-workSMARTer
41. Speed
Geek
Share Pairs, Report Out
• What was the SMART objective you set back in
November at the last workshop? Did you accomplish it?
What did you learn? What is still a challenge?
• What is your SMART objective for social media for July-
March 2013? What is your audience target/category?
• What are some opportunities to support each other’s
work through social media channels between now and
March 2013?
Completed Form should be uploaded to the Wiki by August
42. Closing
• What’s one idea or technique that you can
implement next week?
• What’s one action step that you can take to
fill out your plan for the next nine months?
• What are some of your ideas for content for
the conference sessions moving forward?
The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
See the document called “Crawl Walk Run Assessment”
When we last convened as a group last fall, you all had already started using social media to communicate with key audiences. Most of you had a Facebook page, and collectively this group had generated just over five thousand likes. A number of you had also started using Twitter and you all had about five thousand followers. After learning a lot from our national partners and getting inspired by Beth, we challenged all of you to use social media in your advocacy, to integrate it into your communications strategy and to learn from each other along the way. So how have you all done?
Well, you all certainly blew the lid off the goal of increasing your social media networks by five percent! As a group, you all have almost ten thousand Facebook likes, which is an increase of 182 percent! You have over ten thousand Twitter followers, an increase of 210 percent! Even more amazing is the fact that your Tweets reached over 140 thousand Twitter users in the past month. This represents a lot of hard work on your part…let’s take a moment and give each other a hand!But the numbers only tell part of the story. This impressive growth has happened because you’ve done some smart planning and are taking note of what works. It’s also happened because you have been spreading an important and compelling message that is engaging your audiences. Let’s take a look at some of those highlights from the past nine months.
Note: This is not only the big outcomes, but also the evidence of peer learning work. ]You all have been doing amazing work since we last got together and your growing skills and networks really paid off recently with regard to the Supreme Court’s decision on the ACA. In her blog, Beth highlighted this day as one of those opportunities to balance strategic communications with the spontaneity of social media. You all jumped on this historic event and demonstrated your social media smarts, including:Being flexible and keeping it simple;Using multiple channels and shaping content for each channel;Leveraging the organic sharing properties of Facebook;Having a broad narrative in mind in advance (win, lose or something in between);Getting your social media ambassadors and “super-users” to help spread your message;Curating content from trusted sources; andFocusing on the story after the immediate announcement and providing analysis.There was a huge amount of activity across our network on decision day and it really was a great demonstration of putting into action what we have been learning as a peer community.
So where do we go from here?Advocates get better at communications - proactive/planning, partner engagement, message disciplineWritten social media policyStrategic integration into children’s health advocacyRepurpose a policy paperWritten social media planUse of editorial calendarAdvocates have more partners or better partners, more or better relationships with reporters, and more or better policymaker relationshipsIncrease fans by 5% or moreCultivate “super fans”Increase fan engagementSupport national partner Facebook chats, blog carnivalsActivate at least 25 individualsAmplify peers’ effortsCommunications have more impactSocial media content mirrors other channelsSolicit and share storiesKey influencers take action, including mediaAdvocates get more attention from policymakersLawmakers repurpose key messages
http://www.contentmarketinginstitute.com/2011/09/food-pyramid-for-content-marketing/http://www.flickr.com/photos/oberazzi/974939987/in/photostream/A content strategy is the process of distributing created and curated content through different channels to reach your audience and move them to action to reach your goals. coordination, creativity, and curation.
Be Flexible and Keep It Simple. Brett Kincaid, Outreach Director, for Arkansas Advocates for Children and Families, said that being organic without too much structure helped them be more effective with their social media integration. It is sort of like the difference between a play that is totally scripted and doing an improv scene where actors know the general narrative but the specific lines are spontaneous and created on the spot.Use Multiple Channels and Shape Content for each Channel. Kincaid also describes how they used multiple channels, differentiating the content for the channel. ”We used Twitter as the decision was being released to send out the basics in plain English (as plain as possible, at least). We then worked out a blog post – based on a framework we’d already established. Once it was published, we disseminated across all our social media channels. During the afternoon we used Facebook to post analyses from partners and Twitter to highlight what ACA is already doing in Arkansas. And we sent our blog post as an email to our entire list.”
You need to plan out your content, ideally on a monthly basis.Many NGOs use an editorial calendar that is a simple spreadsheet that lists:-Date-Channel-Frequency-Content IdeaThe can be curated or created, but it has to be what your audience will respond to meet your objectives.Photo Source: http://www.flickr.com/photos/peejeebee/4042966090/sizes/o/in/photostream/
Tips for optimizing content for different social media channels based on research(will draw from these resources)Making Use of the Timeline Featureshttp://www.socialmediaexaminer.com/facebook-timeline-marketing/Will illustrate with different screen captures from participants, if possible#1: Pin a PostA pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.First Time VisitorsWhat You Need to KnowA pinned post is located at the top of your Timeline in the left column.You can only pin one post at a time.A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up.To pin a post, click on the edit pencil icon in the upper-right corner of a status update. A drop-down menu will appear, choose “Pin To Top.”To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu.#2: Highlight a PostWhat’s a Highlighted Post?A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.#Create MilestonesWhat Are Milestones?Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.What You Need to KnowTo create a milestone, click on the “Event, Milestones +” option in the status update bar.Milestones are automatically highlighted, meaning they will stretch across the entire width of your Timeline.You can create multiple milestones on your Timeline.You can create a milestone for the current date or go back as far as needed in history to create milestones of experiences and events that happened before today.Smart Milestone StrategiesMany businesses add milestones to their page, but fail to look at milestones as marketing channels. The more strategic you get with your milestones, the more traction you see. Here are a couple of examples to make the most out of your milestones.Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.By adding a link in your milestone, and encouraging your fans to find out more, you can build a stronger relationship with your fans and potentially sell more programs, products and services. That’s just what I did in my milestone below.
Tips for optimizing content for different social media channels based on research(will draw from these resources)Tips for Optimizing Content for Twitterhttp://www.buddymedia.com/newsroom/2012/06/buddy-media-twitter-tweeting-best-practices/Tweeting during the day is the way to go. Tweets during "busy hours" (8AM-7PM) receive 30% higher engagement than Tweets published outside that time frame. This includes Tweets published on Saturday and Sunday.Use hashtags, but don't overdo it. Tweets with hashtags receive two times more engagement than those without hashtags. But going overboard has a negative impact. Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Using more than two hashtags actually leads to a 17% drop in engagement.
Use Worksheet With InstructionsA table of four people will sit down and brainstorm an editorial calendar for the month of September. These are the fish in the in the fishbowl. Everyone else will gather around and watch the fish. One volunteer for a peer assist in fleshing out editorial calendar for the month of September. Three volunteers to help with brainstorming to start. Anyone who is observing can tap anyone in the inner circle anytime and take their seat and participate. Work on coming up with an editorial calendar for the month of September. Some suggested steps:Volunteer getting assistance: Describe your editorial goals and target audienceFill in the “news hooks,” - What events, holidays, campaigns, or other activities are coming up that your audience will be paying attention to?What content will you be developing for web site, email, or other non social channels that could be chopped?Where are you curating content from?How do you need to repurpose that content for Facebook or Twitter?Facebook questions:What photos or videos or other visual content can you share? (should be 40-50% of you mix)How can you use the timeline features strategically? What should be highlighted? What should be pinned? Any milestones?Length of posts – When does it make sense to do a “long post” or “short post”Questions: How can you use Where, When, Should, or Would?Timing: Day of the week, Time – what works best for your audience?Frequency: Do you have at least one post per day?Do you have a mix of created and curated content? Twitter questions:Do you have at least four tweets per day?Keep them 120 characters or lessUse hashtags, but don’t over useCurate links to get a higher re-tweet rateWhere can you use “evergreen” content or newsjacking?
Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies.
Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. Content DeliveryThe Twitter Work Flow: How To Save Time and Be EffectiveThe Facebook Work Flow: How To Save Time and Be Effective http://blog.summify.com/2011/12/20/how-to-be-awesome-on-social-media-in-20-minutes-a-day/ Hands-On Exercises Will set up 4-5 five small groups – each one will get practice a technique with their laptops. Then we will do a standing debrief by walking around to each table and having them show off what they did. Twitter Practicing: Setting Up Lists – Based on target audiencesFacebook Practicing: Liking other similar pages – based on target audiencesExplore Scheduling Apps for Twitter like BufferApps and Facebook scheduled posts.
Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. Content DeliveryThe Twitter Work Flow: How To Save Time and Be EffectiveThe Facebook Work Flow: How To Save Time and Be Effective http://blog.summify.com/2011/12/20/how-to-be-awesome-on-social-media-in-20-minutes-a-day/ Hands-On Exercises Will set up 4-5 five small groups – each one will get practice a technique with their laptops. Then we will do a standing debrief by walking around to each table and having them show off what they did. Twitter Practicing: Setting Up Lists – Based on target audiencesFacebook Practicing: Liking other similar pages – based on target audiencesExplore Scheduling Apps for Twitter like BufferApps and Facebook scheduled posts.
Change the formWhat was the SMART objective you set back in November at the last workshop? Did you accomplish it? What did you learn? What is still a challenge?What is your SMART objective for social media for July-March, 2013? What is your audience target/category?What are some opportunities to support each other’s work through social media channels between now and March, 2013?Participants will have a worksheet with the questions and will have 30 minutes to connect with and discuss these questions in three 7 minute rotations with a colleague from another state. Every 7 minutes, we will ring a bell or tell people find another partner. At the end of the session, will do a quick report out of reflections and action steps.