The document provides guidance on discovering and creating engaging visual content for Facebook, emphasizing the importance of optimized images and effective marketing strategies to attract genuine fans. It highlights tools for content creation, key traits of shareable visuals, and methods to analyze competitor content. Additionally, it encourages promoting visual cues and consistency to enhance audience interaction and reach.

1. How to Easily Discover Great Visual Content...
and Create Images Your Facebook Fans Crave!

2. About Rebekah Radice
@RebekahRadice
@PostPlanner
#ViralWebinar

3. About Peg Fitzpatrick
@PegFitzpatrick
#ViralWebinar

4. Housekeeping:
✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
#ViralWebinar

5. What You’ll Learn:
✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed
in the Facebook Newsfeed
✓ How to design optimized images for your Facebook
cover, profile and ads
✓ The most effective visual marketing strategies to attract
relevant and genuine Facebook Fans
#ViralWebinar

6. Why Visual Content Matters
#ViralWebinar

7. The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
#ViralWebinar

8. Where to Discover
Great Visual Content
#ViralWebinar

9. Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short,
snackable content when making a decision
✓ The amount of video posted to Facebook from
people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with
photos received 87% of total interactions
#ViralWebinar

10. Your
Facebook
Newsfeed
#ViralWebinar

11. Look to
Companies
Creating
Relevant
Content
✓ Pages within your
industry or niche
#ViralWebinar

12. Not sure who they are?
How to find your competition!
#ViralWebinar

13. Use Facebook search to find similar pages
✓ Graph may be gone, but the
benefits remain
→ Use Facebook Search
Strings
― Pages liked by people
who like [your page]
― Pages like by people
who live in [your city]
and like [your page]
#ViralWebinar

14. Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.
com/blog/facebook-
search/
#ViralWebinar

15. Use Facebook search to find similar pages
✓ Likealyzer
lists Pages
in your
niche/topic
#ViralWebinar

16. What are they doing well?
#ViralWebinar

17. What type of
content is
resonating with
their audience?
#ViralWebinar

18. How can you
create
something
similar, but
unique?
#ViralWebinar

19. Now keep up with them
✓ Create a folder in
Post Planner to
easily manage all
content in one
place
#ViralWebinar

20. Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
#ViralWebinar

21. The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
#ViralWebinar

22. Study the Traits of Highly Shareable Content
✓ What makes
a graphic go
viral?
✓ What causes
fans to stand
up and take
notice?
✓ How can you
capture your
own magic?
#ViralWebinar

23. Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
#ViralWebinar

24. Traits of Highly Shareable Content
✓ On Brand
#ViralWebinar

25. Traits of Highly Shareable Content
✓ Correctly sized
#ViralWebinar

26. Traits of Highly Shareable Content
✓ Includes a
Call to Action
#ViralWebinar

27. Traits of Highly Shareable Content
✓ Motivates
and Inspires -
relevant to
audience
#ViralWebinar

28. Tools to Create Visual Content
#ViralWebinar

29. Tools to Create Visual Content
✓ Canva
#ViralWebinar

30. Tools to Create Visual Content
✓ Relay
#ViralWebinar

31. Tools to Create Visual Content
✓ Wordswag
#ViralWebinar

32. Tools to Create Visual Content
✓ Over
#ViralWebinar

33. Tools to Create Visual Content
✓ Flipagram
#ViralWebinar

34. Tools to Create Visual Content
✓ Videos
― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
#ViralWebinar

35. Tools to Create Visual Content
✓ Infographics
― Canva
― PiktoChart
― GoodLabs
#ViralWebinar

36. Tools to Create Visual Content
✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
#ViralWebinar

37. How to Know if You Can Use That Image Legally
#ViralWebinar

38. How to Tell Your Story Visually
✓ Share quotes from evergreen
content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through
tips and how-to’s
#ViralWebinar

39. Share quotes from evergreen content
#ViralWebinar

40. Use client testimonials or user-generated content
#ViralWebinar

41. Promote an upcoming event
#ViralWebinar

42. Share your wisdom through tips and how-
to’s
#ViralWebinar

43. How to
Attract the
Right Fans
with Visual
Content
People LOVE
eye-candy!
#ViralWebinar

44. Attract The Right Fans With Your Visual Content
✓ Use your
cover
photo as a
visual cue
for your
Call to
Action
Button
#ViralWebinar

45. Attract The
Right Fans
With Your
Visual Content
✓ Promote
Your
Culture
#ViralWebinar

46. Attract The
Right Fans With
Your Visual
Content
✓ Encourage Conversation
#ViralWebinar

47. Attract The
Right Fans
With Your
Visual
Content
✓ Be consistent in
your brand look
and feel
#ViralWebinar

48. Attract The Right Fans With Your Visual Content
✓ Promote, promote,
promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
#ViralWebinar

49. Get Started Today!
✓ With our *scientifically proven* Viral Content, you
will triple your Likes, Shares, Follows and Clicks!
#ViralWebinar

50. Get Started Today!
✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.
✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
#ViralWebinar

51. THANK YOU!
@PegFitzpatrick
www.pegfitzpatrick.com