Club One is exploring new social marketing and media opportunities to increase membership growth. The document discusses using digital technologies like mobile apps, web marketing, and social media to better engage current and potential members. Specific tactics mentioned include running contests on Facebook, using Twitter to share updates, creating educational videos for YouTube, and online group purchasing deals. The goal is to personalize communications, test new campaigns, and build advocacy to attract more members.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
The document provides strategies for small businesses to effectively manage their social media presence in an hour a day. It discusses assessing where customers engage online, defining objectives and key performance indicators, choosing appropriate social media platforms like Facebook and Twitter, using scheduling tools to efficiently post content, and creating a weekly posting plan with varied topics. The goal is to build an engaged online community through useful, entertaining content.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
The document provides strategies for small businesses to effectively manage their social media presence in an hour a day. It discusses assessing where customers engage online, defining objectives and key performance indicators, choosing appropriate social media platforms like Facebook and Twitter, using scheduling tools to efficiently post content, and creating a weekly posting plan with varied topics. The goal is to build an engaged online community through useful, entertaining content.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
MindShift Interactive evaluates the launch of Mahindra's latest car, Mahindra e2o. Did it 'Rise' to the expectations of their TG. Find out our verdict on Social Media.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
The document provides tips for retailers on using social media to connect with customers. It discusses how word-of-mouth and online communities are influencing purchase decisions. It recommends understanding where customers engage on social media, setting goals for social media strategy, deciding which platforms to use, and using tools to listen to conversations. It also provides tips on content, time management, and using mobile technology to improve social media efforts.
This document discusses strategies for marketing and customer engagement on social media in 2013. It notes that the customer journey has become more complex, personal, and emotional. It emphasizes that multiple social media channels are now required to connect with customers, who are influenced by friends, brands, and influencers online. Some key points discussed include using social media to build deeper customer relationships; monitoring social media for customer feedback; creating video and image content for sites like YouTube and Pinterest; engaging customers on Facebook, Twitter, and other platforms; and measuring return on investment from social media efforts.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
The document discusses using Pinterest to promote retail businesses. Pinterest allows users to curate collections of images based on their interests. 80% of pins are re-pinned, exposing businesses to more views. Pinterest users are mostly women ages 44 and younger who earn over $60k annually. The presentation provides tips for businesses including creating boards around their products, using original content, and linking to other social media to drive sales from Pinterest.
This document provides strategies for running an effective social media strategy in one hour a day. It recommends assessing customers' social media activities to understand where they are participating. Goals and key metrics should be defined and a strategy created to focus efforts. Scheduling tools can improve productivity and ensure consistent engagement. Content should provide value to customers and inspire participation. With planning and following the strategies presented, the document claims retailers can prosper from social media in just 60 minutes daily.
Building awareness & engaging champions of your causeCAMHFoundation
Presented at 2012 AFP Toronto Congress by Liza Jerome.
Like us on Facebook at http://www.facebook.com/end.stigma or follow us on Twitter at http://www.twitter.com/endstigma
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
This document discusses using Facebook as a marketing and sales channel. It proposes building fan engagement through mechanisms like contests and promotions to grow a fan base. It also discusses implementing loyalty programs on Facebook through social credits earned from experiences that can be redeemed for discounts and upgrades. Whitefire Social is presented as a partner that can help set up and analyze various social media promotions on Facebook and other channels.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
Excellence Of Operating Quality, Profitable ClubsBill McBride
This document provides an overview of a presentation given by Bill McBride, President and COO of Club One, Inc. The presentation focuses on operating quality, profitable clubs and redefining or reframing issues to achieve success. It covers industry trends, leadership principles, management techniques, marketing strategies and the customer experience to help clubs improve performance.
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
MindShift Interactive evaluates the launch of Mahindra's latest car, Mahindra e2o. Did it 'Rise' to the expectations of their TG. Find out our verdict on Social Media.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
The document provides tips for retailers on using social media to connect with customers. It discusses how word-of-mouth and online communities are influencing purchase decisions. It recommends understanding where customers engage on social media, setting goals for social media strategy, deciding which platforms to use, and using tools to listen to conversations. It also provides tips on content, time management, and using mobile technology to improve social media efforts.
This document discusses strategies for marketing and customer engagement on social media in 2013. It notes that the customer journey has become more complex, personal, and emotional. It emphasizes that multiple social media channels are now required to connect with customers, who are influenced by friends, brands, and influencers online. Some key points discussed include using social media to build deeper customer relationships; monitoring social media for customer feedback; creating video and image content for sites like YouTube and Pinterest; engaging customers on Facebook, Twitter, and other platforms; and measuring return on investment from social media efforts.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
The document discusses using Pinterest to promote retail businesses. Pinterest allows users to curate collections of images based on their interests. 80% of pins are re-pinned, exposing businesses to more views. Pinterest users are mostly women ages 44 and younger who earn over $60k annually. The presentation provides tips for businesses including creating boards around their products, using original content, and linking to other social media to drive sales from Pinterest.
This document provides strategies for running an effective social media strategy in one hour a day. It recommends assessing customers' social media activities to understand where they are participating. Goals and key metrics should be defined and a strategy created to focus efforts. Scheduling tools can improve productivity and ensure consistent engagement. Content should provide value to customers and inspire participation. With planning and following the strategies presented, the document claims retailers can prosper from social media in just 60 minutes daily.
Building awareness & engaging champions of your causeCAMHFoundation
Presented at 2012 AFP Toronto Congress by Liza Jerome.
Like us on Facebook at http://www.facebook.com/end.stigma or follow us on Twitter at http://www.twitter.com/endstigma
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
This document discusses using Facebook as a marketing and sales channel. It proposes building fan engagement through mechanisms like contests and promotions to grow a fan base. It also discusses implementing loyalty programs on Facebook through social credits earned from experiences that can be redeemed for discounts and upgrades. Whitefire Social is presented as a partner that can help set up and analyze various social media promotions on Facebook and other channels.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
Excellence Of Operating Quality, Profitable ClubsBill McBride
This document provides an overview of a presentation given by Bill McBride, President and COO of Club One, Inc. The presentation focuses on operating quality, profitable clubs and redefining or reframing issues to achieve success. It covers industry trends, leadership principles, management techniques, marketing strategies and the customer experience to help clubs improve performance.
The future will be Realtime & CollaborativeJoseph Gentle
These are the slides from a talk I gave at the JS summit in 2014. I gave some demos too which were very cool. Hopefully the video will be available at some point.
ShareJS is a system that enables real-time collaborative editing of documents by multiple users. It uses operational transformation (OT) techniques to resolve conflicts when multiple users edit the same document simultaneously. The ShareJS client sends editing operations to the ShareJS server via Socket.IO, and the server uses OT algorithms along with a Redis backend to transform and merge concurrent edits from different clients into a single canonical version.
Make everything realtime & collaborative - JS Summit 2014Joseph Gentle
The document discusses operational transform (OT) and how it can be used to build real-time collaborative applications. OT allows multiple users to simultaneously edit a shared document by transforming edit operations against a common document model. The document provides a brief history of web applications, demonstrates how OT works for text editing and application state, and outlines opportunities to expand the use of OT in areas like frameworks, databases, and IDEs.
BitTorrent is a peer-to-peer file sharing protocol that allows users to distribute large files efficiently. It works by dividing files into pieces that can be downloaded from multiple users simultaneously. This reduces the load on any single source and makes file transfers faster. The protocol uses a central tracker to coordinate peers downloading and seeding files. It has become very popular due to its ability to share popular files widely and make use of available bandwidth across the network.
BitTorrent is a peer-to-peer file sharing protocol that allows users to distribute large files over the Internet. It breaks files into pieces that are distributed among users and reassembled, with each peer sharing pieces they have with others simultaneously. A central tracker coordinates peers to efficiently locate pieces from each other without relying on a single server. BitTorrent has grown to account for a significant portion of Internet traffic due to its decentralized, robust, and high-performance distribution of files.
The document describes a prefabricated construction system that can build an entire house in 3 days. It uses light steel construction which allows for fast, economical, flexible, and high-quality construction. The system involves designing the house, manufacturing prefabricated components, transporting them, and assembling the entire structure within 3 days. Key advantages include speed, quality construction resistant to fires, earthquakes and other disasters, and economical costs.
D Flow raps about aggressively attacking other rappers with his lyrics, comparing his vocal delivery to tearing vocal cords and bursting layers. He brags about stalking and fading other MCs, and facing hatred as a low rated rapper who can only drag race and finish last. The concluding lines continue in the theme of disrespecting other rappers.
Android and iOS Hybrid Applications for Surabaya Public Transportation Route Editor IJCATR
This study is conducted to address the lack of route information of public transportation in Surabaya by creating an online guide that can be accessed by passengers to get complete information on maps and travel routes for public transportation. This guide is made interactive, simple, accessible and appropriate for transport adapted to the conditions in the city of Surabaya. This research will develop an Android and iOS applications that can be used on smartphones and tablets using Android and iOS operating systems. Maps and routes are obtained from the Department of Transportation of Surabaya. A survey was done by distributing questionnaires to determine the passengers’ need for public transportation. Maps and route are developed using OpenStreetMap, Ajax, Javascript, XML, OpenLayer, PostgreSQL, and PostGIS. The hybrid application is compiled using PhoneGap. Passengers simply point to the destination of their journey, such as the name of the street or landmarks and public places. The system will automatically choose the alternative lyn of bemo they should choose, including the routes to reach the destination. The information includes the connecting line of a public minibus (called bemo in Indonesian) if the route needs to be connected by more than one bemo line. The information also includes the fare to be paid. From the test results, both the Android and iOS applications can adapt to a wide range of smartphones with a variety of screen sizes, from 3.5 inch to 5 inch smartphones and 7 inch tablets
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
Cohen radian6-social-media-monitoring-120210055001-phpapp01Todd Smith
The document discusses how social media monitoring technology can help organizations listen to online conversations and gain insights. It outlines a three phase approach: listening to brand mentions and conversations; measuring goals and key metrics; and engaging through responses, content sharing, and activities. Several case studies are presented of companies that have used social media monitoring to improve marketing, product development, customer service and build online communities. The document emphasizes the importance of taking action on insights gained from social listening.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
Social Media For Social Good: Tips & Rules Of EngagementLynne d Johnson
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
How Infusionsoft Does Social Media MarketingInfusionsoft
Insights from VP of Communications, Kathy Sacks, on how Infusionsoft adopts and leverages social media marketing to grow the business. Great example for small business owners and entrepreneurs to draw from.
Questions? @KathySacks or @Infusionsoft
--
Web: http://www.infusionsoft.com/
Blog: http://www.infusionblog.com/
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
Elijah Litscher, president of SmartROI Consulting, presented on social media strategies for sales. The presentation covered an introduction to social media basics and analytics, strategies for Twitter and Facebook, and examples of how businesses can use social media to engage customers and drive sales. Key topics included building followers, content strategies, and integrating social media with other marketing efforts like websites, email, and paid advertising. The goal was to demonstrate how businesses can leverage social media as part of their overall internet marketing.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
This document summarizes a presentation on word-of-mouth marketing. It finds that word-of-mouth is responsible for $6 billion in annual consumer spending and drives 13% of sales. Word-of-mouth also amplifies paid media by 15% and has a more immediate impact than traditional media. The presentation discusses how to build an effective word-of-mouth strategy focusing on audiences, engagement, and measurement of outcomes rather than just activities. It also provides examples of successful word-of-mouth campaigns that increased sales, reach, and engagement through the use of influencers.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Similar to Social Marketing And New Media Opportunities (20)
8. Frame of Mind to Consider
New media channels & shifting consumer behavior
change is transforming the way brands market
• Historically, we know very little about our members
and prospects.
• What we do know, we don’t always use.
• Knowledge, when applied, is power.
• Think traditional and communicate “new”.
• Cut down the noise and simplify.
• Be creative, experiment, track, analyze and repeat.
9. Roadmap to Success
• Define your key objectives – lead generation and retention;
provide greater customer relevance, response and return
• Assign KPI’s – key performance indicators help measure
success so you know what works and what doesn’t
• Personalize & segment – use analytical & behavioral data to
segment lists and personalize relevant communication
• Experiment – test campaigns against different target groups;
play with imagery, copy, layout until you get it right
• Act genuinely & intentionally – distinguish our voice as
engaging, approachable, knowledgeable and supportive to
build trust and improve loyalty
10. Our Marketing Tactics
Digital
Technology
Grassroots Social
Efforts Media
Direct Email
Marketing Marketing
12. Making Smart Decisions Fast
What used to be a message, is In 2011, consumers used 10.4
now a conversation. Today’s sources of information when
consumer finds and shares their making a purchasing decision, up
own information about products in 100% (5.3 sources) from last
their own way, on their own time. year.
Google, Shopper Sciences, Zero Moment of Truth
Marco Study, April 2011
14. Keep Members Connected from
Mobile Devices
Current Functionality
• Mobile access to class schedules
• Ability to download classes to
personal calendars
• Class change notification
• Promotions
• Instant-access to contact us
• Membership card
• Social check-ins on Facebook &
Foursquare
• YouTube integration
Highly Confidential. All Rights Reserved.
15. More App Functionality Possibilities
Online Booking & Scheduling
Member mobile social network
• Offer & review sharing
Geo-social Challenge
• Check-in at various outdoor workout spots for points
• Challenge friends to a competition
Bio-metric tool tracking & calculators
• Provide a mobile tracking resource
• Reward healthy behavior outside the club
Highly Confidential. All Rights Reserved.
17. Search, Listings & Reputation Management:
Why is this important?
Social Search: friend
90% of web traffic The Top 3 spots on
recommendations
comes from organic Google get 58% of
and likes garner
listings clicks
higher placement
And it’s all FREE.
18. Lead Gen Web Marketing
Key Guidelines
Determine Most Wanted Responses.
You may want visitors to activate a pass, sign up for a newsletter or
join online.
Amplify.
Link to social pages, review sites and activate share widgets to
enable viral offer & content sharing [sharethis.com or addtoany.com]
Answer the questions prospects & members are asking.
Interact in real time: live chat with SnapEngage; instant answers and
provides an opportunity to survey
Optimize.
Ensure local listings on directories are current; keep content & offers
fresh and compelling.
22. Social Media Key Guidelines
Stick with What you Know
Strategically select a few key methods of social media outreach to
maintain consistent brand voice.
Relevance
Keep content localized, current, personal and actionable.
Maintain a Consumer Focus
Socialize; participate in every day conversations and build
relationships. Remember 8:2 ratio if not 9:1…
Tracking
Measure interest and engagement qualitatively; track likes,
comments, retweets, views, etc.
23. Social Media Objectives
Viral Sharing
Building Engaging
Community Conversation
Online Group Geo-Social &
Purchasing Gaming
Recommendation
Engines
CONFIDENTIAL
24. Facebook Photo Contest
Fans posted photos of
themselves sporting Club One
gear for rewards points
Encouraged member
interaction and WellPower
sign-ups
Generated 163 new likes
25. Race Registration Giveaway
Post why you’re a fan of
fitness on our Facebook
page to be entered to
win two registrations to
the Giant Race & two
tickets to the post-race
VIP reception!*.
27. Club One Anniversary T-shirt: Cast Your Vote!
123 total votes, likes and posts
Total Cost of Wildfire app: $16
Gained 38 new fans in 1 week!
Week long voting garnered excitement
for upcoming referral reward
promotion
28. Facebook Cause Marketing Campaign:
Give with Your Like
1030 New
“Likes”
Highly Confidential. All Rights Reserved.
29. Ways to Increase “Likes”
Ask Questions
Spark conversation to get members talking.
Post Exclusive Offers
To reward fans for the advocacy and give them something to share.
Provide Tips and Resources
Be the supportive, motivating and knowledgeable voice.
Host Live Discussion
For member to ask questions to expert panels.
Hold Contests, Giveaways, Polls
Engaging activities will increase interaction and activity.
Upload Video
YouTube is the 2nd most used search box behind Google!
30. Twitter
“Follow the tweets to get the deets”
Members can
follow Club
One’s up-to-date
construction
Twitter feed
during
renovation
closures!
32. Building Your Stations with Engaging Content
Fitness Tips Meet Our Team Quick
Workouts
Resources and Trainers & Beyond the
support to help Instructors Club
members share their
achieve their fitness 5-min workout
goals philosophy from a hotel
room or office
33. And Drive Exposure
Behind the Success On the Scene
Scenes Stories
Capture special
Sneak peek Celebrate events and
into the making members who community
of a group class have reached participation
their goals
34. Online Group Purchasing Update
Number of Deals 9
Total Deals Sold 3452
Total Leads in CRM 1653
Total Joins 547
Join to Lead 66.18%
Conversion 33.09%
Net Revenue $98,201
Highly Confidential. All Rights Reserved.
35. The Win-Win-Win: Yelp Daily Deal
• January 6, 2011
• Bay Area Distribution
• 1137 Sold
• 613 activated guest memberships
• 296 joins
• 48% conversion
• $37,521 net revenue
• January 2012 results: 1166 deals sold
Highly Confidential. All Rights Reserved.
36. Custom Daily Deal Platform
Highly Confidential. All Rights Reserved.
37. Investing in Earned Media through Advocacy
There are 3.5 70% of Americans
The #1 motivation 75% of consumers
billion brand- read online
for Advocates to trust peer
related reviews before
recommend is to recommendations;
conversations each making a
help others only 14% trust ads
day purchasing
decision
48. Data Mining: Knowledge is Power
Member name Visit patterns
Gender Fitness interests
Age Main fitness goal
Email & home address Goal satisfaction
Join date Fitness “personality”
Net Promoter score (Meyers/Briggs profile)
Orientation date (if any) Purchase trends & history
Orientation coach Promotional email history
Visit Frequency Email open/CTR rate
49. Engaged Member Knowledge
Increases Revenue & Retention
Stay as members
longer 4.5%
better retention
with live
orientation and Are a more
Spend more $16 WP as compared captive marketing
per month vs. $7 to no orientation audience – higher
per month and no WP open and CTRs
Use the club 1.5 Are more satisfied
to 2 times more and engaged –
per month higher NPS
50. Rapleaf
We now know even more.
Email Prospect Data
• Age
• Gender
• Location
• Household Income
• Marital Status
• Presence of Children
• Home Owner
• Home Market Value
51. Email Marketing
Segmentation & Personalization
• Share offers and drive recommendations
Advocates
• Increase ancillary revenue and aid in
WellPower Groups retention
Alumni • Drive rejoin sales via online purchases
Corporate • Increase referrals & bulk sales
Prospects • Increase sales conversion
• Encourage referrals & aid in retention
Members through engagement
52. The Engaged Member vs. Non-Users
Targeted Results:
• Total Sends: 1,140
• Unique Opens: 512
• Open Rate: 44%
• Unique Clicks: 183
• CTR: 14.311%
Non-Targeted Results
• Total Sends: 5,239
• Unique Opens: 1,344
• Open Rate: 25%
• Unique Clicks: 201
• CTR: 3.855%
53. WellPower Groups:
Weight Loss Members at SF/OAK
WellPower User
Emails Sent: 738
Open Rate: 39.83%
CTR: 17%
Non-WP User
Emails Sent: 7412
Open Rate: 20.7%
CTR: 8.5%
55. Corporate:
Generating Corporate Leads from Members
22 New Corporate Account
Leads in August
• Total Sends: 10,363
• Unique Opens: 2,862
• Open Rate: 28%
• Unique Clicks: 208
• CTR: 2%
60. Email Marketing Key Guidelines
Segment lists by demographics, interests, and/or behavior
One does not fit all. Segment your lists for optimal personalization.
Relevant Promotions
Target members with offers based on their needs and goals allows
for more effective campaigns limiting irrelevant “noise”.
Use photo-driven imagery
Visually stimulating photos garner higher click through rates.
Amplify
Link to your social media pages and activate “Share with a Friend”
functionality to enable viral sharing.
Tracking
Measure opens, click throughs, unsubscribes, etc.
62. Better Direct Marketing Strategy
Uses current member
database to build Test and measure
prospect mailing lists success with qualitative
Advecor
based on attributes and results
behaviors (neighbors of
current members, etc.)
63. September Direct Mail
Hit mailboxes September 6th – September 8th
114,000 Sent
492 Sales
$81.33 Cost per Join
64. Highly Targeted Direct Marketing Campaign
Email and Direct Mail creative segmented by gender + age
Message & offer further personalized to members, prospects,
missed guests and alumni
Highly Confidential. All Rights Reserved.
65. Alumni Segmented Emails
Sent to former female members, younger Sent to former female members, ages 45
than 45 years old years & older
5942 emails sent; 17% open rate; 2107 emails sent; 22% open rate
Highly Confidential. All Rights Reserved.
66. Alumni Segmented Emails
Sent to former male members, younger Sent to former male members, ages 45
than 45 years old years & older
4142 emails sent; 18% open rate 1928 emails sent; 22% open rate
Highly Confidential. All Rights Reserved.
67. Lead Call Tracking
Vanity phone numbers are included on external marketing
efforts to help us achieve the following:
Marketing No Missed Leads:
Calls Are
Performance prospect’s
Recorded and
Tracking: contact
Make for
accurate information is
Invaluable Tools
campaign results immediately
for Staff Training
to attribute ROI collected
71. Technology + Human Interaction = Connection
Rock N’ Roll Marathon Pre-Race Expo
• 2 new same-day joins
• 225 Leads
• 20 TRX demo sign-ups
• 15 WellPower sign-ups
• 16 Member check-ins for Reward Pts
• Preferred race registration for
members
Highly Confidential. All Rights Reserved.
79. Results
835 new joins in 6 days; nearly doubled last year’s results
Collected $15,725 in enrollment fees
TOTAL 12M MT Ttl Enroll TOTAL
Club 2011 O M Fees 2010
Almaden Valley 109 107 2 $200.00 66
Carmel Mountain
Ranch 69 68 1 $100.00 38
Citigroup Center 15 11 4 $400.00 3
Embarcadero Center 16 10 6 $600.00 17
Encinitas 46 45 1 $100.00 11
Fillmore Center 37 33 4 $400.00 36
Nob Hill 20 19 1 $100.00 7
Oakland City Center 100 77 23 $2,300.00 41
Petaluma 54 35 19 $7,725.00 21
Santana Row 35 30 5 $500.00 44
Scotts Valley 125 122 3 $300.00 59
Silicon Valley 24 23 1 $100.00 13
Silver Creek Sportsplex 64 49 15 $1,500.00 28
Skyport 21 19 2 $200.00 18
Solana Beach 46 42 4 $400.00 10
Union Square 17 14 3 $300.00 7
Yerba Buena 37 32 5 $500.00 24
TOTAL 835 736 99 $15,725.00 443
80. Results
CONVERSION SUMMARY - 2011
Count % of Total CO FF
Enrolled 1st time the site was accessed 786 40% 631 156
Enrolled after previously exiting site 49 3% 44 5
TOTAL ENROLLED 835 43% 675 161
Accessed site but did not enroll 1112 57% 975 137
GRAND TOTAL 1947 100% 1650 298
43% Conversion!
1112 Leads Still Left in the System
82. Thank You!
If you want more details on anything we’ve covered, please
don’t hesitate to contact us. ’d love to hear from you!
Bill McBride
President & Chief Operating Officer
bill.mcbride@clubone.com
Kari Bedgood
Director of Marketing & PR
kari.bedgood@clubone.com