This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
Get Heard: Using Online Tools to inspire Volunteers and Donorserikmintz
The document discusses using online tools like social media, event marketing, and email marketing to inspire volunteers and donors. It provides an agenda that covers the benefits of these tools and best practices. It also provides nonprofit customer examples of how these tools have been used successfully. The presentation aims to show nonprofits how to create meaningful online experiences to engage audiences and help achieve their goals.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Social Media Marketing Made Simple is a document providing an overview of best practices for small businesses and nonprofits using social media marketing. It discusses defining social media marketing, why businesses should use it, and how to do it well through building connections, creating engaging content, and having conversations. It also covers managing activity and time as well as measuring success.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
Get Heard: Using Online Tools to inspire Volunteers and Donorserikmintz
The document discusses using online tools like social media, event marketing, and email marketing to inspire volunteers and donors. It provides an agenda that covers the benefits of these tools and best practices. It also provides nonprofit customer examples of how these tools have been used successfully. The presentation aims to show nonprofits how to create meaningful online experiences to engage audiences and help achieve their goals.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Social Media Marketing Made Simple is a document providing an overview of best practices for small businesses and nonprofits using social media marketing. It discusses defining social media marketing, why businesses should use it, and how to do it well through building connections, creating engaging content, and having conversations. It also covers managing activity and time as well as measuring success.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
The document provides an overview of best practices for small businesses and nonprofits to use social media marketing effectively. It recommends focusing social media efforts on connections by building networks on the platforms where customers are present and kickstarting growth through email lists. The document also stresses the importance of creating engaging content through sharing helpful information, photos and videos. It suggests monitoring conversations on social platforms and addressing customer concerns positively. Finally, the document notes that social media marketing requires managing time well with a daily commitment of 15 minutes a few times per week and evaluating goals and success every 3 months.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Defining social media_roi_new_comm_2010_read-onlydllu
The document discusses new approaches for measuring the return on investment (ROI) of social media marketing. It notes that traditional metrics like impressions and reach are no longer relevant, and that engagement and impact-based metrics should be used instead. It provides examples of how various organizations have measured ROI through social media by looking at metrics like cost savings, donations generated, sales increases, and other outcomes rather than just reach. It advocates defining goals and key performance indicators to measure success and outlines a seven step process for developing a new measurement program tailored to social media.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Email Marketing to Increase Sales & Guest LoyaltyJoe Gabriel
This document discusses how restaurants can use email marketing to increase sales and guest loyalty. It provides an overview of Fishbowl, a company that provides email marketing software and services to restaurants. The document then covers topics like why email marketing is effective for restaurants, how to build email lists, creating successful email campaigns, integrating with social media, measuring results, and tips for a successful email program. The goal is to demonstrate how restaurants can use email marketing to drive repeat visits, sales, and loyalty.
The document outlines a 30-day plan for running engaging webinars. It discusses planning and promoting webinars from days 1-24, including determining the right audience, logistics, and promotion. Day 25 is the broadcast day. Days 26-30 involve follow-up, including reporting, thanking attendees, engaging non-attendees, and applying feedback to future webinars. The goal is to engage, entertain, educate and motivate attendees to take action.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
The document provides an overview of best practices for small businesses and nonprofits to use social media marketing effectively. It recommends focusing social media efforts on connections by building networks on the platforms where customers are present and kickstarting growth through email lists. The document also stresses the importance of creating engaging content through sharing helpful information, photos and videos. It suggests monitoring conversations on social platforms and addressing customer concerns positively. Finally, the document notes that social media marketing requires managing time well with a daily commitment of 15 minutes a few times per week and evaluating goals and success every 3 months.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Defining social media_roi_new_comm_2010_read-onlydllu
The document discusses new approaches for measuring the return on investment (ROI) of social media marketing. It notes that traditional metrics like impressions and reach are no longer relevant, and that engagement and impact-based metrics should be used instead. It provides examples of how various organizations have measured ROI through social media by looking at metrics like cost savings, donations generated, sales increases, and other outcomes rather than just reach. It advocates defining goals and key performance indicators to measure success and outlines a seven step process for developing a new measurement program tailored to social media.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Email Marketing to Increase Sales & Guest LoyaltyJoe Gabriel
This document discusses how restaurants can use email marketing to increase sales and guest loyalty. It provides an overview of Fishbowl, a company that provides email marketing software and services to restaurants. The document then covers topics like why email marketing is effective for restaurants, how to build email lists, creating successful email campaigns, integrating with social media, measuring results, and tips for a successful email program. The goal is to demonstrate how restaurants can use email marketing to drive repeat visits, sales, and loyalty.
The document outlines a 30-day plan for running engaging webinars. It discusses planning and promoting webinars from days 1-24, including determining the right audience, logistics, and promotion. Day 25 is the broadcast day. Days 26-30 involve follow-up, including reporting, thanking attendees, engaging non-attendees, and applying feedback to future webinars. The goal is to engage, entertain, educate and motivate attendees to take action.
An event is a complex system made up of many interconnecting elements that must work together harmoniously. These include speakers and content, sponsorships, accommodations, venue, volunteers, catering, strategy, details, attendees, payments, tickets, resources and budget, rentals, RSVP and registration, print advertising, reminders, thank you notes, relationships, awareness, referrals, promotions, results, ROI, revenue, tracking, donations, website, certifications, invitations, social media campaigns, post event surveys, and blogs. When all the pieces are properly planned and coordinated, it helps the organization grow.
The document discusses planning a successful nonprofit event through promotion and maximizing attendance. It recommends using email newsletters, websites, calendars and directories 5-6 weeks ahead to create buzz. Invitations, registration forms, social sharing and Facebook apps should be used 3-4 weeks ahead to increase registration. Reminders, tickets, and social media posts in the 0-2 weeks lead up help maximize attendance. Following up with surveys, homepage updates and emails after the event can create buzz for future events.
The document outlines the six main steps for event marketing: 1) setting up the event details, 2) promoting the event through various channels, 3) specific social media promotion tactics, 4) tracking registrations and progress, 5) running the event with check-ins and live updates, and 6) following up after the event with surveys, archived materials, and reminders of future events. Each step provides sub-bullets of specific actions to take within that step for effective event marketing from start to finish.
1) The document provides an online event planning checklist with steps for setting up, promoting, running, and following up on an online event.
2) It recommends creating an event homepage, sending personalized invitations, promoting on social media with hashtags, and tracking registrations.
3) Last minute promotion ideas include reminders and posting pictures from the event on social media to engage attendees.
10 steps togo and grow your social-2012-paigePaige Cahill
This document provides 10 tips for small businesses and nonprofits to help grow their social and online marketing. The tips include setting goals, knowing your audience, monitoring your online brand, professionally branding your business online, listening and learning from your network, having good social media manners, planning ahead with a content calendar, crafting valuable content, growing your social networks, managing your social media, and measuring your success. The document emphasizes using a combination of email marketing and social media to effectively promote your business. It also provides information on free resources available from Constant Contact.
Social Media for Event Marketing: Be the talk of the townMelonie Gallegos
This document provides guidance on using social media for event marketing. It discusses how over half of US internet users are on social networks and lists key stats about major social platforms. The document then outlines strategies for each phase of an event: pre-event promotion through influencers, audiences and benefits; live sharing at the event; and post-event follow up. It emphasizes building excitement through content and enabling word-of-mouth sharing through various social and technology tools.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
This document discusses how social media is changing the banking industry and how banks can leverage social media. It provides perspectives from banking executives on how social media can drive innovation through service, product, and process innovation. Social media allows banks to improve customer service, generate leads, deepen customer relationships, and differentiate from competitors. Banks need to listen to customers on social media, engage in conversations, and join discussions in online communities to benefit. Executives share how their banks are learning from early social media experiences and adapting their strategies to be more active and responsive online. Web listening tools and private online communities are presented as ways for banks to gain insights from customers.
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
The document provides an overview of a marketing power workshop held on September 30, 2010 at St. Edward's University. It discusses various topics related to marketing including defining marketing, developing a marketing system, finding a core difference to communicate to customers, packaging a business, creating educational content, establishing lead generation strategies, harnessing social media and the internet, and living by a marketing calendar. The workshop also covered narrowing a business focus, product and service strategies, referral marketing, public relations, social media marketing, and marketing automation. Additional training sessions were announced on related topics like social media, referral marketing, and design.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
KINSHIP digital Social Media Consultancy company overview KINSHIP digital
Kinship digital is a social consultancy that specializes in protecting clients' reputation, brands, and businesses on social media. It helps clients develop proven social media strategies and frameworks to gain measurable results. Kinship places its mission as "building successful social enterprises" for clients and pledges to use core values of commitment, creative passion, relentlessness, and inspiration to guide this mission. The company offers various social media services including social marketing, social sales, customer service, and digital PR & communications. Kinship uses frameworks like the four quadrant assessment model and NCP model to evaluate social landscapes and establish effective social strategies and teams for clients.
This document discusses the 4P's framework for social marketing. It outlines the traditional 4P's of marketing (Product, Price, Place, Promotion) and compares them to the 4P's of social marketing (Purpose, Platform, Participation, Performance). Each of the social marketing P's is then discussed in more detail with examples and considerations for developing a social media strategy. The key aspects covered include defining objectives, selecting appropriate social media platforms, involving diverse employee participation, and establishing relevant performance metrics.
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.
Bolster Your Visibility and Authority with Compelling ContentPardot
Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.
Leveraging Social Media to Reach B2B CustomersAlex Flagg
When you think of social media, do you think of running Facebook contests and videos of cats playing Patty Cake? Think again. Your B2B customers are increasingly using social media to gather product information and short list vendors.
This presentation covers 1) How B2B customers behave differently than their consumer counterparts, 2) How to develop and orchestrate an editorial plan to reach your B2B audience, 3) Recruiting your social media ambassadors, 4) The importance of Search Engine Optimization 5) Measuring the Share of Conversation.
Alex Flagg
Manager, Social Media and Digital Content Enablement
HP Enterprise Segment Marketing
In HP’s Worldwide Enterprise Segment, Alex leads a unique organization dedicated to increasing HP’s influence and participation in key B2B conversations with customers through social media channels. Alex is a dynamic B2B marketer with more than 18 years experience leading teams and running strategic marketing programs for HP, Sun, Microsoft, and AT&T. In his advertising career, Alex was among the first to buy online media in 1995 and helped shape the industry by proposing the first Internet advertising standards. Alex has a deep understanding of how to create engaging B2B editorial content, how to leverage social media to maximize content reach and how to utilize search engine optimization to ensure content find-ability and relevance.
iStrategy Talk - Online Customer Communities Tom De Ruyck
This document summarizes a presentation about using owned social customer engagement to transform marketing. It discusses how marketers can reach and engage the largest number of users through their own domains rather than external social media channels. It presents data showing most users are reached and engagement is deepest on companies' primary websites and microsites rather than Facebook, Twitter, etc. Having one's own online communities allows building direct relationships and collaborating with customers. The document then discusses benefits and ROI of owned communities and gives an example of Heineken using an owned research community to gather ideas from designers on enhancing the club experience. It concludes by thanking the audience and asking for any questions.
This document discusses how small businesses can use social media marketing to drive real business results. It begins by introducing the small business owner who wears many hats and has limited time and technical skills. It then shows that over 50% of small businesses find social media and Facebook to be important marketing tools. The document emphasizes that social media allows businesses to engage customers and build relationships at each stage to turn them into loyal fans. It provides examples of how businesses have successfully used email marketing together with social media on Facebook, Twitter, and blogs to boost website traffic, email subscribers, and sales.
Similar to Get Heard: Using Online Tools to inspire Volunteers and Donors (20)
This document provides tips for driving attendance and engagement for seminars and workshops. It discusses identifying audience and organizer goals, promoting events through invitations, social media, and a dedicated event homepage, engaging attendees through registration, reminders, and onsite activities, and measuring success through post-event surveys and analyzing data. The overall aim is to understand audience needs, promote events widely, and provide an engaging experience to increase attendance and loyalty.
The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
The document provides guidance on using online event marketing to promote non-profit events. It discusses how to plan an event by setting objectives that align with what attendees want to get out of the event. Objectives should include metrics to measure the event's success. The document also recommends ways to promote the event through communications to current supporters and by leveraging social media. Key aspects of promotion include creating engaging event invitations, registering attendees, and following up with attendees before, during and after the event. The overall goal is to effectively plan the event, promote it to the right audience, and engage attendees to achieve the objectives and measure the event's success.
This document provides guidance for nonprofit organizations on making technology purchasing decisions. It discusses common pitfalls like relying too heavily on consultants and features over needs. The model of control is presented as a framework with four elements: critical business issues, organizational outline, doable logistics, and return on mission. Return on mission is defined as a way to measure how a purchase impacts the nonprofit's mission beyond financial return on investment. An example is provided of calculating return on mission for a women's nonprofit using event marketing software. Key takeaways are to use the model of control and consider how purchases affect an organization's mission.
The document provides tips for using social media to promote and engage with attendees for events. It outlines strategies for the pre-event, during event, and post-event phases, including sharing details on social networks, using hashtags, live-tweeting, check-ins, and thanking sponsors. The goal is to build buzz, increase attendance, and continue conversations after the event.
1. Develop a social media strategy that defines goals, target audiences, and which social networks to use.
2. Promote the event on social networks like Facebook, Twitter, and LinkedIn before, during, and after the event to create awareness, share updates, and thank attendees.
3. Encourage engagement by having attendees share photos and posts using a consistent hashtag and by asking questions to spark discussion.
The document discusses strategies for promoting and managing online events such as workshops, seminars, and conferences. It provides tips for setting event objectives, promoting events through various channels like social media and mobile marketing, engaging attendees through registration, communication, and follow-up both before and after the event, and measuring the event's success through reporting and feedback. The goal is to make the event management process more efficient and maximize attendance and engagement through an integrated online strategy.
The document discusses how event marketing through Constant Contact can help religious organizations overcome challenges like declining membership and increase engagement. It describes tools for promoting events through email, social media and an online calendar. These tools can help organizations strengthen relationships, attract new members, fundraise, coordinate volunteers and manage events more easily.
The document provides guidance on planning and promoting successful event marketing. It discusses setting objectives for both the host and attendees, using those objectives to plan the event, and promoting the event through various communication channels. Promotional strategies include creating personalized email invites and reminders on multiple platforms, as well as confirming registrations and providing pre-event information. The goal is to increase attendance, engagement, and success for both the host and attendees.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
8. Apply New Tools To The Cycle
Suspect
Start with your passionate
customers and
interesting content
Fan Prospect
Email
Social Media Marketing
Marketing
Customer Event 8
Marketing