Misty is a marketing coach who has over 16 years of sales experience and a formal education in Marketing and Graphic Communications. She teaches small business owners how to inexpensively market their businesses on social media through 101 creative ideas, such as asking engaging questions, sharing inspirational quotes, hosting contests and giveaways, and showing their personality. The document provides tips on how to engage audiences and become "likeable" on social media.
This document outlines a social media plan for a business. It discusses defining the business and target audience, creating engaging content, and designing an action plan for social media success. The target audience is identified as a 38-year-old female entrepreneur near London who wants to better understand social media from a business perspective. The plan details types of content to create, including blog posts and newsletters. It provides a marketing action plan template to track social media activities and promotions over time. The overall goal is to help businesses strategically use social media to connect with customers and drive business growth.
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
This document provides guidance on starting a business blog. It begins by noting that blogging can increase brand awareness, site traffic, leads, and sales more than Facebook or Twitter. However, blogging is not as simple as it seems and requires consideration of objectives, audience, resources, content, design, promotion, and measurement. Key recommendations include beginning with clear communication goals; focusing content on the audience rather than the business; devoting adequate time, money and a flexible organization; and marrying content and design with promotional strategies across multiple channels. Blogging is a long-term commitment that requires both quality content and promotion to build an interactive conversation and community around a business.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
This document discusses persona development for content marketing. It defines a persona as a model of a specific type of potential customer or reader that may interact with content. Personas help marketers understand their audiences to create targeted content. The document provides tips on what details to include in personas, how to develop them through interviews and research, and challenges to avoid. It recommends starting with a few key personas and refining them over time.
Misty is a marketing coach who has over 16 years of sales experience and a formal education in Marketing and Graphic Communications. She teaches small business owners how to inexpensively market their businesses on social media through 101 creative ideas, such as asking engaging questions, sharing inspirational quotes, hosting contests and giveaways, and showing their personality. The document provides tips on how to engage audiences and become "likeable" on social media.
This document outlines a social media plan for a business. It discusses defining the business and target audience, creating engaging content, and designing an action plan for social media success. The target audience is identified as a 38-year-old female entrepreneur near London who wants to better understand social media from a business perspective. The plan details types of content to create, including blog posts and newsletters. It provides a marketing action plan template to track social media activities and promotions over time. The overall goal is to help businesses strategically use social media to connect with customers and drive business growth.
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
This document provides guidance on starting a business blog. It begins by noting that blogging can increase brand awareness, site traffic, leads, and sales more than Facebook or Twitter. However, blogging is not as simple as it seems and requires consideration of objectives, audience, resources, content, design, promotion, and measurement. Key recommendations include beginning with clear communication goals; focusing content on the audience rather than the business; devoting adequate time, money and a flexible organization; and marrying content and design with promotional strategies across multiple channels. Blogging is a long-term commitment that requires both quality content and promotion to build an interactive conversation and community around a business.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
This document discusses persona development for content marketing. It defines a persona as a model of a specific type of potential customer or reader that may interact with content. Personas help marketers understand their audiences to create targeted content. The document provides tips on what details to include in personas, how to develop them through interviews and research, and challenges to avoid. It recommends starting with a few key personas and refining them over time.
For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
Your Guide to Creating Engaging Social Media ContentTaylor Cunningham
The webinar covered best practices for using social media to engage customers and promote a business. It discussed the importance of social media marketing and ways to create engaging content, such as using visuals and customer advocacy. The webinar also explained how Trustpilot tools can help businesses share reviews on social media and monitor customer feedback. Attendees learned about inspiring examples from other companies and were invited to start applying the strategies discussed.
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
How the Most Successful Advisors Fill Their Calendars With Qualified LeadsSamantha Russell
Working so hard to get qualified leads to book on your calendar can get old - quickly.
But what if things could be different?
You open up shop for the day, check your calendar and like magic, it's full of new prospect meetings with qualified leads. And you didn't have to lift a finger.
We'll show you how this utopia can become a reality. And why it’s easier than you'd think.
Learn how to market to attract more clients, close more sales, and grow faster to reach your goals.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Social media marketing - English presentationThủy Nguyễn
Social media marketing involves using popular social media platforms like videos and blogs to help businesses increase their brand exposure and reach more customers. It aims to create engaging content that users will voluntarily share within their social networks. There are many advantages to social media marketing including low costs, large potential audiences, and the ability to spread messages quickly. However, it also has disadvantages like being time consuming with no guaranteed short term results, and potential negative comments that could damage a brand.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Designing Video Content for Social Media MarketingFRAME 316
This document discusses designing video content for social media marketing. It provides tips on creating different types of videos like how-to's, top lists, and behind-the-scenes videos. It also discusses key aspects like writing a script with a beginning, middle, and end to engage viewers, keeping the first 8 seconds compelling, and including a clear call to action. The document outlines a design process for developing video content including defining the brand message, target audience, goals, filming location, topics, and post production steps.
SEO, content creation, and metrics are identified as important growth hacking trends for 2016. SEO involves creating quality content to improve search engine rankings and visibility. Content should add value for customers rather than just promoting products. Metrics are crucial for testing strategies and identifying what drives growth.
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document summarizes mistakes made with content marketing in 2015 and provides solutions to improve for 2016. It identifies 7 common mistakes: being too impatient, self-involved, smart, ambitious, easy, insular, and reactionary. For each mistake, it provides an explanation and recommends focusing on customers' needs rather than the company, starting small, tying efforts to sales metrics, developing content partnerships, and regularly posting engaging social media content. The document advocates for creating demand through various types of content and capturing leads through educational and promotional content.
How to Plan Your Product Launch [Webinar Slides]Kapost
This webinar presentation provides a 7-step framework for planning a successful product launch: 1) Frame the problem by identifying customer needs, 2) Identify target audiences and objectives, 3) Use a content pillar approach to map content to the sales cycle, 4) Feed content to multiple channels, 5) Take advantage of marketing technology, 6) Execute and enable internal teams, 7) Measure results, gather feedback, and develop an ongoing awareness plan. The presentation emphasizes identifying customer problems, developing targeted content for personas, using various social and content channels, and measuring success metrics.
Social pilot review – social media scheduling, marketing & analytics toolpearllemonlead
In this edition of Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review Series (quite a mouthful, we know), we’re going to be talking about a different form of lead generation than we have been.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
Christoph C. Cemper – BrightonSEO April 2016: 7 Things you didn’t know about ...Authoritas
This document discusses various factors related to links and their impact on search engine rankings. It notes that while links are still the number one ranking factor, not all links are equal. It emphasizes the importance of evaluating the quality, type, and source of links, rather than just the quantity. Redirects and nofollow links can still influence rankings, both positively and negatively. It also addresses issues like disavowing links, negative SEO, subdomain penalties, and the treatment of rel-canonical and redirected pages by search engines. The document aims to provide insights on understanding the complexities of links and their role in search engine optimization.
For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
Your Guide to Creating Engaging Social Media ContentTaylor Cunningham
The webinar covered best practices for using social media to engage customers and promote a business. It discussed the importance of social media marketing and ways to create engaging content, such as using visuals and customer advocacy. The webinar also explained how Trustpilot tools can help businesses share reviews on social media and monitor customer feedback. Attendees learned about inspiring examples from other companies and were invited to start applying the strategies discussed.
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
How the Most Successful Advisors Fill Their Calendars With Qualified LeadsSamantha Russell
Working so hard to get qualified leads to book on your calendar can get old - quickly.
But what if things could be different?
You open up shop for the day, check your calendar and like magic, it's full of new prospect meetings with qualified leads. And you didn't have to lift a finger.
We'll show you how this utopia can become a reality. And why it’s easier than you'd think.
Learn how to market to attract more clients, close more sales, and grow faster to reach your goals.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Social media marketing - English presentationThủy Nguyễn
Social media marketing involves using popular social media platforms like videos and blogs to help businesses increase their brand exposure and reach more customers. It aims to create engaging content that users will voluntarily share within their social networks. There are many advantages to social media marketing including low costs, large potential audiences, and the ability to spread messages quickly. However, it also has disadvantages like being time consuming with no guaranteed short term results, and potential negative comments that could damage a brand.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Designing Video Content for Social Media MarketingFRAME 316
This document discusses designing video content for social media marketing. It provides tips on creating different types of videos like how-to's, top lists, and behind-the-scenes videos. It also discusses key aspects like writing a script with a beginning, middle, and end to engage viewers, keeping the first 8 seconds compelling, and including a clear call to action. The document outlines a design process for developing video content including defining the brand message, target audience, goals, filming location, topics, and post production steps.
SEO, content creation, and metrics are identified as important growth hacking trends for 2016. SEO involves creating quality content to improve search engine rankings and visibility. Content should add value for customers rather than just promoting products. Metrics are crucial for testing strategies and identifying what drives growth.
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document summarizes mistakes made with content marketing in 2015 and provides solutions to improve for 2016. It identifies 7 common mistakes: being too impatient, self-involved, smart, ambitious, easy, insular, and reactionary. For each mistake, it provides an explanation and recommends focusing on customers' needs rather than the company, starting small, tying efforts to sales metrics, developing content partnerships, and regularly posting engaging social media content. The document advocates for creating demand through various types of content and capturing leads through educational and promotional content.
How to Plan Your Product Launch [Webinar Slides]Kapost
This webinar presentation provides a 7-step framework for planning a successful product launch: 1) Frame the problem by identifying customer needs, 2) Identify target audiences and objectives, 3) Use a content pillar approach to map content to the sales cycle, 4) Feed content to multiple channels, 5) Take advantage of marketing technology, 6) Execute and enable internal teams, 7) Measure results, gather feedback, and develop an ongoing awareness plan. The presentation emphasizes identifying customer problems, developing targeted content for personas, using various social and content channels, and measuring success metrics.
Social pilot review – social media scheduling, marketing & analytics toolpearllemonlead
In this edition of Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review Series (quite a mouthful, we know), we’re going to be talking about a different form of lead generation than we have been.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
Christoph C. Cemper – BrightonSEO April 2016: 7 Things you didn’t know about ...Authoritas
This document discusses various factors related to links and their impact on search engine rankings. It notes that while links are still the number one ranking factor, not all links are equal. It emphasizes the importance of evaluating the quality, type, and source of links, rather than just the quantity. Redirects and nofollow links can still influence rankings, both positively and negatively. It also addresses issues like disavowing links, negative SEO, subdomain penalties, and the treatment of rel-canonical and redirected pages by search engines. The document aims to provide insights on understanding the complexities of links and their role in search engine optimization.
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...Authoritas
https://www.authoritas.com/brightonseo/
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
The document discusses three things white hat link builders can learn from past spammy tactics. First, quantity matters - you need to contact many sites to get a few links, so play the numbers game sensibly. Second, employ multiple link building tactics like content marketing, image distribution, and contributing to publications. Third, find quicker wins through local/regional press and freelance journalists who may link more easily. The overall message is to use a variety of link acquisition strategies while prioritizing quality over spam.
Are you Prepared for Voice Search- BrightonSEO September 2016- Purna VirjiPurna Virji
The document discusses the growth of voice search and how marketers should adapt their search engine optimization strategies. It notes that by 2020, 50% of searches are predicted to be via voice. It recommends marketers rethink keywords to focus on longer, multi-word phrases suited for voice. It also suggests localizing keywords and focusing on intent to provide helpful answers. Marketers should optimize for voice by including actions like call buttons and considering how branding sounds when spoken. Early adaptation of voice search strategies will benefit marketers.
How to Win Friends and Influence InfluencersBelong Digital
BrightonSEO - April 2018. A presentation by Hannah Butcher on how to make better relationships and collaborations when it comes to influencer marketing.
Grow with HubSpot - Hong Kong - August 2016Ryan Bonnici
This document summarizes a presentation on attracting website visitors through content marketing. It discusses creating content for specific buyer personas, deciding what types of content to create based on their goals at different stages of the buyer journey. It also covers optimizing content through testing headlines, writing compelling copy, and leveraging the curiosity gap. The presentation emphasizes listening to customers to generate new content ideas and optimizing existing blog posts and other content.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]HubSpot
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Inbound Marketing Workshop Chartered Institute of Marketing Dave Hazlehurst
The document discusses inbound marketing strategies. It defines inbound marketing as a strategy that places a company in front of customers during their research process throughout the buying cycle. It also discusses common inbound marketing activities like content marketing, search engine optimization, and social media marketing. The document provides advice on developing personas, creating content pillars, testing conversions, and future-proofing an inbound marketing strategy.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Grow with HubSpot - Sydney - June 2016Ryan Bonnici
The document appears to be a summary of a marketing event hosted by HubSpot. It includes an agenda for presentations on attracting website visitors through content, converting visitors to leads, and turning leads into customers. There are also presentations from HubSpot customers and partners, as well as a fireside chat with the HubSpot CMO. The event promotes HubSpot's inbound marketing approach and software platform to help companies attract, convert, and close customers through content and personalised experiences.
Advanced Social Media Marketing Tips for Apartment, Property Management and M...CharityHisle
Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.
Tips to improve social media referrals (1)bonnyjones234
The document provides tips for improving social media referrals to a website or business. It recommends adding social media buttons to increase user engagement and traffic. It also suggests joining relevant conversations on social media platforms to leverage viral trends. Additionally, it advises encouraging users to invite friends through social networks and rewarding referrals. The tips aim to optimize social media strategies to drive more traffic from social media platforms.
Tips and Tricks for Social Media MarketingScott Stebner
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
Social Media Basics: Twitter, Facebook and What's NewDebbie Friez
The document provides an overview of social media basics including Twitter, Facebook, and new platforms. It discusses etiquette for using these channels and tips for setting up profiles and pages. Metrics and tools for measuring engagement on different social media are also reviewed. The presentation aims to help employees and organizations effectively utilize social media.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
How to apply core counselling skills to digital PR - July 2020Belong Digital
In association with JBH, Hannah Butcher presented this slide deck to the audience of a webinar in July 2020. The presentation centred on skills used in helping relationships, and how these could be applied to work within digital PR and marketing.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.
Similar to Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my name is... (20)
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
6. @whitedotnet@HannahFButcher
Hannah Butcher @HannahFButcher • Mar 30
Calling all #PRs & #SEOs:
why do you work with
bloggers? Give me your top
reason for #outreach
107 votes • Final results
Link Building
Product/place reviews
Publishing your content
Social shares
22
%
22
%
28
%
28
%
10. @whitedotnet@HannahFButcher
We blame:
Time & budgets
“I’m not going to spend a week emailing each
blogger individually waxing lyrical about how great
their blog is for the sake of pleasantries with no
guarantee it’s going to be worth it. What if I spend
an hour reading a blog, crafting a pitch and the
blogger doesn’t reply?”
– Laura, Six out of Ten
http://whdot.net/sixoutoften-prs-bloggers
11. @whitedotnet@HannahFButcher
We forget:
Bloggers are not journalists
“People start blogs because they love something,
and want to share that love and their own view on it,
in a different way. They do not get paid for their
time, and often spend considerable hours making
their blog perfect.”
http://whdot.net/mediavision-pr-blogger-relationship
12. @whitedotnet@HannahFButcher
We ignore:
That we’re partly to blame
“Editorial coverage (not advertorial, which is paid
media) is earned media that a brand receives from
publishing companies because the information was
compelling enough for its audience to cover the
information.”
http://whdot.net/socialmediaexplorer-bloggers
13. @whitedotnet@HannahFButcher
We made paid links the norm
Penalty warnings caused bloggers to react, and we adapted
Instead, we then made a shift & offered “great content”
But bloggers can't separate our link building efforts & PR efforts
14. @whitedotnet@HannahFButcher
Calling all #PRs & #SEOs: why
do
you work with bloggers? Give
me
your top reason for #outreach
Link Building
Product/place reviews
Publishing your content
Social shares
22
%
22
%
28
%
28
%
Remember this?
15. @whitedotnet@HannahFButcher
And this?
#Bloggers: why do you work with
#PRs? #journorequest
#bloggerrequest
Longer responses welcome!
Exclusive content
Review products/places
New opportunities
Relationship building
14
%
22
%
35
%
29
%
24. @whitedotnet@HannahFButcher
-
Janet,
I saw this cute, but painfully accurate, cartoon
shared by Gloria from The Blog Abroad and it made
me laugh, cry and get quite angry all at once.
Mainly thanks to the amount of emails I have
received this week asking me to do things for free.
Oh sorry.
I meant for exposure.
27. @whitedotnet@HannahFButcher
Travel bloggers only want free stuff.
“Sometimes I believe the older generation has no
freaking clue how hard us bloggers work. They think
it’s a cute little hobby and thus they can ask us to do
things or for us to be their little guinea pigs and that
we will be grateful for anything that comes our way.”
28. @whitedotnet@HannahFButcher
Travel bloggers aren’t
good brand ambassadors.
“If you think my blog and Instagram is so good that
I should be your ambassador, show a little respect
and don’t ask me to pay to promote your business!”
29. @whitedotnet@HannahFButcher
Travel bloggers aren’t travel writers.
“Here’s the response I got from the Head of
Marketing:
The way I see this relationship working is that you
provide us content of luxury travel and we increase
your viewer account on our blog and our social
media. I really think we can do some great things
together.”
Janet:
6,000+
Followers
Travel brand:
269 Followers
30. @whitedotnet@HannahFButcher
Travel bloggers don’t work hard.
“I heard an anecdote on this subject summed up so
well by Irish YouTuber Clisare at the recent Blog
Awards Ireland event in Dublin.
She was saying that people think a bloggers job is
so easy. All they need to do is think of something to
write about, then write it. Anybody could do that.”
33. @whitedotnet@HannahFButcher
Get better at:
Understanding digital PR
http://whdot.net/browser-media
If PR efforts focus on earned media, but bloggers associate
themselves with journalists, how come blogger outreach is paid
media?
When PR people go to the blogger and ask for them to help promote a
product, and the savvy and deserving blogger replies with his or her
standard charge for that type of promotional partnership, the PR firm
has to say no, because they usually don’t have the budget for it.
34. @whitedotnet@HannahFButcher
Get better at:
Budgeting
http://whdot.net/browser-media
If bloggers are important to your campaigns, you better start
thinking of who to target & how valuable they are to you, or if
you should be spending time wooing the press instead.
Is the blogger worth their buck? Or are you just ticking boxes
that could easily result in alienating your outreach targets?
37. @whitedotnet@HannahFButcher
Then do even more research. If the
blogger doesn’t write about your topic,
post giveaways, or review products, your
time is better spent pitching someone
who does
40. @whitedotnet@HannahFButcher
Be clear, but
realistic with
your requests
Blogger: Sorry for the delay in getting
this live - I took a lot of video footage
and I'm trying to find the time to
finish editing it. Won't be long now
though.
Hannah: No worries at all! For some
reason, this time of year seems to get
busy for everyone. I’m sure it’ll be
worth the wait anyway, I’m looking
forward to seeing the video footage.
Blogger: The post is finally live :)
sorry for the delay:
http://quintessentiallyme.co.uk/2014/
10/chefs-table-martyn-meid.html
44. @whitedotnet@HannahFButcher
Takeaways:
• Decide whether blogger outreach is the right tactic for your
budget
• Figure out whether you’re looking for links or you’re trying to
engage and expand your brand audience
• If your campaign has a need for bloggers, find the ones who fit
your budget and be fair – neither party should get taken for a
ride
• Take the opportunity to develop the skills of the blogger you
work with; build a better relationship by sharing your
knowledge of best practices
• Be nice. A happy blogger is a happy brand!
These days it seems that we want to use bloggers to promote our content. Why is this? Do we think they’re an easier sell than journalists? Do we truly respect what they have to offer?
Ask audience
We can see that bloggers value different things. Most important to them is the chance to have new opportunities and develop relationships with us. It’s just a shame we aren’t holding up our end of the deal well enough.
You care about getting eyeballs on your content
They don’t care so much about your content. They care about what they want, not what you want.
Putting the onus on the blogger – they cannot be expected to understand the industry like we do
Need to change the URL to a short link using bitly - http://journalistontherun.com/2015/10/30/exposure-wont-pay-for-my-next-flight/
These pages are a quick way to discover what the blog is about, whether the blogger accepts pitches, and how to reach them. Many of them also have guidelines on the topics they do and don’t blog about.
In addition to looking at the About page, read blog posts. Dig back a month or so. If the blogger doesn’t write about your topic, post giveaways, or review products, your time is better spent pitching someone who does. Check out their blogroll for ideas on other bloggers you can reach out to.
Next time you’re interested in pitching a blogger, try reading their blog and leaving a comment – not as the brand you represent, but as yourself (no pitching in this initial outreach)
If you’re pitching an event or have a specific timeline for when you need coverage, don’t wait until the week of. Many bloggers plan their posts in advance.
If you expect a certain level of commitment from a blogger, communicate that in your conversation, but plan some flexibility to accommodate different bloggers’ availability. For instance, I may not be able to schedule two posts, but I could commit to one post and more social media pushes.
Try identifying bloggers from a few different niches that are relevant to your pitch. For instance, a store opening could be pitched to fashion bloggers, local event blogs, lifestyle/personal bloggers, and mom or dad bloggers. Just remember to tailor the angle of your pitch to each individual’s interests. While there may be some overlap, each niche has its own unique audience.
When it comes to multimedia, think beyond your brand’s logo; have product shots, event photos, relevant infographics, or embeddable video ready. Similarly, be prepared with hashtags, social media handles, examples of tweets and other social media messaging. Don’t attach everything to your pitch, but offer its availability.
A short email thanking the blogger is nice, as is sharing their post (and other posts) on your social media channels.