The document discusses the importance of contact relationship management for businesses. It notes that people are more likely to do business with and refer others to those they know, like, and trust. It also discusses that the way contacts are managed can determine business success or failure. The document recommends using the right technology to automate tasks and integrate with email and social media. It provides examples of contact management solutions like CRM and card scanners and recommends continually updating systems. It demonstrates Donna's paid system and Google's free system and encourages attendees to take action on what they learned.

1. Contact Relationship Management
The lifeblood of your business
Donna Williams, REALTOR ®
Donna@DonnaWilliamsRealty.com

2. Agenda
• Why It Is Important
• Technology Choices
• Demonstration
• Hands on time
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

3. Why Is It Important To Manage Contact Relationships?
“People don't really care how
much you know until they know
how much you care.”
Cavett Robert, Harvey Mackay, Mike Mcnight, etc…
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

4. Why Is It Important To Manage Contact Relationships?
“All things being equal, people will do
business with, and refer business to, those
people they know, like, and trust.”
Bob Burg
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

5. How You Manage Contacts Is Important Too
“How you gather,
manage, and use
information to serve your
clients will determine
whether you win or lose
in your business.”
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

6. Technology Choices
• Use the right technology and use it in the right way.
– Improves your productivity by automating and simplifying repetitive tasks.
– Weigh both business and personal aspects – costs, training, behavior.
– Single database that integrates/portable with email, social media, PDA’s, etc.
• Types of contact management solutions:
– Customer Relationship Management (CRM)
– Email Address Book
– Business Card Readers
– Spreadsheets
• Make it a priority to implement and continually update = system.
• Invest in Yourself…..Free training is available – C21Online.com,
YouTube.com, Google.com. Public Library for books.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

7. Demonstration
• Donna’s System: *financial costs for some software
– Cardscan database
– Outlook client
– HotSync
– Social Media and CRM Integration
• Google’s System: *free software
– email, contacts, calendar, tasks, instant messaging, RSS Reader,
documents, maps, groups, photos, videos, translation
– Synch to BB, iPhone, iCAL, Outlook, WinMobile, Social Media
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

8. Albert Einstein noted, "Insanity is doing the same thing
over and over and expecting different results."
Take action on what you learned today!