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Data-driven business improvement:
Open data within the enterprise will be
a leading driver of positive behaviour
change and greater self-management
with real benefits for productivity.
‘Humanizing the enterprise’ since 2003...
A rose by any other name...
A rose by any other name...




            Themes from this week:
            • Big Data
            • Activity Streams
            • Actionable insight
            • Mapping to results
Social business is not just about collaboration
Signals and data in the connected company
Data and Analytics:
what can we take from consumer
analytics into the enterprise, and
how can we extend the idea to
drive business improvement?
Big focus in 2011 on getting closer to customers
Social media monitoring: love me... love me not...
Quants for wants and the rise of ‘big data’




        "The best minds of my generation
        are thinking about how to make
        people click ads ... That sucks."
                        Jeff Hammerbacher, Cloudera
It’s not size that matters, it’s what you do with it ;-)
Soccer, F1, baseball all transformed by analytics
Towards Social Business Intelligence:
Turning internal and external data into
sources of business improvement
Instead of studying a microcosm...
... we should immerse ourselves in the ecosystem
Where do all the insights go?
Analytics without action is just a rear-view mirror
Reports are a poor way to influence behaviour
In the flow: activity streams & talking machines
Social analytics: applying ‘many eyes’ to data...
... in conjunction with a simple action framework
Data-driven behaviour change:
nothing motivates people better
than objective real-time feedback
on how they are doing
Social Business Intelligence: a new practice area?
SBI creates the conditions for permanent evolution

                         Try this at home folks!
                         • Apply analytics to
                           internal social data
                         • Correlate with external
                           social listening
                         • Create a subscribe
                           model for personal
                           filtered activity streams
                         • Create simple ways to
                           claim actions
                         • Encourage ownership
                           and action by all
Thanks for listening




            @LeeBryant
I am lee@headshift.com and live at
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons
license. Thanks to the following image sources:

http://www.flickr.com/photos/arenamontanus/375127836/
http://i.imgur.com/mov2K.jpg
http://www.flickr.com/photos/featheredtar/2305070061/
http://www.flickr.com/photos/aussiegall/364313299/
http://www.flickr.com/photos/peasap/655111542/
http://www.flickr.com/photos/jeremiah_owyang/5154422064/
http://www.flickr.com/photos/davegray/5631289680
http://www.flickr.com/photos/davegray/5681210156
http://www.flickr.com/photos/walkadog/3353936487/
http://www.flickr.com/photos/featheredtar/2302651444
http://www.flickr.com/photos/katerha/4697206799
http://www.flickr.com/photos/exfordy/123900378/
http://www.flickr.com/photos/zooboing/4743616313/
http://www.flickr.com/photos/olibac/495931749/
http://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpg
http://kterrl.files.wordpress.com/2011/06/anthonyweiner.jpg

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Data-driven business improvement

  • 1. Data-driven business improvement: Open data within the enterprise will be a leading driver of positive behaviour change and greater self-management with real benefits for productivity.
  • 3. A rose by any other name...
  • 4. A rose by any other name... Themes from this week: • Big Data • Activity Streams • Actionable insight • Mapping to results
  • 5. Social business is not just about collaboration
  • 6. Signals and data in the connected company
  • 7. Data and Analytics: what can we take from consumer analytics into the enterprise, and how can we extend the idea to drive business improvement?
  • 8. Big focus in 2011 on getting closer to customers
  • 9. Social media monitoring: love me... love me not...
  • 10. Quants for wants and the rise of ‘big data’ "The best minds of my generation are thinking about how to make people click ads ... That sucks." Jeff Hammerbacher, Cloudera
  • 11. It’s not size that matters, it’s what you do with it ;-)
  • 12. Soccer, F1, baseball all transformed by analytics
  • 13. Towards Social Business Intelligence: Turning internal and external data into sources of business improvement
  • 14. Instead of studying a microcosm...
  • 15. ... we should immerse ourselves in the ecosystem
  • 16. Where do all the insights go?
  • 17. Analytics without action is just a rear-view mirror
  • 18. Reports are a poor way to influence behaviour
  • 19. In the flow: activity streams & talking machines
  • 20. Social analytics: applying ‘many eyes’ to data...
  • 21. ... in conjunction with a simple action framework
  • 22. Data-driven behaviour change: nothing motivates people better than objective real-time feedback on how they are doing
  • 23. Social Business Intelligence: a new practice area?
  • 24. SBI creates the conditions for permanent evolution Try this at home folks! • Apply analytics to internal social data • Correlate with external social listening • Create a subscribe model for personal filtered activity streams • Create simple ways to claim actions • Encourage ownership and action by all
  • 25. Thanks for listening @LeeBryant
  • 26. I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following image sources: http://www.flickr.com/photos/arenamontanus/375127836/ http://i.imgur.com/mov2K.jpg http://www.flickr.com/photos/featheredtar/2305070061/ http://www.flickr.com/photos/aussiegall/364313299/ http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/jeremiah_owyang/5154422064/ http://www.flickr.com/photos/davegray/5631289680 http://www.flickr.com/photos/davegray/5681210156 http://www.flickr.com/photos/walkadog/3353936487/ http://www.flickr.com/photos/featheredtar/2302651444 http://www.flickr.com/photos/katerha/4697206799 http://www.flickr.com/photos/exfordy/123900378/ http://www.flickr.com/photos/zooboing/4743616313/ http://www.flickr.com/photos/olibac/495931749/ http://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpg http://kterrl.files.wordpress.com/2011/06/anthonyweiner.jpg