The document discusses the evolution of intranets from static repositories of information to social intranets that enable collaboration and participation. It notes common problems with traditional intranets like one-way communication and outdated information. The presentation advocates for a social business design approach where sharing is a byproduct of work and the intranet is where work actually gets done. It also discusses trends like mobility, social media, cloud computing and data analytics that can help make technology more human-centered.

1. Inside the Social Business
Interact Intranet Conference Keynote Presentation
Lee Bryant, Headshift | Dachis Group, October 2011

2. Introductions

3. Intranets were once the
‘internet inside’ ... but
now what are they for ?

4. Finding information?

5. People directory?

6. Communication?

7. Collaboration?

8. An expensive repository
for the canteen menu?

9. Common intranet problems
• One-way communication
• Burden on central admin
• No sense of ownership
• Complex, tedious workflows
• Difficult structure & navigation
• Outdated information
• Dead zones

10. Evolution of the intranet
Simple static information:
org chart, canteen menu
Integration:
self-service, active directory
Portal:
personalisation, context, widgets
Social Intranet:
participation and collaboration

11. Network-centric models: the new world of work

12. From bureaucracy and business friction ...
structures that dampen network effects
to get worse the more people use them

13. ... to network effects and Collective intelligence
structures that harness network effects
to get better the more people use them

14. Social Business Design: humanising the enterprise

15. Sharing as a by-product of work - ‘in the flow’
• In-the-flow: selfish route to collective benefit
• The intranet should be where work gets done
• Feeds and flow, not item-by-item publishing

16. Enabling business with both intimacy and scale
• Real-time information services
• Holistic personalisation (not just work)
• Social networks inside and outside

17. Whilst supporting workflow and systems of record
• Enterprise integration
• Process and workflow support
• Data capture for key business areas

18. Making better use of our talent and brain power
• Social reading, recommendations
• Social network signals, streams
• Collective intelligence networking

19. In the flow: activity streams & talking machines
• Every’thing’ has a voice
• Subscribe to updates, streams
• Activity streams as event bus

20. Better decision making based on ambient signals
• Glancing, ambient sharing, awareness
• GTD applied to social signals
• Person tools for remixing data

21. Finding smarter ways to motivate people
• How to tackle intrinsic motivation?
• Trust is cheaper than control
• Return on Attention (ROA)

22. “Interesting times” for enterprise IT:
The 5 big trends - mobile, social, cloud,
big data and consumerisation are all
about making technology more human,
and will all impact user demand

23. Social Business: more than just ‘collaboration’

24. Cloud: not just where to store but how to provision

25. Mobile: ubiquitous, personal and integrated

26. ‘Big data’ and social analytics

27. Consumerisation: experience beats features

28. How to pursue a social Intranet?
How to remain agile enough to
adopt new technologies, without
losing control of the basics

29. Platform thinking, not vertical integration

30. Moving to apps and app stores, not one-size-fits-all

31. Target individual, not just organisational utility
Individual factors: Organisational factors:
• usefulness • leadership
• usability • technological landscape
• social influence • culture

32. Behaviour change through action, not comms
Social Influence: Behavioural Triggers:
• invites, not ‘roll-out’ • focus on key use cases
• expose more surfaces • utility is not enough
• activity streams • game mechanics?

33. Consumer-grade experience has to be priority #1

34. Thanks for listening :)
Lee@headshift.com
http://www.headshift.com

35. I am lee@headshift.com and live at
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license.
Thanks to the following photographers:
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http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design