The Benefits of Social Media Marketing for Business in the 21st century.

The Benefits of Social Media Marketing for Business in the 21st century.

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  The benefits ofSocial Media Marketing for Business in the 21st Century
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  What is SocialMedia Marketing? Social Media Marketing is a form of internet marketing that utilizes social networking websites as a marketing tool.
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  The main goalof Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. What is the main goal of Social Media Marketing in business?
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  Social Media Marketinghas became more and more common with the increased popularity of websites such as YouTube, Facebook, LinkedIn, and Twitter.
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  In fact, Facebookalone now has more than 745 million daily users and the average Facebook user spends spends a day on the website........
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  Furthermore, more thanhalf of the human race is now under the age of 30, meaning they have never known life without the internet !!!!
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  Therefore, for SocialMedia Marketing, the opportunity has never been greater. But what are the true benefits of this form of marketing and how can they help a business ??
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  1. Increased BrandRecognition • In business every opportunity you have to increase your visibility is valuable. • Your social media networks are just new channels for your brand’s voice and content. • Therefore social media is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. • For example, someone may become familiar with your brand simply by stumbling across it on their newsfeed, or an otherwise apathetic customer may become much more familiar with your brand by seeing your brand across multiple networks.
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  • According toa report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. • The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” • Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands. 2. Improved Brand Loyalty
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  3. More Opportunitiesto Convert • Every post you make on a social media platform is an opportunity for customers to convert. • When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. • Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
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  Therefore, the abilityto devise and implement effective social media marketing strategies is now more important than ever. As the number of active social media users continues to grow and become an even bigger part of everyday society, the ability of businesses to market themselves effectively through these media outlets will continue to prove pivotal in generations to come. Those businesses that manage to use social media most effectively will be rewarded for their efforts in the form of greater brand recognition, improved brand loyalty and increased conversion opportunities.
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  Information Sources • http://whatis.techtarget.com/definition/social-media-marketing-SMM •http://www.factslides.com/s-Facebook • http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2013/statistics-on-youth/ • https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#4a8eddfe1f80 Picture Sources • http://www.roimantra.com/wp-content/uploads/2015/07/Social-Media-Marketing.jpg • http://emblixsolutions.com/wp-content/uploads/2016/06/social-media-marketing.png • http://combiboilersleeds.com/image.php?pic=/images/answer/answer-2.jpg • https://i.ytimg.com/vi/s5y-4EpmfRQ/maxresdefault.jpg • https://crunchbase-production-res.cloudinary.com/image/upload/c_limit,h_600,w_600/v1422480063/h0fvargheeyaybm4oyyt.jpg • https://business.linkedin.com/etc/designs/gandalf/images/og-social-share-image.jpg • http://www.statisticbrain.com/wp-content/uploads/2015/10/twitter-company-statistics.jpg • https://ithemes.com/wp-content/uploads/2012/07/mobile300.png • http://www.exhibitoronline.com/exhibitormagazine/images/feb11/_app/40Minutes.jpg • https://pixabay.com/p-1181586/?no_redirect • https://cdn1.thehunt.com/app/public/system/note_images/1318956/original/80b483620b5397daf0f53cfc40c9594d.png • https://thumbs.dreamstime.com/z/baby-thinking-27733811.jpg • https://i0.wp.com/thehackerstreet.com/wp-content/uploads/2016/12/brand-recognition.jpg?resize=696%2C417&ssl=1 • https://www.brandingstrategyinsider.com/images/2015/07/Apple-Brand-Loyalty-And-Brand-Champions.jpg • http://usgraduatesblog.com/wp-content/uploads/2013/01/256x2561.png • https://s-media-cache-ak0.pinimg.com/originals/de/aa/03/deaa03863a147671b7280a8a7a5a4a0d.jpg • http://www.clipartkid.com/images/47/dollar-sign-graphics-clipart-best-rTSpHl-clipart.jpeg
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  For more helpwith your social media marketing, visit GenM.co