This document provides PR strategies for early stage companies to generate media coverage and awareness. It recommends starting with personal branding on social media and crafting clear messaging. Key strategies include developing media relationships, distributing search-friendly press releases, creating social media content calendars, and monitoring metrics to evaluate ROI and adjust campaigns. The goal is to help early companies achieve business objectives and showcase successes to potential investors.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
How to build a platform on and offline.
A platform is what you build to to help you rise above the din so that you can connect with your audience, your influencers and your peers.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
How to build a platform on and offline.
A platform is what you build to to help you rise above the din so that you can connect with your audience, your influencers and your peers.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
9 Tips for an Integrated Video and Social StrategySprout Social
Video can be a constant source of fresh, engaging content to share across your website, blog and social profiles. Join Kristen from Wistia and Andrew from Sprout Social as they discuss the top strategies for creating and distributing quality video assets.
Among other things, you’ll learn how to:
- Choose a video topic.
- Write a fantastic script.
- Distribute video effectively.
- Measure your success.
See how GetResponse used Insightpool and other influencer marketing resources to drive traffic to their Marketing Automation Hub and boost thought leadership.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
How To Create A Social Media Content Calendar For Your Food BusinessSara Lancaster
Reach your food biz fans on the social web with a strategic, well thought out social media marketing plan. In this presentation, we'll set the groundwork for successful social media efforts and provide tips for setting up your calendar...which is easier to do than you think.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
9 Tips for an Integrated Video and Social StrategySprout Social
Video can be a constant source of fresh, engaging content to share across your website, blog and social profiles. Join Kristen from Wistia and Andrew from Sprout Social as they discuss the top strategies for creating and distributing quality video assets.
Among other things, you’ll learn how to:
- Choose a video topic.
- Write a fantastic script.
- Distribute video effectively.
- Measure your success.
See how GetResponse used Insightpool and other influencer marketing resources to drive traffic to their Marketing Automation Hub and boost thought leadership.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
How To Create A Social Media Content Calendar For Your Food BusinessSara Lancaster
Reach your food biz fans on the social web with a strategic, well thought out social media marketing plan. In this presentation, we'll set the groundwork for successful social media efforts and provide tips for setting up your calendar...which is easier to do than you think.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Native language and culture have been at a critical state for the past 50 years . Since the introduction of residential schools, natives had quit speaking their language. The elders stopped passing down the oral traditions and the younger generation no longer know who
they are.
We as native people have been fighting back for the last 15-20 years but it is a slow uphill battle.
How annual planing can control marketing burn rate, earn buzz, and attract VC's
Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
social media marketing brief description for learning and training purposes and to better understand the social media algorithms.
Social media marketing is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and achieve specific marketing goals.
Social media marketing encompasses various activities, including:
Content Creation: Crafting compelling and relevant content, such as posts, images, videos, and infographics, to capture the audience's attention.
Audience Engagement: Interacting with followers, responding to comments and messages, and building a community around the brand.
Advertising: Running paid advertisements on social media platforms to reach a wider audience and drive conversions.
Analytics and Insights: Monitoring performance metrics and gathering data to refine strategies and improve results.
Influencer Marketing: Collaborating with social media influencers to promote products or services to their followers.
Social Listening: Monitoring social media conversations to gain insights into customer preferences and feedback.
Social media marketing offers numerous benefits, including increased brand awareness, enhanced customer engagement, targeted advertising, and the ability to measure and adjust campaigns in real-time. It has become an essential component of modern marketing efforts, helping businesses connect with their audience and drive growth in the digital age.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Digital Marketing with HootSuite for NonprofitsTechSoup
Slides from October 11 TechSoup event "Digital Marketing with HootSuite for Nonprofits"
Event page: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-digital-marketing-for-nonprofits-with-hootsuite/
Similar to How to #MakeNews and Lead Your Industry (20)
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
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An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
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This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
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How to #MakeNews and Lead Your Industry
1. how to #makenews
and lead your industry
tested PR strategies for
early stage companies
Anna Ruth Williams, Founder + CEO @annaruth
Evan Goldberg, Director @EVgoldberg
@ar_ _ pr #makenews
3. the value of PR
@ar_ _pr
#makenews
The 8 reasons Mark says early stage
companies should invest
in PR.
1.Recruiting 2.Business
Development 3.Fund Raising 4.Staff
Morale 5.Enterprise Sales 6.Future
PR 7.M&A 8.Customer Acquisition
PR is an insanely valuable
activity in early-stage
companies.
The benefits of PR are exactly
that: Immeasurable. They are
silent. They don’t show up in a
calculation that says I spent
$7,000 and I got X-thousands
inches of press. It doesn’t work
that way.
- Mark Suster
2x entrepreneur turned
venture capitalist
6. start with your personal brand…
80% of a new company’s value is
its CEO.
Make sure you are active and
authentic on Twitter, LinkedIn,
angel.co, etc.
Draft compelling leadership bios and
snap on-brand headshots.
Begin planning how to showcase
yourself as a thought leader (speaking
opps, blog posts, etc.)
7. craft tight messaging
• Consider your tag line as it
relates to your brand name and
positioning.
• A value proposition is a
promise of value to be
delivered and a belief from the
target audience that value will
be experienced.
• Reasons to believe are
supporting statements that
back-up your value proposition.
• Have industry and brand-specific
data points on hand (ideally 5 of
each).
• If you have multiple products (or
plan to) craft product-specific
messaging that aligns with your
product roadmap.
8. know your SEO
• Research the keywords that
your customers would use to
organically find your
company/product.
• Google keyword tool -
www.google.com/sktool/
• Ultimately, you’ll integrate your
top keywords in ALL of your
content marketing efforts (web
copy, case studies, social
content, press releases, etc.)
9. secure your IP
Don’t even think about making news or sharing your
product until your intellectual property is secured.
This includes brand trademarks.
12. define your
business
objectives
@ar_ _pr
#makenews
Example Questions to Ask:
• What is our annual revenue goal?
• What major technology/product updates will we
be building?
• How much market share do we want to own?
• How do we want the industry (& our competitors!) to perceive us?
• How many top-of-funnel leads do we need? How many deals do we need
to close?
• Are we trying to secure venture funding?
13. set marketing goals
& objectives
@ar_ _pr
#makenews
• First, what’s my marketing budget for 2015?
• Based on that #, what can I reasonably achieve?
• How many media placements do I want? What do I want them to be about
(product, individuals, thought leadership, etc.)?
• How many awards do we need to win? What types of awards/categories
will give us the most credibility?
• What tradeshows should we attend/exhibit? Can our leadership speak at
these events?
• What social media channels are most important and how many
followers/interactions do we need each month?
• What advertising channels should we consider?
• What collateral (print + digital) does our sales team need?
• Do I have the resources (people, time & tools) to execute
internally, or do I need agency partners/consultants/freelancers?
14. bring marketers &
engineers to the
SAME table
@ar_ _pr
#makenews
Product Updates Product Updates
Product Line
18. content calendar
brainstorming
@ar_ _pr
#makenews
CHANNEL JANUARY FEBRUARY MARCH
Topic: CES Topic: Android
Launch
Topic:
2M Downloads
Blog X (live blog from
Vegas)
X X
Social Media X X X (contest!)
Press Release X (Feature
Update)
X (Google Play
Announcement)
X
Case Study X
White Paper X (to distribute
in our CES
booth)
21. start with a media database
• Your media list should
include:
– Reporter email addresses
– Reporter Twitter handles
– Media outlet Twitter handles
– Reporter LinkedIn URL’s
• Start your engagement with a personal touch
– Follow target reporters and media outlets on Twitter
– Connect with target journalists on LinkedIn and send a quick,
personal note
22. • Distribute releases via a wire
service (e.g., PRWeb).
• Include keywords in the heading
and subtitle that are relevant to
your business.
• Keep your headline at ~100
characters.
• Bring out the underlying value of
your announcement with your title.
• Link to everything! Your website,
social media accounts and other
pages that boost the
“newsworthiness” of your
announcement.
search-friendly press releases
23. search-friendly press releases
• 80% of Internet browsers prefer videos over
images and text in press releases.
• Including photos in your press release
increases engagement by about 18% and
video by 55%.
• Images expand your audience up to 180%
and a custom mix of photos, videos and
multimedia content increases it up to 970%.
24. have a kick ass video
and always share it with reporters
Media outlets are looking to
engage readers and keep them
on their sites for longer periods of
time to increase ad revenue.
As a result, they’ll often place
YOUR video on THEIR site
alongside editorial content.
25. make PR reach further
• Cross-post press releases and media placements on
your social media, blog & website
• Tag outlets/reporters on social media
• Share news stories in your email marketing
• Ask employees to share news articles to LinkedIn
and Twitter networks
• Hang media placements in your office
27. building your follower base
Include social icons EVERYWHERE
• Email Signatures
• Marketing Materials
• Email Blasts / newsletters
Your customers, professional
networks, partners and friends are
most likely on social media already,
so just ASK them to follow your
brand.
28. identifying & engaging key
influencers
• Use Klout to identify top influencers
for certain keywords (e.g.
ecommerce, retail, makeup etc.)
• Find the Twitter handles for your key
media outlets and bloggers
• Search hashtags of keywords your
potential audience may use & follow
those users
• Create lists to organize and
showcase influencers
• Engage with the people on those
lists: reply, retweet & share
29. creating strategic content
• Create Content Categories
• This will help you identify what users are
responding to
• Percentage of each category will vary
from network to network
• Establish a Content Calendar
• Helps you PLAN AHEAD
• Think about holidays, awareness months
etc.
• Can be weekly, bi-monthly or monthly or
whatever works best for you.
• Tie in real time postings as well
30. third party platforms
• Hootsuite
• TweetDeck
• LaterBro
• SocialOomp
h
• SproutSocial
• Argyle
Social
• Buffer
• Spredfast
These sites make managing multiple social
media accounts a breeze. Schedule tweets
in advance, monitor your engagement and
more. Plus, they’re user friendly!
31. optimal times to post
• Twitter: engagement rates are actually 17% higher
on Saturday and Sunday than on weekdays.
• Facebook: 6 – 8 a.m. during and 2 – 5 p.m. during
weekdays.
• LinkedIn: People don’t typically use this network
during work hours, but rather right before and after
work from 7-9 a.m. and 5-6 p.m.
• Google +: 9 – 11 a.m. is typically the best range,
but on Google+, it comes down to your audience.
Timing+ is a tool that analyzes your brand’s last
100 posts and helps you identify the times that
earned your content thee most traffic
33. monitor &
measure
@ar_ _pr
#makenews
• Measure media impressions, social media growth,
etc. monthly & quarterly to evaluate trends and ROI.
• Reassess your annual plan each quarter and examine
how its helping achieve your company’s overall
business objectives.
• Don’t be afraid to reallocate resources and pivot to
achieve the best results (just be mindful of burn rate!).
34. showcase
wins
@ar_ _pr
#makenews
• Impress your potential investors
with the success you’ve
achieved through your PR-
Marketing Efforts
• Be sure to explain how these
efforts have lead to your desired
overall business objective (i.e.
increased lead generation,
downloads, sales)
36. Contact:
Offices in Atlanta Tech Village
and
Launch Pad New Orleans
855.300.8209 | arpr.co
annaruth@arpr.co and blair@arpr.co
linkedin.com/company/arpr
facebook.com/annaruthpr
@ar__pr @ar__pr