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SOCIAL GROUPS
Shyamasree Saha
Ph. D. Scholar
NIT Agartala
Definition:
• Harry M. Johnson says that ‘A social
group is a system of social
interaction’.
• Maclver & Page defined social group as
‘any collection of human beings who
are brought into human
relationships with one another’.
• Ogburn & Mimkoff said, ‘Whenever two
or more individuals come together
and influence one another , they
may be said to constitute a social
group’.
Characteristics:
• Collection of Individuals
• Interaction among Members
• Mutual Awareness
• ‘We-Feeling’
• Group unity & Solidarity
• Common Interest
• Similar Behaviour
• Group Norms
• Size of the Group
• Groups are Dynamic
• Stability
• Influence on Personality
Social Bonds- Factors of Group Life
• Psychological Factors
• Biological Factors
• Kinship Bond
• Geographic Factor
• Cultural Factor
• Economic Factor
• Religious Factor
• Political Factor
• Other Factors like common occupation,
language, traditions, belief & values, etc.
Importance of Social Groups:
• Survival becomes problematic without
Groups
• Groups helps Social Survival as well
• Groups contribute to the development of
the Society
Classification:
1. In-Groups & Out-Groups
2. Involuntary & Voluntary Groups
3. Reference & Membership Groups
4. Territorial & Non-Territorial Groups
5. Primary & Secondary Groups
6. Community & Association
7. Homogenous & Heterogeneous Groups
8. Formal & Informal Groups
Primary Group
Primary groups, such as family and friends, are small, long
term groups characterized by face-to-face interaction and
high levels of cohesiveness, solidarity, and member
identification. In many cases, individuals become part of
primary groups involuntarily: Most are born into a family,
which provides for their well-being until they can join other
social groups. Other primary groups form when people
interact in significant, meaningful ways for a prolonged
period of time.
Cooley (1909) thought that primary groups protect members
from harm, care for them when they are ill, and provide them
with shelter and sustenance. But he believed that their most
important function was in creating a bridge between the
individual and society at large.
• Primary groups are primary in the
sense that they give the individual his
earliest and completest experience of
social unity, and also in the sense that
they do not change in the same
degree as more elaborate relations,
but form a comparatively permanent
source out of which the latter are ever
springing. (Cooley, 1909)
Physical Conditions of Primary Group:
• Close (face to face) physical proximity
of the group members
• Smallness of the Group
• Durability of the Relationship
Characteristics of Primary Group:
• The Relationship is an End in itself
• The Relationship is Personal
• The Relationship is Inclusive (complete, Wide ranging)
• The Relationship is Spontaneous
• Stability of the Group
• Small Size
• Similarity of the Background
• Limited Self Interest
• Intensity of Shared Interest
• Communication
• Direct Co-operation
Importance:
• Primary Group – A great Humanizing Agent
• Development of Personality
• Satisfaction of Psychological needs/
Satisfaction of the need of man for man.
• Provision of Stimulus
• United in a Process
• Strengthen the Democratic Spirit
• Acts as an Agent of Social Control
• Carrier of Social Norms and enforcers of them
Secondary Group:
In earlier times, individuals belonged only to primary
groups. They could live out their entire lives without
leaving their small, close-knit families, tribes, or
communities. As societies became more complex,
however, so did their groups (Toennies, 1887/1963).
Cooley called these more complex social structures
secondary groups. Such groups are larger and more
formally organized than primary groups, and they tend
to be shorter in duration and less emotionally
involving. However, secondary groups continue to
define the individual’s place
in the social structure of society
People in a secondary group interact on a less
personal level than in a primary group, and their
relationships are temporary rather than long lasting.
Since secondary groups are established to perform
functions, people’s roles are more interchangeable.
A secondary group is one you have chosen to be a
part of. They are based on interests and activities.
They are where many people can meet close friends
or people they would just call acquaintances.
Secondary groups are groups in which one
exchanges explicit commodities, such as labour for
wages, services for payments, etc. Examples of these
would be employment, vendor-to-client
relationships, etc
Characteristics of Secondary Group:
• Dominance of Secondary Relations
• Largeness of the Size
• Membership
• No Physical Basis
• Specific Ends or Interests
• Indirect Communication
• Nature of Group Control
• Group Structure
• Limited influence on Personality
Importance
• For a long time the primary groups could meet the
essential requirements of people. Due to the
growth of cities and population, complexity of
social structure and differentiation of interests,
secondary groups have become a necessity.
• The processes of Industrialisation and
urbanisation have added to the unprecedented
expansion and growth of society. As a result, the
simple face-to-face groups could no longer serve
the basic needs of the people. Secondary groups
have replaced the earlier primary groups in many
fields
• Secondary groups of innumerable kind have come
into being in order to cater to the needs and demands
of the modern society. Not only the number but even
the varieties of the secondary groups are increasing.
People are becoming more and more dependent on
these groups now. Our life is, today, to a great extent,
lived and controlled by large number of secondary
groups
• Our social set up is such that we are often inevitably
dragged into one kind of secondary group or another.
For example, a labourer working in a factory is forced
to join a trade union whether he wants it or not. It
becomes almost a necessity for the labourer to join
one union or the other to protect his rights and fulfill
his interests
• Secondary groups have entered almost all the fields —
political, economic, commercial, industrial, religious,
educational, cultural etc. More than the primary group the
secondary groups are dominating our life. Much of our
activities and achievements are carried on through
secondary groups. They provide opportunities for us to
develop our faculties and express our talents
• They liberate and limit our energy. Much of our attitudes
and outlook, ideas and ideologies are shaped and moulded
by them. The modern civilised life is such that men have
started establishing primary groups within the broader
secondary groups
• The spirit of sacrifice, helpfulness, service, cooperation,
dedication, sympathy, fair play etc., which we consider to
be the characteristic qualities of primary group are also
often found to a very great extent in secondary groups
Reference Groups:
• A reference group is a concept referring to a group to which an
individual or another group is compared. Sociologists call any
group that individuals use as a standard for evaluating
themselves and their own behaviour a reference group.
• Reference groups are used in order to evaluate and determine
the nature of a given individual or other group's characteristics
and sociological attributes. It is the group to which the
individual relates or aspires to relate himself or herself
psychologically. It becomes the individual's frame of reference
and source for ordering his or her experiences, perceptions,
cognition, and ideas of self. It is important for determining a
person's self-identity, attitudes, and social ties. It becomes the
basis of reference in making comparisons or contrasts and in
evaluating one's appearance and performance.
• Reference groups can be either formal or informal.
Schools, friends, and peers are examples of
informal reference groups. Clubs, associations,
and religious organizations are usually formal
reference groups. Individuals can also be reference
groups (usually known as opinion leaders).
Additionally, celebrities can be used as a reference
group. A company might use a celebrity it feels
will match its target market to get that market to
purchase its product.
• Reference groups are groups that consumers
compare themselves to or associate with.
Reference groups are similar to opinion leaders in
that they can have a profound influence on
consumer behaviour. Reference groups are
considered a social influence in consumer
purchasing. They are often groups that consumers
will look to make purchasing decisions. So if a
reference group endorses a product, either
through use or statements about the product,
those that look to the group will often purchase
that product. On the other hand, if a reference
group disapproves of a product, those that
associate with that group will probably not
purchase the product.

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Social groups

  • 1. SOCIAL GROUPS Shyamasree Saha Ph. D. Scholar NIT Agartala
  • 2. Definition: • Harry M. Johnson says that ‘A social group is a system of social interaction’. • Maclver & Page defined social group as ‘any collection of human beings who are brought into human relationships with one another’. • Ogburn & Mimkoff said, ‘Whenever two or more individuals come together and influence one another , they may be said to constitute a social group’.
  • 3. Characteristics: • Collection of Individuals • Interaction among Members • Mutual Awareness • ‘We-Feeling’ • Group unity & Solidarity • Common Interest • Similar Behaviour • Group Norms • Size of the Group • Groups are Dynamic • Stability • Influence on Personality
  • 4. Social Bonds- Factors of Group Life • Psychological Factors • Biological Factors • Kinship Bond • Geographic Factor • Cultural Factor • Economic Factor • Religious Factor • Political Factor • Other Factors like common occupation, language, traditions, belief & values, etc.
  • 5. Importance of Social Groups: • Survival becomes problematic without Groups • Groups helps Social Survival as well • Groups contribute to the development of the Society
  • 6. Classification: 1. In-Groups & Out-Groups 2. Involuntary & Voluntary Groups 3. Reference & Membership Groups 4. Territorial & Non-Territorial Groups 5. Primary & Secondary Groups 6. Community & Association 7. Homogenous & Heterogeneous Groups 8. Formal & Informal Groups
  • 7. Primary Group Primary groups, such as family and friends, are small, long term groups characterized by face-to-face interaction and high levels of cohesiveness, solidarity, and member identification. In many cases, individuals become part of primary groups involuntarily: Most are born into a family, which provides for their well-being until they can join other social groups. Other primary groups form when people interact in significant, meaningful ways for a prolonged period of time. Cooley (1909) thought that primary groups protect members from harm, care for them when they are ill, and provide them with shelter and sustenance. But he believed that their most important function was in creating a bridge between the individual and society at large.
  • 8. • Primary groups are primary in the sense that they give the individual his earliest and completest experience of social unity, and also in the sense that they do not change in the same degree as more elaborate relations, but form a comparatively permanent source out of which the latter are ever springing. (Cooley, 1909)
  • 9. Physical Conditions of Primary Group: • Close (face to face) physical proximity of the group members • Smallness of the Group • Durability of the Relationship
  • 10. Characteristics of Primary Group: • The Relationship is an End in itself • The Relationship is Personal • The Relationship is Inclusive (complete, Wide ranging) • The Relationship is Spontaneous • Stability of the Group • Small Size • Similarity of the Background • Limited Self Interest • Intensity of Shared Interest • Communication • Direct Co-operation
  • 11. Importance: • Primary Group – A great Humanizing Agent • Development of Personality • Satisfaction of Psychological needs/ Satisfaction of the need of man for man. • Provision of Stimulus • United in a Process • Strengthen the Democratic Spirit • Acts as an Agent of Social Control • Carrier of Social Norms and enforcers of them
  • 12. Secondary Group: In earlier times, individuals belonged only to primary groups. They could live out their entire lives without leaving their small, close-knit families, tribes, or communities. As societies became more complex, however, so did their groups (Toennies, 1887/1963). Cooley called these more complex social structures secondary groups. Such groups are larger and more formally organized than primary groups, and they tend to be shorter in duration and less emotionally involving. However, secondary groups continue to define the individual’s place in the social structure of society
  • 13. People in a secondary group interact on a less personal level than in a primary group, and their relationships are temporary rather than long lasting. Since secondary groups are established to perform functions, people’s roles are more interchangeable. A secondary group is one you have chosen to be a part of. They are based on interests and activities. They are where many people can meet close friends or people they would just call acquaintances. Secondary groups are groups in which one exchanges explicit commodities, such as labour for wages, services for payments, etc. Examples of these would be employment, vendor-to-client relationships, etc
  • 14. Characteristics of Secondary Group: • Dominance of Secondary Relations • Largeness of the Size • Membership • No Physical Basis • Specific Ends or Interests • Indirect Communication • Nature of Group Control • Group Structure • Limited influence on Personality
  • 15. Importance • For a long time the primary groups could meet the essential requirements of people. Due to the growth of cities and population, complexity of social structure and differentiation of interests, secondary groups have become a necessity. • The processes of Industrialisation and urbanisation have added to the unprecedented expansion and growth of society. As a result, the simple face-to-face groups could no longer serve the basic needs of the people. Secondary groups have replaced the earlier primary groups in many fields
  • 16. • Secondary groups of innumerable kind have come into being in order to cater to the needs and demands of the modern society. Not only the number but even the varieties of the secondary groups are increasing. People are becoming more and more dependent on these groups now. Our life is, today, to a great extent, lived and controlled by large number of secondary groups • Our social set up is such that we are often inevitably dragged into one kind of secondary group or another. For example, a labourer working in a factory is forced to join a trade union whether he wants it or not. It becomes almost a necessity for the labourer to join one union or the other to protect his rights and fulfill his interests
  • 17. • Secondary groups have entered almost all the fields — political, economic, commercial, industrial, religious, educational, cultural etc. More than the primary group the secondary groups are dominating our life. Much of our activities and achievements are carried on through secondary groups. They provide opportunities for us to develop our faculties and express our talents • They liberate and limit our energy. Much of our attitudes and outlook, ideas and ideologies are shaped and moulded by them. The modern civilised life is such that men have started establishing primary groups within the broader secondary groups • The spirit of sacrifice, helpfulness, service, cooperation, dedication, sympathy, fair play etc., which we consider to be the characteristic qualities of primary group are also often found to a very great extent in secondary groups
  • 18. Reference Groups: • A reference group is a concept referring to a group to which an individual or another group is compared. Sociologists call any group that individuals use as a standard for evaluating themselves and their own behaviour a reference group. • Reference groups are used in order to evaluate and determine the nature of a given individual or other group's characteristics and sociological attributes. It is the group to which the individual relates or aspires to relate himself or herself psychologically. It becomes the individual's frame of reference and source for ordering his or her experiences, perceptions, cognition, and ideas of self. It is important for determining a person's self-identity, attitudes, and social ties. It becomes the basis of reference in making comparisons or contrasts and in evaluating one's appearance and performance.
  • 19. • Reference groups can be either formal or informal. Schools, friends, and peers are examples of informal reference groups. Clubs, associations, and religious organizations are usually formal reference groups. Individuals can also be reference groups (usually known as opinion leaders). Additionally, celebrities can be used as a reference group. A company might use a celebrity it feels will match its target market to get that market to purchase its product.
  • 20. • Reference groups are groups that consumers compare themselves to or associate with. Reference groups are similar to opinion leaders in that they can have a profound influence on consumer behaviour. Reference groups are considered a social influence in consumer purchasing. They are often groups that consumers will look to make purchasing decisions. So if a reference group endorses a product, either through use or statements about the product, those that look to the group will often purchase that product. On the other hand, if a reference group disapproves of a product, those that associate with that group will probably not purchase the product.