If you are attempting to launch or build a career as a public speaker, social media must be part of your strategy. Know how to set-up your editorial calendar, as well as LinkedIn, Facebook, G+ and Twitter. Then, what do you do with it all?

1. How to Use Social Media to Build
Your Speaking Career
Jennifer Gardella, PhD
Your Social Media Expert

2. You Need:
1. Website
• Full understanding of SEO
• Speaker one-sheet
• Bio page
• Blog
2. Previous speaking engagements
3. Videos
4. Connections
5. Press

3. Editorial Calendar: 12 pcs of paper
Blog topics – parts of your speech
Seasons
School calendar (home with the kids…)
Important calendar dates:
◦ Those that are real
◦ Those that are ridiculous
◦ Entertain
◦ Educate
◦ Inform

4. Types of content to create
Blog Posts
Videos (include live videos).
Infographics
Press releases
White papers
Website articles
Pictures
Newsletters
Powerpoints

5. Three Part Strategy
 Setting up your profiles
 Connecting with the right people
 Being Social

6. Setting Up Your Profiles
o Branding is important
o Great picture of you, and you speaking
o No duplicate content across platforms & bios
LinkedIn – should be your #1
Twitter
Google+
Facebook

7. Connect to the Right People
Who can help you get noticed?
Continually connect with others:
◦ Each other!
◦ Me!
◦ Current customers and clients
◦ Potential customers and clients
◦ Board Members of volunteer organizations and networking groups
◦ Well connected community members
◦ Small Business Owners
◦ Volunteers
◦ Those who can help you connect and get your word out
◦ Conference organizers

8. Social Media Partners
Related to your business
Geographical
Power partners
You need to trust them
They need to know what they are doing

9. What type of content to share:
o You need to add value to the lives of others
o It isn’t about what you want them to know, its about
what they need and how it relates to their current
situation.
o Share and engage
o Know the culture of each platform and the etiquette.
o Stalk your competition for ideas

10. Do not share the same content across
multiple platforms on the same day.
Say you have a blog post:
Week one: LinkedIn
Week two: Tweet
Week three: Facebook
Week four: Google Plus
Change the copy for each site.

11. Share your content: 50% of your strategy
From your website and blog
◦ Your story
◦ 5 x 5
◦ Client testimonials – tricky business
◦ Staff testimonials
◦ Who, what, when, where, why
◦ How you can help

12. Content of others:
Don’t Flaunt the Competition but Appear Well Read
You do not want to sound like an advertisement only
promoting your content
Shared related content
Not from your competitors
How do you find related content?
◦ News articles related to your core mission
◦ Huffington Post
◦ Buzz Feed
◦ Google Alerts
◦ Pocket

13. Then stay top-of mind with
your connections:
o Publish LinkedIn Long Posts
o Send personal invites and set-up phone calls / meetings
o Included others in your posts: LinkedIn, Twitter, Google+
o Share their content – ask them questions
o Comment, tweet, retweet, like, +1

14. Tools to Use
Google Toolbar
Hootsuite
Evernote
Never have any auto-posting done for you – always make
sure you approve it.

15. Measuring Success: Depends on Goals
◦ Engagement
◦ Driving Traffic to Your Website & Blog
◦ Google Analytics
◦ Facebook – Post insights
◦ Twitter – Retweets, mentions
◦ Website analytics and traffic
◦ Email letter sign-up