The document discusses the transformative impact of digitization on the economy, comparing it to historical shifts such as the Industrial Revolution. It highlights key technological changes since 2000, including consumerization of IT, big data, and the evolution towards mobile and cloud-based services. The document emphasizes the necessity for businesses to adapt to these changes, including accommodating self-provisioned technology by employees.

1. end of IT as usual:
going to change everything
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info
www.stki.info

2. Let’s go for a walk
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2

3. In 1930, Keynes wrote a famous essay
“Economic possibilities for our grandchildren”
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3

4. Digitization is creating a second economy that’s vast,
automatic, and invisible—thereby bringing the biggest
change since the Industrial Revolution
Nicolaus Copernicus
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1514
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5. Main Changers since 2000
• Shifts around changes in process or distribution:
– Mobile phone versus Landline
– Google Search versus Catalog
– Online Trading/Travel versus Broker/Agent
– Multi-touch screen versus stylus/keyboard
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– iPad/Tablet versus PC
– Kindle/eBook versus Paperbook
– Online News/Streams versus Newspaper
– Email/SMS/Facebook versus Mail/Telephone

6. What is happening ?
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7. Products and Services in IT
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8. Big change or IMPLOSION
First Technological Implosion Second Technological Implosion
1982-1986 2011 -2015
• PC Ecosystem • No-wintel Devices Ecosystem
• Client/server Ecosystem • Client/server V2 Ecosystem
• LAN/WAN Ecosystem • Cloud Services Ecosystem
• Internet/Web Ecosystem • Analytic tools/appliances for data
• X86 Ecosystem management Ecosystem
• Relational DBMS Ecosystem
` • NO-SQL DBMS Ecosystem
• Social Commerce Ecosystem
8

9. 5th Generation Of Computing
1970s 1980s 1990s 2000s 2012+
Autocratic Personal: Web: SOA: Consumerization:
Centralized
Computing
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10. Albert Einstein said about IT:
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10

11. Will IT change ? Will CIO’s ?
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12. What is happening to IT out there ?
• logically structured thinking; • unstructured approach to tasks
analyzing and controlling ('multitasking'); emotional
processes responses; social being
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13. Main Tech Game Changers
• Consumerized and Social IT
– workers use technology outside of IT's control, and it's likely to be much better.
– IT has to learn how to manage and take advantage of mobile, social, collaboration,
and self-service technology.
• XaaS "everything-as-a-service"
– New IT service acquisition and consumption models.
– Lean IT, cloud (bunker) models
• App Internet
– new architecture that leverages cloud-tethered, context-aware mobile devices that
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interact with each other and our enterprises.
– users are shifting away from the monolithic to small, tailored, and integrated bits of
functionality that they can get as needed for whatever device.
• Big Data
– techniques and technologies that make handling data at extreme scale affordable
– doing more, with more data, more cheaply.

14. 2011: my pocket’s contents
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15. In 2012 : we will carry only 1
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16. Something’s Happening Here
Personal Computers
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Personal Computing

17. ‘Hierarchy of Needs’ Revisited?
1943 – Maslow 2011 – 20xx
Self-
Actualization Personal
Computing
Esteem
` Shelter
Belonging
Safety
Food / Water
Physiological

18. Game Changer
Consumerized IT
• “Personal” connectivity
• Personal Mobile Computing
• Cloud based applications
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Knowledge Individuals
• Always connected
• Technology Savvy
• Multitasked
18

19. IT is Consumerized ……….
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19

20. Things my grandson taught me:
• Touch screens change the way we see the world
– He has never used a mouse only devices with touch screens, which is why
he assumes that any screen is a touch screen
– He prefers to navigate surfaces to retrieve information instead of diving
into nested structures.
• Voice (Siri is a huge deal)
– We talk to our phone all the time – so it should understand us, and pull up
some good animal videos when we ask.
• Linear TV is dead
– We passively consume TV without interruption, ads and what's next.
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– For kids today TV is about watching what they want, when they want
• Games are social
– Bakery Story
• The alive web will be huge:
– You don’t just call people to talk to them, you call people to share an
experience, show them your room and generally spend time together
• Turntable.fm
• Google’s Hangouts

21. Consumerization is redefining how
organizations provision IT
• Up to 2011, IT ordered and
delivered technology and the
business used it.
• Now employees are solving
business problems using technology
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that they master first at home and
then bring to work.
• IT must find ways to accommodate
this self-provisioned technology.

22. STKI’s Jewish “philosopher” of the year
• In 1959, Prof. Drucker coined the term
“knowledge worker”
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• In 2011 we can coin the term:
“knowledge individual”
22

23. How does the knowledge individual make
decisions today:
Company sends
“future rewards”
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23

24. Future “retail” environment
• U.S. Patent and Trademark Office published a
new patent application entitled
• “Social Networking in Shopping
Environments”
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24

25. Game Changer
E-bizz
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25

26. Are You Ready for the New
Peer-to-Peer Economy?
transactions happen between individuals
or a group of individuals and not only
between corporations and individuals.
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196,802 soho ( up to 9
companies employees)

27. Simple business app
Square handles security and meets
all PCI security standards to ensure
payments are safe and secure.
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27

28. Mobile payment app market is booming
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29. E-bizz
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30. Game Changer
New IT department
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IT Unbundled and
Embedded
in Business Services
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31. Do what Clients want?
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32. Packaged Software vs.
Custom-Developed Systems
Source: ComputerEconomics 2011
37%
Large Orgs
Percentage of application functionality from
custom-developed systems 30%
Midsize
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Large Orgs 63%
Percentage of application functionality from
commercial software packages Midsize 70%

33. Gap Analysis vs. System Analysis
Client needs
Gap Analysis ~90% quite happy
17% maintenance =
somebody else headache
Demands mng, design,
develop, testing Different needs  Gap Analysis
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Time Organizations attention time:
• Project mng
• Regulation
• ~17% Maintenance

34. Two New IT functions:
manage the flow of products, services and information
• Business Relationship • Bunker Manager
Manager – Does more and at a higher
– Defines value from the quality, but with less
customers perspective and effort, cost and delivery
expresses value in terms of – Thinks about constantly
a specific product or service improving the flow of
– People he has: ` value through processes
• Service Architects/Designers – Eliminates waste so all
• Collaboration and Social activities create value for
Media Specialists the customer by
• Business Intelligence breakthrough and
Architects continuous improvement
• Business Technology projects
Brokers/Analyst

35. The new IT
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Client/user
Packaged
Application

36. Building of a lean IT “bunker”
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37. Bunker Architectures
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37

38. 4 types: Enterprise Clouds
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39. Who will be the winner (PaaS)?
Curated
Developer
` Platform
Over ¾ of vendor (new) applications will
be developed using PaaS ecosystems
2011-2012
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40. CURATED COMPUTING
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40

41. tech wars or religion wars
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42. `
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43. Growth: Digital Highway
Availability of cellular and line high-speed broadband
Broadband related growth (innovation)
and availability of several (>2) aquatic lines to Italy
will bewill push differentiator in 2010-2012
the big INNOVATION 2012-2014
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44. Game Changer
The App Internet:
New OS for the internet
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45. The Web Is Dead. Long Live the Internet
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46. Mobile Appliances as “internet OS client”
(from GPS or cell antennas)
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(from Google)
(from Waze)
(from Google Streets)
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47. And wow wow wow
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48. Consumer Cloud Applications
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Google Docs offline

49. Game Changer
Post PC era:
New generation
of appliances
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By 2013:
100 million tablets
1 billion smartphones
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50. When will we have “Industrial Information” Machines ?
It takes time not only for people to adopt
technologies into their daily routines but also
for technologists to figure out how to make
things
33 years
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The Austin 7 was produced
from 1922 through to 1939
The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company.
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51. The rule: +/-30 years
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52. User Interface Revolution – Touch / Sound / Move Era
Say hello to the coming “invisible interfaces”
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53. 2012: Sound is in
Wireless Connected Sound
Speakers Car Audio Recognition +
Understanding
Noise
Cancellation
Sound
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Creation +
Sharing
4B+ Bluetooth
Enabled Devices
ONLINE
AUDIO

54. 2012: Face recognition is in
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55. Kindle Fire as a ????
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$199.00

56. What do people want ?
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57. What about Productivity Software for
non-wintel machines?
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58. Game Changer
Mobile Apps:
The value of mobile is in the apps
"specialized local apps running in conjunction
with cloud-based services (private/public) "
across smartphones, tablets, and other
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location aware devices
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59. Client Devices
Client/Server V2
1. Most apps work on/off line
Terminals V 2 2. Most of the time connected
3. Uses cloud/local applications
WEB/Browser client
2 types of applications:
1. Off-line: processing and
storage local
2. Always connected:
Client/Server V1
browser based applications
` 2 types of applications:
1. Off-line: processing and storage local
Terminals V1 2. Always connected : data and
Always connected processing @server; GUI++ @client
I/O only at the local
ADVANCES/COST
1. Communications/networking
2. Processor/storage
3. Power /battery

60. Will we ever get an answer?
Who wins the
HTML5 vs. Native
SDK debate?
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61. Two types of “personal computing”
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62. Location aware apps
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63. In the future?
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People
Connected
applications based on connections

64. Web 3.0
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Web 1.0: involved go search, get data and some limited interactivity
Web 2.0: involves real identities and real relationships
Web 3.0: will be real identities generating massive amounts of data
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65. Game Changer
BIG DATA
Information over Process
Information management, data
analytics, and knowledge worker
enablement
In this information age, the firms
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that best turn information to their
advantage will dominate their
competition. And big data will play
a big part in helping them do it.
65

66. Big Data Analysis
ERP Core BI
Finance
HR `
Logistic Your
Very Strategic Competitive Advantage
“Core of core” is HERE
66

67. From Data to Information
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68. WEB 3 marks the transition from the left
brain to the right brain
• The focus is verbal, processing • Focuses on the visual, and
information in an analytical and processes information in an
sequential way, looking first at the intuitive and simultaneous
pieces then putting them together way, looking first at the whole
to get the whole. picture then the details.
non-verbal and intuitive,
verbal and analytical
using pictures rather than words.
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69. Very high volume, high speed, unstructured
data analysis
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70. Big Data
• what is big data? • What is new about big
– techniques and data?
technologies that make – firms effectively utilize less
handling data at than 5% of available data
extreme scale affordable – The other 95%. was simply
too expensive to deal with
– It is about big
volume, velocity, variety, an
` – Big data is affordable but
d variability requires new processes
and may totally redefine
– Only when at least 2 of the data governance
4 characteristics above are
together that big data
becomes attractive

71. Where do we use BIG DATA tools
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http://blogs.forrester.com/brian_hopkins

72. Game Changer (GALIT)
• Web 2 + 3 + 4
• Social Capital Management
• Social Networks
• Crowd Sourcing
•
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Facebook
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73. IT vs. Consumerization
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74. Our life style and expectations have
changed
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Business users have better technology at home
than at work; bring their own mobile devices to work; expect
constant access to workplace info
Your workforce is mobile and loving it
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75. Beyond Social Media
It’s okay
to fail as
long as
you do it
quickly
Your Enough
People do employees already
business with need to be with the
people, not
` digital useless
companies citizens, to email
o chains
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76. Social Business
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77. Gamification AND Future Enterprise SW
User Experiences
Game-like mechanisms can improve engagement
and participation in the enterprise
• Training
• Knowledge sharing
• Customer loyalty programs
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• Virtual goods and currencies
Gamification – a new Sherriff in town!
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78. Foursquare
Points Badges Leaderboards
tracking, feedback goals, rewards competition
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You have an activity you wish your users to do and therefore give points for it. You have
badges or levels users get for certain points or activities. And to create some
competition between users, you throw in a leaderboard for good measure
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79. PlayNice.ly
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add game elements to work tasks, which »gameifies« software debugging with points and
badges earned for the number and quality of bugs you report.
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80. Mint.com
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set yourself financial goals and track your progress towards them

81. BarcodeHero
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bring the concept of »checking in« from Foursquare or Gowalla to stores or
products in stores, again complete with points, leaderboards and other game elements
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82. Future “retail” environment
• U.S. Patent and Trademark Office published a
new patent application entitled
• “Social Networking in Shopping
Environments”
`
82

83. When Telco Becomes A Better Bank
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Mobile Payments without App Store - Perfect Sense
83

84. Facebook Places
The check-in icon only shows up on the day of
the event and only when users are
geographically close to the specified address.
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85. Location based services
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86. Find us on Facebook
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86
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87. The reality today
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Resource: Commonwealth Bank

88. Reality today
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89. New reality
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90. New reality
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Resource: Commonwealth Bank

91. Ecm- new reality
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92. The process today
1. Taboo,
Bank.. 2. Organization
3. Scanning
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4.1 Computer
4.2 Disk
4.3 Return files or destroy
them

93. The process tomorrow
A world without paper
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94. THANK YOU
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