Social Media Summer School: Facebook 101 for Lawyers

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From the Wake Forest University School of Law: Facebook Pages can bring you referrals and clients. Don't miss out on the opportunity to improve your individual professional networking, as well as your business or firm's marketing, recruiting, and branding.

Copy and paste this link into your browser to view the recording: https://wfu.webex.com/wfu/lsr.php?AT=pb&SP=EC&rID=7646132&rKey=8aaf1d1480b78da0

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Social Media Summer School: Facebook 101 for Lawyers

  1. 1. Social Media Summer School: Facebook 101 for Lawyers July 31, 2012 Lisa SnedekerDirector of Communications and Public Relations, School of Law Gretchen EdwardsAssistant Director of Digital Engagement, University Advancement
  2. 2. Welcome•  Thank you for being here today!•  A little housekeeping: •  We are recording todays webinar •  The slides and recording will be posted online following the webinar
  3. 3. Your facilitatorsLisa Snedeker brings more than 25 years of media/communications experience to her position as the law schoolscommunications and public relations director. Before comingto Wake Forest, Lisa worked as a reporter and editor for TheAssociated Press, the St. Louis Post-Dispatch, the Las VegasSun and The Fayetteville (N.C.) Observer, among othernewspapers, magazines and broadcast outlets. She has a BAfrom Saint Mary-of-the-Woods College in Indiana and a MAfrom the University of Illinois at Springfield.Gretchen Edwards promotes alumni advocacy andengagement through web based media and electronic toolsas the alumni offices assistant director of digitalengagement. She began her work at Wake Forestsponsored by Cisco, where she liaised between thecompany and the institution to foster the adoption andassess the effectiveness of collaborative technologies withinthe University community. She graduated from Wake Forestin 2010 with a BA in History, and minors in Journalism andGlobal Trade & Commerce Studies.
  4. 4. How to ask questions•  Please chat in your questions Chat box Type here
  5. 5. Learning objectiveAfter attending this session, youwill know the best practices for using Facebook as a lawyer.
  6. 6. Skills you will learnTo learn the best practices for using Facebook as alawyer, you need to know how to:1.  Create a Facebook page with engaging content.2.  Use Facebook to gain clients and referrals.3.  Heighten the visibility of your firm.4.  Improve both your personal and professional image.
  7. 7. 1.  How to create a Facebook page with engaging content.1.  To create a Facebook page with engaging content: A.  Technically create a page •  Go to https://www.facebook.com/about/pages •  Assign admin roles
  8. 8. 1.  How to create a Facebook page with engaging content.1.  To create a Facebook page with engaging content: B.  Maintain a successful page •  Create an editorial calendar •  Chose visually interesting content for your cover and profile photos https://www.facebook.com/DaggettShulerLaw
  9. 9. 1.  How to create a Facebook page with engaging content.1.  To create a Facebook page with engaging content: B.  Maintain a successful page •  Add milestones: mergers, events, charities, partners https://www.facebook.com/GoodwinProcter
  10. 10. 2. How to use Facebook to gain clients and referrals.2.  To use Facebook to gain clients and referrals: A.  Offer valuable resources •  Publicize pertinent events •  News articles •  Videos https://www.facebook.com/SmithSholar/posts/260970640678798
  11. 11. 2. How to use Facebook to gain clients and referrals.2.  To use Facebook to gain clients and referrals: B.  Connect with your constituents on a personal level •  Advice •  Blog posts, status updates https://www.facebook.com/ferrelllawfirm/posts/10150587825732095
  12. 12. 3. How to heighten the visibility of your firm. 3. To heighten the visibility of your firm: A.  Market and brand •  Maintain consistent messaginghttp://www.goodwinprocter.com/ https://www.facebook.com/GoodwinProcter
  13. 13. 3. How to heighten the visibility of your firm.3. To heighten the visibility of your firm: A.  Market and brand •  Consider targeted ads https://www.facebook.com/help/?page=175624025825871
  14. 14. 3. How to heighten the visibility of your firm.3. To heighten the visibility of your firm: A.  Market and brand •  Consider targeted ads •  Pay-per-click •  Call to action •  Benefits / Limitations
  15. 15. 4. How to improve your image.4. To improve both your personal and professional image: A.  Strengthen relationships with colleagues and others B.  Connect through groups C.  Protect your privacy https://www.facebook.com/eileen.george48/posts/3890235500007
  16. 16. Review1.  How to create a Facebook page with engaging content.2.  How to use Facebook to gain clients and referrals.3.  How to heighten the visibility of your firm.4.  How to improve both your personal and professional image. You now know the best practices for using Facebook as a lawyer.
  17. 17. Questions•  Please chat in your questions Chat box Type here
  18. 18. Questions during the live webinar•  Questions during the live webinar included: •  Are there any ethical issues in using Facebook? Listen to the live discussion and/or see this article from the ABA Journal. •  How much does pay-per-click advertising cost? Listen to the live discussion and/or see this section of the Facebook Help Center. •  How do you respond to a Facebook friend request from someone you do not know personally? Listen to the live discussion.
  19. 19. Contact We look forward to hearing from you! Lisa Snedeker Gretchen Edwards•  on LinkedIn •  on LinkedIn

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