The document discusses the evolution and current state of Enterprise 2.0, highlighting the adoption challenges and the need for business transformation rather than just tool integration. It emphasizes the importance of understanding human behavior and network effects for improving organizational practices. The future of social business is suggested to involve integrating social platforms with existing enterprise systems to foster agility and enhance business performance.

1. Where next for E2.0?
Lee Bryant, E20 Summit, October 2010

2. [welcome]
Hello from Headshift

3. E2.0 has come a long way...

4. Good awareness of social tools

5. Good spread of use cases in business
position the use cases in a space defined by two dimensions that represent these two
fundamental qualities of enterprise 2.0. This space is shown in figure 1.
Figure 3: Typology of Enterprise 2.0 Use Cases

6. Good adoption proof points

7. A trojan horse for organisational change?

8. (Or maybe ‘trojan mice’)

9. but...

10. Reality check from outside the petri dish

11. Reality check from outside the petri dish
Current state of adoption :
• Early: not yet seeing the
network effects of Web 2.0
• Patchy: lack of integration
with mainstream IT systems
• Tool-centric: too focused on
tool adoption, not biz change

12. What is our goal?

13. Adoption of new tools?

14. Business performance?

15. Business improvement?

16. Business improvement?
Bottom line impact:
• Lower operating costs
• Networked productivity
• Business agility
• Effective management
• Customer centricity

17. Where is current business
practice going wrong?

18. People : outdated views of motivation, behaviour

19. Process : an expensive way to orchestrate activity

20. Technology : a critique of the IT function

21. What have we learned that can help here?
• Human behaviour, spread
of influence in networks
• Aggregation, flow, network
effects, force multipliers
• Open, collaborative
working contexts
• Designing for emergence
and evolution

22. Moving beyond
E2.0 adoption

23. Social Business Programmes

24. Platform thinking for underlying capabilities

25. Platform thinking for underlying capabilities
Where this will take us:
• Continued abstraction of specific business
apps from underlying social platforms
• More ways for people to organise and make
sense of their enterprise social world
• Opportunities for new forms of measurement
• IT running platforms and data, with business
units owning the apps
• Social platforms becoming key experience
integration points in the enterprise

26. Pace layering model for E2.0 integration
Traditional Enterprise systems
CMS DMS RDBs Mail Etc...
Social business platform(s)
Wiki Blogs Groups RSS SNS
API / Data sharing
API / Data sharing
Social business apps
Use Case Use Case Use Case Use Case
INCREASINGWEIGHT
INCREASINGVELOCITY
Simple, light-weight situated apps built
on capabilities of both social platforms
and existing enterprise systems

27. An app store in every enterprise?

28. Use cases and local, situated software

29. E.g. Better coping tools for information overload

30. The power of open data to change behaviour

31. Social experience design: energising networks

32. New opportunities for leadership

33. Proximity wormholes: intimacy at scale

34. Can this create meaningful
organisational change?

35. “Vorsprung durch
Nutzungsoffenheit” ?

36. Key question: can we reform the silos or should
we weave parallel networked structures on top?

37. http://www.headshift.com
Lee@headshift.com
twitter.com/
leebryant
Thanks for listening

38. Attribution for images
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license.
Thanks to the following photographers:
http://www.flickr.com/photos/peasap/655111542/
http://www.flickr.com/photos/paul_irish/2379958609/
http://www.flickr.com/photos/cote/54408562/sizes/l/
http://www.flickr.com/photos/featheredtar/2305070061/
http://www.flickr.com/photos/notionscapital/2328274151/
http://www.flickr.com/photos/cristiano_betta/2909483129/
http://www.webmastergrade.com/wp-content/uploads/2009/09/Flying-Fish-Sea.jpg
http://www.flickr.com/photos/effbot/3890360265/
http://www.flickr.com/photos/myklroventine/3956567817/
http://www.flickr.com/photos/timjc513/2419424444/
http://www.flickr.com/photos/69er/163986572/
http://www.gameaddictionblog.com/images/smb.jpg
http://www.flickr.com/photos/erix/2657100921/
Other references:
http://mashable.com/2010/06/1
5/gatorade-social-media-mission-control/
http://usersguidetotheuniverse.com/?p=96
http://www.gameaddictionblog.com/images/smb.jpg
http://www.motherjones.com/files/legacy/mojoblog/barack-obama-pointing-250x200.jpg
http://www.slideshare.net/basf/2010-nl-lug-
amsterdamconnectbasfslideshare-5314020
http://www.usdesignstudio.co.uk/