This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Are you prepared for a social media crisis?
What if you found yourself confronted with a social media crisis? How would you handle the situation without risking degradation to your brand? What do you do to contain the damage? Let our social media experts help you develop a plan of action to save your brand.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Harmonizing Brand Communications Across Platforms - Aryeh SternbergZing_Ads
As part of Zing Ads digital coffee chat event, Aryeh Sternberg from Edge Marketing showed how brands can truly achieve their organizational goals by considering their objectives and all potential platforms on which to engage their audience.
Are you prepared for a social media crisis?
What if you found yourself confronted with a social media crisis? How would you handle the situation without risking degradation to your brand? What do you do to contain the damage? Let our social media experts help you develop a plan of action to save your brand.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Harmonizing Brand Communications Across Platforms - Aryeh SternbergZing_Ads
As part of Zing Ads digital coffee chat event, Aryeh Sternberg from Edge Marketing showed how brands can truly achieve their organizational goals by considering their objectives and all potential platforms on which to engage their audience.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
4. What is it?
Owned
Website, Micro-sites, Packaging, Store
Paid Fronts, Apps, Social, Profiles, Creative
Assets
Display Inventory, In-
video ads, Email, Search,
TV, Radio, Print,
Sponsorships Earned
Facebook, Twitter, Blogs,
Digg, YouTube, Flickr,
Forums
5. What is it?
Owned
Website, Micro-sites, Packaging, Store
Paid Fronts, Apps, Social, Profiles, Creative
Assets
Display Inventory, In-
video ads, Email, Search,
TV, Radio, Print,
Sponsorships Earned
Facebook, Twitter, Blogs,
Digg, YouTube, Flickr,
Forums
6. What is it?
Owned
Website, Micro-sites, Packaging, Store
Paid Fronts, Apps, Social, Profiles, Creative
Assets
Display Inventory, In-
video ads, Email, Search,
TV, Radio, Print,
Sponsorships Earned
Facebook, Twitter, Blogs,
Digg, YouTube, Flickr,
Forums
7. What is it?
Owned
Website, Micro-sites, Packaging, Store
Paid Fronts, Apps, Social, Profiles, Creative
Assets
Display Inventory, In-
video ads, Email, Search,
TV, Radio, Print,
Sponsorships Earned
Facebook, Twitter, Blogs,
Digg, YouTube, Flickr,
Forums
8. What are the Barriers?
Definition Examples The Role Benefits Challenges
Shift from
Brand pays to • Display ads • In demand • Clutter
foundation to a • Immediacy • Declining
Paid Media leverage a • Paid search catalyst that feeds • Scale response rates
channel • Sponsorships owned and creates • Control • Poor credibility
earned media
Longer term Control
• No guarantees
• Web site •
relationships with • Cost efficiency • Company
Channel & Brand • Mobile site communication
Owned Media Controls • Blog
existing potential • Longevity not trusted
customers and • Versatility
• Twitter • Takes time to
earn media
• Niche audiences scale
Listen and respond
• Most credible • No control
Customers • WOM • Key role in most
- result of well • Can be negative
Earned Media become the • Buzz executed owned
sales
• Scale
channel • "Viral" and paid media
• Transparent and
• Hard to measure
lives on
9. What are the Barriers?
Definition Examples The Role Benefits Challenges
Shift from
Brand pays to • Display ads • In demand • Clutter
foundation to a • Immediacy • Declining
Paid Media leverage a • Paid search catalyst that feeds • Scale response rates
channel • Sponsorships owned and creates • Control • Poor credibility
earned media
Longer term Control
• No guarantees
• Web site •
relationships with • Cost efficiency • Company
Channel & Brand • Mobile site communication
Owned Media Controls • Blog
existing potential • Longevity not trusted
customers and • Versatility
• Twitter • Takes time to
earn media
• Niche audiences scale
Listen and respond
• Most credible • No control
Customers • WOM • Key role in most
- result of well • Can be negative
Earned Media become the • Buzz executed owned
sales
• Scale
channel • "Viral" and paid media
• Transparent and
• Hard to measure
lives on
Source: Forrester Research, Inc.
12. What’s Analyzed?
1. Metrics 1. Monthly Unique 1. Mentions
a. Impressions Visitors
2. Shares
b. Clicks 2. Page Views
c. Conversions 3. Bounce Rate 3. Likes
d. CTR
4. Time on Site/Page 4. Follows
e. CR%
f. CPM 5. Ave Page Visits 5. Demographics
g. eCPC 6. Visitor Demographics
h. eCPA (based on captured contact
information)
2. Filters 7. Metrics per Creative Asset
a. Publisher
b. Placement/Keywod
c. Action (for segmented
user funnels)
13. What’s Analyzed?
1. Metrics 1. Monthly Unique 1. Mentions
a. Impressions Visitors
2. Shares
b. Clicks 2. Page Views
c. Conversions 3. Bounce Rate 3. Likes
d. CTR
4. Time on Site/Page 4. Follows
e. CR%
f. CPM 5. Ave Page Visits 5. Demographics
g. eCPC 6. Visitor Demographics
h. eCPA (based on captured contact
information)
2. Filters 7. Metrics per Creative Asset
a. Publisher
b. Placement/Keywod
c. Action (for segmented
user funnels)
14. What’s Analyzed?
1. Metrics 1. Monthly Unique 1. Mentions
a. Impressions Visitors
2. Shares
b. Clicks 2. Page Views
c. Conversions 3. Bounce Rate 3. Likes
d. CTR
4. Time on Site/Page 4. Follows
e. CR%
f. CPM 5. Ave Page Visits 5. Demographics
g. eCPC 6. Visitor Demographics
h. eCPA (based on captured contact
information)
2. Filters 7. Metrics per Creative Asset
a. Publisher
b. Placement/Keywod
c. Action (for segmented
user funnels)
15. What’s Analyzed?
1. Metrics 1. Monthly Unique 1. Mentions
a. Impressions Visitors
2. Shares
b. Clicks 2. Page Views
c. Conversions 3. Bounce Rate 3. Likes
d. CTR
4. Time on Site/Page 4. Follows
e. CR%
f. CPM 5. Ave Page Visits 5. Demographics
g. eCPC 6. Visitor Demographics
h. eCPA (based on captured contact
information)
2. Filters 7. Metrics per Creative Asset
a. Publisher
b. Placement/Keywod
c. Action (for segmented
user funnels)
30. Successful Integrate Strategies
• Dos Equis Beer
• Integrates paid, owned
and earned
• Reported by Dos Equis
to make them "the
fastest growing beer
import in the [U.S.]"
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
There is a lot of talk these days about paid, owned and earned media: what it is, how to understand it, and how we can apply this knowledge to optimize for better return on ad spend (ROAS). For those of us who aren’t already well versed in these different types of media, this gives you a quick breakdown.\n\nOwned media is any channel that the brand controls. While owned media is considered by many marketers just to be their website, company blog, store fronts (virtual and physical), packaging, fan pages or social profiles, and mobile apps, it also extends to include in-house creative assets: banners, commercials, digital videos. \n\nPaid media represents the channels that marketers pay to leverage. These are the TV & radio channels that distribute our commercials, the magazines that feature our ads, emailers, search engines, and display publishers. \n\nEarned media refers to our customers who have become the channel by sharing our links, posting reviews, liking our pages, creating buzz about our brands and spreading our companies through word of mouth.\n\n
Understanding the barriers and what makes paid, owned and earned different is essential to eliminating those barriers.\n\nReview distinct elements: Role, Benefits and Challenges\n
Understanding the barriers and what makes paid, owned and earned different is essential to eliminating those barriers.\n\nReview distinct elements: Role, Benefits and Challenges\n
There is a shift occurring among advertisers towards creating an integrated approach to marketing in order to leverage each distinct channel and ultimately increase their (ROAS). The first step in developing this holistic approach is to analyze each type of media individually. And there are a host of analytic partners that allow us to do this.\n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
Each media type has its own distinct set of data points.\n\nMany of these are single point tracking solutions, meaning they only analyze the data points within each channel. But the more advanced partners are crossing over. Buddy Media, for instance, not only reports social trends and interactions, but also determines the cross-over between the earned and owned channels through their conversion reporting. Their reports inform advertisers which social influencers are converting and generating the most traffic & revenue per share.\n\nWhen we can obtain data on two or all of these channels through a single reporting system, creating that integrated strategy is that much easier. \n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
The next phase in this holistic analytical strategy is cross-channel attribution, where we don’t give preference to the tracking of any individual media type but look at the entire marketing life cycle from the first interaction to conversion and beyond.\n\nWe now have the ability to follow a consumer’s path to conversion. Did they watch you commercial or hear it on the radio? Are their friends talking about you on Facebook? Have they visited your website or download your app or seen your billboard? By tracking every interaction point with a brand prior to conversion, we can truly analyze the effectiveness, and more important, the interconnectedness of our paid, owned and earned media.\n\nFootball analogy (JB – choose which one feels the most relevant to you):\nBall = OwnedStadium = Owned\nPlayers = PaidPlayers = Paid\nPoints = EarnedFans = Earned\n\nWe can gauge what position each touch point plays in our campaigns and the effectiveness at that position. Understanding whether each piece of our media is an introducer, influencer or closer allows us to determine how to best optimize the media in order to increase its performance.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
Digiday and Vizu conducted a study in January of this year itled “Online Brand Advertising. Brand Lift is defined as the “percentage increase in the primary marketing objective of a brand advertising campaign”. It is the standard approach to gauge the success of an ad campaign. The study reports that four out of five North American brand marketers consider brand lift to be the most important metric for evaluating the success of their online branding campaigns.\n\nHistorically, determining brand lift has been a time and resource intensive process involving consumer panels and research. Technological advancements are streamlining the process significantly. There are brand lift evaluation tools available in the market now that not only measure the effectiveness of a campaign, but also break that effectiveness down into components of publisher, data provider and creative. Thus giving an in-depth picture of the benefits of paid, owned and earned specifically.\n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
According to eMarketer, marketers today need to “create relevant content…to market better to specific communities rather than doing broad-based broadcast messages to big audiences”.\n\nOnce we evaluate the brand lift, then we can analyze the audience to identify the profile of our best converting customers. At this stage, it’s about more than just standard demographics. It’s understanding your audiences behaviors, attitudes, interests, and purchase patterns. In other words, gaining a 360 degree view of who our best performing customers are allows us to target and optimize campaigns in order to reach more of this same audience. \n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
There are several companies delivering these capabilities to the market. Convertro and Clearsaleing provide advanced cross channel attribution tracking. GNIP and Dynamic Logic are changing the face of Brand Lift Analysis as we know it. Think of these emerging analytic tools as automated market research panels that have the ability to compile attitudinal information about large pools of consumers within seconds. Now, instead of conducting focus groups with your best customers, you can obtain the same information at the click of a button.\n\nOnce you have this data, not only can you tailor your owned media (website, creative, social profiles) to have maximum impact, you can also seek out paid media sources that effectively reach your ideal audience.\n\nNow you are using your owned media to create paid media that generates your earned media, bringing it all full cycle.\n\n\n\n
The most important piece to optimizing is to continuously apply the knowledge you obtain during the analytic process, and to keep the cycle moving. You can apply varying metrics, alter your creative, adjust where you spend your ad dollars and optimize on a campaign-by-campaign basis.\n\nSome companies are developing optimization technology that automatically re-allocates marketing spend based on pre-determined metrics, ensuring that real-time adjustments are made as required.\n
There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
There are many present day examples of marketers who are getting it right. \n\nDos Equis’ “Most Interesting Man in the World” is a perfect example of owned media using paid media to influence earned media. The “Man” is Dos Equis’ owned media. They’ve distributed him multiple paid media avenues: TV, radio, print, online. And the campaign influenced millions of beer-drinkers (and even some non-beer-drinkers). In fact, Dos Equis became the first beer brand to reach 1 million likes on Facebook. The brand now has more than 2 million likes and tens of thousands of people are discussing them on FB every month. The “Most Interesting Man” comes up in conversations everywhere. I bet many of you have your own “Most Interesting Man” stories.\n\n
But not every example of success has to be this well known. Marketers every day are getting it right. \n\nMany brands are using their earned media to create owned media so they can promote it through paid media. Think about the recent “Crash the Superbowl” contest Doritos ran for people submit their own videos to become the next Doritos commercial. The Grand Prize winner had their commercial aired during the Superbowl.\n\nThere are thousands of paid bloggers who review products for a revenue share of all conversions generated. This is an illustration of brands cloaking paid media as earned media, and using their owned media to influence more earned media. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n
Integrate started primarily as a marketplace that combined high quality paid media sources so that advertisers could distribute their owned media in a safe and secure environment. The marketplace was backed by advanced fraud controls and real-time tracking. Just in the two years since our launch, we’ve witnessed a shift where advertisers seem to be calling for an all-encompassing solution where they can plan, launch, track, analyze and optimize their marketing strategies. We are in the process of bringing all of these essential analytic pieces together in one system in order to further automate the process. \n\nWe are evolving from a marketplace into a unified technology solution. Let’s face it, distribution is easy to find. Quality distribution might be a little harder, but with due diligence, it can still be done. What marketers need today is technology: technology to quantify what they’re doing right and what they can do better, and technology to increase their effectiveness and efficiency.\n\nIntegrate is committed to delivering the technology that dissolves the barriers between paid, owned and earned and makes implementing a holistic marketing strategy simple. \n