Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
This document discusses how social media can be used for career and business development. It notes that social media has transitioned from a push medium to a two-way conversation. To get noticed, one needs to create relevant content and brand themselves as an expert through blogging, videos, social networks and more. The key is to listen to customers, tell your story with emotion, and regularly share useful information to build authority and expertise in your field.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
This document discusses how social media can be used for career and business development. It notes that social media has transitioned from a push medium to a two-way conversation. To get noticed, one needs to create relevant content and brand themselves as an expert through blogging, videos, social networks and more. The key is to listen to customers, tell your story with emotion, and regularly share useful information to build authority and expertise in your field.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
This document provides information on marketing on a shoestring budget. It discusses how companies like Apple, Google, and Zappos achieved success, and offers 101 low-cost and no-cost marketing ideas, including becoming an expert in your field, using social media, and making it easy for customers to do business with you. The document also covers leveraging social media platforms like Facebook, Twitter, and LinkedIn as part of a marketing plan.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
Digital media campaigns - two workshop in Kuwait May 2014 Sofie Sandell
The document provides an overview of a two-day course on digital media campaigns. The course will cover strategy, content development, platforms, and measuring success. It will include discussions on defining goals, audience identification, messaging, and tracking engagement. Participants will learn tools for social media management and techniques for effective social media campaigns.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
The document provides tips for startups and entrepreneurs on implementing a public relations strategy. It defines PR as communicating and maintaining relationships to support business success. The author advises understanding your business vision, mission and values before starting. Key tips include keeping track of what is said about your company, thoroughly researching journalists before contacting them, being newsworthy in your outreach, using social media strategically, networking both online and offline, and letting your actions enhance your message. Overall it emphasizes the importance of nurturing relationships over time through consistent, high-quality communication.
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
The document provides guidance on running a social media campaign, outlining key steps such as setting objectives, defining strategy, crafting content, and measuring results. It recommends establishing SMART goals focused on a specific audience and timeline. Content should be innovative, differentiate the brand, and use empathy to tell stories. The campaign should utilize multiple social platforms, incentivize engagement, and promote across channels. Metrics like reach, engagement, and conversions should be tracked to evaluate performance.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
How to Market your Small Business Onlinebelugasocial
The document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing an online presence through websites and social media, creating content calendars, choosing the right platforms like Facebook, Twitter and YouTube, measuring performance through analytics, and ensuring strategies are sustainable for small teams. The key aspects are developing goals and tactics, producing valuable content, interacting online, and analyzing results.
Social Marketing in the Digital Age: 2.0Heather Davis
The document provides an overview of marketing strategies for exploring, discovering, and creating an effective social media presence. It discusses exploring conventional and digital marketing approaches, discovering audience needs, and creating an action plan. Specific tactics covered include using social media platforms like Pinterest, Instagram, and HootSuite, as well as creating infographics, events, and other content. The goal is to help businesses join the 74% of online adults using social media and make their marketing more interactive, relevant and effective.
Social marketing in the digital age 2.0 - CPRSHeather Davis
This document provides tips and strategies for developing an effective social media and digital marketing plan. It discusses exploring different marketing approaches, discovering what works for other businesses, and creating an action plan. Specific social media platforms like Pinterest, Instagram, and HootSuite are described. The document emphasizes learning about your audience and voice. Sample infographics, hashtags, and events are shown as ways to engage audiences online.
This document provides information on marketing on a shoestring budget. It discusses how companies like Apple, Google, and Zappos achieved success, and offers 101 low-cost and no-cost marketing ideas, including becoming an expert in your field, using social media, and making it easy for customers to do business with you. The document also covers leveraging social media platforms like Facebook, Twitter, and LinkedIn as part of a marketing plan.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
Digital media campaigns - two workshop in Kuwait May 2014 Sofie Sandell
The document provides an overview of a two-day course on digital media campaigns. The course will cover strategy, content development, platforms, and measuring success. It will include discussions on defining goals, audience identification, messaging, and tracking engagement. Participants will learn tools for social media management and techniques for effective social media campaigns.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
The document provides tips for startups and entrepreneurs on implementing a public relations strategy. It defines PR as communicating and maintaining relationships to support business success. The author advises understanding your business vision, mission and values before starting. Key tips include keeping track of what is said about your company, thoroughly researching journalists before contacting them, being newsworthy in your outreach, using social media strategically, networking both online and offline, and letting your actions enhance your message. Overall it emphasizes the importance of nurturing relationships over time through consistent, high-quality communication.
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
The document provides guidance on running a social media campaign, outlining key steps such as setting objectives, defining strategy, crafting content, and measuring results. It recommends establishing SMART goals focused on a specific audience and timeline. Content should be innovative, differentiate the brand, and use empathy to tell stories. The campaign should utilize multiple social platforms, incentivize engagement, and promote across channels. Metrics like reach, engagement, and conversions should be tracked to evaluate performance.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
How to Market your Small Business Onlinebelugasocial
The document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing an online presence through websites and social media, creating content calendars, choosing the right platforms like Facebook, Twitter and YouTube, measuring performance through analytics, and ensuring strategies are sustainable for small teams. The key aspects are developing goals and tactics, producing valuable content, interacting online, and analyzing results.
Social Marketing in the Digital Age: 2.0Heather Davis
The document provides an overview of marketing strategies for exploring, discovering, and creating an effective social media presence. It discusses exploring conventional and digital marketing approaches, discovering audience needs, and creating an action plan. Specific tactics covered include using social media platforms like Pinterest, Instagram, and HootSuite, as well as creating infographics, events, and other content. The goal is to help businesses join the 74% of online adults using social media and make their marketing more interactive, relevant and effective.
Social marketing in the digital age 2.0 - CPRSHeather Davis
This document provides tips and strategies for developing an effective social media and digital marketing plan. It discusses exploring different marketing approaches, discovering what works for other businesses, and creating an action plan. Specific social media platforms like Pinterest, Instagram, and HootSuite are described. The document emphasizes learning about your audience and voice. Sample infographics, hashtags, and events are shown as ways to engage audiences online.
The document provides an overview of social media, including what it is, how big it has become, and how businesses can use it. Some key points:
- Social media allows people to share opinions and experiences online via platforms like blogs, social networks, videos, and more.
- It has grown enormously, with billions of users on major platforms like Facebook and hundreds of millions of blogs.
- Businesses can use social media for advertising, selling, reputation management, customer service, and more. It provides opportunities to listen to customers and engage with them.
- A social media strategy for businesses should focus on people, purpose, planning, and processes according to the "4P model" to set goals and get started
Social media marketing and optimization cap - condensedYazdi Tantra
This document discusses the growth of online users and e-commerce in India. It notes that India has 150 million online users, making it the 3rd largest online population after China and the US. Social media is changing how people connect and share information online. The document then discusses traditional marketing methods and their limitations and introduces social media platforms like blogs, Twitter, Facebook, YouTube and LinkedIn as effective new marketing tools. It provides tips on using each platform and emphasizes the importance of having a social media strategy and measuring results.
The document provides tips and advice for using social media marketing effectively. It emphasizes establishing goals, choosing the right social media platforms, engaging in conversations rather than sales pitches, sharing valuable content, monitoring customer feedback, and promoting your brand across various online and offline channels. The key is using social media to build relationships and provide value to customers.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
This document discusses using social media to build brands and attract more business and attention. It provides tips on using platforms like Facebook, Twitter, LinkedIn and blogs to share content, build relationships, and position oneself as an expert. Specific tactics covered include creating professional profiles, engaging with influencers, commenting on blogs, using hashtags and more. The goal is to increase awareness, drive sales, and get more "friends, followers and fans".
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the evolution of communication from a monologue to a dialogue model and the rise of social media. Key platforms like Facebook, Twitter, LinkedIn and Flickr are explained along with best practices for businesses such as listening to customers, being transparent, sharing content and seeing criticism as an opportunity. Metrics and tools for measuring success on social media are also covered. The document advocates experimenting with social media and having a strategy and content plan before engaging across multiple platforms.
This document provides insights and strategies for event marketing on a limited budget. It recommends getting answers from attendees to understand their needs, getting loud through targeted online promotion, focusing messaging around clear objectives, and getting creative with compelling visual content. Specific tactics discussed include using social media like Facebook, Twitter, YouTube and blogs, as well as guerrilla marketing techniques like distributing business cards and magnets. The document also outlines developing a marketing strategy through assessing strengths, weaknesses, opportunities and threats, creating a budget and timeline, and provides suggestions for jump starting efforts through stunts, contests and networking.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The document provides an overview of how to use social networking to promote oneself and one's business. It discusses popular social networking sites like LinkedIn, Facebook, and Twitter and how public figures like President Obama have successfully used these platforms. It then offers tips on using social media effectively through creating meaningful communications, standing out from others, and developing systems to integrate social networking into one's daily activities.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
This document discusses using social media for small and medium-sized businesses. It covers why businesses should use social media, including benefits like brand awareness, direct sales, driving website traffic, understanding customers, and customer service. It also discusses picking the right social media channels based on a business's target customers and creating a social media strategy with goals, content plans, and measurement. Best practices are outlined like following brand rules, encouraging sharing, experimenting, and using hashtags and stories. A case study and importance of a business owner's personal brand are also mentioned.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Ways to enhance your social media for nonprofitsSuna Gurol
This document summarizes a presentation on enhancing social media PR. The presentation covered various social media strategies and best practices, including having conversations on social media, developing a strategy and content plan, creating and sharing quality content, using design principles for different social media platforms, analyzing social media analytics, promoting content across mobile platforms, and where to find journalists online. The presenter provided tips and examples for effectively using platforms like Facebook, Twitter, YouTube, blogs and Pinterest for organizations.
Similar to Marketing in the Digital Age - SCMAF Institute, September 2013 (20)
Connecting with Your Community Through the Power of Social MediaHeather Davis
A training for public agencies and Parks and Recreation Departments on how to overcome the fear of social media and connect with their communities online.
Parks and Rec Business Magazine: Time For PLay Heather Davis
The document provides tips for parks and recreation professionals to encourage team members and effectively run summer programs. It emphasizes leading by example to make a positive impression on participants. It also stresses the importance of attitude and being enthusiastic to create a better environment. The document concludes that recreation professionals have the most direct impact and are the most important part of any organization.
Pop Culture Programming Session PowerPoint from CPRS 2016 in Long Beach, CA. For more information and resources, visit www.teencoalition.org for more info.
Generation Z: Connecting with Today's TeensHeather Davis
The slides from the Southern California Ten Coalitions presentation at the CPRS Region 4 Conference on November 13th, 2014 by Aaron Orozco and Heather Davis
How Social is Your Media? Social Media & Teens (2013)Heather Davis
This document discusses various topics related to social media usage. It begins by listing the top 11 social media sites used by teens. It then discusses how teens use social media, common issues like bullying and privacy concerns. It also contrasts social media usage from 2000 to today. The document promotes using social media for positive purposes like social giving and fundraising. It encourages developing one's online presence and voice through blogging.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
3. OBJECTIVES:
Explore Marketing strategies that you may be missing out on.
Go from FRIED out to FIRED up about your marketing efforts
Discover what works and how some people have done it
Examples and Case Studies
Create your own strategy for implementation
Resources to Get Started.
4. TIMES: THEY HAVE ‘A CHANGED
Get your conventional
marketing working with
your digital marketing
5. This is what your Marketing Plan Should Look Like.
6. GO FROM FRIED OUT TO FIRED UP ABOUT
YOUR MARKETING EFFORTS
Flat
Repetitive
Interruptive
Erratic
Dull
Frequent
Interactive
Relevant
Entertaining
Directed
7. Frequent
You have to interact
frequently
Hourly- Daily – Weekly
- Monthly
Time of Day
It’s ok to repeat
Information – just do it in
a different way!
Fun Fact: the life of a
Tweet is 5 minutes, so
tweet tweet away!
Interactive
Your marketing should be
interactive
ask questions
take polls
request photos/use
photos
create competitions
include pictures
include links
8. Relevant
Information needs to be
relevant to your audience
Age Appropriate
Topics That They are Into
Language: slang & language
Delivery Method
USE YOUR CUSTOMERS!
People like to see themselves
and their kids – they are
going to share that content.
So use it!
Entertaining
You have about 5 seconds
to make an impression
Keep it funny and fresh (but
appropriate)
Get to the point
Intrigue them with a headline
Share current events
Why be boring? Do you read
or react to boring
advertising?
Fun Fact: Posts with Images are 5
times more likely to be viewed and
2x more likely to be shared.
9. Directed
Your marketing should
have a voice and be
directed to the right
audience.
Intention
Purpose
Direction
Goals
One Size Does Not Fit
All
If you don’t know who you want
to reach – how do you expect
them to find you?
10. MARKETING THAT STICKS NEED TO BE ACTIVE
(SPRINKLED WITH A LITTLE STATIC).
Static
Classic Marketing
Newsletters
Flyers & Posters
Press releases
Website*
Email*
Social Media*
Active
Digital Marketing
Social Media*
Content
Mobile
Search (Paid & Organic)
SEO
Video
12. SO… WHERE PEOPLE ARE AT?
1.2 Billion Users on Facebook
490 Million YouTube users per month
87 Million Users on Flickr
343 Million Users on Google+
150 Million Users on Instagram
40 Million Users of MyFitness Pal
70 Million Users on Pinterest
20 Million Users on Prezi
500 Million Users on Twitter
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-
social-media/3/
13. NOT ON SOCIAL? STILL!?... IN 2013?
Biggest Reasons Agencies Aren't
on Social Sites:
Worry it will decrease productivity
Worry about PR blunders
Afraid of losing control
Have bandwith issues
Scared of it because they don’t know
what it is? (It changes so fast)
Aren’t good at it.
Still think it’s a “Fad” (yea, so was
Skateboarding, right?)
14. IN REALITY…
Unrestricted use of SMS at work
increased productivity by 9%
(AT&T)
Allowing employees to access
SMS increases employees sense
of trust and increases morale
Oh, and Employees are already
accessing SMS on mobile
devices..
www.socialnomics.net
So Why not get them
working while they’re at
work?
15. LEAD BY EXAMPLE
Get your Higher Ups on Board to
lead by example… no matter how
old they are.
George Takei – 76 years old… has
4.5 Million Followers on Facebook & a
show on YouTube, sponsored by AARP
16. GET ONLINE AND CONNECT. START
SHARING… BUT REMEMBER THE DO’S AND
DON’TS:
DO:
Give
Advise
Warn
Amuse
Inspire
Amaze
DON’T:
Talk too much about yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” – Bob Burg
17. SOCIAL: WHAT WE
Pinterest
Share your photos: arts & craft
projects, program successes,
coaching techniques, etc.
80% of Pinterest Users are women
90% of Pins are Re-pinned =
Large opportunity to create original
content and become the lead in your
field!
Images work! And it links to your
website or other SMS.
VERY SHAREABLE! = Conversation
20. CONTENT IS KING.. BUT WHAT IS IT?
Visual content
Infographics
eBooks
Short, downloable books
White Papers
Short, downloable fact sheets & articles
Vidoes
YouTube, Vimeo, Vine
Interactive Media
Apps, games, contests, etc.
“The key to epic content marketing: consistently create and share information that
packed with UTILITY, seeded with INSPIRATION, and honestly EMPATHETIC to attract
customers to you”. - Ann Handley
21. CONTENT = INFORMATION
Create Engaging Content.
Your Content should mean
something:
30%: Share Personal Information and
Expertise
30% Share Company Information and
expertise
30% Share information that is
interesting and useful. Its’ OK to share
from outside sources: repost good stuff!
10% Self Promotion or Selling Stuff
People enjoy connecting with people =
let them get to know the people behind
the agency.
22.
23. WHY INFOGRAPHICS ROCK AND WHY
YOU SHOULD START MAKING THEM NOW.
Demonstrate expertise on your topic
Stand out amongst less visually interesting formats
Take advantage of the fact that 90% of information enters you brain
visually
Help visualize statistics for easy understanding
Often go viral – or at the very least – are readily shared
Get increased mileage when you provide the code to embed them
Encourage links back to your site to generate higher traffic
Help heighten brand awareness
- Taken From Zabsico
26. FREE (YES FREE)
INFOGRAPHIC RESOURCES
Infogr.am
Easel.ly
Piktochart.com
Visal.ly*
Embed Code generators:
Article: http://blog.hubspot.com/how-to-
create-embed-codes-generator-
infographic-content-ht
Generator:
http://www.siegemedia.com/embed-code-
generator
And create them in Powerpoint! Great resources and
templates on the web. Check out hubspot.com for
marketing resources.
30. THESE ARE EASILY
GENERATED AND CAN BE
ADDED TO FLYERS,
POSTCARDS, FACEBOOK
POSTS, ETC.
LINK YOUR URL SO THAT
PARTICIPANTS CAN GET
UPDATES ON PROGRAMS
AND ACTIVITIES
QR CODES
www.visualead.com
31. RESOURCES WE
Prezi.com
- online presentation tool (you
build dynamic presentations &
share)
Slideshare.net
-online presentation tool (you
upload and share). It’s a great
FREE resource to find presentations
too.
Dropbox.com
- online storage, accessible from
any device
YouTube.com
- duh. Start a Channel & post
videos
Vine (app)
-Instagram for 5 second videos.
Wordpress.org
-open source & FREE blog &
website building tool
Google AdWords
Google.com/giving
Adwords.google.com