This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
Here are some tips for answering persona questions:
- Conduct customer interviews and surveys to understand goals, problems, preferences
- Analyze social media profiles and online conversations to see what media they use
- Look at your analytics to see what content and formats are most popular
- Use tools like Answer the Public to analyze keywords and phrases customers use
- Consider where your personas spend time online and how you can reach them there
- Test different styles, images and formats with a small group to get feedback
The key is to get inside your customers' minds so you can create relatable personas and tailor your content accordingly. Gathering first-hand insights is crucial.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
Here are some tips for answering persona questions:
- Conduct customer interviews and surveys to understand goals, problems, preferences
- Analyze social media profiles and online conversations to see what media they use
- Look at your analytics to see what content and formats are most popular
- Use tools like Answer the Public to analyze keywords and phrases customers use
- Consider where your personas spend time online and how you can reach them there
- Test different styles, images and formats with a small group to get feedback
The key is to get inside your customers' minds so you can create relatable personas and tailor your content accordingly. Gathering first-hand insights is crucial.
Social Marketing And New Media OpportunitiesBill McBride
Club One is exploring new social marketing and media opportunities to increase membership growth. The document discusses using digital technologies like mobile apps, web marketing, and social media to better engage current and potential members. Specific tactics mentioned include running contests on Facebook, using Twitter to share updates, creating educational videos for YouTube, and online group purchasing deals. The goal is to personalize communications, test new campaigns, and build advocacy to attract more members.
Gamification techniques can increase user engagement by applying game mechanics to non-gaming activities. Data is increasing exponentially from sources like social media, sensors, and user uploads. It is important for companies to understand different digital marketing channels and integrate various tactics into a well-balanced strategy to reach consumers. Marketing professionals should communicate simply and avoid excessive jargon that does not clearly explain concepts.
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
Top 6 reasons why B2B marketers should use social mediaMason Zimbler
This document outlines 6 reasons why B2B marketers should use social media. It argues that social media provides unmatched listening capabilities to understand audiences better. It also allows leveraging of existing digital content and building richer profiles of audiences. Further, B2B social engagement tends to be higher quality with clearer industry influencers. Social media moreover facilitates improved tracking of conversions. Finally, social advertising for B2B audiences is much more cost effective than traditional advertising.
This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document discusses social media marketing ROI and how to measure it. It outlines that (1) social media marketing is about customer engagement, content relevance, trust-building and technology adoption which require time and investment; (2) while most social media programs don't measure ROI, it is possible to do so by tracking both social and media objectives and measures like reach, awareness, engagement, advocacy and influence; (3) parameters to measure social impact differ from traditional media but measuring social media ROI requires a combination of both.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
JLPR offers integrated marketing services including digital, mobile, offline, and public relations marketing. They take a 360 degree approach and customize solutions for each client. Their digital marketing includes social media management, online contests, blogging, video blogging, and viral content generation. For mobile marketing, they implement SMS messaging, mobile apps, and mobile video. They also provide traditional offline marketing, event development, and grassroots initiatives. JLPR aims to be an extension of clients' teams and drive results through strategic, innovative, and unconventional integrated marketing.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
The document discusses how businesses can use social media marketing to drive business value through a "social marketing funnel" that identifies customer interactions across social channels, scores them based on engagement, and targets prospects with contextual offers and content to convert them into customers. It also provides examples of how listening to social conversations allows for hyper-targeting of individuals based on needs expressed in their social updates.
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
Social Marketing And New Media OpportunitiesBill McBride
Club One is exploring new social marketing and media opportunities to increase membership growth. The document discusses using digital technologies like mobile apps, web marketing, and social media to better engage current and potential members. Specific tactics mentioned include running contests on Facebook, using Twitter to share updates, creating educational videos for YouTube, and online group purchasing deals. The goal is to personalize communications, test new campaigns, and build advocacy to attract more members.
Gamification techniques can increase user engagement by applying game mechanics to non-gaming activities. Data is increasing exponentially from sources like social media, sensors, and user uploads. It is important for companies to understand different digital marketing channels and integrate various tactics into a well-balanced strategy to reach consumers. Marketing professionals should communicate simply and avoid excessive jargon that does not clearly explain concepts.
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
Top 6 reasons why B2B marketers should use social mediaMason Zimbler
This document outlines 6 reasons why B2B marketers should use social media. It argues that social media provides unmatched listening capabilities to understand audiences better. It also allows leveraging of existing digital content and building richer profiles of audiences. Further, B2B social engagement tends to be higher quality with clearer industry influencers. Social media moreover facilitates improved tracking of conversions. Finally, social advertising for B2B audiences is much more cost effective than traditional advertising.
This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document discusses social media marketing ROI and how to measure it. It outlines that (1) social media marketing is about customer engagement, content relevance, trust-building and technology adoption which require time and investment; (2) while most social media programs don't measure ROI, it is possible to do so by tracking both social and media objectives and measures like reach, awareness, engagement, advocacy and influence; (3) parameters to measure social impact differ from traditional media but measuring social media ROI requires a combination of both.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
JLPR offers integrated marketing services including digital, mobile, offline, and public relations marketing. They take a 360 degree approach and customize solutions for each client. Their digital marketing includes social media management, online contests, blogging, video blogging, and viral content generation. For mobile marketing, they implement SMS messaging, mobile apps, and mobile video. They also provide traditional offline marketing, event development, and grassroots initiatives. JLPR aims to be an extension of clients' teams and drive results through strategic, innovative, and unconventional integrated marketing.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
The document discusses how businesses can use social media marketing to drive business value through a "social marketing funnel" that identifies customer interactions across social channels, scores them based on engagement, and targets prospects with contextual offers and content to convert them into customers. It also provides examples of how listening to social conversations allows for hyper-targeting of individuals based on needs expressed in their social updates.
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
The document outlines Starmark's predictions for 2013, including:
1) Social business will continue growing in strategic importance with better reporting and more focus on authentic engagement.
2) Mobile commerce will expand through payment, ecommerce, and money transmission apps on mobile devices.
3) Responsive design will mature to optimize content for all devices with single designs for websites and emails.
4) Social media marketing and traditional media strategies will further integrate to complement each other.
Are you prepared for a social media crisis?
What if you found yourself confronted with a social media crisis? How would you handle the situation without risking degradation to your brand? What do you do to contain the damage? Let our social media experts help you develop a plan of action to save your brand.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.
- Maersk Line is a global shipping company that transports over a third of global trade via container ships.
- Maersk aims to make container shipping a key driver in improving environmental sustainability and reducing emissions from commercial transportation, which currently accounts for 3-4% of global emissions.
- Jacob Sterling, Maersk's Head of Climate and Sustainability, says the company wants to help grow sustainability efforts and create solutions to drive demand for low-emission shipping.
Going Social: Business and Social MediaDouglas Karr
This document provides an overview of key aspects of a successful social media strategy for businesses. It discusses how social media can build advocacy, credibility, audience and community. It also highlights statistics on the importance of Facebook and blogging to marketing efforts. The document then covers considerations like costs, differences from traditional marketing, how to start a strategy, engagement stages and metrics. Challenges with analytics across platforms are also mentioned. The summary is provided in 3 sentences or less.
Let the team at Starmark show you how to maximize ROI on your Facebook media ad buys. Through strategic planning and targeting, our team will show you how to drive results and measure success in this free hour-long webinar. After all, we're all about BIG IDEAS.
The document discusses social media marketing and provides an overview of key concepts. It defines social media as online tools like blogs, social networking sites and microblogs that allow users to connect and share content. The benefits of social media marketing for businesses include audience reach, interactivity and flexibility. The document then covers topics like setting up social media accounts, creating a social media calendar, using tools like Facebook, Twitter and LinkedIn for marketing, and integrating social media into an overall marketing plan.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
The document discusses what makes a great Facebook ad campaign. It provides examples of small spend campaigns (less than $50k/month focused on cost effectiveness and direct ROI) and big spend campaigns ($500k-1M+/month focused on brand building and consideration). It then outlines different ad formats like page posts, page like ads, and sponsored stories. Finally, it shares case studies of campaigns for a mobile phone manufacturer and snack brand that tested different ad units and formats to maximize metrics like fan growth, installs, and engagement.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Seducing your customer principles of conversion content marketingRegalix
This document discusses content marketing strategies and principles of conversion. It provides an overview of why content marketing is popular, what constitutes effective content, and how content can flow through the sales cycle. Examples are given of how content marketing helped improve metrics for companies in different industries. The key aspects of an effective content strategy are identified as producing unique and valuable content, targeting the right audiences, launching content across channels, tracking and optimizing performance.
#SocialMadness - Social Media Best PracticesStarmark
The document provides an overview of social media best practices and Starmark's social media services. It defines owned, earned, and paid media models and describes various social media channels like Facebook, Twitter, YouTube, LinkedIn, Google+, and Slideshare. For each channel, it provides tips on how to create an effective presence and engage audiences. The overall document aims to educate about developing an integrated social media strategy and maximizing social media channels.
Various Marketing Models: The SCOPE Planning Model, The Marketing Hourglass, The Brand Engagement Cycle, Basic Model of Ecommerce Design, Content Channels, The VAULT CRM Model, The Risk - Reward Matrix
Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and E...Digiday
This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
Maria H provides a variety of marketing services including developing marketing strategies and campaigns, leading creative teams, branding and positioning products, creating web and print content, conducting market research, developing training materials, and managing public and media relations. She has over 15 years of experience in marketing for technology companies and specializes in corporate communications, new product launches, and using social media to achieve results.
Similar to Social Marketing for Green Business (20)
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
eTip Trends to Remember for 2018 Marketing!Starmark
2018 Planning is right around the corner. Be sure your marketing plan stays ahead of emerging trends by attending our eTips Webinar, brought to you by the Starmark Innovation Lab.
* Virtual Reality
* Cord Cutting
* Voice Assistants
* Augmented Reality
* Community Building
* Generation Z
* Sharing Economy
* Subscription Services
* Drone Videos (with 360°)
* Objective Marketing
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success?
Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead!
Our team of experts plan to share the following insights:
* Leveraging the potential of Facebook beacons
* Empowering customers with coupon apps
* Exploring virtual-reality advertising
* Developing longer-format content and richer video
* Deciphering the impact of Apple TV
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoStarmark
Marketing-on-the-go!
From geo-fencing to beacons, location based marketing technologies are hot this year!
With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we invite you to join us for an innovative webinar that explores geolocation-based marketing technologies and how to best harness the benefits they offer.
Starmark is an integrated marketing firm that provides services including social media, public relations and interactive marketing. The document outlines Starmark's capabilities and offices, as well as trends they accurately predicted for 2014 such as growth in mobile, social media and millennial audiences. It then shares insights and strategies for key trends in 2015, including brands humanizing their messaging, growth in mobile commerce and wearable technology, use of beacons, and a focus on responsive design and telling stories that resonate with millennial audiences.
5 ways Retargeting can convert hard-earned sales leadsStarmark
For most marketers, only 2% of web traffic converts on the first visit. Retargeting (or re-marketing) is a strategy designed to help companies like yours reach the 98% who do not take action. Join us for an exciting webinar on Wednesday, March 12 where our Starmark experts discuss the targeting options, technologies and trends available in retargeting today to help you make the most of your 2014 budget.
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
Let the Starmark agency walk you through some great thoughts, techniques and strategies we recently presented and the 2012 iSummit Convention in Orlando, FL.
The document discusses emerging mobile payment technologies and options. It describes technologies like Near Field Communication (NFC) and various mobile payment apps like Google Wallet, Apple Passbook, Square, and proprietary retailer apps. It encourages businesses to explore these new payment avenues and consumers to try out the different mobile payment methods.
Starmark is an integrated marketing firm founded in Florida that focuses on interactive, social, and public relations strategies. The document discusses how to get started on Pinterest, including creating boards, engaging with other users by repinning and liking posts, building followers, and leveraging Pinterest's potential for marketing through contests and special offers. Tips include adding Pinterest buttons to websites and emails to drive traffic.
How do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the perfect executive tweet, who the key influencers are in the twittersphere, and how to become a STAR tweeter!
The document discusses the future of publishing and how media is being redefined. It outlines different types of media including owned, earned, and paid. It then focuses on how to make printed collateral digital by transforming it into interactive page flippers, web magazines, tablet apps, and more. It also discusses opportunities for advertising and analytics on tablets.
20 Location-Based Sites Where You Should Claim Your VenueStarmark
Your company is listed with dozens of location-based services (LBS), whether you want it to be or not. It's time to embrace the power of LBS and use it your business' advantage. Learn about these location-based sites, how to claim your venue, and how to make sure the information about your brand is accurate.
Email Marketing Development, Testing, and AnalyticsStarmark
Don't let your emails fall victim to the dreaded spam filter.
Emails can be a very effective marketing tool when it comes to engaging your target audience. But they don't do any good if they're getting deleted before they're even read. Join us for a creative and technical discussion on how to design, write and build your emails, and learn how to get the best results for your business.
Social Monitoring and Reputation ManagementStarmark
This two-chapter presentation covers both the quantitative and qualitative reporting of social marketing. Learn about what tracking and reporting is currently built into all the social networks, what tools you can use as a consolidated dashboard for all your reporting, and why "sentiment" reporting and alerts can automatically keep you abreast about the conversations about your brand or product.
Fort Lauderdale a Brief History (100 Years)Starmark
- Fort Lauderdale was originally settled in the 1830s and incorporated in 1911 when thousands of people arrived for a land sale of former Everglades land that had been drained.
- In the early 20th century, Fort Lauderdale grew as a farming and shipping town known as the "Winter Vegetable Shipping Capital of the South."
- The 1920s real estate boom and the rise of tourism transformed the city's economy from farming to real estate and tourism, and downtown was rebuilt after a devastating 1912 fire. Fort Lauderdale continued developing through subsequent decades as a tourist destination and rapidly growing suburb of Miami.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
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