A training for public agencies and Parks and Recreation Departments on how to overcome the fear of social media and connect with their communities online.

1. Connecting with Your Community
Through the Power of Social Media
Heather Davis
HiDef Social
www.hidefsocial.com

2. Socialnomics - Erik Qualman

3. Session Objectives
Learn ways to connect and engage your
community online through the power of
social media
Leave with resources and ideas to
implement immediately
(Hopefully) overcome the Common Fears
of Social Media

4. The Basics
Facebook: Who I am
Twitter: What’s going on
Pinterest: Who I want to be
Instagram: Life, in Pictures (and Video)
YouTube: How do I do/watch/learn that?
Google: Basically, Everything
#GetGovSocial

5. The Users
72% of Adult Internet users in the US use Facebook
31% of Adult Internet users in the US use Pinterest
28% of Adult Internet users in the US use Instagram
25% of Adult Internet users in the US use LinkedIn
23% of Adult Internet users in the US use Twitter
www.pewinternet.org
#GetGovSocial

6. Your Community is Online… Are You?
Example:
City of Yorba Linda has a Population 67,032
Facebook: Topic has 10,163 Fans (15%)
Parks & Rec Page: 1,044 Fans (1.5%)
Yorba Linda Community Center (unofficial page): 241 Likes, 9,866 visits
Twitter: @YLParksAndRec - 571
Google+: 2 Followers
#GetGovSocial

7. Why Facebook
You’re on it
You’re customers are on it
It’s become a staple of our daily lives
for:
-Information
-Updates
-Events
-Groups
-Picture
-Video
Because if it were a country, it
would be the 3rd largest country
in the world.
#GetGovSocial

8. But my staff will waste too much time on
Facebook!It doesn’t have to be a time suck:
Create a Content Calendar
Schedule posts in advance
Spend 10 minutes in the morning and 10 minutes before the end of the day
replying to comments, messages, etc.
Have multiple Administrators (with varying degrees of responsibility) to
spread out the work
Use a 3rd Party Management tool or Agency (*wink)
#GetGovSocial

9. A Word of Advice...
Create Content YOU would want to
see on your Newsfeed
Images
Video
Links & Information back to your
website
Resources
Events
Get Your Clients to Follow you
(organically)
Make your Facebook Page easy to find
On Your Website
On Your Email Signatures
On Your Receipts
Signage in Building
Connect with Contract#GetGovSocial

10. canva.com
#GetGovSocial

11. unsplash.com
#GetGovSocial

12. Our Agency isn’t … Our City doesn’t … We can’t because…
This all sounds great, but...

13. If Your City is
a Dinosaur,
Find your
Opportunities
Use the people and advocates who
like your program to promote it for
you!
Identify a #hashtag
Encourage site check ins
Encourage them to share information
and links to your website
Independent Contract Instructors
Parents
Coaches
Volunteers
Youth
Seniors #GetGovSocial

14. More “Passive” Social Media Sites
Pinterest:
Create Boards that relate to your programs, for
example:
- Sports
- Preschool
- Senior Activities
- Winter Break Ideas
Pin pictures from your website: facilities, parks, etc
Add new photos and direct to your registration
page. Repin other items you like!
Instagram
Post pictures of programs, events, facilities, parks,
people, etc.
- Try taking images from point of view
- Add filters to look more professional
- Record 15 second video
- Use #hashtags
- Tag Locations
- Tag People

15. Why Use Social Media?
Marketing is no longer about the stuff
you make, but about the stories you
tell.
- Seth Godin

16. Heather Davis
info@hidefsocial.com
www.HiDefSocial.com
facebook.com/HiDefSocial
Social Media Training. Consulting. Management.