This two-chapter presentation covers both the quantitative and qualitative reporting of social marketing. Learn about what tracking and reporting is currently built into all the social networks, what tools you can use as a consolidated dashboard for all your reporting, and why "sentiment" reporting and alerts can automatically keep you abreast about the conversations about your brand or product.

2. Starmark: 30 Years of Excellence
Company Founded on Integrated Marketing
Interactive, Social & New Technology
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment Fort Lauderdale
Recognized Top South Florida CEO
Celebration

3. Starmark: eTips
• Based on Current Trends
• Weekly eTip Newsletters
• Co-Authored In-house By
Experts Within Discipline
• Industry Benchmarks
• Ongoing App, Web & Media Testing

4. Social Monitoring & Reputation Management

5. Media Redefined
Three Types of Media
Owned Earned Paid
Web Site//Mobile Site Word-of-Mouth Trade Shows
Direct Response Public Relations Advertising
Project Sheets Search Engine Optimization Paid Search
Videos Social Media Discussions
Blog Speaking Engagements
Building/Vehicle Signage Buzz/Viral
Presentation/Proposal Awards
Template
Uniforms

6. Two Parts
Data Reporting Media Monitoring
The quantitative reporting The qualitative sentiment
of data within each account of the discussion of the brand

7. Part 1: Data Reporting

8. Data Reporting Options
• Existing Tools
• Off-the-shelf Software

9. Facebook Insights

10. Facebook Insights: User Details

11. Facebook Insights: Demographics

12. Facebook Insights: User Activity

13. Facebook Insights: Interaction Details

14. TwitterCounter.com

15. LinkedIn Company Analytics

16. LinkedIn Company Analytics

17. YouTube Insights

18. YouTube Insights

19. YouTube Insights

20. Foursquare Venue Stats

21. Data Reporting Options
• Existing Tools
• Off-the-shelf Software

22. Off-the-shelf Software Options
Facebook, Twitter, Linkedin,
$100-$1,000 a month YouTube, Flickr &100 million
depending on needs blog sites.
$249-$749 a month depending Twitter,YouTube, Flickr &12
on needs million blog sites.
$500-$1,000 a month Facebook, Twitter,YouTube & 50
depending on needs million blog sites.
Facebook, Twitter,YouTube,
$9-$89 a month
Google Buzz.
Facebook, Twitter,YouTube,
$48,000 with access for 3 Flickr, 144 million blog sites &
people. Unlimited reports. traditional media

23. 2. Media Monitoring

24. Media Monitoring
Monitoring of “Sentiment”
• Far fewer tools
• Subjective quality
• Disparate reports
• Proactive alerts

25. Total Volume Trend
Total volume of discussion about your brand

26. Volume Trend Breakdown
Breakdown of total volume by product, service, or even include
competition

27. Geographic Breakdown

28. Category Trend
Where is the discussion taking place?

29. Word & Category Analysis

30. Sentiment Trend & Volume

31. Automated Alerts

32. Summary
Each major social network has reporting, but a consolidated dashboard
can save time and effort when generating reports.
Social Monitoring and Reputation Management are about more than
just numbers, but about the quality of the conversation about your
brand.
You can take advantage of positive discussion by “mentioning” them,
increasing word-of-mouth pass along value.
Automated alerts via Email and SMS can free your monitoring time up
for other tasks with the knowledge that you will get an alert when
necessary.

33. Thank You
For More See Us At: Starmark.com
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Your Presenter:
Brett Circe - VP, Interactive Services - Partner
• Twitter: @bcirce
• http://www.linkedin.com/in/bcirce
• AIM: bcirce