Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Get LinkedIn: How to Maximize your Profile

2,706 views

Published on

Learn how to create, manage, and maximize your LinkedIn profile.

Published in: Business, Technology

Get LinkedIn: How to Maximize your Profile

  1. 1. Get LinkedIn: How to Maximize your Profile March 7, 2012 Lisa SnedekerDirector of Communications and Public Relations, School of Law Gretchen EdwardsAssistant Director of Digital Engagement, University Advancement
  2. 2. Your facilitatorsLisa Snedeker brings more than 25 years of media/communications experience to her position as the law schoolscommunications and public relations director. Before comingto Wake Forest, Lisa worked as a reporter and editor for TheAssociated Press, the St. Louis Post-Dispatch, the Las VegasSun and The Fayetteville (N.C.) Observer, among othernewspapers, magazines and broadcast outlets. She has a BAfrom Saint Mary-of-the-Woods College in Indiana and a MAfrom the University of Illinois at Springfield.Gretchen Edwards promotes alumni advocacy andengagement through web based media and electronic toolsas the alumni offices assistant director of digitalengagement. She began her work at Wake Forestsponsored by Cisco, where she liaised between thecompany and the institution to foster the adoption andassess the effectiveness of collaborative technologies withinthe University community. She graduated from Wake Forestin 2010 with a BA in History, and minors in Journalism andGlobal Trade & Commerce Studies.
  3. 3. How to ask questions● Please chat in your questions Chat box Type here
  4. 4. Learning objectiveAfter attending this session, you will know how to maxmize your LinkedIn profile.
  5. 5. Skills you will learnTo maximize your LinkedIn profile you need to know:1. How to write a good summary<2. How to clearly describe your skills<<3. How to fill out each section with polished content<4. How to take advantage of LinkedIns manyapplications<5. How to update your profile going forward
  6. 6. But first, register for LinkedIn!
  7. 7. Helpful hintConsider having your LinkedInprofile open and ready to edit in real time during this webinar!
  8. 8. Helpful hintWell be using LinkedIn profiles of alumni as examples
  9. 9. How to write a good summary1. How to write a good summary:● Clearly describe your top 3 - 5 skills● Add specialities to your summary● Use an upbeat and highly professional tone to describe yourself in the first person● Illustrate your energy, confidence, and enthusiasm for your work● Use keywords to optimize Search Engine Optimization (SEO) for your personal brand
  10. 10. Example
  11. 11. How to clearly describe your skills2. How to clearly describe your skills: ● Keep sentences concise and powerful; about 15 - 20 words long
  12. 12. How to clearly describe your skills2. How to clearly describe your skills: ● Take advantage of the "skills sections" to highlight your key skills
  13. 13. How to clearly describe your skills2. How to clearly describe your skills: ● Make your profile aesthetically pleasing ○ Customize your public URL to your real name
  14. 14. How to clearly describe your skills2. How to clearly describe your skills: ● Make your profile aesthetically pleasing ○ Customize the names of your websites
  15. 15. How to clearly describe your skills2. How to clearly describe your skills: ● Make your profile aesthetically pleasing ○ Use bullet points, dashes, or one of your browsers special characters to denote your points
  16. 16. How to fill out each section with polished content3. How to fill out each section with polished content:. ● Explain and add details about your current roles, achievements, leadership and projects. Use active verbs and specific information whenever possible. ● Write from the potential employer’s or clients viewpoint
  17. 17. How to fill out each section with polished content3. How to fill out each section with polished content:< ● Include only three or four of your most important and relevant accomplishments for each past position to prevent your profile from becoming too long. ● Drag and drop sections in order of importance to you. ● Edit, edit, edit. Print out the PDF version of your profile to check for spelling and grammar mistakes.
  18. 18. How to fill out each section with polished content3. How to fill out each section with polished content:> ● Obtain at least three recommendations to complete your profile.
  19. 19. How to take advantage of LinkedIns many applications4. How to take advantage of LinkedIns many applications: ● Make a resume automatically ○ LinkedIn: Resume Builder
  20. 20. How to take advantage of LinkedIns many applications4. How to take advantage of LinkedIns many applications: ● Apply for Jobs with LinkedIn ○ Have you seen the LinkedIn button?
  21. 21. How to take advantage of LinkedIns many applications4. How to take advantage of LinkedIns many applications: ● Turn your resume into an infographic ○ vizualize.me ○ example
  22. 22. How to update your profile going forward5. How to update your profile going forward:< ● Consider inserting applications: ○ Use the Reading List by Amazon ○ Include your blog posts with the WordPress or BlogLink so your connections stay up-to-date with your projects, events and thoughts ○ Use the SlideShare or Creative Portfolio Display apps to display your best presentations or documents
  23. 23. How to update your profile going forward5. How to update your profile going forward:
  24. 24. How to update your profile going forward5. How to update your profile going forward: ● Update your profiles content frequently ● Make it a habit to update your status with links to articles you’ve written or read about your projects, business, or specialities
  25. 25. Review1. How to write good summary2. How to clearly describe your skills3. How to fill out each section with polished content4. How to take advantage of LinkedIns manyapplications5. How to update your profile going forward You know how to maximize your LinkedIn profile!
  26. 26. Questions● Please chat in your questions Chat box Type here
  27. 27. Contact We look forward to hearing from you!Lisa Snedeker Gretchen Edwards● on LinkedIn ● on LinkedIn

×