This document discusses the role and impact of social media. It notes that while social media was once seen as strange and irrelevant, it is now an essential part of product development, analytics and insight, and business processes. The document outlines how social media can enhance these areas by reducing costs, improving data quality, and facilitating collaboration. It also predicts that privacy, manufacturing, and mobile technology will be significantly impacted by social media in the long run. The document encourages an open approach to social media's opportunities rather than skepticism.

1. Social Media: Claiming your
place in the brave new world

2. Hello 
I’m Andrew Walker
from @Tweetminster
www.tweetminster.co.uk

3. It’s OK
to be a
sceptic
Social media is
often a strange
Ludicrous moustache
place full of fads
and fashion.

4. 1.1 million participants raising $174m US since 2003

5. Social Media is
undergoing a B2B
& B2C maturation
process

6. 2009
“I’m not on Twitter because telling people
what I had for dinner last night or when
I’m having a bath is irrelevant”
2012

7. What do most
corporations fear about
engaging with social LOL 
media?
#1 Reputation
Management

8. What do most
corporations fear
about engaging with
social media?
#2: Activism

9. What do most
corporations fear about
engaging with social
media?
#3: Skills deficit

10. Institutional inertia is systemic
Copywriting/
Marketing
Comms team
Real time Really long time
Legal team

11. “our PR agency handles
social media…”
Quoi?

12. Social media describes the real-time business
ecosystem… it’s not marketing or PR
Shopping
Chatting
Reviewing
Checking-in
Sharing links
Getting news
Working

13. Social media is an essential
component of:
#1: Product Development
#2: Analytics & Insight
#3: Business processes

14. Product Development
the simple opt-in privacy solution.

15. Business model Social media adds value
• EU Privacy Directive • Crowdsourced expert knowledge base
• Compliance software
service • Open approach to sharing data resources to
benefit privacy industry
• Leveraging new corporate
regulations • Building industry ecosystem (working with
• Building privacy & trust their competition) and trade body to
solutions increase sales potential for all
• License fee software • Connecting with government bodies in a
revenue way marketing material can’t
• Audit solutions • Improving quality of their paid for service

16. Social media enhances
product development
• Reduced costs
• Improved data authenticity
• Stronger B2B connections
• More leads
www.cookielaw.org
• Greater collaboration
• Thought leadership

17. Analytics & Insight

18. Actionable, strategic marketing insights…
Lady Gaga peaks around album releases not singles
Coldplay peaks around TV coverage of live festivals

19. Q: Why are traditional news brands
losing audiences?
Sources Actual Shares Average Shares
New content publishers vsestablished news media brands

20. A: They’re not leveraging real time
mobile patterns of consumption
News Media Newcomers
Curation
Blogs
Blogs
Data
Live Blog
Downloads
Data
Events
Video
Interactive
Journalism
Journalism
Petitions
Over 64,000 links analysed = huge statistical sample gathered free

21. Business processes
Social model business systems…
• Lower spends
• Flexible licensing
• Device interoperability
• Cloud hosting
• Mobile workforce
• Multichannel communication
• Carbon reduction

23. Let’s consider
thelong term
impact of
social
media…

24. Privacy, copyright
and data
protection will
dominate the
regulatory
frameworks of all
industry sectors

25. 3D Printing will
transform the
economics of
manufacturing, logi
stics and product
design in the way
the web changed
publishing

26. Mobile technology will standardise
around social channels
• Contacts replace networks
• Native functions replace apps
• Geo-location becomes relevant
• Phones replace wallets, newspapers and…

27. And I am definitely wrong about some of it…
"One day there will be a
telephone in every major
city in the USA”
Alexander Graham Bell

28. New technologies
are greeted with
scepticism and
suspicion…
…and then they’re
ubiquitous.

29. Thanks 
The most important part of
social media is the social
bit, so if you want to chat…
I’m @killdozer