Presentation by John Sonnhalter and Rachel Kerstetter on social media for business-to-business, focusing on YouTube, Slideshare, LinkedIn and blogs.

1. LAKE COUNTY COMMUNICATORS
Social Media for B to B:
Why It Should Matter to You
Presenters:
John Sonnhalter – Founder
Rachel Kerstetter – PR Engineer

2. There are many options for manufacturers to be
engaged in social media. We’re going to focus on:
• YouTube
• Slideshare
• LinkedIn
• Blogs

3. • YouTube has 1 billion unique visitors each
month and sees four billion video views
every day
• Second largest Search Engine in
the world
• Integrated into Google results
Looking at YouTube

4. • Five hours of video is uploaded to
YouTube every second that’s:
– 300 hours a minute
– 50% of views are on mobile devices
– # of hours people watch YouTube
video is up 50% year over year
• Users on YouTube spend a total of 2.9
billion hours per month (326,294 years)
watching video
YouTube’s Tremendous Volume

5. • Not TV Advertising
• "It's got to be 30 seconds?"
• Tell the story first
• Shorter is almost always sweeter
• Focus on first 15 seconds
• Telling a story:
– Engage customers
– Educate customers
– Point of differentiation
– Entertain customers
– Be different
Opportunity for Quality & Engagement

6. • Unique Stats to Track Success
• Learn More about Your Audience
• Understand how Your Videos Work
YouTube Insights

7. • World's largest community for sharing
presentations.
• 60 million monthly visitors
• 215 million pageviews/month
• One of the most visited 200 websites
in the world.
• Upload:
– Presentations
– Documents
– PDFs
– Videos
– Webinars
What is Slideshare?

8. • Accepts a Variety of formats
• Share Publicly with Millions
• Share Privately with
– Clients
– Colleagues
– Intranets
Share Your Presentations with the World

9. • Largely Untapped SEO Potential
• Improve Your Presentation Skills
• Get Invited to Speak
• Ties Together with Facebook and
LinkedIn
• Grow Your Professional Network
• Embed Slideshare on Your Blog
What are some Slideshare Benefits?

10. • Professional social networking site
• Virtual community for professionals
• The most under-utilized social media tool for business
What is LinkedIn?

11. • 347 million members worldwide
• 84 million members in the USA
• 30 million company pages
• 1.5 million LinkedIn groups
Why Use LinkedIn?

12. • Stay in front of your contacts
• Build thought leadership and credibility
• Share like interests outside your network
LinkedIn for Business

14. The Reach of LinkedIn
• 914 personal connections
• 13,100,140 links to other professionals

15. • 1.5 million groups
• Participate in both conversations as well as contributions
LinkedIn Groups

18. What Is a Blog?
• A form of social media
• Websites that allow individuals, groups and companies to share
opinions and information in long form on a regular basis
• Considered “owned” media

20. Key Questions
1. Who is your audience?
2. Who is competing for your audience’s attention?
3. What do you want your blog’s focus to be?
4. What goals are you trying to achieve?
5. How are you going to measure those goals?

22. Pros of Starting a Blog
• Establish your brand as a thought leader in the industry
• Share your professional knowledge with personality
• Creates a central hub for social media efforts
• Build relationships
• Can be used to support other marketing initiatives
• The size of your organization doesn’t affect the quality of your blog

23. What to Ask?
• Who will be responsible for oversight of the blog?
• Do you have the time to blog?
• Can you repurpose existing content into blog posts?
• How many posts can you commit to writing per week?
• Do you have something interesting to write about?
• What resources do you have available?
• Will you be able to get involved in other social media (LinkedIn,
Facebook, Forums, etc.)?

25. 2015 Content Marketing Trends
• Subscribers, not leads
• Email, not social followers
• Less, not more
• Longer, not shorter

26. Questions?
Contact us:
John: jsonnhalter@sonnhalter.com
Rachel: rkerstetter@sonnhalter.com