This document discusses content marketing strategies and principles of conversion. It provides an overview of why content marketing is popular, what constitutes effective content, and how content can flow through the sales cycle. Examples are given of how content marketing helped improve metrics for companies in different industries. The key aspects of an effective content strategy are identified as producing unique and valuable content, targeting the right audiences, launching content across channels, tracking and optimizing performance.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Capgemini Social Media Management Attensity PresentationAttensity
Social media is all about creating a global network of real-time relationships with your business. In this complimentary webinar, Rohit Kapoor, Senior Director & Principal of Business Process Outsourcing at Capgemini, shares valuable insights, tools and strategies for using the latest developments in social media analytics and engagement.
A Recipe for Success: 5 key ingredients for an integrated digital display mar...Michael Zarcone
The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Capgemini Social Media Management Attensity PresentationAttensity
Social media is all about creating a global network of real-time relationships with your business. In this complimentary webinar, Rohit Kapoor, Senior Director & Principal of Business Process Outsourcing at Capgemini, shares valuable insights, tools and strategies for using the latest developments in social media analytics and engagement.
A Recipe for Success: 5 key ingredients for an integrated digital display mar...Michael Zarcone
The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.
If you are like most marketers you would have established your organizations presence in Facebook, Linkedin , Pinterest, Klout and Twitter. However the efficacy of your campaign would be directly related to what metrics you are using to measure the impact of your social campaign.
View the ondemand version of the webinar at http://www.regalix.com/webinars/social%20media%20metrics%20that%20matter/421
Sustainable cocoa in the Dominican Republic - ForestFinanceCIFOR-ICRAF
Presentation at the Global Landscapes Forum on 6 June 2016, in London, UK during the Dragon's Den session. For more information go to: www.landscapes.org.
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COMUNIDAD PARROQUIAL NUESTRA SEÑORA DE LOS DOLORES
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Bolster Your Visibility and Authority with Compelling ContentPardot
Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
The Financial Advisor business is transitioning to a new paradigm in which advice, customer experience, and personalized content will merge. Advisors will need to build and maintain their personal brand via social media networks whilst balancing regulatory constraints. The industry has started to adapt but much more opportunity exists to create new interaction models and grow one's book of business. Among consumers, there is a growing expectation that firms have a social media presence as part of their engagement model – digital natives have a “social media first” mindset. This presentation highlights recent trends, transformations the industry is going through, and a roadmap to respond to these changes.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
Similar to Seducing your customer principles of conversion content marketing (20)
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
State of B2B mobile marketing 2015 slideshareRegalix
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Remodel Your Marketing With Analytics And DashboardsRegalix
Title: Remodel Your Marketing With Analytics and Dashboards
Presenter: Koen Pauwels
Description:
In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth.
Key Takeaways:
· How to convert data into productive action
· Ways to use marketing analytics to improve decisions and reap rewards
· Which metrics industry leaders rely on to make decisions
· Ways to measure your marketing success
State Of B2B Marketing Metrics And Analytics 2015Regalix
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI.
KEY FINDINGS:
• 84% marketers say they are currently investing in analytics
• 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics
• 65% respondents say analytics has helped increase sales revenue by over 10%
• 65% executives use analytics regularly for insights
• 56% marketers expect their analytics budget to increase in the next 12 months
Download the full report at bit.ly/1at0Bnq
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works.
Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed:
• Difference between Paid and Organic Traffic
• How to get started with SEO
• How to flood your site with traffic
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy.
We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing.
Key Findings:
98% marketers say content marketing is core to their marketing strategy
90% respondents choose nurturing prospects as the key objective of their content marketing program
78% respondents identify videos as the most leveraged content type
95% marketers identify website as the most leveraged content channel
80% respondents have no exclusive content marketing strategy for mobile
61% marketers expect to invest more into content marketing in 2015
Access the full report at - http://bit.ly/1zMAinq
Content Marketing 2015: Welcome To The 7th Era of MarketingRegalix
Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following:
· The latest trends in Content Marketing – fresh from CMI’s 2015 research
· The future of Content Marketing and how it’s changing for both B2B and B2C companies
· Key challenges and best practices with case studies from real companies
Video Marketing and Advertising : Tactics, Measurements, & Trends Regalix
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
Product Marketing to B2B customers has evolved quite swiftly in the past few years.
B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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