This document provides tips and strategies for developing an effective social media and digital marketing plan. It discusses exploring different marketing approaches, discovering what works for other businesses, and creating an action plan. Specific social media platforms like Pinterest, Instagram, and HootSuite are described. The document emphasizes learning about your audience and voice. Sample infographics, hashtags, and events are shown as ways to engage audiences online.

1. Heather Davis
Explorediscovercreate.co
m

2. OBJECTIVES:
Explore Marketing strategies that you may be missing
out on.
 Explore Conventional & Digital Marketing
 Why Go Social
Discover what works and how some people have done it
 Discover who is your audience
 How to Go Social
Create your own strategy for implementation
 Create An action Plan.
 What you need to get social
#explorediscovercreate

3. “IN THE ATTENTION
ECONOMY,
YOUR COMPETITION IS
EVERYBODY.”
#explorediscovercreate

4. TIMES: THEY HAVE ‘A
CHANGED
Get your conventional
marketing working
with your digital
marketing

5. MARKETING THAT STICKS NEED
TO BE ACTIVE (SPRINKLED WITH
A LITTLE STATIC).
Static
Classic Marketing
 Newsletters
 Flyers & Posters
 Press releases
 Website*
 Email*
 Social Media*
Active
Digital Marketing
 Social Media*
 Content
 Mobile
 Search (Paid & Organic)
 SEO
 Video
#explorediscovercreate

6. This is what your Marketing Plan Should Look Like.

7. This is what your Marketing Plan Probably Looks Like.

8. ITS 2014… TIME TO JOIN THE
74%
Users Are:
 74% of online adults use social
media
 89% 18-29
 49% 65+
 No difference in income level
 No difference in education level
 71% use Facebook
 17% use Instagram
 21% use Pinterest
 22% use LinkedIn
http://www.pewinternet.org/fact-sheets/social-networking-
fact-sheet/
#explorediscovercreate

10. GO FROM FRIED OUT TO
FIRED UP ABOUT YOUR
MARKETING EFFORTS
Flat
Repetitive
Interruptive
Erratic
Dull
Frequent
Interactive
Relevant
Entertaining
Directed
#explorediscovercreate

11. #explorediscovercreate

12. Know Your
Audience
Your marketing
should have a
voice and be
directed to the
right audience.
 Intention
 Purpose
 Direction
 Goals
One Size Does Not
Fit All : who are
they?
If you don’t know who you
want to reach – how do
you expect them to find
you?
#explorediscovercreate

13. “VOICE”
What tone of
voice do you
want to have?
Information -
Educator
Authoritarian -
Expert
Funny – Regular
Joe
Other?
#explorediscovercreate

14. GET ONLINE AND CONNECT.
Start Sharing… But remember the Do’s and Don’ts:
DO:
Give
Advise
Warn
Amuse
Inspire
Amaze
DON’T:
Talk too much about
yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” – Bob
Burg
#explorediscovercreate

15. DO THESE 4 SOCIAL
THINGS
And they all avoid the
“F” word (Facebook)

16. #1: PINTEREST
Pinterest
Share your photos: arts &
craft projects, program
successes, coaching
techniques, etc.
 80% of Pinterest Users are
women
 90% of Pins are Re-pinned =
 Large opportunity to create
original content and become
the lead in your field!
 Images work! And it links to
your website or other social
media sites.
 VERY SHAREABLE! =
Conversation
#explorediscovercreate

17. Find what you
want & Post
Original Content!

18. PINTEREST.COM/HEATHERAN
DTIM3
PINTEREST.COM/HIDEF7

19. #2 INSTAGRAM
Instagram
A FREE App to Share your
photos: arts & craft
projects, program
successes, coaching
techniques, etc.
 Pictures are Personal & People
like to connect with PEOPLE!
 Used on smart phones/devices
– sharing can me instantaneous
 Use & Create #HASTAGS
 VERY SHAREABLE! = Starts a
Conversation
#explorediscovercreate

20. GET ON THE #HASHTAG
T#eRxpAloIreNdiscovercreate#hashtagsareawesome
Make sure to pick a
#hashtag no one else is
using.
PROMOTE it on your other
marketing materials and at
the event.
#Hashtags allow people to
join a conversation.
Create a #Hashtag and use
them at your event, classes,
parks, program, etc.
Then you can search your
#hashtags and see what
people are doing/saying
across multiple social
platforms, such as:
Instagram
Twitter
Facebook
Vine
http://youtu.be/57dzaMao
uXA
#explorediscovercreate

21. TONIGHT SHOW
#HASTAGS

22. #CPRS
#explorediscovercreate

23. #3: HOOTSUITE
HootSuite provides a social
media dashboard that helps
marketers post, monitor, and
measure their social media
tools. It allows you to
schedule posts to Twitter,
Facebook, and Google+
throughout the day, and even
manage multiple accounts.
Additionally, it provides
analytics that are essential for
marketers to be able to
report and figure out how to
increase their followers,
traffic, and clicks. Similar to
other apps, HootSuite can be
accessed from your
smartphone so you can
continue to monitor and
engage with your followers at
any time. This app is
available on all desktops.
www.hootsuite.com There’s a
free version to manage 5
accounts/streams #explorediscovercreate

24. #4: CANVA.COM
Amazingly Simple Graphic
Design
-FREE to use
-Free and paid image
gallery
-Amazing templates
-Publish in PDF, JPEG,
Links, Socail
-It will make you look
awesome at everything
#explorediscovercreate

26. INFOGRAPHI
CS

27. HOW PARKS & REC CAN
USE THEM

28. FREE (YES FREE)
INFOGRAPHIC RESOURCES
Infogr.am
Easel.ly
Piktochart.com
Visal.ly*
Embed Code generators:
Article: http://blog.hubspot.com/how-to-
create-embed-codes-generator-infographic-
content-ht
Generator:
http://www.siegemedia.com/embed-code-
generator
And create them in Powerpoint! Great resources and
templates on the web. Check out hubspot.com for
marketing resources.
http://offers.hubspot.com/how-to-easily-create-five-
fabulous-infographics-in-powerpoint?__
hstc=20629287.8e6ec6f3d6fa26aa310
64fadefbbe196.1395377157839.1395377157839.13
95377157839.1&__hssc=20629287.2.13953771578
40&__hsfp=2624290441
#explorediscovercreate

29. SAMPLE INFOGRAPHIC
LESSON
Take the info you’d use in a press release or and
expanded version of what's in your Brochure:
Basics:
Who (who is your audience & who is your client?)
What (description of your program/class)
When (class starts, when registration begins/ends)
Where (is the class, where to register)
Why (why your class/program rocks)
How (call to action: how do they take your class)
#explorediscovercreate

30. Made in about
10 minutes
using a free
template on
www.piktochart.
com

31. EVENTS.. GET THE WORD
OUT MORE
EXAMPLE: EVENTBRITE.COM
www.eventbrite.com
Free & Super Easy To
Use!!
List free events
List events with costs
Create Personal Event
URL to promote it.
http://sctcfallmeeting
.eventbrite.com
They send a barcode
ticket
You can download a
free check in app to
track participation.

32. TRY IT: YELP EVENTS
FREE to add events to
Yelp.
Yelp powers Apple
Maps – so people can
find you and your
events when
searching on their
iPhones.
Yelp also powers
organic search
results on Google.
Yelp also likes to
work with
communities to help
promote events… so
reach out to them!

33. MEET UP
“Find Your People”
Create or Find A
Meetup Group that is
your audience
Create Meet Ups that
align with your
programs (cross
promote your
programs).
You’ll have access to
more people
(especially new
people to the area).
Free and Low Cost
Options

34. WHAT’S YOUR
PLAN?
Traditional Marketing Efforts:
Digital Marketing Efforts:
Efforts to consider during the
event/program:
How do you measure success?
Who’s Your Audience?
What’s your voice?
What’s Your Goal or Expected
Outcome?
What are your
opportunities/resources?

35. Q&A

36. RESOURCES TO
www.Prezi.com
- Online presentation tool
(you build dynamic
presentations & share)
www.Slideshare.net
-Online presentation tool
(you upload and share). It’s
a great FREE resource to find
presentations too.
www.Dropbox.com
- Online storage, accessible
from any device
www.join.me
-Free online web conference
www.YouTube.com
- duh. Start a Channel &
post videos
Vine (app)
-Instagram for 5 second
videos.
www.Wordpress.com
-Open source & FREE blog &
website building tool
Infographics:
www.infogr.am
www.easel.ly
www.piktochart.com

37. MORE RESOURCES TO
Instagram (app)
-Phone Picture App
-create event/program
hashtag
Ex: #explorediscovercreate
QR Code Builder
www.visualead.com
Social Management
www.hootsuite.com
www.eventbrite.com
-Free online event pages
www.yelp.com/events
-List Your event for FREE on
Yelp
www.google.com/+/busines
s
-List Your Parks & Facilities
for Free & link to Google
Maps. Oh, and the hangouts
are cool too.
Google AdWords
www.Google.com/giving
www.Adwords.google.com

38. CONNECT
Heather Davis
Social Media & Content
Strategist
909-896-5200
heather@fifestarmedia.com
heather@socalteencoalition
.org
Coming soon!
#GovSocialSolutions
@hidef7
@heatherantim
@fifestarmedia
@teencoalition
/heatherkdavis
/hattrickinspirations
/fifestarmedia
/socalteencoalition
/hidef7
/heatherandtim3