Online 360 is about the creation, management & implementation of a Comprehensive Online Marketing Strategy

1. Online
360
Consolidating
Your
Marketing
Approach
Sanjee
Singh

2. What
is
Online
360?
It’s
a
It’s
more
than
It’s
extreme
digital
Comprehensive
Websites,
SEO
&
branding
Solution
PPC
It’s
about
It’s
engagement
&
It’s
Win/Win
–
for
optimizing
&
experimentation
Customer
&
IC
integration

3. Playing
in
the
Online
Environment
* Clear
Goals
* Strategic
Approach
* Online
User

4. Clear
Online
Marketing
Goals
Credibility
&
Reputation
Get
Found
Add
Value
Connect,
Engage
&
Grow
Generate
Leads
&
Business

5. Take
a
Strategic
Approach
Window
of
Purpose,
Opportunity
Goals,
&
Plan
Key
Strategic
Competitive
Areas
of
Advantage/
Focus
Uniqueness

6. Understanding
the
Online
User
Goal
Engaging
Orientated
Accessing
Reviews
&
Do
Services,
info
Research
&
Social
Media
Influenced
by
Share
Social
Experiences
Networks

7. Reality
Check!
* Customers
are
online
and
rapidly
growing!
* People
can
write
what
they
like
&
when
they
like
&
send
to
friends,
groups…
* “Megaphone
Effect”

8. The
New
ROI
is
Trust
Online…
Credibility,
Safety,
Privacy
&
Value

9. Online
360
–
3C’s
It’s
all
about
Credibility,
Conversation
&
Conversion

10. Credibility
* Growing
your
Digital
Footprint
–
Branding,
Look
&
Feel,
SEO
Setup,
Keywords,
Creating
Value
&
Optimized
Content

11. Conversation
Maximize
Your
Reach
&
Engagement
* Growing
&
Nurturing
your
Online
Community
–
All
About
Interactive
Communication
&
providing
value

12. Conversion
Maximize
Your
Value
Creation
&
Sustainability
* Growing
your
Business
&
Keeping
your
Customers
Happy
&
Creating
Customers
for
Life

13. Key
Strategic
Areas
of
Focus
Online
Search
Credibility
Strategy
Strategy
Mobile
Content
Strategy
Strategy
Social
Media
Strategy

14. Online
Credibility
Online
Branding
&
Credibility
• Design,
Look
&
Feel
• Trust
• Value
Online
Reputation
Management
• Organizational
Voice
• Listening
Tools
–
Reviews
&
Ratings
• ORM
Policy
Online
Inoculation
&
Protection

15. Search
Strategy
Integration
of
Search,
Social
&
Content
Keyword
Research
&
Validation
Optimized
Content
Quality
Link
Building
&
Social
Booking
Marking

16. Content
Strategy
Setup
Publication
Hub
&
Content
Blueprint
Industry,
Target
Audience
&
Niche
Establish
Rivers
of
Information
Valuable
Optimized
Content

17. Social
Media
Strategy
Growing
&
Nurturing
Your
Online
Community
Engaging
&
Interacting
&
providing
Value
Being
Responsive
&
Have
set
Protocol
Running
specific
Social
Media
Campaigns
&
Ads

18. Bottom
Line!
* Social
Media
provides
the
clues
that
could
lead
to
higher
quality
services
&
products,
customers
for
life,
efficiency
&
revenue
growth!

19. Mobile
Strategy
Clear
Business
Objectives
&
Calls
to
Action
Create
an
optimized
mobile
website
Linking
Mobile
to
Social

20. Online
360
Program-­‐
3C’s
Traffic
Engagement
C
Social/SMO
Search/SEO
O
O M
N BLOG
Press
Release
M
CAST
PAGE
L
Blogging
U
I N
N Syndication
Video
I
E
Mobile
T
Y
ORM
Links
&
Ranking

21. Credibility
Months
1
-­‐
3:
Setup
of
the
Online
360
Program
Goal:
Branding
&
Credibility
Outcomes:
Consistent
Branding,
Sound
Online
Presence,
Digital
Assets
are
optimized
for
both
Search
&
Social
Worlds.
Results:
Bigger
more
Credible
Digital
Footprint,
Creation
of
a
central
publication
hub,
Creation
of
valuable
optimized
content
&
better
ranking
in
search
results.

22. Conversation
Months
3
-­‐
6:
Implementation
of
the
Content
&
Social
Media
Strategy
Goal:
Engaging
&
Growing
Your
Online
Community
Outcomes:
Piloting
Specific
Marketing
Campaigns
designed
for
the
Blog
and
each
Social
Media
Channel.
Results:
Increase
in
Social
Media
Fans,
Conversations
&
Interactions.
Building
an
engaged
&
happy
online
community

23. Conversion
Months
6
-­‐
9:
Tweaking,
Improving
&
Repeating
Goal:
Conversion
of
Online
Activity
to
Business
for
the
Company.
Outcome:
Well
run
Online
360
Program
that
has
achieved
the
3
C’s
Result:
Increased
ROI
&
Happy
Customers

24. Reoccurring
Revenue
Months
9
-­‐
12:
Maintenance
of
the
Program
&
Planning
of
Strategy
for
the
next
12
months.
Long
Term
Strategy:
• Staying
Consistent
• Dominating
Search
• Tracking
Conversions
in
Analytics
• Providing
Insane
Value
• Monitoring,
Reviewing
&
Tweaking
Strategy
&
Campaigns
• ROI

25. Building
Blocks
to
Success
–
3
C’s
GOOGLE’S
SWEET
SPOT
Platinum
Level
$$$
Gold
Level
$$
-­‐
Branding
-­‐
Blogging
-­‐
Social
-­‐
Branding
Basic
Level
$
-­‐
Blogging
-­‐
Search
-­‐
Video
-­‐
Social
-­‐
Basic
Branding
-­‐
PPC
-­‐
Search
-­‐
Blogging
-­‐
Mobile
-­‐
Video
-­‐
SEO
• Create
Recurring
Revenue
-­‐
$2000
to
$10000
per
month
• Scalable
Approach
-­‐
small
to
large
clients
• Covers
Core
WSI
Marketing
Services
• Creates
Customers
for
Life

26. Outcomes
Comprehensive
Sustainable
Online
Marketing
Strategy
Credible
Online
Brand
&
Business
Optimization
of
Search,
Social
&
Mobile
Worlds
Creation
of
Central
Publication
Hub
Engaged
Happy
Growing
Online
Community
Conversion
of
Online
Leads
–
Growth
in
Business
&
ROI

27. Questions?
Sanjee
Singh
Avax
Consulting
Inc
Email:
sanjee@avaxusa.com