Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
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SOCIAL MIX
SIMON KEMP • WE ARE SOCIAL • AD:TECH ASEAN • 08 JULY 2015
DRIVING ENGAGEMENT ACROSS THE ENTIRE MARKETING MIX
we
are
social
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DON’T JUST PLAN FOR SOCIAL POSTS TO BE
SHARED; ALL COMMS SHOULD BE SHARABLE
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POSITIVE MENTIONS OF ADS OUTWEIGH
NEGATIVE MENTIONS BY A FACTOR OF 3 : 2
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TV ADS DESIGNED TO INSPIRE SHARING
DELIVER HIGHER ROI AND ORGANIC REACH
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THE MOST SUCCESSFUL ADVERTS ARE THE
ONES WE LOVE TO TALK ABOUT AND SHARE
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ASEAN AUDIENCES ARE TWICE AS LIKELY
TO MULTI-SCREEN vs. THE GLOBAL AVERAGE
• Source: GlobalWebIndex, Q1 2015
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91% OF ASEAN’S INTERNET USERS MULTI-
SCREEN WHILST WATCHING TELEVISION
• Source: GlobalWebIndex, Q1 2015
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ASEAN MULTI-SCREENING BY DEVICE
Q1
2015
MOBILE
PHONE
LAPTOP
COMPUTER
64% 51%
TABLET
DEVICE
32%
• Source: GlobalWebIndex, Q1 2015
PERCENTAGE OF INTERNET USERS IN ASEAN WHO HAVE USED EACH DEVICE AT THE SAME TIME AS WATCHING TELEVISION
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IT’S NOT JUST TV ADVERTS THAT
INSPIRE SOCIAL SHARING, THOUGH
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THIS WAS ONE OF THE MOST BLOGGED-
ABOUT CAMPAIGNS OF THE EARLY 2000s
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SIMILARLY, THIS RECENT OUTDOOR ACTIVITY
INSPIRED PLENTY OF SOCIAL COMMENTARY
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SUCCESS IN SOCIAL IS NOT JUST ABOUT
WHAT YOU POST, OR EVEN WHAT YOU SAY
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SUCCESS IN SOCIAL IS ULTIMATELY ABOUT
WHAT OTHER PEOPLE SAY ABOUT YOU
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USE YOUR FULL MARKETING MIX TO INSPIRE
VALUABLE ORGANIC SOCIAL CONVERSATION
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LEARN MORE BY DOWNLOADING OUR
FREE GUIDE TO BUILDING SOCIAL BRANDS:
http://bit.ly/sbtfom
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WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG