The document discusses the evolution of the intranet from version 1.0 to version 2.0, known as the social intranet. It provides examples of features included in different versions such as a welcome page, bulletin board, corporate newsletter, and help desk. The social intranet incorporates social media features and allows for greater participation, transparency, and user rights. Studies show the most popular social media tools on intranets are instant messaging, blogs, forums, wikis, and user commenting. Advantages of the social intranet include improved communication, knowledge sharing, and innovation. Key factors for successful implementation include understanding user needs, clear goals, technical considerations, and community growth.

1. The Social Intranet

2. The development of The
Intranet(By Toby Ward)
•
Version 1.0: Welcome page (a welcome message and a phone number)
•
Version 1.1: Bulletin board (simple communications)
•
Version 1.2: Corporate newsletter (structured news & limited document
management)
•
Version 1.3: Help Desk (simple transactions like the employee directory)
•
Version 1.4: Corporate Store (more complex transactions such as e-HR and
self-service)
•
Version 1.5: The Portal (authorization, authentication, application &
database integration)
•
The trail has lengthened considerably as of late with the advancement of
social media, and the intranet has made an evolutionary leap to version 2.0
or “ The social intranet.”
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3. Are you familiar with the term / concept
“Social Intranet”
4% 0%
38%
58%
A study by Medialectin - aimed at communication, marketing and
HR specialists 04-05/2013 n=100
Is familiar
Is not familiar
No comment

4. What makes an intranet
social?

5. By JanneM

6. Claim #1:
The Social Intranet is not a tool – It’s
a way of thinking and an
organizational culture

7. Active participation on
all organizational levels
Mobility
Transparency
JIT
Openness
High level user rights for
all
Availability
Universal content
creation, discussion,
commenting

8. Nielsen Norman Group identified the
following intranet trends during
2012:
• Lightning-fast access to coworker information
• Integrating employee profile pages with wall
feeds
• Supportive and accessible management
• Cheering personal content
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9. Claim # 2: People are the
key asset of a successful
social intranet
By Ja

10. 7.5.2013
http://www.intranetblog.com/?p=998 By
Tony Ward
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11. Trust

12. By Jessica Levitt

13. What does a Social Intranet mean?
n=100

14. Social Intranet Study (Prescient
2013)
• The five most popular social media tools are
•
•
•
•
•
instant messaging, blogs, discussion
forums, wikis, and user commenting:
76% of organizations have instant messaging.
75% of organizations have blogs.
70% of organizations have discussion forums.
67% of organizations have wikis.
67% of organizations have user commenting.
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15. Bookmarks
Tags
Profiles
Blogs
Working groups, networks
Wikis
Engaging tools and functionality
Microblogs
Likes
Status updates
Embedded
media
RSS,
Feeds
IM

16. Prescient 2013

17. What are the features that are required from a social intranet?
Ease-of-use
Document management
“Reaching everybody” Interactivity
Mobile
Ease of sharing
IM
Co-operational
possibilities
Online-meetings
Likes
“An Efficient information
Architecture – getting the
information you need when you
need it”
Speed
Videos
“Adding a social layer”

18. Claim #3: Ease-of-use is a
critical ingredient
By Jessica Levitt

19. #4 A User Centric design
approach is key

20. Personas are just one part of the
service design process…
Personas
end user
devices, inter
views, …
Business
needs, measures…
Prototyping, visual
look, Information
architehture, end user
testing…
User stories, use
cases, requirements
(functional and nonfunctional), architecture
…

21. The Advantages of a Social intranet

22. A Silver Bullet? The best of all worlds?
7.5.2013
22

23. Minimizing travel costs
and transactional costs
by utilizing new
communication tools
and mobile solutions
Minimizing concurrent
tasks / operations
Intranet development
costs
Cost effectiveness
Automation
External participation expertise
Avoiding unnecessary
work with better
coordination and
openness
Lowering the transactional costs of
creating and sharing knowledge

24. Self actualization and
need
gratification(Maslow)
Empowerment
Motivation 3.0
Expertise
Motivation
Peer support
Wellbeing
Respect
Rewarding

25. Best practices
Breaking organizational
barriers, Involving
clients, partners etc. (even
crowdsourcing)
Connecting the right
people
Everyone contributing –>
expert knowledge creation
Enhanced information and
process flow
Learning
Knowledge management
Finding the experts
Self-organization
Working in groups and gaining
contextual knowledge

26. Open discussion and the
possibility to question
fundamentals
Enjoyment
From individuals to
communities
Working groups
Enhanced networking
Communality
Taking advantage of a
network based
organizational model
Communication
Work wellbeing and
commitment
Initiativeness
The effective
Implementation of strategy

27. Tacit Knowledge Spontaneity
Group / collective
intellect
Creation and cocreation
Inspiration
Innovation
Identifying and taking
advantage of changes in
the business environment
Enriching information
Flashpoint
New point-of-views
Timeliness

28. Innovation = adapting to change

29. LivePerson Nation, currently
supporting more than 500
users, boasts a number of valuable
features, including:
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30. •
Social Networking: All employees are encouraged to blog on the
intranet, sharing work or inter-personal information, and
incorporating text, photo and video options for an added element of
"connection."
•
Technology: Hosted by SAAS platform vendor, all customizations
have been engineered internally by LivePerson, allowing the
Company to utilize the technology to best suit its needs.
•
Mobile: Accessibility via all mobile devices with browser
capability, providing multi-channel access.
•
Search: Utilizing Jive's built-in search tool, and providing employees
with best practices for making their content easier to locate.
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31. By Liveperson

32. Advantages observed by
liveperson(500 employees)
-
Enhancing management communication, reaching people
-
The intranet played a key role in the transformation away from
a single product company – empowering change
-
Getting new recruits involved and allowing them to get to
know the organization and people even before meeting them
-
Increasing the interaction and communication between sales
and the rest of the organization (also within teams)
-
Spontaneous groups are formed every day around
events, campaigns, procedures and initiatives

33. Finnair intranet
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34. #5 The advantages of Social
Intranets are real and
measureable
7.5.2013
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B

35. Organizational agility and increased
competetive and reactive capability
By Alan Cleave

36. The
stepping
stones
Understanding the users and
their needs
Understanding the busin
Setting Goals
By Lali Mas

37. 7.5.2013
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38. Nielsen Norman Groups Best
Intranets Study 2013 key takeaways
• Plan for design customization
• Educate employees about team
(collaboration) spaces
• Understand that implementing your own
branding can take time
• Keep permissions simple
• Accompany Enterprise 2.0 features with good
planning and employee communication.
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39. How to implement?
Goals and concept
Launch and promotion
• Business goals and needs
• User needs, goals and personas
• Concept Desing, service
desing, informational structure desing
• Training users and admins
• Internal marketing and motivation
• Growing the
community, leadership, sponsoring
A Social Internet
The Technical Implementation
Continuous development
• Installation, configuration, tailoring
• Responding to changeing needs
• Customer support and technical
maitenance
• Community gardening

40. What about a 10.000 employee
organization?
By And

41. How to grow a community: Adapted
from the ideas of Jimmy Wales
• The starting point: People
• These are people - These are your people – Identifying:
what do you want to accomplish together?
• Design priorities/goals:
• Make the necessary critical mass as small as possible
• Make your community as useful as possible as fast as
possible
• Freedom & innovation
• Let people and groups find their own way and fulfill their
own goals. People create the value.
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42. Start small – grow – fail – learn
and try again
By Dawn Endico

43. Finnair Magic Moments

44. Leading by example and
empowering users are key
building blocks
By Guillermo

45. Conclusions
• People are the key resource – the social intranet
•
•
•
•
should above all encourage communication and
interaction
The benefits of the social intranet can only be
achieved through user centric and organization
specific planning and design
Rome wasn’t build in a day – start small and pick the
low hanging fruit. Make sure the intranet is useful
from day 1 and support and motivate users tirelessly
– lead by example
Use technologically efficient and easy-to-use tools /
tech that inspires and induces users to engage.
Confluence rules!

46. What’s next – Intranet 3.0
Data visualization
Location and mobility
Gamification
Open Data
Smart objects
Ubiquity

47. Jaakko Kankaanpää
Business Development Consultant, Partner, Board Member
Phone: 040 564 6909
Email: jaakko.kankaanpaa@ambientia.fi